#FilmFriday: Celebrities Embrace Insta-Video

Have you ‘embraced’ Insta-Video yet? Well our celebrity friends certainly have! Check out the compilation of videos that flooded Instagram this week. From Justin Bieber to Lebron James, Insta-Video is taking over, overshadowing Vine and Keek (the lesser known of the two) who were the main source for short videos. However, unlike Vine, Insta-Videos do not repeat, so there may still be hope for the people at Vine!

There are several brands jumping on the bandwagon hoping to engage consumers with short 30 second videos. Lululemon (as seen in the video posted), Michael Kors and General Electric are among the first brands to participate.

What do you think? Will you be using Insta-Video this weekend?

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