Here at EDPR, we love social media. We also love INFOGRAPHICS. Up next? Our two loves meet.
The following INFOGRAPHIC from Go-Gulf.com shows how companies structure their social media teams & what they are using their social media for. Here are some of the more startling facts we uncovered:
- The majority of companies are simply piling social media responsibilities on top of their workers regular duties, with teams of >3 people in charge of social media.
- Only 5% of companies are ‘highly satisfied’ with the social media for their company, yet about 3/4 of them are NOT planning on hiring dedicated social media people
- Most companies are using social media to garner brand awareness so they use the # of likes/followers/subscribers/etc to measure how well they are doing, rather than looking at engagement.