Last week we wrote about different ways your business or brand can get the most use out of Instagram. This week we’re tackling one that is sometimes slightly more difficult for a brand, as it depends highly on the product and type of business you are promoting.
Many businesses create a Pinterest account because it is one of the many widely used social media platforms. It seems to have become a belief that as long as your account is present, you have a presence in the social media world. This is not true. Many businesses either do not use Pinterest correctly (as well as other social media platforms that we will cover in the next few weeks) or they do not use it at all because they do not see any or enough feedback. Here are ways to use Pinterest in order to get the most for you brand, product or business.
1. Determine your audience: While Instagram is devoted to just images (which can cover a wider scope of businesses and brands), Pinterest is a combination of images and content. It’s also important to remember that Pinterest is a social media platform that caters to DIY crafts, recipes, design tips, fashion, etc. Determine the type of product you are promoting or the nature of your business and whether or not your audience would benefit from your boards/pins. For example, a furniture designer could boost their popularity by pinning images of their past, current or future design projects. One board could be devoted to furniture they have designed, while another board could be devoted to simple, low-cost design ideas for interior spaces. By doing this, they are simultaneously promoting their brand and giving design tips to their followers without appearing to be pushing sales on a specific product.
2. Pinterest takes time: Just like most social media networks, you need to devote a lot of time and patience in order to create meaningful and quality content that will draw attention and get re-pinned. There is no quick and easy way to get thousands of followers and re-pins, so it’s important to be realistic and manage your time accordingly.
3. Stick with a familiar username: If you have a specific username that you have used for your Instagram or Twitter accounts, make sure your Pinterest (and other social media accounts) are the same. If the username is unavailable, alter it (for example a number at the end or a dash in the middle) but keep the name the same. By using your business or brand name for your username, it will be much easier for your customers to find and follow you. When your content gets re-pinned, then your brand or business name becomes visible to a much larger audience.
4. Link accounts: If you already have established Facebook, Twitter or Instagram accounts, be sure to link those accounts to your Pinterest. Your followers that are already on Pinterest can now follow you and have access to more of your content.
5. Give your pin boards descriptive names: Boards function as a virtual pinboard where your business or brand can share their latest ideas, designs, etc. Using descriptive names makes it easier to organize your pins and, consequently, your ideas as well. Cluttered boards with mismatched or irrelevant pins are an eye-sore, which could hurt your brand’s reputation by driving away potential customers. Narrowing your boards even further (for example, to specific colours of a certain product) can make it easier for your followers to find a design in that specific colour.
6. Re-pin and follow: Possibly the most important part of Pinterest (we just love alliterations), re-pinning and following businesses or brands similar to your own helps to promote your own business. Re-pinning also helps to get your business’ name out to customers as well as potential clients. If you own a textile company, you could use Pinterest to target a specific designer you would like to work with and re-pin their images. This helps you to network and open up communication between businesses with which you could potentially collaborate.
7. Curating content beyond your brand: This blurb goes hand in hand with the one above in regards to re-pinning. You can devote one specific day a week where you select a unique idea, product or design beyond your brand and re-pin it onto your specific board. You can choose something simple and catchy, such as “Friday Fashion Find.” By curating these unique designs and products, your business is viewed as knowledgeable and up-to-date in the field.
8. Be creative: We’ll keep this one short and sweet. Pinterest is all about creativity! If your pins come off as too serious or are blatantly trying to drive sales, you will lose your followers and your customers’ interest. Pinterest users want to see real people behind the business or brand. By portraying this aspect of reality, or real people behind a business, it enables your costumers to relate more to your product.