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Entries by Embrace Disruption PR

Behind Neuromarketing: Why Your Mind Is Already Made Up

A couple of weeks ago we stumbled across an article on neuromarketing, and found it absolutely fascinating. After doing a bit of research on the topic, we thought we’d share some learnings: Simply put, Neuromarketing uses neuroscience to understand the ‘secrets’ of the human brain so that marketers can tap into the minds of the […]

PR Lessons: The Applebee’s Receipt Edition

We’ve been closely monitoring the entire Applebee’s dilemma that developed late last week. If you’re not familliar with the situation, here’s the deets (image and description via PRDaily): Last Friday, the pastor of St. Louis-based church Truth in the World Deliverance Ministries took her congregation to an Applebee’s after an evening service. The receipt for the meal added […]

Check, Please! Why A Restaurant Needs PR

The tables are set, the servers are trained, and the food is to die for: but what good is all that, if no one knows about the restaurant? In a competitive landscape like Toronto, where new hotspots seem to pop up each week – there’s one thing that can make the difference between a full […]

Film Friday: The ‘Big Game’ 2013 Television Ads

Because the ‘Big Game’ (we feared using the ‘real name’ for liability reasons) will most likely dominate much of the conversation over the coming weekend, we wanted to provide you with some of the ads (airing this coming Sunday) that stood out to us. Have a look and enjoy the sassy (sometime blatant) advertising that’s […]

North American Brands Take Twitter’s Vine App By Storm

This post originally appears on Views from 590, and is written by EDPR founder, Cory Stewart A few times a year, the Internet is taken by storm with news of a new and flashy mobile app – promising to change the life of it’s users (presumably) for the better. This is the case with Twitter’s […]

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