Join EDPR at Pants Off For Prostate Cancer: Protect Your 5-Hole
We’re pleased to be involved again this year with Pants Off For Prostate Cancer, an edgy fundraising event where men and women are encouraged to check their coats and pants at the door!
All Proceeds from Pants Off for Prostate Cancer will benefit Prostate Cancer Canada — the only national foundation dedicated to the elimination of the disease through research, education support and awareness.
Prostate cancer is the most common cancer to afflict Canadian men. One in every seven men will be diagnosed with the disease during his lifetime. This year alone, nearly 25,000 Canadian men and their families will face a prostate cancer diagnosis. But, there’s hope. When detected early, the survival rate for prostate cancer can be over 90%. Prostate Cancer Canada recommends that men in their 40s get a PSA test in order to establish their baseline.
To get your tickets to this year’s event, please visit: http://pantsoff.ca/toronto. See you there!
Top 10 #PRTips Of The Week: June 4, 2014
Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!
“The key skill in any organization today is no longer marketing, but conversing.” – @jeffjarvis #PR #PR101 #PRtips #socialmedia
— Stephanie Greenall (@SDGreenall) June 3, 2014
Be the Tortoise, not the Hare. Take time to fully research journalists as tailored pitches get more media attention and coverage. #PRTips
— Aneela Rose PR (@AneelaRosePR) June 4, 2014
Always say thanks to a journalist for a story, mention, item etc. #PRTips
— Pure PR (@PurePROKC) June 4, 2014
Effectiveness > Efficiency Your efforts to complete an objective won’t mean much without measuring the results. #PRtips
— Anna E. Barrett (@anna_eliza_beth) June 4, 2014
Figure out exactly who you are writing your content for. Keep your audience in mind. #contentmarketing #contenttips http://t.co/ExYVF7uvHZ
— Springboard PR (@PRtips) June 3, 2014
#PRTip: Always have strategy detailing a comprehensive #crisismanagement plan. http://t.co/gXxUhZ61My
— Montieth & Company (@MontiethPR) June 4, 2014
Everyone you pitch has name; if you have it, use it. If you don’t, find it. #PRtip
— shayna19 (@shayna19) June 2, 2014
27-9-3 rule: When it comes to the #media, you get 27 words, nine seconds and three key points. Keep it short, informative and sweet! #PRTip
— AirPR (@AirPR) May 30, 2014
#PRTip – Before you close for the week, write down your marketing plans for next week. Giving each day a specific task. It works!
— DianaEnnen (@DianaEnnen) May 30, 2014
#PRTip Sell the story behind the client NOT just the product, service or person…. http://t.co/YMOoWIFw9C
— GlitzPR & Marketing (@GlitzPR) May 30, 2014
The Tech Cold War: Google Vs. Facebook [INFOGRAPIC]
Facebook and Google have been in a tech war for quite some time. Both companies have been vying for internet domination, largely through acquisitions. It seems that daily, one of these two tech giants increase their portfolio by buying a new up-and-coming internet company. Here is an INFOGRAPHIC from WhoIsHostingThis?, giving a review of the major acquisitions in both Facebook and Google’s history.
Top 10 #PRTips Of The Week: May 28, 2014
Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!
Setting milestones is a helpful way to ensure that you’re aligning your mission with your vision, every step of the way. #PRtips
— Montage PR (@MontagePR) May 27, 2014
What makes a good news story? Tight & uncomplicated wording. Don’t waste words. #PRTips
— Cyndy Hoenig (@CyndyHoenig) May 22, 2014
Social media is all about PR immediacy and everybody communicating with you expects the same kind of immediacy in return. #pr101 #PRtips
— Stephanie Greenall (@SDGreenall) May 22, 2014
If you sell a product, invest in quality product shots #PRTIP
— Christina Daves (@PRforAnyone) May 23, 2014
#PRTip…pitching THE RIGHT media the day before a holiday weekend can be fruitful. #success
— Meredith Grossi (@allbeautyntruth) May 23, 2014
#PRTip – Strong, lasting,mutually beneficial relationships are an important key to life and career… http://t.co/W3C4rdeJ9e
— The PNP Agency™ (@ThePNPAgency) May 23, 2014
#PRTip: Engagement is 18% higher on Thursdays and Fridays compared to other days of the week! #besocial
— See.Spark.Go (@seesparkgo) May 22, 2014
There’s an inverse relationship between the number of times you “remind” me and my likelihood of writing about your products. #PRtip #PR101
— Beauty Editor (@beauty_editor) May 22, 2014
#PRTip: You may not have a huge announcement, but there are other unique ways to get attention. Ask: What are you doing that’s remarkable?
— Media Fusion (@mediafusionnow) May 23, 2014
Leave room for others to retweet your tweets by aiming for 120 character tweets. #PRtip
— Cutler Group (@TheCutlerGroup) May 21, 2014
Hot Child In The City: Top 5 Toronto Summer Activities
For the first time this year, it feels like summer has finally arrived! The truth is, the minute Torontonians feel a little warmth, we throw on our shorts and skirts and start soaking up every minute of that sunshine. In honour of all you summer worshipers, we have compiled a list of the top 5 summer activities in Toronto!
1. Toronto Island
(Source)
Toronto Island is not just for the kiddies! Take the island fairy over and enjoy a leisurely bike ride, a day on the beach, or a game of frisbee. No matter what you choose to do, this day out is sure to be a welcome change of scenery.
2. Take In Some Good Eats
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Known for its multicultural population, Toronto residents have access to food from all over the world, right in their own backyard. Summer is the best time to take advantage of this; whether you visit The Taste of The Danforth, try some fried food at the The Ex, hit up TO Food Fest, or dine at one of the city’s many international restaurants. Toronto provides ample opportunity for its residents to eat their way around the world.
3. Check Out A Show
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Toronto has endless options when it comes to experiencing some amazing performances. Visit the Princess of Wales and relive the magic of Flashdance, or experience an outdoor concert at the Molson Amphitheatre. You can groove to your favourite DJ at Sugar Beach or enjoy a show at your local watering hole. There’s something for everyone!
4. Go for a Hike (or just a walk)
(Source)
Being one of Canada’s largest cities, Toronto has a large amount of green space. Head to the outdoors and spend the day in High Park, walking the Don River Valley Trail or traveling along the belt line.
5. Discover a New Neighbourhood
(Source)
As you may know, Toronto is comprised of many different and delightful ethnic pockets. Take this summer to explore the many neighbourhoods at your fingertips! Walk the streets of Little Italy, Greek Town, Kensington Market or China Town. You never know what you might discover.
Now what are you waiting for? Get out and enjoy this marvellous city while it’s hot!
What the World Eats For Breakfast [INFOGRAPHIC]
When you logged in to Facebook this morning, we’re sure you encountered at least one friend complaining about the typical Monday struggle. It’s no secret that a balanced breakfast can help curb some of the challenges Monday morning brings, but it got us to thinking — what does a balanced breakfast look like in other parts of the world?
Check out this video INFOGRAPHIC below (courtesy of BuzzFeed), detailing some of the breakfast specialties from around the world:
Catch The Fabulous Carla Collins This Weekend!
We are thrilled to share that Canada’s “queen of comedy” Carla Collins is returning to Toronto to perform four instalments of her hilarious comedy show, “Selfie-Centred.” On Saturday, May 24 Carla will be performing two shows at The Flying Beaver Pubaret (7:00 p.m. and 9:00 p.m. showtimes) and on Saturday May 31 she will be at Locale Restaurant and Bar (7:00 p.m. and 9:30 p.m. showtimes). Come out for a night of uncensored fun!
To purchase tickets to Carla Collins’ upcoming shows, please visit: www.pubaret.ca or www.localekingcity.ca/.
For more information on Carla Collins, please visit: http://www.carlacollins.com
How To Maximize Your Tweet Exposure (INFOGRAPHIC)
Are you getting the most from your tweets?
Although taking full advantage of Twitter can be difficult, it is important to understand the ins and outs to reap the full benefits for you and your business. In this Infographic below (created by Fuseworkstudios) you will learn how to maximize your tweets with a few simple tips!
Top 10 #PRTips Of The Week: May 14, 2014
Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!
In a PR Crisis, there’s no room for ‘No Comment’… Gather your words and take control of the situation! #pr #pr101 #prtips #media…
— Stephanie Greenall (@SDGreenall) May 13, 2014
Video on your web site not only increases SEO, but conveys personality & expertise. #PRTips
— Cyndy Hoenig (@CyndyHoenig) May 12, 2014
Media training tip #1: Do your homework, know who the audience is and keep up to date with issues. #PRtip #intPR
— Ruth Streder (@RuthStreder) May 13, 2014
#PRTip – Prompt follow-up is so important to PR Success. Do all you can to respond and give what is requested ASAP.
— DianaEnnen (@DianaEnnen) May 12, 2014
#PRtip: Answer carefully and transparently when someone asks you a tough question #PR http://t.co/VBjceweLQi
— Montieth & Company (@MontiethPR) May 10, 2014
Accept you’ll make mistakes. Own them and then figure out what to do differently next time. #PRTips
— Aneela Rose PR (@AneelaRosePR) May 12, 2014
Do whatever you can to make the journalist’s job easier. Provide information and make them available in different formats. #prtips
— Glass House PR (@Glass_HousePR) May 13, 2014
Never underestimate the value of a great headshot #PRTIP
— Christina Daves (@PRforAnyone) May 8, 2014
#PRtip Don’t try to “convince” someone of something – it’s a weak position. Demonstrate, and let them come back for what you have
— Anderson Media Group (@TAMGPR) May 8, 2014
#PRTip: Don’t take no for an answer—one idea leads to another & one contact leads to the next. Let “no” be your springboard to success!
— See.Spark.Go (@seesparkgo) May 8, 2014
Hundreds To Flash Their 5-Hole At 5th Annual Pants Off For Prostate Cancer Event
Prostate Cancer Canada to celebrate International Men’s Health Month with an unconventional twist
Toronto, ON (May 13, 2014) – On June 12, 2014, hundreds of young professionals will drop their trousers and flaunt their legs at the fifth annual Pants Off for Prostate Cancer event, presented by Bayer Inc., benefiting Prostate Cancer Canada. Pants Off for Prostate Cancer: Protect Your 5-Hole, will transform The Hoxton (69 Bathurst St. W., Toronto) into a hockey-themed paradise inclusive of impressive ice sculptures, iconic hockey memorabilia, hockey-inspired activities and a delectable menu of fan food from Parts & Labour chef, Matthew Matheson.
“The ‘5-hole’ refers to the gap between a goalie’s legs,” says Rocco Rossi, President & CEO of Prostate Cancer Canada, “We’re encouraging men to protect their ‘5-hole’ through early detection of prostate cancer, a disease affecting 1 in 7 Canadian men. Once they reach their 40’s, men should get a PSA test to establish their baseline.”
Since its inception in 2010, Pants Off For Prostate Cancer has raised an impressive $250,000 for Prostate Cancer Canada to help support and fund research for those living with this disease. Celebrities scheduled to attend this year’s event include JUNO nominated recording artist Melanie Durrant, 680 News’ Rudy Blair, TSN’s Natasha Staniszewski and Gurdeep Ahluwalia, SportsNet’s Martine Gaillard, Love It Or List It’s Eddie Richardson, Olympians Kathleen Kauth and Jayna Hefford, and many other notable Canadians.
Pants Off For Prostate Cancer: Protect Your 5-Hole is pleased to welcome both new and returning sponsors including presenting sponsor, Bayer Inc. and lead sponsors, Redwood Asset Management and Kirchner Group.
“We are proud to partner with Prostate Cancer Canada,” said Christian Lauterbach, President & CEO, Bayer Inc. “Men are notorious for not wanting to talk about their health so approaching the prostate cancer discussion through an event like this helps to raise awareness and encourages them to speak up.”
Prostate Cancer is the most common cancer to affect Canadian men; representing an estimated 25% of all new male cancer cases in the country. In 2013, an estimated 3,900 Canadian men died of prostate cancer. The survival rate for prostate cancer can be over 90% when detected early. Prostate Cancer Canada with the help of events like Pants Off for Prostate Cancer, aim to eliminate the disease through research, education, support and awareness.
For more information and to purchase tickets to Pants Off For Prostate Cancer: Protect Your 5-Hole, please visit: http://www.pantsoff.ca/toronto.
For more information, media accreditation, photos or interview requests, please contact:
Cory Stewart, Embrace Disruption PR
p: 416.963.9857, e: cory@embracedisruption.com
Danielle Volpe, Embrace Disruption PR
p: 647.461.0057, e:danielle@embracedisruption.com
About Pants Off for Prostate Cancer:
Pants Off for Prostate Cancer is an edgy and innovative fundraising event that puts the focus on the below-the-belt nature of prostate cancer by enforcing a mandatory no pants policy at the door for its guests – a diverse mix of Toronto’s professional crowd. Since 2010, the annual event has drawn hundreds – all pants-less – in efforts to raise funds to benefit Prostate Cancer Canada, the nation’s leading charity funding prostate cancer research, support programs, and awareness.
Website: http://www.pantsoff.ca/toronto
Facebook: http://www.facebook.com/prostatecancercanada
Twitter: @ProstateCancerC
About Prostate Cancer Canada:
Prostate Cancer Canada raises funds for the development of programs related to awareness and public education, advocacy, support of those affected, and research into the prevention, detection, treatment, and cure of prostate cancer. For more information visit prostatecancer.ca
About Bayer Inc. Canada:
Bayer Inc. is a Canadian subsidiary of Bayer AG and the corporate headquarters for the Canadian operations. Founded in 1863, Bayer AG is an international research-based group with core businesses in healthcare, crop science and innovative materials committed to creating a better life for all through science.
In Canada, Bayer operates its healthcare business – Pharmaceuticals, Consumer Care, Diabetes Care, Animal Health and Radiology & Interventional – from its headquarters in Toronto, ON, and Bayer CropScience Inc. operates out of its head office in Calgary, AB. Together with its material science business, Bayer improves the quality of life for Canadians through products that fight disease, protect crops and animals, and provide high-performance materials for numerous daily life uses.
With more than 1,300 employees across the country, in 2013, Bayer had sales of $1.6 billion and invested $61 million in research and development in Canada. Globally, Bayer AG had sales of $40.2 billion and invested $3.2 billion in research and development. For more information about Bayer, please visit www.bayer.ca.
