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Winnipeg Girl Diagnosed with Leukemia Will Receive a Three Minute Shopping Spree through Local Toys“R”Us, Canada store this October

Screen Shot 2017-08-22 at 3.48.38 PMStarlight Children’s Foundation™ Canada along with partner Toys”R”Us, Canada to provide eight Canadian families with a fun-filled escape away from the hospital, and their daily struggles with illness this fall.

 

WINNIPEG, MB (September 12, 2017) - After being diagnosed with very high risk Acute Lymphoblastic Leukemia last year, it’s safe to say that Winnipeg-based Starlight child Lily’s early life has had some challenges. From countless hospital stays to times of complete isolation during treatment, Lily (now seven years old) has missed out on many opportunities to enjoy just being a kid. This year, in an effort to provide Lily with a chance to create much-needed positive memories away from the hospital, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will be gifting her with a 3-Minute Dash through the Toys“R”Us store located at 1560 Regent Ave. W., Winnipeg, MB. On Wednesday, October 11, 2017 at 7:00 a.m., Lily and her family will have the chance to race through the store to fill their shopping carts with as many free toys as possible within the three minute timeframe.

The 3-Minute Dash program (now in its fourth successful year) is donated by Toys“R”Us as part of their long standing partnership with Starlight and will take place in eight cities across the nation this fall: Ottawa, Montreal, St. John’s, Langley, Edmonton, Calgary, Toronto and Winnipeg. Each dash recipient was randomly selected as part of a contest Starlight held earlier this summer, in which families were asked to share the details of their child’s care journey and submit them to their local Starlight Programs Coordinator for entry.

“At Starlight, we see first-hand the daily struggles and challenges Canadian families face when caring for their seriously ill child,” says Starlight Executive Director, Brian Bringolf. “Programs like the 3-Minute Dash are at the heart of our organization, providing us with the unique chance to bring welcome distraction and a genuine smile to the faces of deserving children like Lily.”

Screen Shot 2017-09-12 at 8.09.20 AM

Over the past 19 years, Toys“R”Us and Babies“R”Us continues to be one of Starlight’s most involved and valuable partners. Through in-store and online campaigns, 3-Minute Dashes, their Starlight Gala event sponsorship, and donations to in-hospital, neonatal care and out-of-hospital programs, they have donated an incredible $17 million to Starlight and have been extraordinary advocates in the community about Starlight’s work.

“Hope and laughter, entertainment and distraction, comfort and support are an integral part of the circle of care and make a real difference to the quality of a seriously ill child’s life. We hope our event brings Lily and her family much fun and excitement as our team members proudly welcome them to our Winnipeg Dash!” says Mary Hewton, VP Human Resources and Customer Relations for Toys“R”Us, Canada.

 

More about Lily

On November 21, 2016, Lily was diagnosed with very high risk Acute Lymphoblastic Leukemia. Up until then, Lily was a completely healthy child, making the diagnosis an absolute shock to her and her family. Lily’s journey has been filled with many hours, days and weeks at the hospital, whether in cancer care, or in the CK-5 at the Children’s Hospital of Winnipeg. Despite all of her recent struggles, Lily finds ways to smile by enjoying activities like drawing, swimming, baking and singing. Lily will be celebrating her eighth birthday on October 1, making her upcoming dash an even more exciting event for her and her family.

 

This year, in addition to the 3-Minute Dash, Toys“R”Us has also helped sponsor:

  • 85 Hospital Grants – Monetary funding to support distractive entertainment for hospitalized children.
  • 10,500 ER Admit Kits – A variety of care products for children and parents during unexpected hospital stays.
  • 7,000 Baby & Toddler Fun Kits – Cuddly toys and games to distract very young children during unpleasant hospital stays.
  • 100 Starlight Treasure Chests – A box filled with toys and surprises, used by children during appointments at the hospital or clinic.
  • Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.
  • First Nations Resource Program – A pilot project distributing 900 books and literature promoting Native and Inuit culture to pediatric hospitals serving the First Nations Community.

 

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

 

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.

Website: http://www.starlightcanada.org/

Twitter: @StarlightCanada #StarDash

Facebook: http://facebook.com/starlightcanada

Instagram: http://instagram.com/starlightcanada

Periscope: @StarlightCanada

 

About Toys“R”Us, Canada: 

Toys“R”Us (Canada) Ltd. and Babies“R”Us are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

 

Follow Toys“R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)

    Toronto Boy Diagnosed with Cerebral Palsy and Epilepsy Will Receive a Three Minute Shopping Spree through Local Toys“R”Us, Canada store this October

    Screen Shot 2017-08-22 at 3.48.38 PM

    Starlight Children’s Foundation™ Canada along with partner Toys”R”Us, Canada to provide eight Canadian families with a fun-filled escape away from the hospital, and their daily struggles with illness this fall.

    TORONTO, ON (September 5, 2017) - After being diagnosed with Spastic Quadriplegia Cerebral Palsy and Epilepsy at a young age, it’s safe to say that Toronto-based Starlight child Lucas’s early life has had some challenges. From countless hospital stays to times of complete isolation during treatment and therapy, Lucas (who is now seven years old) has missed out on many opportunities to enjoy just being a kid. This year, in an effort to provide Lucas with a chance to create much-needed positive memories away from the hospital, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will be gifting him with a 3-Minute Dash through the Toys“R”Us store located at 690 Evans Ave., Etobicoke, ON, M9C 1A1. On Tuesday, October 3, 2017 at 7:00 a.m., Lucas and his family will have the chance to race through the store to fill their shopping carts with as many free toys as possible within the three minute timeframe.

    The 3-Minute Dash program (now in its fourth successful year) is donated by Toys“R”Us as part of their long standing partnership with Starlight and will take place in eight cities across the nation this fall: Ottawa, Montreal, St. John’s, Langley, Edmonton, Calgary, Toronto and Winnipeg. Each dash recipient was randomly selected as part of a contest Starlight held earlier this summer, in which families were asked to share the details of their child’s care journey and submit them to their local Starlight Programs Coordinator for entry.

    Screen Shot 2017-09-06 at 9.16.11 AM“At Starlight, we see first-hand the daily struggles and challenges Canadian families face when caring for their seriously ill child,” says Starlight Executive Director, Brian Bringolf. “Programs like the 3-Minute Dash are at the heart of our organization, providing us with the unique chance to bring welcome distraction and a genuine smile to the faces of deserving children like Lucas.”

    Over the past 19 years, Toys“R”Us and Babies“R”Us continues to be one of Starlight’s most involved and valuable partners. Through in-store and online campaigns, 3-Minute Dashes, their Starlight Gala event sponsorship, and donations to in-hospital, neonatal care and out-of-hospital programs, they have donated an incredible $17 million to Starlight and have been extraordinary advocates in the community about Starlight’s work.

    “Hope and laughter, entertainment and distraction, comfort and support are an integral part of the circle of care and make a real difference to the quality of a seriously ill child’s life. We hope our event brings Lucas and his family much fun and excitement as our team members proudly welcome them to our Toronto Dash!” says Mary Hewton, VP Human Resources and Customer Relations for Toys“R”Us, Canada.

     

    More about Lucas

    From prematurity, reflux, Spastic Quadriplegia Cerebral Palsy, Epilepsy resulting in prolonged seizures up to 90 minutes, respiratory syncytial virus, numerous tests, hospitalizations and countless hours of therapy, Lucas has struggled through many challenges in his early life. Despite what he has had to overcome, Lucas always focuses on what he can do, rather than what he can’t. Lucas loves being around people and brightens his days by enjoying music, dancing and crafts. A big fan of the song “Watch Me (Whip/Nae Nae)”, Lucas also enjoys watching anything with exciting dance choreography!

     

    This year, in addition to the 3-Minute Dash, Toys“R”Us has also helped sponsor:

    • 85 Hospital Grants – Monetary funding to support distractive entertainment for hospitalized children.
    • 10,500 ER Admit Kits – A variety of care products for children and parents during unexpected hospital stays.
    • 7,000 Baby & Toddler Fun Kits – Cuddly toys and games to distract very young children during unpleasant hospital stays.
    • 100 Starlight Treasure Chests – A box filled with toys and surprises, used by children during appointments at the hospital or clinic.
    • Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.
    • First Nations Resource Program – A pilot project distributing 900 books and literature promoting Native and Inuit culture to pediatric hospitals serving the First Nations Community.

     

    For more information, media accreditation, photos or interview requests, please contact:

    Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

     

    About Starlight Children’s Foundation Canada:

    Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.

    Website: http://www.starlightcanada.org/

    Twitter: @StarlightCanada #StarDash

    Facebook: http://facebook.com/starlightcanada

    Instagram: http://instagram.com/starlightcanada

    Periscope: @StarlightCanada

     

    About Toys“R”Us, Canada: 

    Toys“R”Us (Canada) Ltd. and Babies“R”Us are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

     

    Follow Toys“R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)

      Calgary Boy Diagnosed with Hollow Visceral Myopathy Will Receive a Three Minute Shopping Spree through Local Toys“R”Us, Canada store this September

      Screen Shot 2017-08-22 at 3.48.38 PM

       

      Starlight Children’s Foundation™ Canada along with partner Toys”R”Us, Canada to provide eight Canadian families with a fun-filled escape away from the hospital, and their daily struggles with illness this fall.

      CALGARY, AB (August 30, 2017) - After being diagnosed with Hollow Visceral Myopathy, a digestive disorder where the intestines are unable to contract normally and push food through the digestive system, it’s safe to say that Calgary-based Starlight child Oliver’s early life has had some challenges. From countless hospital stays to times of complete isolation during treatment, Oliver (who turns ten years old on September 17) has missed out on many opportunities to enjoy just being a kid. This year, in an effort to provide Oliver with a chance to create much-needed positive memories away from the hospital, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will be gifting him with a 3-Minute Dash through the Toys“R”Us store located at 261055 Crossiron Blvd., Unit 4, Rocky View, AB. On Wednesday, September 27, 2017 at 7:00 a.m., Oliver and his family will have the chance to race through the store to fill their shopping carts with as many free toys as possible within the three minute timeframe.

      The 3-Minute Dash program (now in its fourth successful year) is donated by Toys“R”Us as part of their long standing partnership with Starlight and will take place in eight cities across the nation this fall: Ottawa, Montreal, St. John’s, Langley, Edmonton, Calgary, Toronto and Winnipeg. Each dash recipient was randomly selected as part of a contest Starlight held earlier this summer, in which families were asked to share the details of their child’s care journey and submit them to their local Starlight Programs Coordinator for entry.

      Screen Shot 2017-08-31 at 2.18.15 PM

      “At Starlight, we see first-hand the daily struggles and challenges Canadian families face when caring for their seriously ill child,” says Starlight Executive Director, Brian Bringolf. “Programs like the 3-Minute Dash are at the heart of our organization, providing us with the unique chance to bring welcome distraction and a genuine smile to the faces of deserving children like Oliver.”

      Over the past 19 years, Toys“R”Us and Babies“R”Us continues to be one of Starlight’s most involved and valuable partners. Through in-store and online campaigns, 3-Minute Dashes, their Starlight Gala event sponsorship, and donations to in-hospital, neonatal care and out-of-hospital programs, they have donated an incredible $17 million to Starlight and have been extraordinary advocates in the community about Starlight’s work.

      “Hope and laughter, entertainment and distraction, comfort and support are an integral part of the circle of care and make a real difference to the quality of a seriously ill child’s life. We hope our event brings Oliver and his family much fun and excitement as our team members proudly welcome them to our Calgary Dash!” says Mary Hewton, VP Human Resources and Customer Relations for Toys“R”Us, Canada.

       

      More about Oliver

      Oliver will be receiving his 3-Minute Dash just shortly after his tenth birthday, which he celebrates on September 17th. Although he has to spend 15 hours of each day hooked up to an IV, Oliver doesn’t let that stop him from playing outside or flying his remote control helicopter! On days where he doesn’t feel well enough to get out of bed, Oliver spends his time playing video games or watching his favourite movie, Harry Potter.

      This year, in addition to the 3-Minute Dash, Toys“R”Us has also helped sponsor:

      • 85 Hospital Grants – Monetary funding to support distractive entertainment for hospitalized children.
      • 10,500 ER Admit Kits – A variety of care products for children and parents during unexpected hospital stays.
      • 7,000 Baby & Toddler Fun Kits – Cuddly toys and games to distract very young children during unpleasant hospital stays.
      • 100 Starlight Treasure Chests – A box filled with toys and surprises, used by children during appointments at the hospital or clinic.
      • Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.
      • First Nations Resource Program – A pilot project distributing 900 books and literature promoting Native and Inuit culture to pediatric hospitals serving the First Nations Community.

       

      For more information, media accreditation, photos or interview requests, please contact:

      Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

       

      About Starlight Children’s Foundation Canada:

      Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.

       

      Website: http://www.starlightcanada.org/

      Twitter: @StarlightCanada #StarDash

      Facebook: http://facebook.com/starlightcanada

      Instagram: http://instagram.com/starlightcanada

      Periscope: @StarlightCanada

      About Toys“R”Us, Canada: 

      Toys“R”Us (Canada) Ltd. and Babies“R”Us are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

      Follow Toys“R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)

        Edmonton Girl Diagnosed with Wolf-Hirschhorn Syndrome Will Receive a Three Minute Shopping Spree through Local Toys“R”Us, Canada store this September

        Screen Shot 2017-08-22 at 3.48.38 PM

         

        Edmonton Girl Diagnosed with Wolf-Hirschhorn Syndrome Will Receive a Three Minute Shopping Spree through Local Toys“R”Us, Canada store this September

         

        Starlight Children’s Foundation™ Canada along with partner Toys”R”Us, Canada to provide eight Canadian families with a fun-filled escape away from the hospital, and their daily struggles with illness this fall.

         

        EDMONTON, AB (August 30, 2017) - After being diagnosed with Wolf-Hirschhorn Syndrome, a genetic disorder that causes seizures and affects facial appearance, growth, development, intellectual ability and muscle tone, it’s safe to say that Edmonton-based Starlight child Sadie’s early life has had some challenges. From countless hospital stays to times of complete isolation during treatment, Sadie (now eleven years old) has missed out on many opportunities to enjoy just being a kid. This year, in an effort to provide Sadie with a chance to create much-needed positive memories away from the hospital, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will be gifting her with a 3-Minute Dash through the Toys“R”Us store located at Southpark Village Mall, 3940 Gateway Blvd. NW, Edmonton, AB. On Tuesday, September 26, 2017 at 7:00 a.m., Sadie and her family will have the chance to race through the store to fill their shopping carts with as many free toys as possible within the three minute timeframe.

        The 3-Minute Dash program (now in its fourth successful year) is donated by Toys“R”Us as part of their long standing partnership with Starlight and will take place in eight cities across the nation this fall: Ottawa, Montreal, St. John’s, Langley, Edmonton, Calgary, Toronto and Winnipeg. Each dash recipient was randomly selected as part of a contest Starlight held earlier this summer, in which families were asked to share the details of their child’s care journey and submit them to their local Starlight Programs Coordinator for entry.

        Screen Shot 2017-08-30 at 3.24.03 PM

        “At Starlight, we see first-hand the daily struggles and challenges Canadian families face when caring for their seriously ill child,” says Starlight Executive Director, Brian Bringolf. “Programs like the 3-Minute Dash are at the heart of our organization, providing us with the unique chance to bring welcome distraction and a genuine smile to the faces of deserving children like Sadie.”

        Over the past 19 years, Toys“R”Us and Babies“R”Us continues to be one of Starlight’s most involved and valuable partners. Through in-store and online campaigns, 3-Minute Dashes, their Starlight Gala event sponsorship, and donations to in-hospital, neonatal care and out-of-hospital programs, they have donated an incredible $17 million to Starlight and have been extraordinary advocates in the community about Starlight’s work.

        “Hope and laughter, entertainment and distraction, comfort and support are an integral part of the circle of care and make a real difference to the quality of a seriously ill child’s life. We hope our event brings Sadie and her family much fun and excitement as our team members proudly welcome them to our Edmonton Dash!” says Mary Hewton, VP Human Resources and Customer Relations for Toys“R”Us, Canada.

        More about Sadie

        Sadie is a ten year old girl who is full of life and positive energy. Some of Sadie’s favourite activities involve dancing to music (particularly Lady Gaga and Katy Perry), playing games and riding her bike. Sadie has a love for the colour purple and is a massive fan of the Disney hit Monsters Inc.

         

        This year, in addition to the 3-Minute Dash, Toys“R”Us has also helped sponsor:

        • 85 Hospital Grants – Monetary funding to support distractive entertainment for hospitalized children.
        • 10,500 ER Admit Kits – A variety of care products for children and parents during unexpected hospital stays.
        • 7,000 Baby & Toddler Fun Kits – Cuddly toys and games to distract very young children during unpleasant hospital stays.
        • 100 Starlight Treasure Chests – A box filled with toys and surprises, used by children during appointments at the hospital or clinic.
        • Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.
        • First Nations Resource Program – A pilot project distributing 900 books and literature promoting Native and Inuit culture to pediatric hospitals serving the First Nations Community.

         

        For more information, media accreditation, photos or interview requests, please contact:

        Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

         

        About Starlight Children’s Foundation Canada:

        Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.

        Website: http://www.starlightcanada.org/

        Twitter: @StarlightCanada #StarDash

        Facebook: http://facebook.com/starlightcanada

        Instagram: http://instagram.com/starlightcanada

        Periscope: @StarlightCanada

         

        About Toys“R”Us, Canada: 

        Toys“R”Us (Canada) Ltd. and Babies“R”Us are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

         

        Follow Toys“R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)

          Langley Girl Diagnosed with Cancer Will Receive a Three Minute Shopping Spree through Local Toys“R”Us, Canada store this September

          Screen Shot 2017-08-22 at 3.48.38 PM

          Starlight Children’s Foundation™ Canada along with partner Toys”R”Us, Canada to provide eight Canadian families with a fun-filled escape away from the hospital, and their daily struggles with illness this fall.

           

          LANGLEY, B.C. (August 29, 2017) - After being diagnosed with a cancerous brain tumour at the age of four, it’s safe to say that Langley-based Starlight child Talia’s early life has had some challenges. From countless hospital stays to times of complete isolation during treatment and surgery, Talia (now six years old) has missed out on many opportunities to enjoy just being a kid. This year, in an effort to provide Talia with a chance to create much-needed positive memories away from the hospital, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will be gifting her with a 3-Minute Dash through the Toys“R”Us store located at Willowbrook Shopping Centre, 19705 Fraser Highway, Langley, BC. On Monday, September 25, 2017 at 7:00 a.m., Talia and her family will have the chance to race through the store to fill their shopping carts with as many free toys as possible within the three minute timeframe.

          The 3-Minute Dash program (now in its fourth successful year) is donated by Toys“R”Us as part of their long standing partnership with Starlight and will take place in eight cities across the nation this fall: Ottawa, Montreal, St. John’s, Langley, Edmonton, Calgary, Toronto and Winnipeg. Each dash recipient was randomly selected as part of a contest Starlight held earlier this summer, in which families were asked to share the details of their child’s care journey and submit them to their local Starlight Programs Coordinator for entry.

          Screen Shot 2017-08-29 at 11.21.23 AM

          “At Starlight, we see first-hand the daily struggles and challenges Canadian families face when caring for their seriously ill child,” says Starlight Executive Director, Brian Bringolf. “Programs like the 3-Minute Dash are at the heart of our organization, providing us with the unique chance to bring welcome distraction and a genuine smile to the faces of deserving children like Talia.”

          Over the past 19 years, Toys“R”Us and Babies“R”Us continues to be one of Starlight’s most involved and valuable partners. Through in-store and online campaigns, 3-Minute Dashes, their Starlight Gala event sponsorship, and donations to in-hospital, neonatal care and out-of-hospital programs, they have donated an incredible $17 million to Starlight and have been extraordinary advocates in the community about Starlight’s work.

          “Hope and laughter, entertainment and distraction, comfort and support are an integral part of the circle of care and make a real difference to the quality of a seriously ill child’s life. We hope our event brings Talia and her family much fun and excitement as our team members proudly welcome them to our Langley Dash!” says Mary Hewton, VP Human Resources and Customer Relations for Toys“R”Us, Canada.

           

          More about Talia

          At just four years old, Talia was diagnosed with a cancerous tumour on her brain stem. Throughout her ongoing chemotherapy treatment (of over 85 weeks), Talia likes to keep her spirits up with dancing, singing karaoke and swimming. A Barbie fan through and through, Talia loves anything pink or purple, and can often be caught listening to her favourite musical artists Megan Trainor and Bruno Mars.

          This year, in addition to the 3-Minute Dash, Toys“R”Us has also helped sponsor:

          • 85 Hospital Grants – Monetary funding to support distractive entertainment for hospitalized children.
          • 10,500 ER Admit Kits – A variety of care products for children and parents during unexpected hospital stays.
          • 7,000 Baby & Toddler Fun Kits – Cuddly toys and games to distract very young children during unpleasant hospital stays.
          • 100 Starlight Treasure Chests – A box filled with toys and surprises, used by children during appointments at the hospital or clinic.
          • Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.
          • First Nations Resource Program – A pilot project distributing 900 books and literature promoting Native and Inuit culture to pediatric hospitals serving the First Nations Community.

           

          For more information, media accreditation, photos or interview requests, please contact:

          Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

           

          About Starlight Children’s Foundation Canada:

          Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.

          Website: http://www.starlightcanada.org/

          Twitter: @StarlightCanada #StarDash

          Facebook: http://facebook.com/starlightcanada

          Instagram: http://instagram.com/starlightcanada

          Periscope: @StarlightCanada

           

          About Toys“R”Us, Canada: 

          Toys“R”Us (Canada) Ltd. and Babies“R”Us are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

          Follow Toys“R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)

            St. John’s Boy Diagnosed with Brain Tumour Will Receive a Three Minute Shopping Spree through Local Toys“R”Us, Canada store this September

            Screen Shot 2017-08-22 at 3.48.38 PM

            Starlight Children’s Foundation™ Canada along with partner Toys”R”Us, Canada to provide eight Canadian families with a fun-filled escape away from the hospital, and their daily struggles with illness this fall.

            ST. JOHN’S, NFLD (August 24, 2017) - After being diagnosed with a brain tumour at the age of five, it’s safe to say that St. John’s-based Starlight child Nathan’s early life has had some challenges. From countless hospital stays to times of complete isolation during treatment and surgery, Nathan (now seven years old) has missed out on many opportunities to enjoy just being a kid. This year, in an effort to provide Nathan with a chance to create much-needed positive memories away from the hospital, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will be gifting him with a 3-Minute Dash through the Toys“R”Us store located at Woodgate Plaza, 58 Kenmount Road, St. John’s, NFLD. On Tuesday, September 19, 2017 at 7:00 a.m., Nathan and his family will have the chance to race through the store to fill their shopping carts with as many free toys as possible within the three minute timeframe.

            The 3-Minute Dash program (now in its fourth successful year) is donated by Toys“R”Us as part of their long standing partnership with Starlight and will take place in eight cities across the nation this fall: Ottawa, Montreal, St. John’s, Langley, Edmonton, Calgary, Toronto and Winnipeg. Each dash recipient was randomly selected as part of a contest Starlight held earlier this summer, in which families were asked to share the details of their child’s care journey and submit them to their local Starlight Programs Coordinator for entry.

            Screen Shot 2017-08-23 at 4.57.40 PM

            “At Starlight, we see first-hand the daily struggles and challenges Canadian families face when caring for their seriously ill child,” says Starlight Executive Director, Brian Bringolf. “Programs like the 3-Minute Dash are at the heart of our organization, providing us with the unique chance to bring welcome distraction and a genuine smile to the faces of deserving children like Nathan.”

            Over the past 19 years, Toys“R”Us and Babies“R”Us continues to be one of Starlight’s most involved and valuable partners. Through in-store and online campaigns, 3-Minute Dashes, their Starlight Gala event sponsorship, and donations to in-hospital, neonatal care and out-of-hospital programs, they have donated an incredible $17 million to Starlight and have been extraordinary advocates in the community about Starlight’s work.

            “Hope and laughter, entertainment and distraction, comfort and support are an integral part of the circle of care and make a real difference to the quality of a seriously ill child’s life. We hope our event brings Nathan and his family much fun and excitement as our team members proudly welcome them to our St. John’s Dash!” says Mary Hewton, VP Human Resources and Customer Relations for Toys“R”Us, Canada.

            More about Nathan

            On May 20, 2015, a then five-year-old Nathan had his world turned upside down, when he was diagnosed with a brain tumour. He was immediately hospitalized at the Janeway in St. John’s, and underwent what would be the first of several brain surgeries on May 27, 2015. Following two rounds of chemotherapy, Nathan’s family learned that the tumour had already started to grow back, and he was then sent to the IWK in Halifax for another surgery to remove the new growth. He then underwent 33 radiation treatments.  Following this, Nathan’s family had a year and a half of clear scans, with life seemingly getting life back to normal; Nathan started school and blossomed with his friends and his activities. In June of 2017, they learned that unfortunately two new tumours had quickly grown in his little brain. Once again he was sent to Halifax, and just weeks ago, underwent back-to-back surgeries to remove the tumours. Nathan is currently undergoing additional radiation treatments.

            Throughout it all, Nathan has kept a smile on his face and joy in his heart. With his love of swimming, playing mini golf and legos, along with video games like Minecraft and Halo, Nathan has found ways to escape his diagnosis through distractive entertainment.

            This year, in addition to the 3-Minute Dash, Toys“R”Us has also helped sponsor:

            • 85 Hospital Grants – Monetary funding to support distractive entertainment for hospitalized children.
            • 10,500 ER Admit Kits – A variety of care products for children and parents during unexpected hospital stays.
            • 7,000 Baby & Toddler Fun Kits – Cuddly toys and games to distract very young children during unpleasant hospital stays.
            • 100 Starlight Treasure Chests – A box filled with toys and surprises, used by children during appointments at the hospital or clinic.
            • Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.
            • First Nations Resource Program – A pilot project distributing 900 books and literature promoting Native and Inuit culture to pediatric hospitals serving the First Nations Community.

             

            For more information, media accreditation, photos or interview requests, please contact:

            Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

             

            About Starlight Children’s Foundation Canada:

            Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.

            Website: http://www.starlightcanada.org/

            Twitter: @StarlightCanada #StarDash

            Facebook: http://facebook.com/starlightcanada

            Instagram: http://instagram.com/starlightcanada

            Periscope: @StarlightCanada

             

            About Toys“R”Us, Canada: 

            Toys“R”Us (Canada) Ltd. and Babies“R”Us are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

            Follow Toys“R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)

              Ottawa Boy Diagnosed with Leukemia Will Receive a Three Minute Shopping Spree through Local Toys“R”Us, Canada store this September

              Screen Shot 2017-08-22 at 3.48.38 PM

               

              Starlight Children’s Foundation™ Canada along with partner Toys”R”Us, Canada to provide eight Canadian families with a fun-filled escape away from the hospital, and their daily struggles with illness this fall.

              OTTAWA, ON (August 22, 2017) - After being diagnosed with leukemia at the age of six, it’s safe to say that Ottawa-based Starlight child Gabriel’s early life has had some challenges. From countless hospital stays to times of complete isolation during treatment, Gabriel (now 11 years old) has missed out on many opportunities to enjoy just being a kid. This year, in an effort to provide Gabriel with a chance to create much-needed positive memories away from the hospital, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will be gifting him with a 3-Minute Dash through the Toys“R”Us store located at 3742 Innes Road, Orleans, Ontario. On Tuesday, September 12, 2017 at 7:00 a.m., Gabriel and his family will have the chance to race through the store to fill their shopping carts with as many free toys as possible within the three minute timeframe.

              The 3-Minute Dash program (now in its fourth successful year) is donated by Toys“R”Us as part of their long standing partnership with Starlight and will take place in eight cities across the nation this fall: Ottawa, Montreal, St. John’s, Langley, Edmonton, Calgary, Toronto and Winnipeg. Each dash recipient was randomly selected as part of a contest Starlight held earlier this summer, in which families were asked to share the details of their child’s care journey and submit them to their local Starlight Programs Coordinator for entry.

              Screen Shot 2017-08-22 at 3.50.48 PM

              “At Starlight, we see first-hand the daily struggles and challenges Canadian families face when caring for their seriously ill child,” says Starlight Executive Director, Brian Bringolf. “Programs like the 3-Minute Dash are at the heart of our organization, providing us with the unique chance to bring welcome distraction and a genuine smile to the faces of deserving children like Gabriel.”

              Over the past 19 years, Toys“R”Us and Babies“R”Us continues to be one of Starlight’s most involved and valuable partners. Through in-store and online campaigns, 3-Minute Dashes, their Starlight Gala event sponsorship, and donations to in-hospital, neonatal care and out-of-hospital programs, they have donated an incredible $17 million to Starlight and have been extraordinary advocates in the community about Starlight’s work.

              “Hope and laughter, entertainment and distraction, comfort and support are an integral part of the circle of care and make a real difference to the quality of a seriously ill child’s life. We hope our event brings Gabriel and his family much fun and excitement as our team members proudly welcome them to our Ottawa Dash!” says Mary Hewton, VP Human Resources and Customer Relations for Toys“R”Us, Canada.

              More about Gabriel

              Gabriel was diagnosed with Acute Lymphoblastic Leukemia at the age of 6, a time when boys are adventurous, curious and very active. His stays at the hospital were often difficult and, at times, prevented him from even being allowed outdoors or in public places. Gabo, a nickname lovingly bestowed by his family, enjoys creating his own worlds with Lego and can’t get enough of both Star Wars and the Cars series. An enthusiastic Ottawa Senators fan, Gabo loves both hockey and soccer, but also finds joy in playing his guitar. At the time of Gabriel’s 3-Minute Dash, he will be approaching his twelfth birthday, making the upcoming experience even more exciting for both him and his family.

              This year, in addition to the 3-Minute Dash, Toys“R”Us has also helped sponsor:

              • 85 Hospital Grants – Monetary funding to support distractive entertainment for hospitalized children.
              • 10,500 ER Admit Kits – A variety of care products for children and parents during unexpected hospital stays.
              • 7,000 Baby & Toddler Fun Kits – Cuddly toys and games to distract very young children during unpleasant hospital stays.
              • 100 Starlight Treasure Chests – A box filled with toys and surprises, used by children during appointments at the hospital or clinic.
              • Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.
              • First Nations Resource Program – A pilot project distributing 900 books and literature promoting Native and Inuit culture to pediatric hospitals serving the First Nations Community.

               

              For more information, media accreditation, photos or interview requests, please contact:

              Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

               

              About Starlight Children’s Foundation Canada:

              Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.

              Website: http://www.starlightcanada.org/

              Twitter: @StarlightCanada #StarDash

              Facebook: http://facebook.com/starlightcanada

              Instagram: http://instagram.com/starlightcanada

              Periscope: @StarlightCanada

               

              About Toys“R”Us, Canada: 

              Toys“R”Us (Canada) Ltd. and Babies“R”Us are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

               

              Follow Toys“R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)

               

                Five Tips To Keep Kids Virus-Free As They Head Back To School

                Dr.-Dina-Header-Logo3a

                Leading child health expert and pediatrician Dr. Dina Kulik shares tips to keep your children healthy as they head back to school this fall

                TORONTO, ON (July 25, 2017) - With September just over a month away, parents are beginning the yearly tradition of preparing their children to head back to school. Beyond the usual August clothing and stationary shopping, it is important to take extra measures to educate children on how to avoid getting sick, as some kids can contract up to 12 colds in a calendar year. To help limit sick days this fall, Dr. Dina Kulik, medical director of North America’s first all-in-one medical and dental facility Kidcrew, shares five top illness prevention tips for back to school.

                nose

                1. Hands off the mug.

                As tempting as it is for kids, it’s important for them to avoid touching their face, eyes and nose throughout the day. Hands come in contact with millions of germs, particularly at school, says Dr. Kulik, making this one of the most common ways for viral and bacterial infections to get started.

                2. Wash those mitts.

                Teach your child to wash their hands often — this includes after using the toilet, after recess, and before and after eating. Make hand washing fun (and effective) by encouraging kids to sing “Happy Birthday” the full way through before finishing scrubbing and turning off the tap.

                3. Stop the sharing.

                Of course, kids should be encouraged to share in class and on the playground, but the practice should stop when it comes to meal time, says Kulik. Avoid sharing cups, food and utensils to prevent infection, and try to keep your child’s food items labelled clearly in their lunch bags.

                4. Consider the shots.

                Dangerous illnesses like chicken pox, influenza and measles pop up far too often in school environments over the fall and winter months. Consider vaccinations to fend off the contagious diseases before the whole family is forced home sick.

                5. Eat the rainbow.

                Incorporating a well balanced, nutritious diet of vegetables, fruits, grains and protein is extremely important in fighting off and preventing illness. Making sure to satisfy thirst with water (rather than sugary drinks), and ensuring kids get 10-12 hours of sleep per night largely contributes to maintaining a healthy immune system.

                Although it’s inevitable that your child will get sick at some point while back at school, these helpful tips will hopefully keep the sick days to a minimum! For more child health information, visit Dr. Dina’s blog at www.drdina.ca.

                 

                For more information, republishing or interview requests, please contact:

                Cory Stewart, EDPR, p. 647.638.1586, e. cory@embracedisruption.com

                 

                About Kidcrew:

                Kidcrew is a forward-thinking clinic focused on patient experience, family centered-care and wellness for children and families of all ages. From pediatricians, to allergists, neurologists, sport medicine doctors and gastroenterologists, we have your family covered from head to toe.

                Website: http://www.kidcrew.com

                Facebook: https://www.facebook.com/kidcrewmedical/

                Twitter: https://twitter.com/kidcrewmedical

                Instagram: https://www.instagram.com/kidcrewclinic/

                 

                About Dr. Dina Kulik:

                Dr. Dina Kulik completed her Pediatrics Residency and Pediatric Emergency Medicine Fellowship at the Hospital for Sick Children, where she is a Staff Physician. Dr Dina is one of Canada’s leading child health media experts, providing child health information through television, radio, print media and via her blog DrDina.ca. Above all, Dina’s greatest joy is her family and being the mom of three crazy boys.

                Website: http://www.drdina.ca

                Facebook: https://www.facebook.com/DinaKulikMD

                Twitter: https://twitter.com/DrDinaKulik

                Instagram: https://www.instagram.com/drdinakulik/

                YouTube: https://www.youtube.com/user/DrDinaKulik

                  INFOGRAPHIC: How Successful People Start Their Mornings | Embrace Disruption PR

                  It’s always interesting to peer into the lives of those who we consider successful! We came across this fascinating infographic (below) that outlines seven things high achievers do every morning. Although some schedules may not always allow for all seven of these items to be accomplished every day (especially on busy PR mornings!), try to incorporate one or two each morning and see if they make a difference in your performance!

                  productive-monday-morning-infographic

                    INFOGRAPHIC: Exercises To Do At Your Desk | Embrace Disruption Public Relations

                    Getting back into the grind on Monday can be difficult, especially because your body (hopefully) hasn’t been confined to an office chair over Saturday and Sunday! We came across this excellent desk exercise infographic from Creative Bloq, that’s meant for graphic designers, but really can be done by anyone who spends their day sitting at a desk.

                    Check it out below!

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