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INFOGRAPHIC: The Science Of Super Bowl Ads | Embrace Disruption Public Relations

Super Bowl Sunday is just around the corner — and we can’t wait! Specifically, we’re looking forward to the show-stopping halftime performance from Lady Gaga, and the dozens of new commercials bound to premiere in-between the quarters.

But what about those commercials? Are they effective for the brands who spend millions on top placements during the top-watched TV event of the year? We came across this detailed INFOGRAPHIC from USA TODAY that shares some of the ROI details from the 2014 game. Check it out below:

INFOGRAPHIC - The Science of Superbowl Ads - FINAL

    Top 10 #PRTips Of The Week: January 18, 2017 | Embrace Disruption PR

    PRPROTIPSHere are our Top 10 PR Pro Tips for this week, selected by the Embrace Disruption PR team from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

     

     

     

     

      Infographic: The Top PR Campaigns – A History| Embrace Disruption Public Relations

      You might not realize it, but the concept of public relations has been around for a LONG time. Our ever evolving industry has survived through the decades, producing many compelling and historical campaigns. Today we want to share with you this INFOGRAPHIC, which details some of the most compelling PR campaigns in history. Take a moment to read through and tell us in the comments: what PR campaign (within the last decade) sticks out in your memory?

      INFOGRAPHIC-top-pr-campaigns-a-history1

        Infographic: A Journey Along The Red Carpet | Embrace Disruption PR

        With award season in full swing, we thought it might be fun to take a journey along the famous red carpet!

        Red carpets are a staple at almost every notable function, even outside of Hollywood! The carpet provides photographers and press with the opportunity to interact with talent, while the talent has an opportunity to promote their projects and causes. A win-win! Hosting an upcoming event and need red carpet coordination or celebrity attendance? Shoot us an email to find out how we can help transform your red carpet experience!

        Check out this fun infographic below featuring some of your favourite red carpet moments, courtesy of Carpet Right.

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          Top 10 #PRTips Of The Week: January 4, 2017 | Embrace Disruption PR

          PRPROTIPSHere are our Top 10 PR Pro Tips for this week, selected by the Embrace Disruption PR team from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

           

           

           

           

           

           

           

           

            Community One Foundation Event at Award-Winning Integral House a Sold Out Success

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            TORONTO, ON (November 23, 2016) – On Saturday, November 19, 2016, over 250 members and allies of the LGBTTIQQ2S community filled Toronto’s award-winning Integral House to enjoy an evening of celebration and performances in support of Community One Foundation. Hosted by Canadian comedian Carla Collins and sponsored by RBC and Team PK, the evening was a decadent affair, complemented by custom Bar Chef cocktails and gourmet delights.

            screen-shot-2016-11-23-at-2-14-56-pmVIP guests arrived at 6:30 p.m. and were treated to an exclusive tour of Integral House by Brigitte Shim of Shim-Sutcliffe Architects, along with performances by the world-renowned Opera Atelier. At 7:30 p.m., the event opened to the public and showcased a variety of performances from Community One Foundation Rainbow Grant recipient Tessa Goodon and popular Toronto drag artists Sofonda Cox and Donnarama.

            In addition, the foundation awarded the winner of their annual Steinert & Ferreiro Award, Canada’s largest single cash award in recognition of leadership in the LGBTTIQQ2S community, to Toronto-based advocate Doug Kerr. Kerr was chosen for his commitment to volunteerism, social activism along with his steadfast ability to drive collaboration across a multitude of initiatives in both a Toronto and global context.

            screen-shot-2016-11-23-at-2-22-09-pm“Our foundation’s main objective is to support and foster growth throughout LGBTTIQQ2S communities in the greater Toronto area,” says Community One Foundation co-chair Terry Greene. “Events like these help us spotlight the amazing individuals and initiatives that we continue to recognize with grants and awards throughout the calendar year.”

            Community One Foundation is one of many charitable organizations that Integral House’s builder James Stewart (late mathematician and textbook magnate) has donated proceeds to. A longtime LGBT activist, Stewart planted roots in the community by inviting “gay rights activist George Hislop to speak at McMaster in the early 1970s, when the LGBT liberation movement was in its infancy, and was involved in protests and demonstrations until mathematics began to dominate his life.” (Daily Xtra, 2014).

             

            For more information, photos from the evening or interview requests, please contact:

            Cory Stewart | Embrace Disruption PR

            p: 647.638.1586 | e: cory@embracedisruption.com

             

            About Community One:

            Established in 1980, Community One Foundation provides grants to LGBTTIQQ2S community projects in Greater Toronto Area including Durham, Halton, Peel and York Regions, focusing on the areas of arts and culture, health and social services, and research and education. The Foundation also promotes community philanthropy through strategic partnerships such as the Bill 7 Award and the LGBT Giving Network.

            Facebook: https://www.facebook.com/CommunityOneFoundation/

            Twitter: @C1Foundation

            Instagram: @C1Foundation

            Hashtag: #CommunityOne

              Community One Foundation Hosts Final Public Event in Award-Winning Integral House

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              LGBT-focused charity Community One Foundation opens Integral House to the public for one last time before its sale in an exclusive evening hosted by Canadian comedian Carla Collins. 

              TORONTO, ON – Weeks after the reported sale of Toronto’s celebrated and award-winning residence Integral House (194 Roxborough Drive, Rosedale), the Community One Foundation – an organization with grant and award programs dedicated to the development of LGBTTIQQ2S communities in the GTA – is excited to announce “Community One Presents an Evening at Integral House”. The event, happening on Saturday, November 19, 2016, will be the last publicly available event before the sale of the famous property.

              “We’re so honoured to present such an exclusive and momentous event in one of Toronto’s most celebrated architectural wonders,” says Community One Foundation co-chair Kevin Ormsby. “James Stewart was a pillar of activism in our community, and we are eternally grateful for his contribution to both the LGBT community and the Community One Foundation.”

              Community One is one of many charitable organizations receiving proceeds from the sale of Integral House, per the wishes of its owner and creator James Stewart, the late mathematician and textbook magnate. A longtime LGBT activist, Stewart planted roots in the community by invoking “gay rights activist George Hislop to speak at McMaster in the early 1970s, when the LGBT liberation movement was in its infancy, and was involved in protests and demonstrations until mathematics began to dominate his life.” (Daily Xtra, 2014).

              A night not to be missed, the event will also be attended by many notable Canadians, including Hilary Farr of Love It Or List It, musician Simone Denny, designer David Dixon and many more.

              The one-of-a-kind evening celebrates 36 years of important work the Foundation has achieved – including funding the beginnings of LGBT institutions like The 519 and Buddies In Bad Times Theatre – and will be hosted by 2015 California Comedian of the Year Carla Collins. Feature performances include Opera Atelier, Community One Foundation Rainbow Grant recipient Tessa Godden, and popular Toronto drag acts Sofonda Cox and Donnarama. In addition, the Foundation will announce the winner of their annual Steinert & Ferreiro Award, Canada’s largest single cash award in recognition of leadership in the LGBTTIQQ2S community.

               

              A private VIP reception and home tour – conducted by one of the home’s architects, Bridget Shim of Shim-Sutcliffe Architects – will be held for donors and supporters at 6:00 p.m., followed by public access to the event at 7:30 p.m. Tickets can be purchased for $125 at http://bit.ly/c1integral. Proceeds from tickets will go towards the many grants awarded by the Community One Foundation.

              For media accreditation, photos or interview requests, please contact: 

              Cory Stewart | Embrace Disruption PR
              p: 647.638.1586 | e: cory@embracedisrupKon.com

              About Community One:
              Established in 1980, the Community One Foundation provides grants to LGBTTIQQ2S community projects in the Greater Toronto Area, including Durham, Halton, Peel and York Regions, focusing on the areas of arts and culture, health and social services, and research and education. The Foundation also promotes community philanthropy through strategic partnerships such as the Bill 7 Award and the LGBT Giving Network.

              Facebook: http://www.facebook.com/CommunityOneFoundation/
              Twitter: @C1Foundation
              Instagram: @C1Foundation
              Hashtag: #C1Evening

                Free Ben & Jerry’s Ice Cream Pint Delivery to Downtown Toronto for National Dessert Day

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                MEDIA ALERT

                Free Ben & Jerry’s Ice Cream Pint Delivery to Downtown Toronto for National Dessert Day (Friday, October 14, 2016)

                 

                WHAT:

                To celebrate National Dessert Day, Ben and Jerry’s and Urbery are coming together to spread  peace, love and ice cream throughout Toronto! On Friday, October 14, 2016, Toronto residents can order a free pint of Ben & Jerry’s ice cream right to their doorstep with the help of Urbery, Toronto’s leading grocery and alcohol delivery service. Customers will be able to choose from three popular flavours: Half Baked, Cookie Dough and the Jimmy Fallon inspired Tonight Dough.

                To place an order, simply visit https://benandjerry.urbery.com. When prompted for a promotional code, enter “DESSERTDAY2016” to take advantage of the free ice cream offer. Pints will arrive curb side in 30 minutes or less!

                *Promotion valid for the first 500 customers who use the promotional code DESSERTDAY2016

                WHEN:

                Friday, October 14, 2016

                12:30 p.m. – 4:30 p.m. and 6:00 p.m. – 10 p.m.

                WHERE:

                Service area includes all Toronto postal codes starting with the following:

                M5T
                M4Y
                M5B
                M5C
                M5E
                M5H
                M5J
                M5K
                M5L
                M5W
                M5X
                M5G
                M5V
                M6J
                M6K
                M6R

                ADDITIONAL INFORMATION:

                Ben & Jerry’s, one of the most loved brands, known for its delicious, euphoric flavours since 1978, introduced the unique #DoughToDoor campaign with Urbery in late September, providing downtown Toronto customers with on-demand curb side ice cream pint delivery. Due to the massive success of the campaign, the service has been extended to Sunday, October 16, 2016.

                Outside of the National Dessert Day promotion, customers can order Ben & Jerry’s pints in 30 minutes or less at a cost of $8.99/pint (no tax), with $4.50 + HST for delivery; free delivery applies if two or more pints are ordered. Tax, tip, and delivery are all included in the total price.

                Delivery times are as follows: Friday, October 14, 2016 from 12:30 p.m. to 4:30pm and 6:00 p.m. to 10 p.m.; Saturday and Sunday 6:00 p.m. to 10:00 p.m.

                 

                For more information, photos or interview requests, please contact:

                Cory Stewart | Embrace Disruption PR

                p: 647.638.1586 | e: cory@embracedisruption.com

                 

                About Urbery

                Urbery is a same-day grocery and alcohol delivery service available on mobile and web that enables customers to get groceries delivered from their favourite store to their doorstep in two hours. Urbery has over 10,000 grocery and alcohol products that customers can choose from or can create their own customized list. At the heart of Urbery’s operations are Grocery Gurus, a hand-picked group of personal grocery shoppers, who shop for each customer’s order and deliver it to their doorstep. Urbery also works with leading retailers and CPG companies to develop customized marketing campaigns, delivering valuable consumer purchasing insights and promotional support.

                 

                Website: http://www.urbery.com

                Apple Download: https://itunes.apple.com/ca/app/urbery/id987609045?mt=8

                Android Download: https://play.google.com/store/apps/details?id=com.urbery

                Facebook: http://www.facebook.com/urbery

                Twitter: http://www.twitter.com/urbery

                Hashtag: #DoughToDoor

                Instagram: @urbery

                About Ben & Jerry’s

                As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to sourcing Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2015 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry’s visit www.benandjerrys.ca.

                  5 Tools To Help You Make The Most of National Lazy Day

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                  TORONTO, ON  - As the summer days draw to a close, National Lazy Day (Wednesday, August 10, 2016) is one of the last chances for many to embrace their inner sloth and spend time relaxing in the seasonal heat. With the inevitable change of pace looming, Urbery, Toronto’s most personalized alcohol and grocery delivery service, has compiled a list of five dreaded tasks and paired them with online tools that will help Torontonians free up their time to enjoy the upcoming holiday.

                  1. Walking the dog: As many pet owners know, most days start with a walk around the block with man’s best friend. GoFetch (available on iPhone) can be described as the Uber of dog walking, allowing users to hire nearby (pre-screened) dog walkers in increments of 15 minutes, 30 minutes or an hour at prices as low as $10.
                  2. Getting groceries: From lifting to line ups, grocery store shopping can be a real pain — particularly for city dwellers without a car. Urbery (available on web, iPhone or Android) is the solution, offering customers the chance to order two hour delivery from many of their favourite grocery stores (Whole Foods, Loblaws and Sobeys), pharmacies (Shoppers Drug Mart and Rexall), and liquor stores (LCBO and Beer Store). Urbery also offers real-time tracking and interaction with personal shoppers (Grocery Gurus) to ensure all products are hand picked and delivered the way the customer wants, along with a 100% freshness guarantee.
                  3. Getting ready: Any busy mother or working professional will agree that getting ready for an evening out or a special event can be a time consuming task. beGlammed (available on web, iPhone or Android) aims to make this process easier with on-demand hair and makeup artists that will come directly to your home or hotel room to prepare you for your special function. With women spending an average of 55 minutes a day on their appearance, this tool is a welcome time-saver on those extra-busy (or lazy) days.
                  4. Cleaning the house: The lazy person’s dream is to never have to clean the house again. Handy (available on web, iPhone or Android) strives to make this dream a reality with their professional cleaners and handy-people who will clean the house, assemble ikea furniture, paint, and even help you move. This service requires next-day booking, so make sure to plan ahead for National Lazy Day!
                  5. Doing the laundry: Washing, folding and taking items to the dry cleaner’s are a thing of the past with Simply Laundry (available on web). This service aims to streamline your life by picking up all of your dirty clothes from your front door or concierge, and returns them to you at the time of your choosing. With wash and fold plans starting at as low as $1.92 a pound, Simply Laundry is one of the most affordable ways to avoid the tedious chore of doing your laundry.

                   

                  For more information, to republish, photos or interview requests, please contact:

                  Cory Stewart | Embrace Disruption PR

                  o: 416.963.9857, c: 647.638.1586 e: cory@embracedisruption.com

                   

                  About Urbery

                  Urbery is a same-day grocery and alcohol delivery service available on mobile and web that enables customers to get groceries delivered from their favourite store to their doorstep in two hours. Urbery has over 10,000 grocery and alcohol products that customers can choose from or can create their own customized list. At the heart of Urbery’s operations are Grocery Gurus, a hand-picked group of personal grocery shoppers, who shop for each customer’s order and deliver it to their doorstep.

                  Website: http://www.urbery.com

                  Apple Download: https://itunes.apple.com/ca/app/urbery/id987609045?mt=8

                  Android Download: https://play.google.com/store/apps/details?id=com.urbery

                  Facebook: http://www.facebook.com/urbery

                  Twitter: http://www.twitter.com/urbery

                  Instagram: @urbery

                   

                   

                    Celebrated Canadian Comedian Carla Collins Launches New Web Series “Carla Collins Comes Clean”

                    “Collins has mastered the art of blending sensitive gender and cultural sensibilities into honest, shrewd, and hilarious comedy.”

                    -The Huffington Post

                    TORONTO, ON (July 26, 2016) - Comedian, actress, television host and best-selling author Carla Collins has recently launched a new web series, titled Carla Collins Comes Clean, produced by LA-based production company SHEnaniganz and directed by award-winning filmmaker, Thomas D. Moser. The wickedly hilarious first episode, titled “Korean Spa” was launched on July 21, with followup episodes scheduled every Thursday on Collins’ YouTube channel.

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                    The single camera series, which features Collins speaking to camera in a bubble-filled bathtub, presents the comedian sharing personal stories in an uninhibited and no-holds-barred manner. Ranging from three to five minutes, each episode takes the viewers on a journey through the exciting and sometimes unbelievable mishaps Collins encounters regularly in her day-to-day life.

                    From hosting Canada’s highest rated entertainment show “eNow” to starring in her hit network television series, Carlawood”, Collins has become a prominent and well respected figure in the Canadian entertainment scene. Carla’s first solo stand-up special, “The Wonder Bra Years”, aired on The Comedy Network, becoming one of the highest rated in the network’s Comedy Now series. Hailed as the “Queen of Comedy” and “Canada’s Tina Fey” by Canadian press, Carla can currently be seen as a celebrity panelist on Super Channel’s new comedy/variety series Too Much Informationand is also a regular celebrity gossip and fashion commentator on Breakfast Television.

                    Since moving to Los Angeles, Collins was named “the funniest woman in comedy” by BeautyStyleWatch magazine and headlines clubs and theatres all over North America. She has become a staple in the stand-up community, performing at venues such as The Hollywood Improv, The Comedy Store, The Jon Lovitz Club and Flappers in LA. Carla has also been featured in Just for Laughs, the Los Angeles Comedy Festival, and the Vancouver Comedy Festival. Recently, Collins was awarded the prestigious Comedian Of The Year Award by the Southern California Motion Picture Council and is currently filming “The Last Laugh a sitcom she created about performing stand-up at funerals

                    Although based in Los Angeles, Carla frequently returns to Canada to perform stand-up shows in Ottawa and Toronto, Ontario; Calgary, Alberta; Vancouver, British Columbia; St. John’s, Newfoundland; Montreal, Quebec; and St. John, New Brunswick.

                    For more information on Carla Collins, please visit: http://www.carlacollins.com

                    For more information, photos or to request an interview, please contact:

                    Cory Stewart, Embrace Disruption PR

                    c: 647.638.1586, o: 416.963.9857, e: cory@embracedisruption.com

                     

                    About Carla Collins:

                    Carla Collins is an award-winning comedian, actress, television host and author of the best selling comedic self-help book Angels, Vampires and Douche Bags. Carla headlines comedy venues across the US and Canada and the Huffington Post calls her “hilarious, masterful and belly-achingly funny.” Collins is currently filming The Last Laugh, a sitcom she created loosely based on her life in LA performing stand-up comedy at funerals.

                    Twitter: @Carla_Collins

                    Facebook: http://on.fb.me/1rfi9Vn

                    YouTube: http://bit.ly/1fgi5iE

                    Website: www.carlacollins.com

                    About SHEnaniganz:

                    SHEnaniganz, owned by Penny Edmiston, is a production company based in Los Angeles. Edmiston is an award-winning filmmaker with a successful 30 year career of producing commercials,  stills and documentaries such as “Bones Brigade” directed by Stacy Peralta and the 2016 Cannes Lion winner Norton’s “Where Cyber Crime Goes To Hide” directed by Academy Award winner Daniel Junge. She is currently in post production on her film “The Hiraeth”. With many television and documentary projects in development, she hopes to continually be inspired by content, corn-dogs and the bigger picture.

                    About the Director:

                    Thomas D. Moser is an award-winning filmmaker with over 15 years experience in directing, editing and visual effects. He has worked in film and television for a range of studios and production companies, including Marvel, Lionsgate, Disney, Sony and Mattel. He currently resides at Blacklist Digital, the production company responsible for indie hits “Band of Brothers” and current Sundance film “The First Girl I Loved”.

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