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Top 10 #PRTips Of The Week: January 4, 2017 | Embrace Disruption PR

PRPROTIPSHere are our Top 10 PR Pro Tips for this week, selected by the Embrace Disruption PR team from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

 

 

 

 

 

 

 

 

    Community One Foundation Event at Award-Winning Integral House a Sold Out Success

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    TORONTO, ON (November 23, 2016) – On Saturday, November 19, 2016, over 250 members and allies of the LGBTTIQQ2S community filled Toronto’s award-winning Integral House to enjoy an evening of celebration and performances in support of Community One Foundation. Hosted by Canadian comedian Carla Collins and sponsored by RBC and Team PK, the evening was a decadent affair, complemented by custom Bar Chef cocktails and gourmet delights.

    screen-shot-2016-11-23-at-2-14-56-pmVIP guests arrived at 6:30 p.m. and were treated to an exclusive tour of Integral House by Brigitte Shim of Shim-Sutcliffe Architects, along with performances by the world-renowned Opera Atelier. At 7:30 p.m., the event opened to the public and showcased a variety of performances from Community One Foundation Rainbow Grant recipient Tessa Goodon and popular Toronto drag artists Sofonda Cox and Donnarama.

    In addition, the foundation awarded the winner of their annual Steinert & Ferreiro Award, Canada’s largest single cash award in recognition of leadership in the LGBTTIQQ2S community, to Toronto-based advocate Doug Kerr. Kerr was chosen for his commitment to volunteerism, social activism along with his steadfast ability to drive collaboration across a multitude of initiatives in both a Toronto and global context.

    screen-shot-2016-11-23-at-2-22-09-pm“Our foundation’s main objective is to support and foster growth throughout LGBTTIQQ2S communities in the greater Toronto area,” says Community One Foundation co-chair Terry Greene. “Events like these help us spotlight the amazing individuals and initiatives that we continue to recognize with grants and awards throughout the calendar year.”

    Community One Foundation is one of many charitable organizations that Integral House’s builder James Stewart (late mathematician and textbook magnate) has donated proceeds to. A longtime LGBT activist, Stewart planted roots in the community by inviting “gay rights activist George Hislop to speak at McMaster in the early 1970s, when the LGBT liberation movement was in its infancy, and was involved in protests and demonstrations until mathematics began to dominate his life.” (Daily Xtra, 2014).

     

    For more information, photos from the evening or interview requests, please contact:

    Cory Stewart | Embrace Disruption PR

    p: 647.638.1586 | e: cory@embracedisruption.com

     

    About Community One:

    Established in 1980, Community One Foundation provides grants to LGBTTIQQ2S community projects in Greater Toronto Area including Durham, Halton, Peel and York Regions, focusing on the areas of arts and culture, health and social services, and research and education. The Foundation also promotes community philanthropy through strategic partnerships such as the Bill 7 Award and the LGBT Giving Network.

    Facebook: https://www.facebook.com/CommunityOneFoundation/

    Twitter: @C1Foundation

    Instagram: @C1Foundation

    Hashtag: #CommunityOne

      Community One Foundation Hosts Final Public Event in Award-Winning Integral House

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      LGBT-focused charity Community One Foundation opens Integral House to the public for one last time before its sale in an exclusive evening hosted by Canadian comedian Carla Collins. 

      TORONTO, ON – Weeks after the reported sale of Toronto’s celebrated and award-winning residence Integral House (194 Roxborough Drive, Rosedale), the Community One Foundation – an organization with grant and award programs dedicated to the development of LGBTTIQQ2S communities in the GTA – is excited to announce “Community One Presents an Evening at Integral House”. The event, happening on Saturday, November 19, 2016, will be the last publicly available event before the sale of the famous property.

      “We’re so honoured to present such an exclusive and momentous event in one of Toronto’s most celebrated architectural wonders,” says Community One Foundation co-chair Kevin Ormsby. “James Stewart was a pillar of activism in our community, and we are eternally grateful for his contribution to both the LGBT community and the Community One Foundation.”

      Community One is one of many charitable organizations receiving proceeds from the sale of Integral House, per the wishes of its owner and creator James Stewart, the late mathematician and textbook magnate. A longtime LGBT activist, Stewart planted roots in the community by invoking “gay rights activist George Hislop to speak at McMaster in the early 1970s, when the LGBT liberation movement was in its infancy, and was involved in protests and demonstrations until mathematics began to dominate his life.” (Daily Xtra, 2014).

      A night not to be missed, the event will also be attended by many notable Canadians, including Hilary Farr of Love It Or List It, musician Simone Denny, designer David Dixon and many more.

      The one-of-a-kind evening celebrates 36 years of important work the Foundation has achieved – including funding the beginnings of LGBT institutions like The 519 and Buddies In Bad Times Theatre – and will be hosted by 2015 California Comedian of the Year Carla Collins. Feature performances include Opera Atelier, Community One Foundation Rainbow Grant recipient Tessa Godden, and popular Toronto drag acts Sofonda Cox and Donnarama. In addition, the Foundation will announce the winner of their annual Steinert & Ferreiro Award, Canada’s largest single cash award in recognition of leadership in the LGBTTIQQ2S community.

       

      A private VIP reception and home tour – conducted by one of the home’s architects, Bridget Shim of Shim-Sutcliffe Architects – will be held for donors and supporters at 6:00 p.m., followed by public access to the event at 7:30 p.m. Tickets can be purchased for $125 at http://bit.ly/c1integral. Proceeds from tickets will go towards the many grants awarded by the Community One Foundation.

      For media accreditation, photos or interview requests, please contact: 

      Cory Stewart | Embrace Disruption PR
      p: 647.638.1586 | e: cory@embracedisrupKon.com

      About Community One:
      Established in 1980, the Community One Foundation provides grants to LGBTTIQQ2S community projects in the Greater Toronto Area, including Durham, Halton, Peel and York Regions, focusing on the areas of arts and culture, health and social services, and research and education. The Foundation also promotes community philanthropy through strategic partnerships such as the Bill 7 Award and the LGBT Giving Network.

      Facebook: http://www.facebook.com/CommunityOneFoundation/
      Twitter: @C1Foundation
      Instagram: @C1Foundation
      Hashtag: #C1Evening

        Free Ben & Jerry’s Ice Cream Pint Delivery to Downtown Toronto for National Dessert Day

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        MEDIA ALERT

        Free Ben & Jerry’s Ice Cream Pint Delivery to Downtown Toronto for National Dessert Day (Friday, October 14, 2016)

         

        WHAT:

        To celebrate National Dessert Day, Ben and Jerry’s and Urbery are coming together to spread  peace, love and ice cream throughout Toronto! On Friday, October 14, 2016, Toronto residents can order a free pint of Ben & Jerry’s ice cream right to their doorstep with the help of Urbery, Toronto’s leading grocery and alcohol delivery service. Customers will be able to choose from three popular flavours: Half Baked, Cookie Dough and the Jimmy Fallon inspired Tonight Dough.

        To place an order, simply visit https://benandjerry.urbery.com. When prompted for a promotional code, enter “DESSERTDAY2016” to take advantage of the free ice cream offer. Pints will arrive curb side in 30 minutes or less!

        *Promotion valid for the first 500 customers who use the promotional code DESSERTDAY2016

        WHEN:

        Friday, October 14, 2016

        12:30 p.m. – 4:30 p.m. and 6:00 p.m. – 10 p.m.

        WHERE:

        Service area includes all Toronto postal codes starting with the following:

        M5T
        M4Y
        M5B
        M5C
        M5E
        M5H
        M5J
        M5K
        M5L
        M5W
        M5X
        M5G
        M5V
        M6J
        M6K
        M6R

        ADDITIONAL INFORMATION:

        Ben & Jerry’s, one of the most loved brands, known for its delicious, euphoric flavours since 1978, introduced the unique #DoughToDoor campaign with Urbery in late September, providing downtown Toronto customers with on-demand curb side ice cream pint delivery. Due to the massive success of the campaign, the service has been extended to Sunday, October 16, 2016.

        Outside of the National Dessert Day promotion, customers can order Ben & Jerry’s pints in 30 minutes or less at a cost of $8.99/pint (no tax), with $4.50 + HST for delivery; free delivery applies if two or more pints are ordered. Tax, tip, and delivery are all included in the total price.

        Delivery times are as follows: Friday, October 14, 2016 from 12:30 p.m. to 4:30pm and 6:00 p.m. to 10 p.m.; Saturday and Sunday 6:00 p.m. to 10:00 p.m.

         

        For more information, photos or interview requests, please contact:

        Cory Stewart | Embrace Disruption PR

        p: 647.638.1586 | e: cory@embracedisruption.com

         

        About Urbery

        Urbery is a same-day grocery and alcohol delivery service available on mobile and web that enables customers to get groceries delivered from their favourite store to their doorstep in two hours. Urbery has over 10,000 grocery and alcohol products that customers can choose from or can create their own customized list. At the heart of Urbery’s operations are Grocery Gurus, a hand-picked group of personal grocery shoppers, who shop for each customer’s order and deliver it to their doorstep. Urbery also works with leading retailers and CPG companies to develop customized marketing campaigns, delivering valuable consumer purchasing insights and promotional support.

         

        Website: http://www.urbery.com

        Apple Download: https://itunes.apple.com/ca/app/urbery/id987609045?mt=8

        Android Download: https://play.google.com/store/apps/details?id=com.urbery

        Facebook: http://www.facebook.com/urbery

        Twitter: http://www.twitter.com/urbery

        Hashtag: #DoughToDoor

        Instagram: @urbery

        About Ben & Jerry’s

        As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to sourcing Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2015 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry’s visit www.benandjerrys.ca.

          5 Tools To Help You Make The Most of National Lazy Day

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          TORONTO, ON  - As the summer days draw to a close, National Lazy Day (Wednesday, August 10, 2016) is one of the last chances for many to embrace their inner sloth and spend time relaxing in the seasonal heat. With the inevitable change of pace looming, Urbery, Toronto’s most personalized alcohol and grocery delivery service, has compiled a list of five dreaded tasks and paired them with online tools that will help Torontonians free up their time to enjoy the upcoming holiday.

          1. Walking the dog: As many pet owners know, most days start with a walk around the block with man’s best friend. GoFetch (available on iPhone) can be described as the Uber of dog walking, allowing users to hire nearby (pre-screened) dog walkers in increments of 15 minutes, 30 minutes or an hour at prices as low as $10.
          2. Getting groceries: From lifting to line ups, grocery store shopping can be a real pain — particularly for city dwellers without a car. Urbery (available on web, iPhone or Android) is the solution, offering customers the chance to order two hour delivery from many of their favourite grocery stores (Whole Foods, Loblaws and Sobeys), pharmacies (Shoppers Drug Mart and Rexall), and liquor stores (LCBO and Beer Store). Urbery also offers real-time tracking and interaction with personal shoppers (Grocery Gurus) to ensure all products are hand picked and delivered the way the customer wants, along with a 100% freshness guarantee.
          3. Getting ready: Any busy mother or working professional will agree that getting ready for an evening out or a special event can be a time consuming task. beGlammed (available on web, iPhone or Android) aims to make this process easier with on-demand hair and makeup artists that will come directly to your home or hotel room to prepare you for your special function. With women spending an average of 55 minutes a day on their appearance, this tool is a welcome time-saver on those extra-busy (or lazy) days.
          4. Cleaning the house: The lazy person’s dream is to never have to clean the house again. Handy (available on web, iPhone or Android) strives to make this dream a reality with their professional cleaners and handy-people who will clean the house, assemble ikea furniture, paint, and even help you move. This service requires next-day booking, so make sure to plan ahead for National Lazy Day!
          5. Doing the laundry: Washing, folding and taking items to the dry cleaner’s are a thing of the past with Simply Laundry (available on web). This service aims to streamline your life by picking up all of your dirty clothes from your front door or concierge, and returns them to you at the time of your choosing. With wash and fold plans starting at as low as $1.92 a pound, Simply Laundry is one of the most affordable ways to avoid the tedious chore of doing your laundry.

           

          For more information, to republish, photos or interview requests, please contact:

          Cory Stewart | Embrace Disruption PR

          o: 416.963.9857, c: 647.638.1586 e: cory@embracedisruption.com

           

          About Urbery

          Urbery is a same-day grocery and alcohol delivery service available on mobile and web that enables customers to get groceries delivered from their favourite store to their doorstep in two hours. Urbery has over 10,000 grocery and alcohol products that customers can choose from or can create their own customized list. At the heart of Urbery’s operations are Grocery Gurus, a hand-picked group of personal grocery shoppers, who shop for each customer’s order and deliver it to their doorstep.

          Website: http://www.urbery.com

          Apple Download: https://itunes.apple.com/ca/app/urbery/id987609045?mt=8

          Android Download: https://play.google.com/store/apps/details?id=com.urbery

          Facebook: http://www.facebook.com/urbery

          Twitter: http://www.twitter.com/urbery

          Instagram: @urbery

           

           

            Celebrated Canadian Comedian Carla Collins Launches New Web Series “Carla Collins Comes Clean”

            “Collins has mastered the art of blending sensitive gender and cultural sensibilities into honest, shrewd, and hilarious comedy.”

            -The Huffington Post

            TORONTO, ON (July 26, 2016) - Comedian, actress, television host and best-selling author Carla Collins has recently launched a new web series, titled Carla Collins Comes Clean, produced by LA-based production company SHEnaniganz and directed by award-winning filmmaker, Thomas D. Moser. The wickedly hilarious first episode, titled “Korean Spa” was launched on July 21, with followup episodes scheduled every Thursday on Collins’ YouTube channel.

            carla

             

            The single camera series, which features Collins speaking to camera in a bubble-filled bathtub, presents the comedian sharing personal stories in an uninhibited and no-holds-barred manner. Ranging from three to five minutes, each episode takes the viewers on a journey through the exciting and sometimes unbelievable mishaps Collins encounters regularly in her day-to-day life.

            From hosting Canada’s highest rated entertainment show “eNow” to starring in her hit network television series, Carlawood”, Collins has become a prominent and well respected figure in the Canadian entertainment scene. Carla’s first solo stand-up special, “The Wonder Bra Years”, aired on The Comedy Network, becoming one of the highest rated in the network’s Comedy Now series. Hailed as the “Queen of Comedy” and “Canada’s Tina Fey” by Canadian press, Carla can currently be seen as a celebrity panelist on Super Channel’s new comedy/variety series Too Much Informationand is also a regular celebrity gossip and fashion commentator on Breakfast Television.

            Since moving to Los Angeles, Collins was named “the funniest woman in comedy” by BeautyStyleWatch magazine and headlines clubs and theatres all over North America. She has become a staple in the stand-up community, performing at venues such as The Hollywood Improv, The Comedy Store, The Jon Lovitz Club and Flappers in LA. Carla has also been featured in Just for Laughs, the Los Angeles Comedy Festival, and the Vancouver Comedy Festival. Recently, Collins was awarded the prestigious Comedian Of The Year Award by the Southern California Motion Picture Council and is currently filming “The Last Laugh a sitcom she created about performing stand-up at funerals

            Although based in Los Angeles, Carla frequently returns to Canada to perform stand-up shows in Ottawa and Toronto, Ontario; Calgary, Alberta; Vancouver, British Columbia; St. John’s, Newfoundland; Montreal, Quebec; and St. John, New Brunswick.

            For more information on Carla Collins, please visit: http://www.carlacollins.com

            For more information, photos or to request an interview, please contact:

            Cory Stewart, Embrace Disruption PR

            c: 647.638.1586, o: 416.963.9857, e: cory@embracedisruption.com

             

            About Carla Collins:

            Carla Collins is an award-winning comedian, actress, television host and author of the best selling comedic self-help book Angels, Vampires and Douche Bags. Carla headlines comedy venues across the US and Canada and the Huffington Post calls her “hilarious, masterful and belly-achingly funny.” Collins is currently filming The Last Laugh, a sitcom she created loosely based on her life in LA performing stand-up comedy at funerals.

            Twitter: @Carla_Collins

            Facebook: http://on.fb.me/1rfi9Vn

            YouTube: http://bit.ly/1fgi5iE

            Website: www.carlacollins.com

            About SHEnaniganz:

            SHEnaniganz, owned by Penny Edmiston, is a production company based in Los Angeles. Edmiston is an award-winning filmmaker with a successful 30 year career of producing commercials,  stills and documentaries such as “Bones Brigade” directed by Stacy Peralta and the 2016 Cannes Lion winner Norton’s “Where Cyber Crime Goes To Hide” directed by Academy Award winner Daniel Junge. She is currently in post production on her film “The Hiraeth”. With many television and documentary projects in development, she hopes to continually be inspired by content, corn-dogs and the bigger picture.

            About the Director:

            Thomas D. Moser is an award-winning filmmaker with over 15 years experience in directing, editing and visual effects. He has worked in film and television for a range of studios and production companies, including Marvel, Lionsgate, Disney, Sony and Mattel. He currently resides at Blacklist Digital, the production company responsible for indie hits “Band of Brothers” and current Sundance film “The First Girl I Loved”.

              Toronto Grocery and Alcohol Delivery Startup Urbery Celebrates 175% Growth

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              Company continues to grow basket size with convenient ordering options from major grocery stores, LCBO and pilot projects with Unilever and KCC

              TORONTO, ON (July 20, 2016) - Urbery, a Toronto-based same-day delivery service for groceries, LCBO, Beer Store, over-the-counter pharmacy and household products, is celebrating tremendous product adoption in the Toronto area, with 175% growth over the past year. Since launching in 2015, the popular on-demand service has also been strategically developing pilot projects with companies like Unilever and KCC.

              With more than one third of online shoppers expecting to buy their groceries online in 2016 (Morgan Stanley, 2016), Urbery continues to focus on bringing personalized service to the marketplace, offering customers the chance to order from many of their favourite grocery stores (Whole Foods, Loblaws and Sobeys), along with pharmacies (Shoppers Drug Mart and Rexall), and liquor stores (LCBO and Beer Store).

              urbery

              Beyond ordering from favourite stores, Urbery also offers the unique experience of real-time tracking and interaction with personal shoppers (Grocery Gurus) to ensure all products are hand picked and delivered the way the customer wants. Adding to the service’s perks is a 100% freshness guarantee, ensuring consumers always receive only the best products at their door.

              “Urbery’s mission is to deliver personalized, effective and trust-worthy grocery and alcohol delivery to busy Torontonians. We want to help our customers save time, while avoiding lines, heavy lifting and going to multiple stores,” says Urbery founder Mudit Rawat. “Our detail oriented and professional Grocery Gurus work tirelessly to make sure your products get to your front door without compromising any quality.”

              Another feature currently in development involves easy recipe checkout, empowering customers to consult partner recipes and order all elements with a click of a button.

              Urbery is also excited to announce the addition of Stephen Tallevi to their board of advisors. Stephen was one of the founding members of Grocery Gateway, and ran operations for over 10 years. After Grocery Gateway, Stephen joined Walmart to help launch the grocery click-and-collect model and now holds a position as Assistant Vice President within the ecommerce division.

              How it works

              Customers can order from Urbery in just three easy steps: select products at Urbery.com or on the smart phone app, identify their desired delivery time slot and pay securely online. The service offers free delivery on orders over $65 and charges a $10 fee for alcohol delivery. Delivery can be completed same-day within two hours of order placement.

              Customers can interact and track the location of their Grocery Guru and communicate any individual preferences they may have (e.g. ripeness of avocado) via text messages or by speaking directly with their Guru. After order arrival, buyers are able to rate their experience to ensure service satisfaction. In addition, all Gurus are subject to a comprehensive background check, in which Urbery exercises a zero tolerance policy.

               

              For more information, photos or interview requests, please contact:

              Cory Stewart | Embrace Disruption PR

              o: 416.963.9857, c: 647.638.1586 e: cory@embracedisruption.com

               

              About Urbery

              Urbery is a same-day grocery and alcohol delivery service available on mobile and web that enables customers to get groceries delivered from their favourite store to their doorstep in two hours. Urbery has over 10,000 grocery and alcohol products that customers can choose from or can create their own customized list. At the heart of Urbery’s operations are Grocery Gurus, a hand-picked group of personal grocery shoppers, who shop for each customer’s order and deliver it to their doorstep.

              Website: http://www.urbery.com

              Apple Download: https://itunes.apple.com/ca/app/urbery/id987609045?mt=8

              Android Download: https://play.google.com/store/apps/details?id=com.urbery

              Facebook: http://www.facebook.com/urbery

              Twitter: http://www.twitter.com/urbery

              Instagram: @urbery

                Front Street Foods and Junked Food Company Give Back with Blue Jays Ice Cream

                Toronto’s most popular food destination to offer up specialty scoops to benefit the Jays Care Foundation 

                TORONTO, ON (July 19, 2016) – As the summer months continue to heat up, Front Street Foods (FSF) at Adelaide Place (150 York Street — at the corners of both Adelaide/University Avenue and Adelaide/York) has partnered with Junked Food Company (one of FSF’s 19+ vendors) to create a unique way to give back while cooling down — a specialty Blue Jays ice cream, available exclusively at the pop-up market. The cone, which features ballpark popcorn, sour blue raspberry sugar and blue chocolate will be on sale from now until August 5th for $6.25, with one dollar from each sale being donated to the Jays Care Foundation.

                bj

                “We wanted to find a unique and memorable way to contribute to our community, ” says Melissa Zuker, co-founder of TMCo. “With Junked Food Company’s creativity, we were able to develop a sweet and savoury way for our customers to give back to the Jays Care Foundation, an important organization that focuses on improving the lives of Canadian children.”

                In addition to introducing the new Blue Jays ice cream, Front Street Foods will also be hosting their first food crawl, in collaboration with popular Instagrammer TO’s Finest. The food crawl, which is available from now until August 5th allows customers to purchase an official passport for just $5.00 <insert link> and visit any of the 19+ Front Street Food vendors after 2PM to claim a specially priced dish for just $8.00. A portion of the food crawl passport proceeds will be donated to Community Food Centres Canada.

                Last year, Front Street Foods (which started on Front Street at Union Station) quickly became a must-visit attraction in Toronto, drawing huge crowds to covet local cuisine throughout the summer months. This year, conveniently located on the 2nd floor terrace accessible directly from the street by an outdoor staircase at Adelaide Place (at the corner of York and Adelaide and also accessible from University and Adelaide), FSF is an oasis in the city featuring pop-up vendors crafting their dishes on-site, along with craft beers and specialty drinks for attendee’s immediate indulgence. Whether looking for a delectable daytime snack, or a satisfying lunch solution, or an after work bite the market features temptations for any palate.

                Front Street Foods, presented by Toronto Market Company (TMCo.) and Dream Office REIT, is open for the public to enjoy weekdays until August 5, 2016 from 11 a.m. to 6:30 p.m. Monday and Tuesday, and until 8 p.m. Wednesday to Friday (with breakfast vendors opening early at 8 a.m.).

                 

                For more information, photos or to request an interview, please contact:

                Cory Stewart, Embrace Disruption PR

                c: 647.638.1586, o: 416.963.9857, e: cory@embracedisruption.com

                About Toronto Market Co.:

                Toronto Market Co.’s mission is to create vibrant pop-up markets in our city that showcase Toronto’s best and celebrate Toronto’s spirit. Successful events include Front Street Foods and the Waterfront Artisan Market. We love to create avenues for local designers, artisans, chefs, entrepreneurs, bakers and makers to showcase their goods and inspire others.

                Website: http://www.torontomarketco.com

                Instagram: http://instagram.com/torontomarketco

                Twitter: http://twitter.com/torontomarketco

                Facebook: http://facebook.com/torontomarketco

                 

                About Dream Office REIT (owners and managers of Adelaide Place):

                Dream Office REIT is an unincorporated, open-ended real estate investment trust. Dream Office REIT is focused on owning, acquiring, leasing and managing well-located, high-quality central business district and suburban office properties. Its portfolio currently comprises approximately 23.3 million square feet of gross leasable area in major urban centres across Canada. Dream Office REIT’s portfolio is well diversified by geographic location and tenant mix. For more information, please visit www.dreamofficereit.ca.

                  For the students in Woodstock, Ontario

                  Normally I don’t use this blog as an outlet for social activism. In fact, I don’t encourage any of the staff who write on this blog to touch on subjects that may be sensitive, as we’re a PR firm, and I want us to remain neutral. Through the years of witnessing scandals like Ghomeshi and Ford, I’ve tried to maintain a relatively neutral stance, because I don’t think it’s our place to draw or state opinion. Today that changes.

                  Waking up this morning and seeing my hometown of Woodstock, Ontario on the news has me distressed. For those that don’t know, five teens have committed suicide this year in the city, and it has resulted in students of all five Woodstock high schools standing up in protest. Growing up in the small town of Woodstock myself as a gay teen, I had many challenges. The first being that my family was well known within the community: my grandfather was once the mayor and my own father owns a prominent business on Dundas Street, the main vein of the community. Beyond that, I also had a little brother who I knew would come up through the school system after me, meaning I wanted to be careful where I stepped so his life wouldn’t be a nightmare. You see, being gay in Woodstock was like being on the bad side of Donald Trump.

                  Despite my efforts to keep a low profile, my “secret” certainly wouldn’t be ignored. From my gym teacher calling me a “faggot” to my guidance counsellor referring to me as “she” (after years of knowing me), I faced adversity in my school. Outside of the school, regular practises involved throwing gasoline at myself and my friends, along with cigarette butts, deemed good enough for the “faggot” skin.

                  You can imagine my dismay when even after graduating, which I did in a hurry using credits I’d earned outside the school with singing lessons (instead of sticking OAC out), I heard my straight brother was subject to the same ridicule and torment.

                  Woodstock has had a problem since 1999. That’s 17 years of teens going through the system with torment. I’m writing today to share my story and let Woodstock youth know that things can get better. I also know if I didn’t have such a supportive and wonderful family that helped me through these tough times, I’m not sure I would’ve made it either.

                  It’s time for change.

                  Cory Stewart

                  If you, or someone you know is having a tough time growing up in Woodstock and wants help, please email cory@embracedisruption.com – I’ll do what I can to get you the help you need.

                    Client News: Indulge in Toronto’s Finest Local Cuisine at the Second Annual Front Street Foods Pop-Up Market at Adelaide Place on Weekdays June 13 – August 5

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                    Toronto’s most popular food destination returns to the city in a new home at Adelaide Place

                    TORONTO, ON (June 2, 2016) – This summer, thousands will flock to the second annual Front Street Foods (FSF) at Adelaide Place (150 York Street — at the corners of both Adelaide/University Avenue and Adelaide/York), to tantalize their tastebuds with dishes and delicacies designed by 20 local chefs, restaurants and food entrepreneurs. From sweet and savoury, to lush and succulent, this carefully curated culinary market, presented by Toronto Market Company (TMCo.) and Dream Office REIT, will be open for the public to enjoy weekdays on June 13, 2016 to August 5, 2016 from 11 a.m. to 8 p.m. (with breakfast vendors opening early at 8 a.m.).

                    “Toronto is rich with culture, and our local cuisine is no exception,” says Melissa Zuker, co-founder of TMCo. “With the success of last year’s Front Street Foods, we’re excited to allow visitors the chance to discover new flavours from the best small businesses, entrepreneurs and vendors in our new home at Adelaide Place. We are very happy to be working with Dream to provide an unprecedented tenant amenity.” Madeleine Nicholls of Dream adds, “We have a wonderful and unique space in the heart of the city and it will be great to see it come alive in the summer months offering our tenants and neighbours another reason to celebrate summer in Toronto.”

                    fsf

                    Last year, Front Street Foods (which started on Front Street at Union Station) quickly became a must-visit attraction in Toronto, drawing huge crowds to covet local cuisine throughout the summer months. This year, conveniently located on the 2nd floor terrace accessible directly from the street by an outdoor staircase at Adelaide Place (at the corner of York and Adelaide and also accessible from University and Adelaide), FSF will be an oasis in the city featuring pop-up vendors crafting their dishes on-site, along with craft beers and specialty drinks for attendee’s immediate indulgence. Whether looking for a delectable daytime snack, or a satisfying lunch solution, or an after work bite the market will feature temptations for any palate.

                    Some of this year’s vendors are:

                    • Brock Sandwich — From their mouth watering prosciutto sandwich to their spicy pork schnitzel, Brock Sandwich serves up what they describe as “super delicious tasty goodness for your mouth”.
                    • Canadian Breakfast Bar by Bacon Nation – Serving up all day breakfast and brunch favourites including delectable breakfast sandwiches and a Canadian take on breakfast classics.  Their specialties also make for a great lunch, supper or lupper.
                    • Chimney Stax Baking Co. — Devour crispy-on-the-outside, doughy-soft-on-the-inside, fresh-baked goodness, accompanied with a variety of toppings and dipping sauces.
                    • Fish’d by Edo — Try the original hand crafted sushi burritos and Hawaiian poke (pronounced POH-keh) bowl, featuring an array of inspired ingredients, along with their tummy satisfying poke bowls.
                    • Fred’s Bread Bite into thick, crisp crusted and moist breads that taste of the grain they were crafted with. Enjoy their gourmet grilled cheese menu featuring local cheeses and specialty flavours baked on artisanal bread.
                    • Fresh — A variety of cold press juices,  vegan salads, and breakfast jars with wholesome plant-based ingredients to help fuel you for the busy day ahead.
                    • Fresh off the Boat — Famous for their seafood sandwich. Fresh off the Boat will offer their take on a traditional lobster roll and crab fries – definitely the best in the city!
                    • Holy Chuck Burger — Devour fresh aged beef patties voted the best in the city
                    • HotBunzz — Gourmet buns (baked fresh daily) bursting with international flavours, HotBunzz features a variety of grab and go stuffed sandwiches with signature meats, vegetables and cheeses.
                    • La Fiesta — Authentic Ecuadorian cuisine including their wildly popular Paella con Mariscos.
                    • Little Fin – Known for their fish sandwiches, fish and chips and light delicious salad options.
                    • The Merchant Taps and TavernCraft beers and freshly shucked oysters.  A match made in heaven!
                    • The Mighty Cob – Freshly roasted corn on the cob or in a cup in a variety of flavours
                    • Raclette Suisse — Taking comfort food to new heights, Raclette Suisse, launching at Front Street Foods, is a traditional dish normally found in the alps of Switzerland. Cheese lovers can enjoy bites of ecstasy as melted cheese gets scraped straight from the cheese wheel onto a variety of small dishes.
                    • Tacos 101 — Enjoy authentic handmade chips and guacamole, and mouth watering chicken carnitas spiced with the true flavours of Mexico.
                    • The Rolling Pin — A fresh-from-scratch donut bakery, offering up flavours like Banana Cream Pie, Maple Bacon, Nutella Bomb along with ice cream donut sandwiches.
                    • Toben by Design — Try fresh, local and innovative creations, crafted from flavours and regions across the globe by Toben Kochman, a Cordon Bleu School of Culinary Arts in Paris alumnae. Don’t miss his epic brisket sandwich!
                    • Railroad Coffee Co. — Sip on gourmet, locally roasted brews and find a new artisanal flavour to enhance your morning routine.
                    • Station Cold Brew Coffee — Enjoy an authentic, premium cold brew experience that will take your coffee drinking to new heights.

                    Visit www.frontstreetfoods.com for a full list of vendors and more information.

                    For more information, photos or to request an interview, please contact:

                    Cory Stewart, Embrace Disruption PR

                    c: 647.638.1586, o: 416.963.9857, e: cory@embracedisruption.com

                     

                    About Toronto Market Co.:

                    Toronto Market Co.’s mission is to create vibrant pop-up markets in our city that showcase Toronto’s best and celebrate Toronto’s spirit. Successful events include Front Street Foods and the Waterfront Artisan Market. We love to create avenues for local designers, artisans, chefs, entrepreneurs, bakers and makers to showcase their goods and inspire others.

                    Website: http://www.torontomarketco.com

                    Instagram: http://instagram.com/torontomarketco

                    Twitter: http://twitter.com/torontomarketco

                    Facebook: http://facebook.com/torontomarketco

                     

                    About Dream Office REIT (owners and managers of Adelaide Place):

                    Dream Office REIT is an unincorporated, open-ended real estate investment trust. Dream Office REIT is focused on owning, acquiring, leasing and managing well-located, high-quality central business district and suburban office properties. Its portfolio currently comprises approximately 23.3 million square feet of gross leasable area in major urban centres across Canada. Dream Office REIT’s portfolio is well diversified by geographic location and tenant mix. For more information, please visit www.dreamofficereit.ca.

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