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Starlight Children’s Foundation™ Canada Unveils 10th Anniversary Limited Edition Collectible Bear Designed By Five-Year-Old Girl with Heart Defect

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Organization partners with Toys”R”Us Canada for 10th consecutive year to allow a Starlight child the chance to make her toy dream come true.

 

TORONTO, ON (October 24, 2018) - Starlight Children’s Foundation Canada, in partnership with Toys“R”Us Canada, is proud to announce the release of their 10th Anniversary Limited Edition Collectible Bear, designed by five-year-old Starlight child Ella. Celebrating a decade-long collaboration between Starlight children and Toys”R”Us, this year’s bear “Sparkles” will be available both online and in-store across the country, with proceeds going directly towards brightening the lives of seriously ill children and their families.

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About the designer, Ella 

Before birth, Ella was diagnosed with transposition of the great arteries (a congenital heart defect) and developed increased blood pressure in the heart-to-lung system at only six months old. This adorable little girl has already received a donor artery, undergone nine heart surgeries, and until this summer, was connected to oxygen around the clock (requiring her to constantly be careful of tubing, particularly when playing with her big brother Cameron).

About the bear, Sparkles

Despite challenges in her life, Ella can always be found with a big smile on her face, which is why she requested that Sparkles must have a big smile too! Ella wanted Sparkles to have an embroidered heart on his chest (to represent her journey as a “heart kid”), along with gold, glittery feet (her favourite colour). Beyond Sparkle’s appearance, Ella says Sparkles can fly, and his favourite food is chicken and fries. He also gives GREAT hugs!

“At Starlight, we believe no illness should ever get in the way of having fun,” says Starlight Canada Executive Director Brian Bringolf. “Looking back at a decade of these courageous Starlight Bear kids, we feel privileged to share their stories and thankful to our long-time partners at Toys”R”Us Canada for making this initiative happen year after year.”

Starlight Canada and Toys”R”Us Canada have been partners for 20 years. Through the support of their amazing team members and customers, Toys”R”Us Canada has raised over $19 million dollars for Starlight.

Starlight Children’s Foundation Canada’s 10th anniversary collectible bear “Sparkles” retails for $19.99 and is available in Toys”R”Us and Babies”R”Us stores across Canada and online at http://bit.ly/sparklesbear.

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation® Canada brightens the lives of seriously ill Canadian children and their families by bringing them joy, laughter and relief. For close to 30 years, Starlight Canada has spread millions of smiles to sick kids through a unique blend of family-centered programs and services from hospital to home. With your help, more kids and families will benefit from receiving a Starlight Comfort Kit in-hospital or relaxing at a Starlight Day Brightener out-of-hospital.

Support Starlight Canada’s work by visiting www.starlightcanada.org and by following Starlight on FacebookInstagram and Twitter and subscribing to our YouTube channel.

Hashtag: #SparklesBear

About Toys”R”Us Canada:

Since 1984, Toys”R”Us Canada has been Canada’s leading dedicated specialty retailer of toys and baby products.  As Canada’s trend authority in toys and baby products, the company brings national brands, exclusive products, innovative loyalty programs and unique partnerships to Canadians at its 82 stores across Canada and through its e-commerce sites Toysrus.ca and Babiesrus.ca.  Committed to giving back to our communities, we focus our charity efforts on supporting children and their families whether enhancing resources and services, helping development through play or offering distraction and encouragement to seriously ill children. Toys”R”Us Canada is a subsidiary of Fairfax Financial Holdings Limited.  For store locations and convenient online shopping, visit www.toysrus.ca and www.babiesrus.ca.

 

For additional photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR 

p: 647.638.1586 | e: cory@embracedisruption.com

sparkles

    Boy Diagnosed With Leukemia To Receive Shopping Spree at Ottawa Toys”R”Us, Canada Store this Fall

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    Starlight Children’s Foundation® Canada and Toys”R”Us, Canada will gift shopping sprees to over 10 seriously ill Canadian children to help them create much-needed positive memories away from the hospital.

    OTTAWA, ON (October 22, 2018) - On October 29, 2018, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will provide nine-year-old Sam, who was diagnosed with acute lymphoblastic leukemia in 2017, with a 3-Minute Dash shopping spree at an Ottawa Toys”R”Us (St. Laurent Shopping Centre, 1200 St. Laurent, Ottawa, Ontario, K1K 3B8). Starting at 7:00 a.m., Sam will have the chance to race through the store with his family and fill shopping carts with as many free toys as possible within a three-minute timeframe. The annual 3-Minute Dash program was designed to   provide seriously ill children with much-needed positive memories away from the hospital.

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    More about Sam

    Little Sam first became ill right before his eighth birthday last year. He’s had months of difficult treatment to endure, including tough medications and dreaded needles; but can still be found with a big smile on his face. A big fan of Teenage Mutant Ninja Turtles and Star Wars, Sam sets his eyes on not only toys for himself, but plans to pick up a few extra toys to share with children in need. With his ninth birthday having just passed, Sam is poised to have a very memorable birthday this year, this time outside of the hospital.

    The 3-Minute Dash program is donated by Toys”R”Us, Canada as part of their long-standing partnership with Starlight Canada and has been expanded to gift 10 Canadian families with shopping sprees in Barrie and Toronto in Ontario; Langley and Kamloops in British Columbia; Edmonton, Alberta; Pembina, Manitoba; Regina, Saskatchewan; Laval and Lasalle in Montreal and St. John’s, Newfoundland. For the past five years, dash recipients have been randomly selected as part of an internal Starlight Canada contest, in which families are asked to share the details of their child’s care journey and submit them to their local Starlight programs coordinator for entry.

    “On a day-to-day basis, we witness the bravery, strength and struggles that seriously ill children and their families face,” says Starlight executive director, Brian Bringolf. “Throughout the course of the calendar year, Starlight aims to provide distractive programming to make children smile and help families cope. We are beyond thrilled to have generous partners in Toys”R”Us and Babies”R”Us, who have helped us create initiatives like the 3-Minute Dash for our very deserving Starlight families.”

    Over the past 20 years, Toys”R”Us and Babies”R”Us Canada have been and continue to be one of Starlight’s most involved and valued partners. Through in-store and online campaigns, 3-Minute Dashes, Presenting Sponsor of the Starlight Gala and donations to in and out-of-hospital programs, they have donated an incredible $19 million to Starlight and are extraordinary advocates of Starlight’s cause.

    “We are proud to partner with Starlight and are delighted to bring 10 Starlight Dashes to communities across Canada this year,” says Melanie Teed-Murch, President, Toys”R”Us Canada. “At Toys”R”Us Canada, we believe that play is a right and we will champion the power of play for children across the country.  Play inspires endless possibilities of fun, imagination and wonder and for the families who take part in the shopping sprees, the Dashes offer their children much needed moments of playful escape on their journey.”

    This year, in addition to the 3-Minute Dash, Toys”R”Us has made a commitment to sponsor several Starlight Canada initiatives including: 

    • 85 Hospital Grants - Monetary funding to support distractive entertainment for hospitalized children.
    • 10,500 ER Admit Kits - A variety of care products for children and parents during unexpected hospital stays.
    • 7,000 Baby & Toddler Fun Kits - Cuddly toys and games to distract very young children during unpleasant hospital stays.
    • Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.

     

    For more information, media accreditation to attend dashes, photos or interview requests, please contact:

    Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

    About Starlight Children’s Foundation Canada:

    Starlight Children’s Foundation® Canada brightens the lives of seriously ill Canadian children and their families by bringing them joy, laughter and relief. For close to 30 years, Starlight Canada has spread millions of smiles to sick kids through a unique blend of family-centered programs and services from hospital to home. With your help, more kids and families will benefit from receiving a Starlight Comfort Kit in-hospital or relaxing at a Starlight Day Brightener out-of-hospital.

    Support Starlight Canada’s work by visiting www.starlightcanada.org and by following Starlight on FacebookInstagram and Twitter and subscribing to our YouTube channel.

    Hashtag: #StarDash

    About Toys”R”Us, Canada:

    Since 1984, Toys“R”Us Canada has been Canada’s leading dedicated specialty retailer of toys and baby products.  As Canada’s trend authority in toys and baby products, the company brings national brands, exclusive products, innovative loyalty programs and unique partnerships to Canadians at its 82 stores across Canada and through its e-commerce sites Toysrus.ca and Babiesrus.ca.  Committed to giving back to our communities, we focus our charity efforts on supporting children and their families whether enhancing resources and services, helping development through play or offering distraction and encouragement to seriously ill children.  Toys”R”Us Canada is a subsidiary of Fairfax Financial Holdings Limited.  For store locations and convenient online shopping, visit www.toysrus.ca and www.babiesrus.ca.

      Starlight Children’s Foundation Canada Selected as Recipient for Tim Hortons Annual Smile Cookie Campaign in Durham Region

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      100% of the campaign funds raised will go towards brightening the lives of seriously ill Durham Region children.

      TORONTO, ON (September 13, 2018) – Beginning September 17th, citizens of Durham Region will be bursting with smiles as Tim Hortons kicks off their delectable annual #SmileCookie campaign. This year, Tim Hortons stores in the region have selected Starlight Children’s Foundation Canada as their official Smile Cookie partner. Starlight Canada is an organization that aims to brighten the lives of seriously ill children through a number of in and out-of-hospital programs.

      This year, Starlight Canada will receive 100% of the Smile Cookie sales to fund programs in the Durham region, much like those provided to Starlight alumni ambassador and Durham resident, Emily. Emily was born with Spinda Bifida, a severe birth defect of the spine that has affected all aspects of her life. Throughout her journey, Emily has endured nine surgeries, fifteen invasive procedures and is constantly battling infections. At the age of 11, Emily was enrolled with Starlight Children’s Foundation and received a very special wish: a trip to Disney!

      “Starlight has done an amazing job at keeping a smile on my face, and has had such a huge impact on my life,” says Emily. “My hope is that on the week of September 17, the generous people of Durham will make many trips to their local Tim Hortons and purchase a cookie to support Starlight and our community.”

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      “We are honoured and very thankful to be selected as the Durham Region official Tim Hortons Smile Cookie partner,” says Vice President of Development (and Durham resident), Trevor Dicaire, Starlight Canada. “Throughout the entirety of this week; when you get a smile, you’ll give a smile to thousands of seriously ill children.”

      Funds raised this year will bring Fun Centers (mobile entertainment units featuring a flat screen television and a Nintendo Wii U gaming system preloaded with a wide variety of games), Comfort Kits (kits packed with a range of entertainment and distraction activities), Great Escapes (movie screenings, harbour cruises, holiday parties, sporting events and picnics), Day Brighteners (tickets to a concert, sporting event, museum and attractions) and Wishes directly to sick children in Durham.

      From September 17th to 23rd, those living in Ajax, Bowmanville, Courtice, Newcastle, Orono, Oshawa, Pickering, Port Perry, Uxbridge and Whitby can support Starlight by dropping in to their local Tim Horton’s to purchase a Smile Cookie for $1.00.

      About Starlight Children’s Foundation Canada:

      Starlight Children’s Foundation® Canada brightens the lives of seriously ill Canadian children and their families by bringing them joy, laughter and relief. For close to 30 years, Starlight Canada has spread millions of smiles to sick kids through a unique blend of family-centered programs and services from hospital to home. With your help, more kids and families will benefit from receiving a Starlight Comfort Kit in-hospital or relaxing at a Starlight Day Brightener out-of-hospital.

      Support Starlight Canada’s work by visiting www.starlightcanada.org and by following Starlight on FacebookInstagram and Twitter and subscribing to our YouTube channel.

      Hashtag: #SmileCookie

      About Tim Hortons®:

      Tim Hortons®, part of Restaurant Brands International, is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. Tim Hortons has more than 4,700 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at www.timhortons.com.

      For additional photos or interview requests, please contact:

      Cory Stewart | Embrace Disruption PR 

      p: 647.638.1586 | e: cory@embracedisruption.com

        Canadian ElectroPop Artist Velvet Code Breaks His Five Year Silence with New Single from Upcoming Sophomore Album

        Award-winning musician addresses the subject of mental health with September 12 release, “Break The Silence”.

        TORONTO, ON (August 21, 2018) – Award-winning Canadian electropop artist Velvet Code is thrilled to announce the September 12, 2018 release of his highly-anticipated first single “Break The Silence”, from his upcoming sophomore album. Collaborating with industry legend Wendy Starland (the woman responsible for developing and discovering Lady Gaga), “Break The Silence” is being billed as a confident follow-up to Code’s previously acclaimed work, which has been featured on hit television shows such as Jersey Shore and The Hills.

        Fresh from signing with the revolutionary AWAL/Kobalt label (representing artists like David Guetta and R3HAB), Velvet’s new single aims to shine light on the pressing issue of mental health. Throughout his career, the openly gay musician has dealt with varying degrees of depression and anxiety, and hopes that messages in his Freddy Mercury, Depeche Mode and Imagine Dragons influenced music will help listeners going through difficult times.

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        “With this new single and album, I’ve reached deep into my soul to expose the truth about my life over the last number of years,” says Velvet. “When writing Break The Silence, I was dealing with issues surrounding my own self-worth — resulting in this release being the most brutally honest version of me. I hope that listeners can relate, gain clarity, and realize that they are not alone in their struggles.”

        “Velvet Code combines the influences of infectious melodies from the 80’s with a modern edge,” says Wendy Starland. “There’s an awesome fan base waiting to sing along with these songs from the soul. Velvet Code is all heart.”

        No stranger to main-stream media, Velvet Code has been praised by the likes of Perez Hilton, Pop Justice, and Digital Spy (among many others), and has toured with popular electropunk band Mindless Self Indulgence. When writing his debut album “Black.Blue.Blind”, Velvet worked with legendary producer Mark Saunders (Shiny Toy Guns, Erasure, The Cure) and received the “Dance/Electronica – Song of the Year” award for his song “Say You Love Me” at the 8th Annual Independent Music Awards.

        In 2013, Velvet released “Get Outta My House”, which appeared on the Billboard Dance music charts for 15 weeks and peaked at #19. The single also spent 10 weeks on the UK Music Week Upfront Club Charts where it peaked at #3. Since 2013, Velvet has spent his time working on his follow up to “Black.Blue.Blind”, while also writing songs for other prominent artists.

        Fans can expect a full-length album entitled “Dreams and Nightmares” from Velvet Code this fall. The album is a collection of real-life stories from Velvet’s personal experiences over the past five years.

        “My hope is that people can relate to this album in some way, to know that we all struggle, but it’s never hopeless, and then in that moment, forget about their problems and just hit the dance floor,” says Velvet Code

        ‘Break The Silence’ will be available on all major music platforms beginning September 12, 2018, including Spotify, iTunes, Apple Music, Google Play/YouTube, Amazon, Pandora, Deezer, Tidal, iHeartRadio, ClaroMusica, Saavn, MediaNet, and Shazam.

         

        About Velvet Code:

        Velvet Code is a Canadian electropop artist, known for his heavy 80’s musical influences and addictive dance floor tracks. A fixture on the Billboard, Dance and Club charts, the award-winning musician released his debut album ‘Black.Blue.Blind.’ in 2007. His sophomore album ‘Dreams and Nightmares’ is due to be released this fall.

        Website: http://www.velvetcode.com

        Facebook: https://www.facebook.com/velvetcodeofficial/

        Twitter: https://twitter.com/velvetcodemusic

        Instagram: http://instagram.com/velvetcodeofficial

        YouTube: https://www.youtube.com/user/velvetcodeworld

        Spotify: https://open.spotify.com/artist/7EZWiujk2DXkuWUsSaUCKd

        iTunes: https://itunes.apple.com/bw/artist/velvet-code/272489221

        Apple Music: https://itunes.apple.com/us/artist/velvet-code/272489221

        Deezer: https://www.deezer.com/artist/68898

         

        About Wendy Starland:

         

        Wendy Starland discovered & developed Lady Gaga, was honoured by the Songwriter’s Hall Of Fame, contributed to Grammy nominated on Moby’s album Last Night, and was named VH1’s “Best Emerging Artist.” She is also a featured judge on the #1 hit TV show in France, Les Anges, which is in its 10th season. With over 100 songs licensed, Starland has worked and performed with Lady Gaga, Moby, Snoop Dogg, Wu Tang Clan, Billy Ray Cyrus, Capone, Apl.de.Ap of the Black Eyed Peas, Steve Aoki, Sheryl Crow, Jack White, ACO Val Vibrata Symphony Orchestra conducted by Maestro Luisella Chiarini, MTV, VH1, NBC, ABC, E!, CBS, and FOX.

          Canada’s Best Wellness Retreat, Grail Springs Retreat Centre for Wellbeing, Hosts #WeAreTheChange Summer Festival and Conference for Women this July 13 to 15

          WeAREtheChange_June

          Renowned Bancroft-based retreat will showcase world-class speakers, advocates and workshops at unique event this summer

          TORONTO, ON (June 21, 2018) – This July 13th to 15th, Grail Springs Retreat Centre for Wellbeing (2004 Bay Lake Road, Bancroft, Ontario) will play host to the ground-breaking women’s festival and conference, #WeAreTheChange. Hosted by Grail Springs founder Madeleine Marentette and MC’d by award-winning comedian Carla Collins, the event aims to help women define, shape and lead meaningful social change in people, animals and the planet. Featuring an all-star group of workshops and speakers, the event will also feature an outdoor spa, morning yoga, an evening sound bath concert, opening and closing ceremonies, music, drumming, an evening forest illumination walk, and many more activities.

          For just over 24 years, Grail Springs has been dedicated to improving the physical, mental, emotional and spiritual well-being of their guests. Located across one hundred acres in the heart of the Canadian Shield, #WeAreTheChange will provide attendees with a restorative and rejuvenating agenda, brimming with activities geared to defining and shaping a better future for themselves and others.

          Speakers and workshop leaders at this year’s #WeAreTheChange will include: Christine Luckasavitch, Algonquin Anishinaabekwe of the Crane Clan; Evita Ochel, The Healthytarian; Dr. Zoe Lumiere, Allowing Love; Sara Bingham, Women’s March Canada; Jennifer Love, One More Woman Movement; Theresa Laurico, Socialight Canada; Joanne McArthur, WEAnimals; Vera Lopez, Spirits of the Earth; Helga Soley Vidars, Eagle Women Global; Nancy Peckford, Equal Voice Canada; Brigitte Breau and Marketa Schusterova, Sea Shepherd; Sarah Buchanan, Environmental Defense Canada and Cathy Mines, United Hearts of Allies.

          In addition to the speakers and workshops, conference members will enjoy a Shamanic Sound Meditation (designed to induce a deep state of relaxation and healing for the mind, body and spirit), outdoor yoga, a luxurious and relaxing mud bake, a traditional indigenous water ceremony and a healing forest illumination walk.

          “With movements like #MeToo and #TimesUp, 2018 has been a year of great change and progress for women across the globe,” says Founder & CEO, Grail Springs Retreat Centre for Wellbeing’s Madeleine Marentette. “At Grail Springs, we strive to provide a sanctuary for individuals to improve their lives. We are very much looking forward to connecting with women from all walks of life at #WeAreTheChange, helping them to make a meaningful impact and inspire change within their many different communities.”

          Recently recognized as Canada’s Best Wellness Retreat by the World Spa Awards, Grail Springs is known for their educational and specialized treatment processes. The centre welcomes guests year-round from all over the world to experience their healing alkaline waters, saunas, salt tubs and a state-of-the-art spa.

          Tickets for this year’s #WeAreTheChange festival and conference start at $75 and can be purchased at http://www.grailsprings.com/festival-and-conference.

           

          About Grail Springs Retreat Centre for Wellbeing:

          Located in the Mineral Capital of Canada, and the oldest exposed rock in the world, Grail Springs is close enough for an easy drive from Toronto International Airport, yet far enough to feel you have escaped to another world. With hundreds of acres of pristine forest, walking trails, crystal outcrop, abundant wildlife, meditation gardens and a curative spring-fed lake, individuals are inspired by the stunning natural beauty and are recharged by the potent healing environment that supports them.

          Website: https://www.grailsprings.com/

          Twitter: https://twitter.com/grailsprings

          Facebook: https://www.facebook.com/GrailSpringsWellnessRetreat

          YouTube: https://www.youtube.com/user/MadeleineGrail

          Instagram: https://www.instagram.com/grailspringswellnessretreat/

           

          For photos, interviews, media requests and additional information, please contact:

          Cory Stewart, EDPR, email: cory@embracedisruption.com, phone: 647.638.1586

           

            Young Winnipeg Boy with Cystic Fibrosis to Receive Shopping Spree at Toys”R”Us Canada Store this Summer

            Starlight Children’s Foundation® Canada and Toys”R”Us (Canada) Ltd. will gift shopping sprees to 10 seriously ill Canadian children to help them create much-needed positive memories away from the hospital.

            WINNIPEG, MB (June 20, 2018)- On Tuesday, July 24, 2018, Toys”R”Us Canada in partnership with Starlight Children’s Foundation Canada will provide nine-year-old Conner, who suffers from cystic fibrosis, with a 3-Minute Dash shopping spree at a local  Toys”R”Us store (1910 Pembina Hwy, Winnipeg, MB, R3T 4S5). Starting at 7:00 a.m., Conner will have the chance to race through the store with his family and fill shopping carts with as many free toys as possible within a three-minute timeframe. The annual 3-Minute Dash program was designed to provide seriously ill children with much-needed positive memories away from the hospital.

            Screen Shot 2018-06-20 at 1.20.05 PM

            More about Conner

            Conner is a spirited nine-year-old boy (turning 10 on August 7), who loves video gaming, bike and scooter riding and playing soccer. After countless hours spent in hospital, at both visits and check-ups, Conner is thrilled to have won this year’s Winnipeg dash. He hopes to pick up a PS4 and a bluetooth speaker while navigating the store on July 24.

            The 3-Minute Dash program is donated by Toys”R”Us Canada as part of their long-standing partnership with Starlight Canada and has been expanded to gift 10 Canadian families with shopping sprees in Barrie and Toronto in Ontario; Langley and Kamloops in British Columbia; Edmonton, Alberta; Pembina, Manitoba; Regina, Saskatchewan; Laval and Lasalle in Montreal and St. John’s, Newfoundland. For the past five years, dash recipients have been randomly selected as part of an internal Starlight Canada contest, in which families are asked to share the details of their child’s care journey and submit them to their local Starlight programs coordinator for entry.

            “On a day-to-day basis, we witness the bravery, strength and struggles that seriously ill children and their families face,” says Starlight executive director, Brian Bringolf. “Throughout the course of the calendar year, Starlight aims to provide distractive programming to make children smile and help families cope. We are beyond thrilled to have generous partners in Toys”R”Us and Babies”R”Us, who have helped us create initiatives like the 3-Minute Dash for our very deserving Starlight families.”

            Over the past 20 years, Toys”R”Us and Babies”R”Us Canada have been and continue to be one of Starlight’s most involved and valued partners. Through in-store and online campaigns, 3-Minute Dashes, Presenting Sponsor of the Starlight Gala and donations to in and out-of-hospital programs, they have donated an incredible $19 million to Starlight and are extraordinary advocates of Starlight’s cause.

            “We are proud to partner with Starlight and are delighted to bring 10 Starlight Dashes to communities across Canada this year,” says Melanie Teed-Murch, President, Toys”R”Us Canada. “At Toys”R”Us Canada, we believe that play is a right and we will champion the power of play for children across the country.  Play inspires endless possibilities of fun, imagination and wonder and for the families who take part in the shopping sprees, the Dashes offer their children much needed moments of playful escape on their journey.”

             

            This year, in addition to the 3-Minute Dash, Toys”R”Us has made a commitment to sponsor several Starlight Canada initiatives including: 

            • 85 Hospital Grants - Monetary funding to support distractive entertainment for hospitalized children.
            • 10,500 ER Admit Kits - A variety of care products for children and parents during unexpected hospital stays.
            • 7,000 Baby & Toddler Fun Kits - Cuddly toys and games to distract very young children during unpleasant hospital stays.
            • Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.

             

            For more information, media accreditation to attend dashes, photos or interview requests, please contact:

            Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

             

            About Starlight Children’s Foundation Canada:

            Starlight Children’s Foundation® Canada brightens the lives of seriously ill Canadian children and their families by bringing them joy, laughter and relief. For close to 30 years, Starlight Canada has spread millions of smiles to sick kids through a unique blend of family-centered programs and services from hospital to home. With your help, more kids and families will benefit from receiving a Starlight Comfort Kit in-hospital or relaxing at a Starlight Day Brightener out-of-hospital.

            Support Starlight Canada’s work by visiting www.starlightcanada.org and by following Starlight on FacebookInstagram and Twitter and subscribing to our YouTube channel.

            Hashtag: #StarDash

            About Toys”R”Us, Canada:

            Since 1983, Toys“R”Us Canada has been Canada’s leading dedicated specialty retailer of toys and baby products.  As Canada’s trend authority in toys and baby products, the company brings national brands, exclusive products, innovative loyalty programs and unique partnerships to Canadians at its 82 stores across Canada and through its e-commerce sites Toysrus.ca and Babiesrus.ca.  Committed to giving back to our communities, we focus our charity efforts on supporting children and their families whether enhancing resources and services, helping development through play or offering distraction and encouragement to seriously ill children.  Toys”R”Us Canada is a subsidiary of Fairfax Financial Holdings Limited.  For store locations and convenient online shopping, visit www.toysrus.ca and www.babiesrus.ca.

              Two Seriously Ill Children To Receive Shopping Sprees in Langley and Kamloops Toys”R”Us, Canada Stores this Summer

              tarlight Children’s Foundation™ Canada and Toys”R”Us, Canada will gift shopping sprees to 10 seriously ill Canadian children to help them create much-needed positive memories away from the hospital.

              VANCOUVER, B.C. (June 5, 2018)- This July, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will provide nine-year-old Savanna from Kamloops (who suffers from Spastic Cerebral Palsy and Autism) and nine-year-old Charlie-Anne from Langley (who suffers from Spinal Muscular Atrophy Type 1) with a 3-Minute Dash shopping spree at their local Toys”R”Us stores. Both girls will have the chance to race through the store with their families and fill shopping carts with as many free toys as possible within a three-minute timeframe. The annual 3-Minute Dash program was designed to provide seriously ill children with much-needed positive memories away from the hospital.

              The British Columbia 3-Minute Dash details are as follows:

                • Kamloops, B.C.: July 9, 2018 at 7:00 a.m. for Savanna at Columbia Place (100-500 Notredame Drive)
                • Langley, B.C.: July 10, 2018 at 7:00 a.m. for Charlie-Anne at Willowbrook Mall (19705 Fraser Highway)

              Screen Shot 2018-06-05 at 1.24.05 PM

              About Savanna from Kamloops:

              Nine-year-old Savanna is a smart, chatty, social, funny child, who was born with Spastic Cerebral Palsy. Throughout her journey, Savanna was diagnosed with brain damage, autism and now relies on a wheelchair for transportation. A fan of singing, playing musical instruments and watching America’s Next Top Model, Savanna can’t wait to pick up a karaoke machine at her July 9th dash!

              About Charlie-Anne from Langley:

              When Charlie was just 6 months old she was diagnosed with Spinal Muscular Atrophy Type 1 and given a few months to live. At nine-years-old, after many hospitalizations and close calls she is doing better than ever. Charlie-Anne loves to play video games, read and exploring the city. A big fan of My Little Pony, she can’t wait for her dash on July 10th!

              The 3-Minute Dash program is donated by Toys”R”Us, Canada as part of their long-standing partnership with Starlight Canada and has been expanded to gift 10 Canadian families with shopping sprees in Barrie and Toronto in Ontario, Langley and Kamloops in British Columbia, Edmonton, Alberta, Pembina, Manitoba, Regina, Saskatchewan, Laval and Lasalle in Montreal and St. John’s, Newfoundland. For the past five years, dash recipients have been randomly selected as part of an internal Starlight Canada contest, in which families are asked to share the details of their child’s care journey and submit them to their local Starlight programs coordinator for entry.

              “On a day-to-day basis, we witness the bravery, strength and struggles that seriously ill children and their families face,” says Starlight executive director, Brian Bringolf. “Throughout the course of the calendar year, Starlight aims to provide distractive programming to make children smile and help families cope. We are beyond thrilled to have generous partners in Toys”R”Us and Babies”R”Us, who have helped us create initiatives like the 3-Minute Dash for our very deserving Starlight families.”

              Over the past 20 years, Toys”R”Us and Babies”R”Us Canada have been and continue to be one of Starlight’s most involved and valued partners. Through in-store and online campaigns, 3-Minute Dashes, Presenting Sponsor of the Starlight Gala and donations to in and out-of-hospital programs, they have donated an incredible $19 million to Starlight and are extraordinary advocates of Starlight’s cause.

              “We are proud to partner with Starlight and are delighted to bring 10 Starlight Dashes to communities across Canada this year,” says Melanie Teed-Murch, President, Toys”R”Us Canada. “At Toys”R”Us Canada, we believe that play is a right and we will champion the power of play for children across the country.  Play inspires endless possibilities of fun, imagination and wonder and for the families who take part in the shopping sprees, the Dashes offer their children much needed moments of playful escape on their journey.”

               

              This year, in addition to the 3-Minute Dash, Toys”R”Us has made a commitment to sponsor several Starlight Canada initiatives including: 

              • 85 Hospital Grants - Monetary funding to support distractive entertainment for hospitalized children.
              • 10,500 ER Admit Kits - A variety of care products for children and parents during unexpected hospital stays.
              • 7,000 Baby & Toddler Fun Kits - Cuddly toys and games to distract very young children during unpleasant hospital stays.
              • Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.

               

              For more information, media accreditation to attend dashes, photos or interview requests, please contact:

              Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

               

              About Starlight Children’s Foundation Canada:

              Starlight Children’s Foundation® Canada brightens the lives of seriously ill Canadian children and their families by bringing them joy, laughter and relief. For close to 30 years, Starlight Canada has spread millions of smiles to sick kids through a unique blend of family-centered programs and services from hospital to home. With your help, more kids and families will benefit from receiving a Starlight Comfort Kit in-hospital or relaxing at a Starlight Day Brightener out-of-hospital.

              Support Starlight Canada’s work by visiting www.starlightcanada.org and by following Starlight on FacebookInstagram and Twitter and subscribing to our YouTube channel.

              Hashtag: #StarDash

              About Toys”R”Us, Canada:

              Since 1983, Toys “R” Us Canada has been Canada’s leading dedicated specialty retailer of toys and baby products.  Recognized as Canada’s trend authority in toys and baby products, the company brings national brands, exclusive products, innovative loyalty programs and unique partnerships to Canadians at its 82 stores across Canada and through its e-commerce sites Toysrus.ca and Babiesrus.ca.  Committed to giving back to our communities, we focus our charity efforts on supporting children and their families whether enhancing resources and services, helping development through play or offering distraction and encouragement to seriously ill children.  Toys “R” Us Canada is a subsidiary of Fairfax Financial Holdings Limited. For store locations and convenient online shopping, visit www.toysrus.ca and www.babiesrus.ca.

                Toronto Girl Born with Spina Bifida To Receive Shopping Spree at Toys”R”Us, Canada Store this Summer

                Starlight Children’s Foundation® Canada and Toys”R”Us, Canada will gift shopping sprees to 10 seriously ill Canadian children to help them create much-needed positive memories away from the hospital.

                TORONTO, ON (May 31, 2018)- On June 28, 2018, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will provide seven-year-old Alejandra, who suffers from spina bifida and hydrocephalus, from Toronto with a 3-Minute Dash shopping spree at Toys”R”Us (690 Evans Avenue, Etobicoke, M9C 1A1). Starting at 7:00 a.m., Alejandra will have the chance to race through the store with her family and fill shopping carts with as many free toys as possible within a three-minute timeframe. The annual 3-Minute Dash program was designed to provide seriously ill children with much-needed positive memories away from the hospital.

                Screen Shot 2018-05-31 at 12.20.13 PM

                More about Alejandra

                Despite the physical and mental challenges of her condition, seven-year-old Alejandra always has a smile on her face that lights up any room. Born with spina bifida (a spinal cord condition) and hydrocephalus (a condition that accumulates in cerebrospinal fluid in the brain), Alejandra has overcome many struggles in her young life. She loves swimming, music, playing dress up or having a picnic with all her stuffies. In her down time, you can find her reading a book or watching movies.

                The 3-Minute Dash program is donated by Toys”R”Us, Canada as part of their long-standing partnership with Starlight Canada and has been expanded to gift 10 Canadian families with shopping sprees in Barrie and Toronto in Ontario, Langley and Kamloops in British Columbia, Edmonton, Alberta, Pembina, Manitoba, Regina, Saskatchewan, Laval and Lasalle in Montreal and St. John’s, Newfoundland. For the past five years, dash recipients have been randomly selected as part of an internal Starlight Canada contest, in which families are asked to share the details of their child’s care journey and submit them to their local Starlight programs coordinator for entry.

                “On a day-to-day basis, we witness the bravery, strength and struggles that seriously ill children and their families face,” says Starlight executive director, Brian Bringolf. “Throughout the course of the calendar year, Starlight aims to provide distractive programming to make children smile and help families cope. We are beyond thrilled to have generous partners in Toys”R”Us and Babies”R”Us, who have helped us create initiatives like the 3-Minute Dash for our very deserving Starlight families.”

                Over the past 20 years, Toys”R”Us and Babies”R”Us Canada have been and continue to be one of Starlight’s most involved and valued partners. Through in-store and online campaigns, 3-Minute Dashes, Presenting Sponsor of the Starlight Gala and donations to in and out-of-hospital programs, they have donated an incredible $19 million to Starlight and are extraordinary advocates of Starlight’s cause.

                “We are proud to partner with Starlight and are delighted to bring 10 Starlight Dashes to communities across Canada this year,” says Melanie Teed-Murch, President, Toys”R”Us Canada. “At Toys”R”Us Canada, we believe that play is a right and we will champion the power of play for children across the country.  Play inspires endless possibilities of fun, imagination and wonder and for the families who take part in the shopping sprees, the Dashes offer their children much needed moments of playful escape on their journey.”

                This year, in addition to the 3-Minute Dash, Toys”R”Us has made a commitment to sponsor several Starlight Canada initiatives including: 

                • 85 Hospital Grants - Monetary funding to support distractive entertainment for hospitalized children.
                • 10,500 ER Admit Kits - A variety of care products for children and parents during unexpected hospital stays.
                • 7,000 Baby & Toddler Fun Kits - Cuddly toys and games to distract very young children during unpleasant hospital stays.
                • Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.

                 

                For more information, media accreditation to attend dashes, photos or interview requests, please contact:

                Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

                 

                About Starlight Children’s Foundation Canada:

                Starlight Children’s Foundation® Canada brightens the lives of seriously ill Canadian children and their families by bringing them joy, laughter and relief. For close to 30 years, Starlight Canada has spread millions of smiles to sick kids through a unique blend of family-centered programs and services from hospital to home. With your help, more kids and families will benefit from receiving a Starlight Comfort Kit in-hospital or relaxing at a Starlight Day Brightener out-of-hospital.

                Support Starlight Canada’s work by visiting www.starlightcanada.org and by following Starlight on FacebookInstagram and Twitter and subscribing to our YouTube channel.

                Hashtag: #StarDash

                About Toys”R”Us, Canada:

                Since 1983, Toys “R” Us Canada has been Canada’s leading dedicated specialty retailer of toys and baby products.  Recognized as Canada’s trend authority in toys and baby products, the company brings national brands, exclusive products, innovative loyalty programs and unique partnerships to Canadians at its 82 stores across Canada and through its e-commerce sites Toysrus.ca and Babiesrus.ca.  Committed to giving back to our communities, we focus our charity efforts on supporting children and their families whether enhancing resources and services, helping development through play or offering distraction and encouragement to seriously ill children.   For store locations and convenient online shopping, visit www.toysrus.ca and www.babiesrus.ca.

                  Young Barrie Boy with Heart Defect to Receive Shopping Spree at Toys”R”Us, Canada Store this Summer

                  BARRIE, ON (May 31, 2018)- On June 26, 2018, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will provide five-year-old Tyson, who suffers from tetralogy of fallout (a type of heart defect) with a 3-Minute Dash shopping spree at a Barrie Toys”R”Us store (30 North Village Way, Barrie, ON L4N 6P3). Starting at 7:00 a.m., Tyson will have the chance to race through the store with his family and fill shopping carts with as many free toys as possible within a three-minute timeframe. The annual 3-Minute Dash program was designed to provide seriously ill children with much-needed positive memories away from the hospital.

                  Screen Shot 2018-05-31 at 11.30.01 AM

                  More about Tyson

                  Five-year-old Tyson suffers from tetralogy of fallout, which is a type of heart defect present at birth. The condition results in low oxygenation of blood and is usually treated with open heart sugery in the first year of life. After recently being adopted, Tyson’s family enrolled him in Starlight’s programs — programs that Tyson’s own father was enrolled in when he was a child. Described by his family as smiley and easy to please, Tyson is a big fan of Star Wars and is very much looking forward to his upcoming dash.

                  The 3-Minute Dash program is donated by Toys”R”Us, Canada as part of their long-standing partnership with Starlight Canada and has been expanded to gift 10 Canadian families with shopping sprees in Barrie and Toronto in Ontario, Langley and Kamloops in British Columbia, Edmonton, Alberta, Pembina, Manitoba, Regina, Saskatchewan, Laval and Lasalle in Montreal and St. John’s, Newfoundland. For the past five years, dash recipients have been randomly selected as part of an internal Starlight Canada contest, in which families are asked to share the details of their child’s care journey and submit them to their local Starlight programs coordinator for entry.

                  “On a day-to-day basis, we witness the bravery, strength and struggles that seriously ill children and their families face,” says Starlight executive director, Brian Bringolf. “Throughout the course of the calendar year, Starlight aims to provide distractive programming to make children smile and help families cope. We are beyond thrilled to have generous partners in Toys”R”Us and Babies”R”Us, who have helped us create initiatives like the 3-Minute Dash for our very deserving Starlight families.”

                  Over the past 20 years, Toys”R”Us and Babies”R”Us Canada have been and continue to be one of Starlight’s most involved and valued partners. Through in-store and online campaigns, 3-Minute Dashes, Presenting Sponsor of the Starlight Gala and donations to in and out-of-hospital programs, they have donated an incredible $19 million to Starlight and are extraordinary advocates of Starlight’s cause.

                  “We are proud to partner with Starlight and are delighted to bring 10 Starlight Dashes to communities across Canada this year,” says Melanie Teed-Murch, President, Toys”R”Us Canada. “At Toys”R”Us Canada, we believe that play is a right and we will champion the power of play for children across the country.  Play inspires endless possibilities of fun, imagination and wonder and for the families who take part in the shopping sprees, the Dashes offer their children much needed moments of playful escape on their journey.”

                  This year, in addition to the 3-Minute Dash, Toys”R”Us has made a commitment to sponsor several Starlight Canada initiatives including: 

                  • 85 Hospital Grants - Monetary funding to support distractive entertainment for hospitalized children.
                  • 10,500 ER Admit Kits - A variety of care products for children and parents during unexpected hospital stays.
                  • 7,000 Baby & Toddler Fun Kits - Cuddly toys and games to distract very young children during unpleasant hospital stays.
                  • Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.

                  For more information, media accreditation to attend dashes, photos or interview requests, please contact:

                  Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

                   

                  About Starlight Children’s Foundation Canada:

                  Starlight Children’s Foundation® Canada brightens the lives of seriously ill Canadian children and their families by bringing them joy, laughter and relief. For close to 30 years, Starlight Canada has spread millions of smiles to sick kids through a unique blend of family-centered programs and services from hospital to home. With your help, more kids and families will benefit from receiving a Starlight Comfort Kit in-hospital or relaxing at a Starlight Day Brightener out-of-hospital.

                  Support Starlight Canada’s work by visiting www.starlightcanada.org and by following Starlight on FacebookInstagram and Twitter and subscribing to our YouTube channel.

                  Hashtag: #StarDash

                  About Toys”R”Us, Canada:

                  Since 1983, Toys “R” Us Canada has been Canada’s leading dedicated specialty retailer of toys and baby products.  Recognized as Canada’s trend authority in toys and baby products, the company brings national brands, exclusive products, innovative loyalty programs and unique partnerships to Canadians at its 82 stores across Canada and through its e-commerce sites Toysrus.ca and Babiesrus.ca.  Committed to giving back to our communities, we focus our charity efforts on supporting children and their families whether enhancing resources and services, helping development through play or offering distraction and encouragement to seriously ill children.   For store locations and convenient online shopping, visit www.toysrus.ca and www.babiesrus.ca.

                    34th Annual Toronto AIDS Candlelight Vigil To Return to Barbara Hall Park this June

                    vigil-logo

                    Themed “Strengths in Communities”, recognizing HIV/AIDS activism, support and compassion within community groups, the annual commemorative event will take place on June 19, 2018 at 9 p.m.

                    TORONTO, ON (May 16, 2018) – Just after dusk, on the evening of Tuesday, June 19, 2018, hundreds of LGBTTIQQ2S+ community members and allies will remember, honour and celebrate those who have passed from AIDS or AIDS related illnesses, or have given their lives in the fight against HIV/AIDS at the 34th annual Toronto AIDS Candlelight Vigil held in Barbara Hall Park (519 Church Street, Toronto) at 9:00 p.m.

                    “Since its inception, the AIDS Candlelight Vigil has served as the annual community event for people living with HIV/AIDS, friends, family, allies and the broader communities to honor the lives lost to the disease, and to celebrate those who live with the virus,” says Karen Cohen, AIDS Vigil Committee of Toronto Co-Chair. “With this year’s theme of Strengths in Communities, we aim to celebrate the activism, support and compassion within communities affected by HIV/AIDS in Canada.”

                    At the end of 2014, the estimated number of persons living with HIV in Canada was 75,500. It is estimated that 1 in every 5 Canadians infected with HIV has not been diagnosed (Public Health Canada, 2014). “The fight against HIV is not over, and we cannot be complacent when an average of 6.4 new HIV diagnoses are given daily.” (Canadian AIDS Society, 2016)

                    vigil

                    The evening will be hosted by Kay Roesslein and Haran Vijayanathan, and will include performances from LGBTQ2S+ chorus group Singing Out, cabaret trio Deaf That!, soprano Alexa Frankian and bass Wesley Hui. The event will close with a reading of the names of those who have passed from HIV/AIDS or AIDS related illnesses, followed by a candle lighting ceremony. The names read prior to the candle lighting ceremony will be engraved on the long-standing AIDS Memorial in the heart of Barbara Hall Park.

                    “True community strengths are the bridges we build,” says vigil co-host Kay Roesslein. “It is important to build strength and respect our differences rather than assimilate and create negative feelings,” adds co-host Haran Vijayanathan.

                    Event host Kay Roesslein has 26 years experience working with LOFT Community Services/McEwan Housing & Support Services: working with those who are HIV positive having mental health and substance use challenges, experience homelessness or complex care challenges, to provide stable housing and community outreach.  Co-host Haran Vijayanathan, Director at the Alliance for South Asian AIDS Prevention,  founded the first LGBTQ+ organization in York Region, called My House: Rainbow Resources of York Region in 2012.

                    For media accreditation, photos or interview requests, please contact: 

                    Cory Stewart | Embrace Disruption PR
                    p: 647.638.1586 | e: cory@embracedisruption.com

                    About The Toronto Candlelight AIDS Vigil: 

                    The AIDS Candlelight Vigil is an open community event held annually at the AIDS Memorial to remember, honour and celebrate the people who have died of AIDS or AIDS related illnesses, or who have given their lives in the fight against HIV/AIDS. Every year, thousands of candles are lighted to honour and remember those who have died, and to encourage and support the tens of thousands of others who live with this disease every day.

                    The Vigil embraces diversity, accepting and respecting people of all cultures, faiths, traditions and communities. The Vigil welcomes all people who have been infected or affected by HIV/AIDS and embraces anyone who has experienced a loss or losses due to HIV/AIDS.

                    Facebook: https://www.facebook.com/AIDSVigilTor

                    Twitter: https://twitter.com/AIDSVigilTor

                    Instagram: https://www.instagram.com/aidsvigilto/

                    Hashtag: #AIDSVigil

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