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Infographic: Why Storytelling is the Most Effective Way to Engage

Much of what we do as public relations professionals involves developing stories to share about our clients. Crafting these stories can become an art form, as the way they are conveyed can result in the story being shared — or left on the newsroom floor.

The following INFOGRAPHIC from quick sprout has some amazing tips to help you master the art of storytelling, check it out below.

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    Top 10 #PRTips Of The Week: May 19, 2016

    PRPROTIPSHere are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

     

      Client News: Community One Foundation Awards $38,000 in Rainbow Grants to Thirteen LGBTTIQQ2S Recipients

       

      commone

      Foundation supports upcoming community projects with the help of Royal Bank of Canada and individual donors.

      TORONTO, ON (May 17, 2016) -­‐ On the evening of Thursday, May 12, 2016, Community One Foundation held a celebratory reception at The 519 (519 Church St., Toronto) to present 13 recipients with their 2016 Rainbow Grants. The Rainbow Grant program, which began in 1980, is one of many foundation initiatives supporting the LGBTTIQQ2S community, funded through donations from individual donors and corporate partners.

      For over thirty years, Rainbow Grants have helped nurture the early days of many Greater Toronto LGBTTIQQ2S community initiatives, grassroots projects, established organizations and one-off projects. The Grants are awarded in three different tiers; General (up to $1,000) for projects or people that are not a part of an organization, charity or corporation, Foundation (between $3,000 ‐ $5,000), and the Royal Bank of Canada (RBC) Community Award of $10,000 (donated by RBC).

      comm1grants

      The recipients of the $38,000 in Rainbow Grants this year are:

      • Newcomer Womens Services of Toronto Kyle Rae Award ‐ a fusion project which will create queer‐positive ESL curricula for newcomers with the intent to train 10 LTGBQI+ newcomer youth to research global Queer history, and collaborate with ESL instructors to develop ESL curricula for Language Instruction for Newcomers to Canada.
      • Native Women in the Arts, in partnership with Tities Wîcinímintôwak // Bluejays Dancing Together : Living Legacies: Two-Spirit Stories RBC Community Award ‐ a series of art workshops and a final exhibition that  centres the stories of Two‐Spirit communities in Toronto. Each workshop will provide opportunities to develop things like ideas, feelings and stories  that they will be able to share with others if they so choose.
      • Black Lives Matter (Freedom School) ‐ a three-week-long summer program for children aged 4–10. The purpose of this project is to respond to a lack of humanizing, self‐affirming, queer‐positive educational opportunities for black children in the GTA.
      • QUAKE, Tessa Gooden (Original EP) ‐ recording, production and release of an original EP album by local artist, Tessa Gooden.
      • Outsport (Website Redesign) ‐ to develop their Toronto website into a mobile‐focused and youth‐targeted initiative. This will allow for the LGBTTIQQ2S community in the GTA to remain informed of upcoming queer‐friendly sporting events and the community’s various sport leagues.
      • Festival Franco Fierté (Pride Month Events) ‐ a series of events during Toronto Pride month, including Francophone shows, concerts, photo exhibitions, cultural tours of the village and a stage at the Pride Toronto event.
      • Inside Out (LGBTQ Film & Cultural Programming) ‐ to provide LGBTQ film and cultural programming, working in partnership with arts, service and community organizations, seniors/long term care residences, and TDSB schools, to under‐served neighbourhoods with little to no LGBTQ programming. The project provides films, culture, discussions, resources, and community connections to LGBTQ individuals in their own communities.
      • Lemontree Creations (Staging of upcoming play, The Body Politic) ‐ a play documenting Canadian queer history as it re‐imagines the story of the birth, existence and eventual demise of one of Canada’s seminal queer publications, The Body Politic.
      • ACE RADIO (Toronto’s asexual community’s broadcast initiative on Radio Regent) ‐ engaging 20 diverse participants (ages 18+) in producing a monthly (nine‐part) digital broadcast about issues impacting asexual communities. As a result, vulnerable young people will gain transferable broadcast skills like technical equipment training, while practicing communication, teamwork, leadership, and critical thinking through participatory media making.
      • AIDS Committee of Durham (LGBTQ Youth of Colour Program) ‐ a yearlong pilot project with the goal of creating a strong sense of community among LGTBQ+ Youth Of Colour (YOC) along with providing them with HIV prevention education and safer sex practices.
      • SAGA Collectif ‐ for support of outreach initiatives in relation to their project, Black Boys, which is an innovative and multidisciplinary theatrical event that unpacks the lived experience of three Black queer men in pursuit of an emancipated Black imagination. Black Boys will be co‐produced at Buddies In Bad Times Theatre in 2016.
      • Asian Community AIDS Services (Multilingual Transgender Resources for Asian Parents and Families) ‐ to decrease challenges Asian families and Transgender youth face when youth come out, this program plans to develop culturally- and linguistically-appropriate educational resources as tools to increase parents’ understanding and acceptance of their child’s gender identity. The resources will be translated to seven Asian languages and distributed in print and online.
      • Egale Canada Human Rights Trust (Grandfamily Project) ‐ a documentary project will tell the story of a queer couple searching to adopt an LGBTTIQQ2S elder into their family to be the grandparent of their soon‐to‐be‐born child. As the due date of the pregnancy nears, they must figure out how to access Toronto’s often-isolated queer elders, finding someone who fits into their family and is up for the commitment. In the process they must confront generational differences in the LGBTTIQQ2S community, build trust, face the possibility of disappointment, and reckon with their own family histories.

      “We are delighted to present this year’s Rainbow Grants to such a diverse group of communities in the areas of education, health, human rights, arts, culture, research and advocacy,” said Community One Co‐ Chair Terry Greene. “Each year, our allocation committee remains dedicated to awarding recipients in these sectors to create a demonstrable impact on the broader community.”

      Past recipients of Rainbow Grants include organizations such as Inside Out, AIDS Committee of Toronto, LGBT Youth Line and the 519 Community Centre.

       

      For more information, photos or interview requests, please contact:

      Cory Stewart | Embrace Disruption PR

      cory@embracedisruption.com

      o: 416.963.9857 c: 647.638.1586

       

      About Community One:

      Established in 1980, Community One Foundation provides grants to LGBTTIQQ2S community projects in Greater Toronto Area including Durham, Halton, Peel and York Regions, focusing on the areas of arts and culture, health and social services, and research and education. The Foundation also promotes community philanthropy through strategic partnerships such as the Bill 7 Award and the LGBT Giving Network.

      Facebook: https://www.facebook.com/CommunityOneFoundation/

      Twitter: @C1Foundation

       

      About RBC:

      Royal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America’s leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We have over 80,000 full‐ and part‐time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 37 other countries. For more information, please visit rbc.com.

       

      RBC helps communities prosper, supporting a broad range of community initiatives through donations, community investments, sponsorships and employee volunteer activities. In 2015, we contributed more than $121 million to causes around the world.

       

        Infographic: 21 Ways to Get Inspired

        Mondays can bring on all sorts of obstacles: getting back into routine, curbing the urge to hit the snooze button and even finding the energy to get back in the gym for the week. Moreover, it’s sometimes hard to get your mind back into a creative or inspired place after escaping into a weekend long Netflix-binge. Lucky for us all, Entrepreneur magazine has put together a handy little infographic that outlines some tips on how to get you back on track. Check it out below:

        1442270921-21-ways-creative-genius

          Film Friday: Meghan Trainor’s Video & Fall — PR Tactics or Coincidence?

          The past couple years, Meghan Trainor has taken the world by storm with her positive body anthems and addictive melodies. This week in particular, it would seem Trainor has dominated the Internet with two very public mishaps: the first being a music video in which she was photoshopped to appear thinner (she quickly had it removed and replaced with an untouched version); the second, a fall after her (pre-taped) performance on Jimmy Fallon yesterday.

          The two incidences (both videos below) brought questions to the forefront in the PR community of whether these moments happened by “accident”, or were part of a master PR plan constructed to bring attention to a new single that may not have otherwise been subject to as much exposure. The idea being, more would flock to view the unaltered YouTube video because of Meghan’s insistence to change it, followed by people seeking out the Jimmy Fallon performance to watch the fall — both activities exposing the song to a larger group of people on an international scale.

          Check out the videos below and tell us in the comments: are these PR tactics or coincidence? Either way, we think it worked in her favour!


            5 Performances to Look Forward to at the 2016 Billboard Music Awards + Printable Ballot

            If there’s one music awards show to look forward to each year (besides the Grammys), it’s The Billboard Music Awards. The show that brought us game changing performances from Beyonce (“Run The World (Girls)” in 2013), Whitney (“I Have Nothing” in 1993), and the epic fail of a collaboration from Britney and Iggy, (“Pretty Girls” in 2015) is back this year with tons of exciting moments on deck! Today we’re ranking the top five performances we’re most looking forward to at this year’s show:

            pink&kesha

            5. Pink/Kesha (a tie)

            Yes, we had to start this list off as a tie, because this banger of an awards show has such an allstar line-up. It’s been so long since we’ve seen Pink perform live, and frankly, we’re ready for her comeback! She’ll be singing her new track “Just Like Fire” and we venture to guess some pyrotechnics might be in the works. Then of course, how could you not look forward to seeing Kesha back on stage after the whirlwind of a year she’s had with her Dr. Luke court case. The world is cheering for Kesha, and we can’t wait to hear what she has in store!

            4. Troye Sivan

            This YouTuber turned singer is dominating the music world right now. From the release of his very first EP in 2014, his haunting and electro inspired music has captured the hearts of many (lead track, “Happy Little Pill” above — watch it!). Troye will be performing his newest hit “Youth” from his debut solo album “Blue Neighbourhood”.

             


            Celine Dion – The Show Must Go On by CelineDionForever

            3. Celine Dion 

            Sure to be the most heart-wrenching performance of the night, Celine will take to the world stage and sing her rendition of Queen’s hit, “The Show Must Go On” (video above). The song choice, which undoubtedly is a reference to the horrible year she’s had losing both her husband and brother in the course of a few days, will be one emotional moment not to miss.

            2. Britney

            If you haven’t been fortunate enough to see Britney in Vegas over the last few years *raises hand*, you’re likely aching for a new Britney awards show performance. Not only will Brit be performing a medley of her classic hits, she’ll also be *giving us more* (see what we did there?) by debuting her new track “Make Me (Oooh)” from her upcoming 2016 album. Knowing that she’s been killing it lately in Vegas (video proof above), we really can’t wait for Brit Brit to slay us with new music!

            1. Madonna, obviously

            Just yesterday it was announced that the Queen of Pop would be honouring Prince in a very special tribute performance this year. The two were great friends and even collaborated on a track called “Love Song” back in the day. Madonna ALWAYS delivers the water-cooler moment at any event she performs, and we expect nothing less from this year’s plans. In addition to the performance, Madonna is nominated for Top Touring Artist, which she definitely deserves to take home (video evidence above).

            Want more? We put together a simple ballot sheet that you can download here to make your own predictions at home!

            The 2016 Billboard Music Awards will air May 22 on ABC at 8 p.m. EST / 7 p.m. CST from Las Vegas.

              Top 10 #PRTips Of The Week: May 11, 2016

              PRPROTIPSHere are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

               

                Five of the Best Podcasts for Work, Gym, Tan, Laundry …(we had to)

                If there’s one thing we’re obsessed with in the office these days, it’s PODCASTS!  We all have tasks in our daily work or personal lives that can sometimes be tedious (in PR: updating media lists, or formatting a newsletter; in life: dishes and the gym), and listening to a favourite podcast can turn the mundane into magic!

                Today we surveyed the team to put together a definitive list of our top five podcasts (that you can download now for FREE on iTunes) to make your day even more enjoyable! Take a look at our choices below (all images courtesy of the iTunes store):

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                5. Allegedly with Theo Von & Matthew Cole Weiss

                A favourite among EDPR staff, this podcast invites a new celebrity to the studio each Tuesday, while hosts Theo and Matt take turns competing for the guest’s attention (and affection). After rounds of Hollywood story telling, an interview session and an often heated debate, the end result is a hilarious hour of conversation, and the odd celebrity juicy scoop!

                Guests include: Scary Spice Mel B, Amber Rose, Jerry O’Connell, Kato Kaelin, Ross Mathews and many, many more!

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                4. Here’s The Thing with Alec Baldwin

                The most polished of the bunch, this podcast boasts amazing production and the soothing voice of Alec Baldwin as he interviews some of the world’s finest “artists, policy makers and performers”. Mr. Baldwin takes us behind the scenes into a conversation that often feels like you’re sitting in the same room, listening to old friends discuss some of pop culture’s most intriguing topics.

                Guests include: Sarah Jessica Parker, Jimmy Fallon, Kris Kardashian, Carol Burnett, Julianne Moore and yes, Kris Kardashian.

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                3. Throwing Shade

                Likely one of the funniest on this list, Throwing Shade is a podcast co-hosted by comedians Erin Gibson and Bryan Safi, focusing on “issues important to ladies and gays”. The two hosts banter about many of the week’s hottest topics, often going off into tangents that are likely to make you spit out that afternoon cup of joe. This podcast is so popular, Gibson and Safi have been green lit to premiere a companion television show on TV Land in 2017!

                 


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                2. Savage Lovecast

                21 seasons in, this weekly Tuesday podcast never disappoints! Hosted by sex advice columnist Dan Savage, listeners are treated to a myriad of different issues plaguing callers from across the globe. If you’re listening to this one at work, it’s best to keep those earbuds in, but you’ll definitely be entertained — and even learn a thing or two!

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                1. Straight Talk with Ross Mathews

                Number one was an easy choice for all of us here at EDPR. Once you become a listener of Ross Mathews’ weekly podcast, it becomes impossible to not fall in love with Ross and his zany “wack pack” of co-hosts including assistant Brenda, manager Maaaaaark, friends Nikki B, Peppa, and of course Steve. A mix-bag of celebrity interviews, entertaining challenges, caller advice and hot topics, this show is one you’ll look forward to every week.

                Guests include: Lauren Conrad, Rosie O’Donnell, RuPaul, Brittany Snow, Michelle Visage and so many more!

                 

                Definitely take a moment to check out some of our recommendations, and be sure to leave a comment if you think we’ve left a podcast out! Also, if you’re looking for some PR-based podcast recommendations, check out our post here.

                Thanks for stopping by EDPR today!

                  Starlight Children’s Foundation™ Canada provides ill Edmonton child with “3-Minute Dash” Through Toys”R”Us

                  5460a18c-ea3f-41c7-851b-ec1fead09cd7-1Starlight Children’s Foundation™ Canada provides ill Edmonton child with “3-Minute Dash” Through Toys”R”Us

                  Canada’s leading toy and juvenile retailer continues support of Starlight Children’s Foundation™ Canada’s programming to brighten the lives of ill children and their families.

                   Edmonton, AB (October 20, 2014)- On November 18, 2014, an Edmonton-based Starlight child will participate in a 3-Minute Dash through the Toys“R”Us store at West Edmonton Mall (9908 170 Street NW) to snatch as much merchandise as possible within a three minute timeframe.

                  The 3-Minute Dash is donated by Toys“R”Us as part of their longstanding partnership with Starlight Canada and will take place in five cities across Canada: Edmonton, Montreal, Ottawa, Toronto and Vancouver. Participants were randomly selected from each province as part of a contest Starlight Canada held earlier this month. Applicants were asked to share the details of their care journey and submit them to their local Starlight programs coordinator for entry.

                  “Toys“R”Us, Canada’s ongoing commitment to our in and out-of-hospital programming is invaluable to Starlight,” says Starlight executive director, Brian Bringolf. “Special events like the 3-Minute Dash provide Starlight children with a chance to create much-needed positive memories away from the hospital, treatments and therapies.”

                  Screenshot 2014-11-11 15.03.46

                   

                  “Children have always been the focus of our charity work and Starlight continues to be a great partner for us as together, we share the goal of brightening the lives of seriously ill children when they need a reason to smile” says Kevin Macnab, President, Toys“R”Us Canada.  “Providing the Starlight children with an empty cart, and full reign of a Toys“R”Us store for 3 minutes, is the perfect escape from their hospital stay, as they race through the aisles and experience a fun and unique opportunity that they will never forget.  After events like these, it’s the joy on the children’s faces that motivate our employees to continue to raise funds and awareness for Starlight and towards making a difference in children’s lives.”

                  During the 16 year partnership, Toys“R”Us, Canada has raised over $12 million dollars for Starlight Canada. This year, in addition to the 3-Minute Dash, Toys“R”Us, Canada has helped to sponsor:

                  • 101 Hospital Grants (Montetary funding to support distractive entertainment for hospitalized children)
                  • 10,500 ER Admit Kits (A variety of care products for children and parents during unexpected hospital stays)
                  • 7,000 Baby & Toddler Fun Kits (Cuddly toys and games to distract very young children during unpleasant hospital stays)
                  • 10 Fun Centers (Mobile entertainment units featuring a Sharp AQUOS flat-screen television, a DVD player, a Nintendo Wii™ gaming system and a wide variety of Wii games)
                  • $150,000 in Great Escapes Sponsorships (A program that provides Starlight families with a chance to enjoy fun events together to create priceless memories, relax and then return home with a renewed sense of strength and hope)
                  • 100 Starlight Treasure Chests (A box filled with toys and surprises, used by children during appointments at the hospital or clinic)

                  For more information, media accreditation, photos or interview requests, please contact:

                  Cory Stewart

                  Embrace Disruption PR

                  cory@embracedisruption.com

                  o: 416.963.9857 c: 647.6381586

                  About Starlight Children’s Foundation Canada:

                  Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.

                  Website:     http://starlightcanada.org

                  Twitter:     @StarlightCanada         #StarDash

                  Facebook:     http://facebook.com/starlightcanada

                  About Toys“R”Us, Canada:

                  Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates over 80 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca or www.babiesrus.ca.

                    Starlight Children’s Foundation™ Canada provides ill Vancouver child with “3-Minute Dash” Through Toys”R”Us

                    5460a18c-ea3f-41c7-851b-ec1fead09cd7-1Starlight Children’s Foundation™ Canada provides ill Vancouver child with “3-Minute Dash” Through Toys”R”Us

                    Canada’s leading toy and juvenile retailer continues support of Starlight Children’s Foundation™ Canada’s programming to brighten the lives of ill children and their families.

                     Vancouver, AB (October 20, 2014)- On November 19, 2014, a Vancouver-based Starlight child will participate in a 3-Minute Dash through the Toys“R”Us store at Toys”R”Us Vancouver (1154 West Broadway) to snatch as much merchandise as possible within a three minute timeframe.

                    The 3-Minute Dash is donated by Toys“R”Us as part of their longstanding partnership with Starlight Canada and will take place in five cities across Canada: Edmonton, Montreal, Ottawa, Toronto and Vancouver. Participants were randomly selected from each province as part of a contest Starlight Canada held earlier this month. Applicants were asked to share the details of their care journey and submit them to their local Starlight programs coordinator for entry.

                    “Toys“R”Us, Canada’s ongoing commitment to our in and out-of-hospital programming is invaluable to Starlight,” says Starlight executive director, Brian Bringolf. “Special events like the 3-Minute Dash provide Starlight children with a chance to create much-needed positive memories away from the hospital, treatments and therapies.”

                    Screenshot 2014-11-11 15.03.46

                     

                    “Children have always been the focus of our charity work and Starlight continues to be a great partner for us as together, we share the goal of brightening the lives of seriously ill children when they need a reason to smile” says Kevin Macnab, President, Toys“R”Us Canada.  “Providing the Starlight children with an empty cart, and full reign of a Toys“R”Us store for 3 minutes, is the perfect escape from their hospital stay, as they race through the aisles and experience a fun and unique opportunity that they will never forget.  After events like these, it’s the joy on the children’s faces that motivate our employees to continue to raise funds and awareness for Starlight and towards making a difference in children’s lives.”

                    During the 16 year partnership, Toys“R”Us, Canada has raised over $12 million dollars for Starlight Canada. This year, in addition to the 3-Minute Dash, Toys“R”Us, Canada has helped to sponsor:

                    • 101 Hospital Grants (Montetary funding to support distractive entertainment for hospitalized children)
                    • 10,500 ER Admit Kits (A variety of care products for children and parents during unexpected hospital stays)
                    • 7,000 Baby & Toddler Fun Kits (Cuddly toys and games to distract very young children during unpleasant hospital stays)
                    • 10 Fun Centers (Mobile entertainment units featuring a Sharp AQUOS flat-screen television, a DVD player, a Nintendo Wii™ gaming system and a wide variety of Wii games)
                    • $150,000 in Great Escapes Sponsorships (A program that provides Starlight families with a chance to enjoy fun events together to create priceless memories, relax and then return home with a renewed sense of strength and hope)
                    • 100 Starlight Treasure Chests (A box filled with toys and surprises, used by children during appointments at the hospital or clinic)

                    For more information, media accreditation, photos or interview requests, please contact:

                    Cory Stewart

                    Embrace Disruption PR

                    cory@embracedisruption.com

                    o: 416.963.9857 c: 647.6381586

                    About Starlight Children’s Foundation Canada:

                    Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.

                    Website:     http://starlightcanada.org

                    Twitter:     @StarlightCanada         #StarDash

                    Facebook:     http://facebook.com/starlightcanada

                    About Toys“R”Us, Canada:

                    Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates over 80 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca or www.babiesrus.ca.

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