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Top 10 #PRTips Of The Week: June 1, 2016

PRPROTIPSHere are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!







    Infographic: The Straight Scoop on Ice Cream

    Ahhh the summer temperatures have finally arrived! It’s likely that you’ve already beat the heat with a scoop of ice cream over this past weekend, but have you ever found yourself wondering where your favourite frozen treat came from? Well, wonder no more with this delicious infographic from – check it out below:


      Top 10 #PRTips Of The Week: May 25, 2016

      PRPROTIPSHere are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!











        Infographic: Why Storytelling is the Most Effective Way to Engage

        Much of what we do as public relations professionals involves developing stories to share about our clients. Crafting these stories can become an art form, as the way they are conveyed can result in the story being shared — or left on the newsroom floor.

        The following INFOGRAPHIC from quick sprout has some amazing tips to help you master the art of storytelling, check it out below.


          Top 10 #PRTips Of The Week: May 19, 2016

          PRPROTIPSHere are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!


            Client News: Community One Foundation Awards $38,000 in Rainbow Grants to Thirteen LGBTTIQQ2S Recipients



            Foundation supports upcoming community projects with the help of Royal Bank of Canada and individual donors.

            TORONTO, ON (May 17, 2016) -­‐ On the evening of Thursday, May 12, 2016, Community One Foundation held a celebratory reception at The 519 (519 Church St., Toronto) to present 13 recipients with their 2016 Rainbow Grants. The Rainbow Grant program, which began in 1980, is one of many foundation initiatives supporting the LGBTTIQQ2S community, funded through donations from individual donors and corporate partners.

            For over thirty years, Rainbow Grants have helped nurture the early days of many Greater Toronto LGBTTIQQ2S community initiatives, grassroots projects, established organizations and one-off projects. The Grants are awarded in three different tiers; General (up to $1,000) for projects or people that are not a part of an organization, charity or corporation, Foundation (between $3,000 ‐ $5,000), and the Royal Bank of Canada (RBC) Community Award of $10,000 (donated by RBC).


            The recipients of the $38,000 in Rainbow Grants this year are:

            • Newcomer Womens Services of Toronto Kyle Rae Award ‐ a fusion project which will create queer‐positive ESL curricula for newcomers with the intent to train 10 LTGBQI+ newcomer youth to research global Queer history, and collaborate with ESL instructors to develop ESL curricula for Language Instruction for Newcomers to Canada.
            • Native Women in the Arts, in partnership with Tities Wîcinímintôwak // Bluejays Dancing Together : Living Legacies: Two-Spirit Stories RBC Community Award ‐ a series of art workshops and a final exhibition that  centres the stories of Two‐Spirit communities in Toronto. Each workshop will provide opportunities to develop things like ideas, feelings and stories  that they will be able to share with others if they so choose.
            • Black Lives Matter (Freedom School) ‐ a three-week-long summer program for children aged 4–10. The purpose of this project is to respond to a lack of humanizing, self‐affirming, queer‐positive educational opportunities for black children in the GTA.
            • QUAKE, Tessa Gooden (Original EP) ‐ recording, production and release of an original EP album by local artist, Tessa Gooden.
            • Outsport (Website Redesign) ‐ to develop their Toronto website into a mobile‐focused and youth‐targeted initiative. This will allow for the LGBTTIQQ2S community in the GTA to remain informed of upcoming queer‐friendly sporting events and the community’s various sport leagues.
            • Festival Franco Fierté (Pride Month Events) ‐ a series of events during Toronto Pride month, including Francophone shows, concerts, photo exhibitions, cultural tours of the village and a stage at the Pride Toronto event.
            • Inside Out (LGBTQ Film & Cultural Programming) ‐ to provide LGBTQ film and cultural programming, working in partnership with arts, service and community organizations, seniors/long term care residences, and TDSB schools, to under‐served neighbourhoods with little to no LGBTQ programming. The project provides films, culture, discussions, resources, and community connections to LGBTQ individuals in their own communities.
            • Lemontree Creations (Staging of upcoming play, The Body Politic) ‐ a play documenting Canadian queer history as it re‐imagines the story of the birth, existence and eventual demise of one of Canada’s seminal queer publications, The Body Politic.
            • ACE RADIO (Toronto’s asexual community’s broadcast initiative on Radio Regent) ‐ engaging 20 diverse participants (ages 18+) in producing a monthly (nine‐part) digital broadcast about issues impacting asexual communities. As a result, vulnerable young people will gain transferable broadcast skills like technical equipment training, while practicing communication, teamwork, leadership, and critical thinking through participatory media making.
            • AIDS Committee of Durham (LGBTQ Youth of Colour Program) ‐ a yearlong pilot project with the goal of creating a strong sense of community among LGTBQ+ Youth Of Colour (YOC) along with providing them with HIV prevention education and safer sex practices.
            • SAGA Collectif ‐ for support of outreach initiatives in relation to their project, Black Boys, which is an innovative and multidisciplinary theatrical event that unpacks the lived experience of three Black queer men in pursuit of an emancipated Black imagination. Black Boys will be co‐produced at Buddies In Bad Times Theatre in 2016.
            • Asian Community AIDS Services (Multilingual Transgender Resources for Asian Parents and Families) ‐ to decrease challenges Asian families and Transgender youth face when youth come out, this program plans to develop culturally- and linguistically-appropriate educational resources as tools to increase parents’ understanding and acceptance of their child’s gender identity. The resources will be translated to seven Asian languages and distributed in print and online.
            • Egale Canada Human Rights Trust (Grandfamily Project) ‐ a documentary project will tell the story of a queer couple searching to adopt an LGBTTIQQ2S elder into their family to be the grandparent of their soon‐to‐be‐born child. As the due date of the pregnancy nears, they must figure out how to access Toronto’s often-isolated queer elders, finding someone who fits into their family and is up for the commitment. In the process they must confront generational differences in the LGBTTIQQ2S community, build trust, face the possibility of disappointment, and reckon with their own family histories.

            “We are delighted to present this year’s Rainbow Grants to such a diverse group of communities in the areas of education, health, human rights, arts, culture, research and advocacy,” said Community One Co‐ Chair Terry Greene. “Each year, our allocation committee remains dedicated to awarding recipients in these sectors to create a demonstrable impact on the broader community.”

            Past recipients of Rainbow Grants include organizations such as Inside Out, AIDS Committee of Toronto, LGBT Youth Line and the 519 Community Centre.


            For more information, photos or interview requests, please contact:

            Cory Stewart | Embrace Disruption PR


            o: 416.963.9857 c: 647.638.1586


            About Community One:

            Established in 1980, Community One Foundation provides grants to LGBTTIQQ2S community projects in Greater Toronto Area including Durham, Halton, Peel and York Regions, focusing on the areas of arts and culture, health and social services, and research and education. The Foundation also promotes community philanthropy through strategic partnerships such as the Bill 7 Award and the LGBT Giving Network.


            Twitter: @C1Foundation


            About RBC:

            Royal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America’s leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We have over 80,000 full‐ and part‐time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 37 other countries. For more information, please visit


            RBC helps communities prosper, supporting a broad range of community initiatives through donations, community investments, sponsorships and employee volunteer activities. In 2015, we contributed more than $121 million to causes around the world.


              Infographic: 21 Ways to Get Inspired

              Mondays can bring on all sorts of obstacles: getting back into routine, curbing the urge to hit the snooze button and even finding the energy to get back in the gym for the week. Moreover, it’s sometimes hard to get your mind back into a creative or inspired place after escaping into a weekend long Netflix-binge. Lucky for us all, Entrepreneur magazine has put together a handy little infographic that outlines some tips on how to get you back on track. Check it out below:


                Film Friday: Meghan Trainor’s Video & Fall — PR Tactics or Coincidence?

                The past couple years, Meghan Trainor has taken the world by storm with her positive body anthems and addictive melodies. This week in particular, it would seem Trainor has dominated the Internet with two very public mishaps: the first being a music video in which she was photoshopped to appear thinner (she quickly had it removed and replaced with an untouched version); the second, a fall after her (pre-taped) performance on Jimmy Fallon yesterday.

                The two incidences (both videos below) brought questions to the forefront in the PR community of whether these moments happened by “accident”, or were part of a master PR plan constructed to bring attention to a new single that may not have otherwise been subject to as much exposure. The idea being, more would flock to view the unaltered YouTube video because of Meghan’s insistence to change it, followed by people seeking out the Jimmy Fallon performance to watch the fall — both activities exposing the song to a larger group of people on an international scale.

                Check out the videos below and tell us in the comments: are these PR tactics or coincidence? Either way, we think it worked in her favour!

                  5 Performances to Look Forward to at the 2016 Billboard Music Awards + Printable Ballot

                  If there’s one music awards show to look forward to each year (besides the Grammys), it’s The Billboard Music Awards. The show that brought us game changing performances from Beyonce (“Run The World (Girls)” in 2013), Whitney (“I Have Nothing” in 1993), and the epic fail of a collaboration from Britney and Iggy, (“Pretty Girls” in 2015) is back this year with tons of exciting moments on deck! Today we’re ranking the top five performances we’re most looking forward to at this year’s show:


                  5. Pink/Kesha (a tie)

                  Yes, we had to start this list off as a tie, because this banger of an awards show has such an allstar line-up. It’s been so long since we’ve seen Pink perform live, and frankly, we’re ready for her comeback! She’ll be singing her new track “Just Like Fire” and we venture to guess some pyrotechnics might be in the works. Then of course, how could you not look forward to seeing Kesha back on stage after the whirlwind of a year she’s had with her Dr. Luke court case. The world is cheering for Kesha, and we can’t wait to hear what she has in store!

                  4. Troye Sivan

                  This YouTuber turned singer is dominating the music world right now. From the release of his very first EP in 2014, his haunting and electro inspired music has captured the hearts of many (lead track, “Happy Little Pill” above — watch it!). Troye will be performing his newest hit “Youth” from his debut solo album “Blue Neighbourhood”.


                  Celine Dion – The Show Must Go On by CelineDionForever

                  3. Celine Dion 

                  Sure to be the most heart-wrenching performance of the night, Celine will take to the world stage and sing her rendition of Queen’s hit, “The Show Must Go On” (video above). The song choice, which undoubtedly is a reference to the horrible year she’s had losing both her husband and brother in the course of a few days, will be one emotional moment not to miss.

                  2. Britney

                  If you haven’t been fortunate enough to see Britney in Vegas over the last few years *raises hand*, you’re likely aching for a new Britney awards show performance. Not only will Brit be performing a medley of her classic hits, she’ll also be *giving us more* (see what we did there?) by debuting her new track “Make Me (Oooh)” from her upcoming 2016 album. Knowing that she’s been killing it lately in Vegas (video proof above), we really can’t wait for Brit Brit to slay us with new music!

                  1. Madonna, obviously

                  Just yesterday it was announced that the Queen of Pop would be honouring Prince in a very special tribute performance this year. The two were great friends and even collaborated on a track called “Love Song” back in the day. Madonna ALWAYS delivers the water-cooler moment at any event she performs, and we expect nothing less from this year’s plans. In addition to the performance, Madonna is nominated for Top Touring Artist, which she definitely deserves to take home (video evidence above).

                  Want more? We put together a simple ballot sheet that you can download here to make your own predictions at home!

                  The 2016 Billboard Music Awards will air May 22 on ABC at 8 p.m. EST / 7 p.m. CST from Las Vegas.

                    Top 10 #PRTips Of The Week: May 11, 2016

                    PRPROTIPSHere are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!


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