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Toronto Grocery and Alcohol Delivery Startup Urbery Celebrates 175% Growth

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Company continues to grow basket size with convenient ordering options from major grocery stores, LCBO and pilot projects with Unilever and KCC

TORONTO, ON (July 20, 2016) - Urbery, a Toronto-based same-day delivery service for groceries, LCBO, Beer Store, over-the-counter pharmacy and household products, is celebrating tremendous product adoption in the Toronto area, with 175% growth over the past year. Since launching in 2015, the popular on-demand service has also been strategically developing pilot projects with companies like Unilever and KCC.

With more than one third of online shoppers expecting to buy their groceries online in 2016 (Morgan Stanley, 2016), Urbery continues to focus on bringing personalized service to the marketplace, offering customers the chance to order from many of their favourite grocery stores (Whole Foods, Loblaws and Sobeys), along with pharmacies (Shoppers Drug Mart and Rexall), and liquor stores (LCBO and Beer Store).

urbery

Beyond ordering from favourite stores, Urbery also offers the unique experience of real-time tracking and interaction with personal shoppers (Grocery Gurus) to ensure all products are hand picked and delivered the way the customer wants. Adding to the service’s perks is a 100% freshness guarantee, ensuring consumers always receive only the best products at their door.

“Urbery’s mission is to deliver personalized, effective and trust-worthy grocery and alcohol delivery to busy Torontonians. We want to help our customers save time, while avoiding lines, heavy lifting and going to multiple stores,” says Urbery founder Mudit Rawat. “Our detail oriented and professional Grocery Gurus work tirelessly to make sure your products get to your front door without compromising any quality.”

Another feature currently in development involves easy recipe checkout, empowering customers to consult partner recipes and order all elements with a click of a button.

Urbery is also excited to announce the addition of Stephen Tallevi to their board of advisors. Stephen was one of the founding members of Grocery Gateway, and ran operations for over 10 years. After Grocery Gateway, Stephen joined Walmart to help launch the grocery click-and-collect model and now holds a position as Assistant Vice President within the ecommerce division.

How it works

Customers can order from Urbery in just three easy steps: select products at Urbery.com or on the smart phone app, identify their desired delivery time slot and pay securely online. The service offers free delivery on orders over $65 and charges a $10 fee for alcohol delivery. Delivery can be completed same-day within two hours of order placement.

Customers can interact and track the location of their Grocery Guru and communicate any individual preferences they may have (e.g. ripeness of avocado) via text messages or by speaking directly with their Guru. After order arrival, buyers are able to rate their experience to ensure service satisfaction. In addition, all Gurus are subject to a comprehensive background check, in which Urbery exercises a zero tolerance policy.

 

For more information, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

o: 416.963.9857, c: 647.638.1586 e: cory@embracedisruption.com

 

About Urbery

Urbery is a same-day grocery and alcohol delivery service available on mobile and web that enables customers to get groceries delivered from their favourite store to their doorstep in two hours. Urbery has over 10,000 grocery and alcohol products that customers can choose from or can create their own customized list. At the heart of Urbery’s operations are Grocery Gurus, a hand-picked group of personal grocery shoppers, who shop for each customer’s order and deliver it to their doorstep.

Website: http://www.urbery.com

Apple Download: https://itunes.apple.com/ca/app/urbery/id987609045?mt=8

Android Download: https://play.google.com/store/apps/details?id=com.urbery

Facebook: http://www.facebook.com/urbery

Twitter: http://www.twitter.com/urbery

Instagram: @urbery

    Front Street Foods and Junked Food Company Give Back with Blue Jays Ice Cream

    Toronto’s most popular food destination to offer up specialty scoops to benefit the Jays Care Foundation 

    TORONTO, ON (July 19, 2016) – As the summer months continue to heat up, Front Street Foods (FSF) at Adelaide Place (150 York Street — at the corners of both Adelaide/University Avenue and Adelaide/York) has partnered with Junked Food Company (one of FSF’s 19+ vendors) to create a unique way to give back while cooling down — a specialty Blue Jays ice cream, available exclusively at the pop-up market. The cone, which features ballpark popcorn, sour blue raspberry sugar and blue chocolate will be on sale from now until August 5th for $6.25, with one dollar from each sale being donated to the Jays Care Foundation.

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    “We wanted to find a unique and memorable way to contribute to our community, ” says Melissa Zuker, co-founder of TMCo. “With Junked Food Company’s creativity, we were able to develop a sweet and savoury way for our customers to give back to the Jays Care Foundation, an important organization that focuses on improving the lives of Canadian children.”

    In addition to introducing the new Blue Jays ice cream, Front Street Foods will also be hosting their first food crawl, in collaboration with popular Instagrammer TO’s Finest. The food crawl, which is available from now until August 5th allows customers to purchase an official passport for just $5.00 <insert link> and visit any of the 19+ Front Street Food vendors after 2PM to claim a specially priced dish for just $8.00. A portion of the food crawl passport proceeds will be donated to Community Food Centres Canada.

    Last year, Front Street Foods (which started on Front Street at Union Station) quickly became a must-visit attraction in Toronto, drawing huge crowds to covet local cuisine throughout the summer months. This year, conveniently located on the 2nd floor terrace accessible directly from the street by an outdoor staircase at Adelaide Place (at the corner of York and Adelaide and also accessible from University and Adelaide), FSF is an oasis in the city featuring pop-up vendors crafting their dishes on-site, along with craft beers and specialty drinks for attendee’s immediate indulgence. Whether looking for a delectable daytime snack, or a satisfying lunch solution, or an after work bite the market features temptations for any palate.

    Front Street Foods, presented by Toronto Market Company (TMCo.) and Dream Office REIT, is open for the public to enjoy weekdays until August 5, 2016 from 11 a.m. to 6:30 p.m. Monday and Tuesday, and until 8 p.m. Wednesday to Friday (with breakfast vendors opening early at 8 a.m.).

     

    For more information, photos or to request an interview, please contact:

    Cory Stewart, Embrace Disruption PR

    c: 647.638.1586, o: 416.963.9857, e: cory@embracedisruption.com

    About Toronto Market Co.:

    Toronto Market Co.’s mission is to create vibrant pop-up markets in our city that showcase Toronto’s best and celebrate Toronto’s spirit. Successful events include Front Street Foods and the Waterfront Artisan Market. We love to create avenues for local designers, artisans, chefs, entrepreneurs, bakers and makers to showcase their goods and inspire others.

    Website: http://www.torontomarketco.com

    Instagram: http://instagram.com/torontomarketco

    Twitter: http://twitter.com/torontomarketco

    Facebook: http://facebook.com/torontomarketco

     

    About Dream Office REIT (owners and managers of Adelaide Place):

    Dream Office REIT is an unincorporated, open-ended real estate investment trust. Dream Office REIT is focused on owning, acquiring, leasing and managing well-located, high-quality central business district and suburban office properties. Its portfolio currently comprises approximately 23.3 million square feet of gross leasable area in major urban centres across Canada. Dream Office REIT’s portfolio is well diversified by geographic location and tenant mix. For more information, please visit www.dreamofficereit.ca.

      For the students in Woodstock, Ontario

      Normally I don’t use this blog as an outlet for social activism. In fact, I don’t encourage any of the staff who write on this blog to touch on subjects that may be sensitive, as we’re a PR firm, and I want us to remain neutral. Through the years of witnessing scandals like Ghomeshi and Ford, I’ve tried to maintain a relatively neutral stance, because I don’t think it’s our place to draw or state opinion. Today that changes.

      Waking up this morning and seeing my hometown of Woodstock, Ontario on the news has me distressed. For those that don’t know, five teens have committed suicide this year in the city, and it has resulted in students of all five Woodstock high schools standing up in protest. Growing up in the small town of Woodstock myself as a gay teen, I had many challenges. The first being that my family was well known within the community: my grandfather was once the mayor and my own father owns a prominent business on Dundas Street, the main vein of the community. Beyond that, I also had a little brother who I knew would come up through the school system after me, meaning I wanted to be careful where I stepped so his life wouldn’t be a nightmare. You see, being gay in Woodstock was like being on the bad side of Donald Trump.

      Despite my efforts to keep a low profile, my “secret” certainly wouldn’t be ignored. From my gym teacher calling me a “faggot” to my guidance counsellor referring to me as “she” (after years of knowing me), I faced adversity in my school. Outside of the school, regular practises involved throwing gasoline at myself and my friends, along with cigarette butts, deemed good enough for the “faggot” skin.

      You can imagine my dismay when even after graduating, which I did in a hurry using credits I’d earned outside the school with singing lessons (instead of sticking OAC out), I heard my straight brother was subject to the same ridicule and torment.

      Woodstock has had a problem since 1999. That’s 17 years of teens going through the system with torment. I’m writing today to share my story and let Woodstock youth know that things can get better. I also know if I didn’t have such a supportive and wonderful family that helped me through these tough times, I’m not sure I would’ve made it either.

      It’s time for change.

      Cory Stewart

      If you, or someone you know is having a tough time growing up in Woodstock and wants help, please email cory@embracedisruption.com – I’ll do what I can to get you the help you need.

        Client News: Indulge in Toronto’s Finest Local Cuisine at the Second Annual Front Street Foods Pop-Up Market at Adelaide Place on Weekdays June 13 – August 5

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        Toronto’s most popular food destination returns to the city in a new home at Adelaide Place

        TORONTO, ON (June 2, 2016) – This summer, thousands will flock to the second annual Front Street Foods (FSF) at Adelaide Place (150 York Street — at the corners of both Adelaide/University Avenue and Adelaide/York), to tantalize their tastebuds with dishes and delicacies designed by 20 local chefs, restaurants and food entrepreneurs. From sweet and savoury, to lush and succulent, this carefully curated culinary market, presented by Toronto Market Company (TMCo.) and Dream Office REIT, will be open for the public to enjoy weekdays on June 13, 2016 to August 5, 2016 from 11 a.m. to 8 p.m. (with breakfast vendors opening early at 8 a.m.).

        “Toronto is rich with culture, and our local cuisine is no exception,” says Melissa Zuker, co-founder of TMCo. “With the success of last year’s Front Street Foods, we’re excited to allow visitors the chance to discover new flavours from the best small businesses, entrepreneurs and vendors in our new home at Adelaide Place. We are very happy to be working with Dream to provide an unprecedented tenant amenity.” Madeleine Nicholls of Dream adds, “We have a wonderful and unique space in the heart of the city and it will be great to see it come alive in the summer months offering our tenants and neighbours another reason to celebrate summer in Toronto.”

        fsf

        Last year, Front Street Foods (which started on Front Street at Union Station) quickly became a must-visit attraction in Toronto, drawing huge crowds to covet local cuisine throughout the summer months. This year, conveniently located on the 2nd floor terrace accessible directly from the street by an outdoor staircase at Adelaide Place (at the corner of York and Adelaide and also accessible from University and Adelaide), FSF will be an oasis in the city featuring pop-up vendors crafting their dishes on-site, along with craft beers and specialty drinks for attendee’s immediate indulgence. Whether looking for a delectable daytime snack, or a satisfying lunch solution, or an after work bite the market will feature temptations for any palate.

        Some of this year’s vendors are:

        • Brock Sandwich — From their mouth watering prosciutto sandwich to their spicy pork schnitzel, Brock Sandwich serves up what they describe as “super delicious tasty goodness for your mouth”.
        • Canadian Breakfast Bar by Bacon Nation – Serving up all day breakfast and brunch favourites including delectable breakfast sandwiches and a Canadian take on breakfast classics.  Their specialties also make for a great lunch, supper or lupper.
        • Chimney Stax Baking Co. — Devour crispy-on-the-outside, doughy-soft-on-the-inside, fresh-baked goodness, accompanied with a variety of toppings and dipping sauces.
        • Fish’d by Edo — Try the original hand crafted sushi burritos and Hawaiian poke (pronounced POH-keh) bowl, featuring an array of inspired ingredients, along with their tummy satisfying poke bowls.
        • Fred’s Bread Bite into thick, crisp crusted and moist breads that taste of the grain they were crafted with. Enjoy their gourmet grilled cheese menu featuring local cheeses and specialty flavours baked on artisanal bread.
        • Fresh — A variety of cold press juices,  vegan salads, and breakfast jars with wholesome plant-based ingredients to help fuel you for the busy day ahead.
        • Fresh off the Boat — Famous for their seafood sandwich. Fresh off the Boat will offer their take on a traditional lobster roll and crab fries – definitely the best in the city!
        • Holy Chuck Burger — Devour fresh aged beef patties voted the best in the city
        • HotBunzz — Gourmet buns (baked fresh daily) bursting with international flavours, HotBunzz features a variety of grab and go stuffed sandwiches with signature meats, vegetables and cheeses.
        • La Fiesta — Authentic Ecuadorian cuisine including their wildly popular Paella con Mariscos.
        • Little Fin – Known for their fish sandwiches, fish and chips and light delicious salad options.
        • The Merchant Taps and TavernCraft beers and freshly shucked oysters.  A match made in heaven!
        • The Mighty Cob – Freshly roasted corn on the cob or in a cup in a variety of flavours
        • Raclette Suisse — Taking comfort food to new heights, Raclette Suisse, launching at Front Street Foods, is a traditional dish normally found in the alps of Switzerland. Cheese lovers can enjoy bites of ecstasy as melted cheese gets scraped straight from the cheese wheel onto a variety of small dishes.
        • Tacos 101 — Enjoy authentic handmade chips and guacamole, and mouth watering chicken carnitas spiced with the true flavours of Mexico.
        • The Rolling Pin — A fresh-from-scratch donut bakery, offering up flavours like Banana Cream Pie, Maple Bacon, Nutella Bomb along with ice cream donut sandwiches.
        • Toben by Design — Try fresh, local and innovative creations, crafted from flavours and regions across the globe by Toben Kochman, a Cordon Bleu School of Culinary Arts in Paris alumnae. Don’t miss his epic brisket sandwich!
        • Railroad Coffee Co. — Sip on gourmet, locally roasted brews and find a new artisanal flavour to enhance your morning routine.
        • Station Cold Brew Coffee — Enjoy an authentic, premium cold brew experience that will take your coffee drinking to new heights.

        Visit www.frontstreetfoods.com for a full list of vendors and more information.

        For more information, photos or to request an interview, please contact:

        Cory Stewart, Embrace Disruption PR

        c: 647.638.1586, o: 416.963.9857, e: cory@embracedisruption.com

         

        About Toronto Market Co.:

        Toronto Market Co.’s mission is to create vibrant pop-up markets in our city that showcase Toronto’s best and celebrate Toronto’s spirit. Successful events include Front Street Foods and the Waterfront Artisan Market. We love to create avenues for local designers, artisans, chefs, entrepreneurs, bakers and makers to showcase their goods and inspire others.

        Website: http://www.torontomarketco.com

        Instagram: http://instagram.com/torontomarketco

        Twitter: http://twitter.com/torontomarketco

        Facebook: http://facebook.com/torontomarketco

         

        About Dream Office REIT (owners and managers of Adelaide Place):

        Dream Office REIT is an unincorporated, open-ended real estate investment trust. Dream Office REIT is focused on owning, acquiring, leasing and managing well-located, high-quality central business district and suburban office properties. Its portfolio currently comprises approximately 23.3 million square feet of gross leasable area in major urban centres across Canada. Dream Office REIT’s portfolio is well diversified by geographic location and tenant mix. For more information, please visit www.dreamofficereit.ca.

          Top 10 #PRTips Of The Week: June 1, 2016

          PRPROTIPSHere are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

           


           

           



           


           


           

            Infographic: The Straight Scoop on Ice Cream

            Ahhh the summer temperatures have finally arrived! It’s likely that you’ve already beat the heat with a scoop of ice cream over this past weekend, but have you ever found yourself wondering where your favourite frozen treat came from? Well, wonder no more with this delicious infographic from IceCream.com – check it out below:

            ice-cream-info

              Top 10 #PRTips Of The Week: May 25, 2016

              PRPROTIPSHere are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

               

               


               


               


               


               


               


               


               


               

                Infographic: Why Storytelling is the Most Effective Way to Engage

                Much of what we do as public relations professionals involves developing stories to share about our clients. Crafting these stories can become an art form, as the way they are conveyed can result in the story being shared — or left on the newsroom floor.

                The following INFOGRAPHIC from quick sprout has some amazing tips to help you master the art of storytelling, check it out below.

                e3c58f7d81ff16e7820cedc28d1f5935

                  Top 10 #PRTips Of The Week: May 19, 2016

                  PRPROTIPSHere are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

                   

                    Client News: Community One Foundation Awards $38,000 in Rainbow Grants to Thirteen LGBTTIQQ2S Recipients

                     

                    commone

                    Foundation supports upcoming community projects with the help of Royal Bank of Canada and individual donors.

                    TORONTO, ON (May 17, 2016) -­‐ On the evening of Thursday, May 12, 2016, Community One Foundation held a celebratory reception at The 519 (519 Church St., Toronto) to present 13 recipients with their 2016 Rainbow Grants. The Rainbow Grant program, which began in 1980, is one of many foundation initiatives supporting the LGBTTIQQ2S community, funded through donations from individual donors and corporate partners.

                    For over thirty years, Rainbow Grants have helped nurture the early days of many Greater Toronto LGBTTIQQ2S community initiatives, grassroots projects, established organizations and one-off projects. The Grants are awarded in three different tiers; General (up to $1,000) for projects or people that are not a part of an organization, charity or corporation, Foundation (between $3,000 ‐ $5,000), and the Royal Bank of Canada (RBC) Community Award of $10,000 (donated by RBC).

                    comm1grants

                    The recipients of the $38,000 in Rainbow Grants this year are:

                    • Newcomer Womens Services of Toronto Kyle Rae Award ‐ a fusion project which will create queer‐positive ESL curricula for newcomers with the intent to train 10 LTGBQI+ newcomer youth to research global Queer history, and collaborate with ESL instructors to develop ESL curricula for Language Instruction for Newcomers to Canada.
                    • Native Women in the Arts, in partnership with Tities Wîcinímintôwak // Bluejays Dancing Together : Living Legacies: Two-Spirit Stories RBC Community Award ‐ a series of art workshops and a final exhibition that  centres the stories of Two‐Spirit communities in Toronto. Each workshop will provide opportunities to develop things like ideas, feelings and stories  that they will be able to share with others if they so choose.
                    • Black Lives Matter (Freedom School) ‐ a three-week-long summer program for children aged 4–10. The purpose of this project is to respond to a lack of humanizing, self‐affirming, queer‐positive educational opportunities for black children in the GTA.
                    • QUAKE, Tessa Gooden (Original EP) ‐ recording, production and release of an original EP album by local artist, Tessa Gooden.
                    • Outsport (Website Redesign) ‐ to develop their Toronto website into a mobile‐focused and youth‐targeted initiative. This will allow for the LGBTTIQQ2S community in the GTA to remain informed of upcoming queer‐friendly sporting events and the community’s various sport leagues.
                    • Festival Franco Fierté (Pride Month Events) ‐ a series of events during Toronto Pride month, including Francophone shows, concerts, photo exhibitions, cultural tours of the village and a stage at the Pride Toronto event.
                    • Inside Out (LGBTQ Film & Cultural Programming) ‐ to provide LGBTQ film and cultural programming, working in partnership with arts, service and community organizations, seniors/long term care residences, and TDSB schools, to under‐served neighbourhoods with little to no LGBTQ programming. The project provides films, culture, discussions, resources, and community connections to LGBTQ individuals in their own communities.
                    • Lemontree Creations (Staging of upcoming play, The Body Politic) ‐ a play documenting Canadian queer history as it re‐imagines the story of the birth, existence and eventual demise of one of Canada’s seminal queer publications, The Body Politic.
                    • ACE RADIO (Toronto’s asexual community’s broadcast initiative on Radio Regent) ‐ engaging 20 diverse participants (ages 18+) in producing a monthly (nine‐part) digital broadcast about issues impacting asexual communities. As a result, vulnerable young people will gain transferable broadcast skills like technical equipment training, while practicing communication, teamwork, leadership, and critical thinking through participatory media making.
                    • AIDS Committee of Durham (LGBTQ Youth of Colour Program) ‐ a yearlong pilot project with the goal of creating a strong sense of community among LGTBQ+ Youth Of Colour (YOC) along with providing them with HIV prevention education and safer sex practices.
                    • SAGA Collectif ‐ for support of outreach initiatives in relation to their project, Black Boys, which is an innovative and multidisciplinary theatrical event that unpacks the lived experience of three Black queer men in pursuit of an emancipated Black imagination. Black Boys will be co‐produced at Buddies In Bad Times Theatre in 2016.
                    • Asian Community AIDS Services (Multilingual Transgender Resources for Asian Parents and Families) ‐ to decrease challenges Asian families and Transgender youth face when youth come out, this program plans to develop culturally- and linguistically-appropriate educational resources as tools to increase parents’ understanding and acceptance of their child’s gender identity. The resources will be translated to seven Asian languages and distributed in print and online.
                    • Egale Canada Human Rights Trust (Grandfamily Project) ‐ a documentary project will tell the story of a queer couple searching to adopt an LGBTTIQQ2S elder into their family to be the grandparent of their soon‐to‐be‐born child. As the due date of the pregnancy nears, they must figure out how to access Toronto’s often-isolated queer elders, finding someone who fits into their family and is up for the commitment. In the process they must confront generational differences in the LGBTTIQQ2S community, build trust, face the possibility of disappointment, and reckon with their own family histories.

                    “We are delighted to present this year’s Rainbow Grants to such a diverse group of communities in the areas of education, health, human rights, arts, culture, research and advocacy,” said Community One Co‐ Chair Terry Greene. “Each year, our allocation committee remains dedicated to awarding recipients in these sectors to create a demonstrable impact on the broader community.”

                    Past recipients of Rainbow Grants include organizations such as Inside Out, AIDS Committee of Toronto, LGBT Youth Line and the 519 Community Centre.

                     

                    For more information, photos or interview requests, please contact:

                    Cory Stewart | Embrace Disruption PR

                    cory@embracedisruption.com

                    o: 416.963.9857 c: 647.638.1586

                     

                    About Community One:

                    Established in 1980, Community One Foundation provides grants to LGBTTIQQ2S community projects in Greater Toronto Area including Durham, Halton, Peel and York Regions, focusing on the areas of arts and culture, health and social services, and research and education. The Foundation also promotes community philanthropy through strategic partnerships such as the Bill 7 Award and the LGBT Giving Network.

                    Facebook: https://www.facebook.com/CommunityOneFoundation/

                    Twitter: @C1Foundation

                     

                    About RBC:

                    Royal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America’s leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We have over 80,000 full‐ and part‐time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 37 other countries. For more information, please visit rbc.com.

                     

                    RBC helps communities prosper, supporting a broad range of community initiatives through donations, community investments, sponsorships and employee volunteer activities. In 2015, we contributed more than $121 million to causes around the world.

                     

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