Upcoming Social Media Trends For 2014 [Video INFOGRAPHIC]
We’re all aware of the traditional social media outlets that currently exist in the market, but there are some lesser known emerging applications that are making some huge noise as we move into 2014. Check out the video INFOGRAPHIC below, and learn about some of the additional social opportunities making their way into our lives.
SOCIAL MEDIA TRENDS 2014 from 2 FACTORY on Vimeo.
Top 10 PR Pro Tips Of The Week For Your Business: Nov 27, 2013
Here are our “Top 10 PR Pro Tips” picks for this week. Remember, if you have a good PR tip you want to share with the world, use the hashtag #PRTip. You could see your tweet featured here next week!
#PRTip Deliver more than you promise & you'll have better, longer term client relationships. That’s what good #PR is. pic.twitter.com/Tp3Xonxezb
— Aneela Rose PR (@AneelaRosePR) November 25, 2013
An essential PR TIP!
RT @LaurenAPruner #PRTip "Release writing – before 12PM and ALWAYS after coffee…." #PR101
— Stephanie Greenall (@SDGreenall) November 25, 2013
Find journalists on @LinkedIn #PRTIP
— Christina Daves (@PRforAnyone) November 25, 2013
Are you harnessing the power of Twitter Lists? Great way to organize the peeps you want to support with retweets! #PRtip #PR #TwitterTip
— Carmen Caserta (@RedStilettoPR) November 26, 2013
@AiradesPR Actually! #PRTip – never promise or guarantee. Just do it! Your results will show! Don't Talk – #ShowandProve
— Parisnicole Payton (@thepnpagency) November 26, 2013
B2B Marketers who use blogs generate 67% more leads than those that do not #PRTIP
— Christina Daves (@PRforAnyone) November 26, 2013
#PRTip Be the Tortoise, not the Hare. Blasting out press releases with generic pitches is not good. Slow & steady wins the race. #GoodPR
— Aneela Rose PR (@AneelaRosePR) November 25, 2013
You can have multiple objectives for one goal. #PRtip
— Brandon Brown (@_thestrategist) November 26, 2013
Want media coverage during the holidays? Plan ahead. Use an editorial calendar for your social and mainstream media relations. #PRTip
— Delta Media Inc. (@DeltaMediaPR) November 26, 2013
Work with a PR agency that has experience in your sector #PRTip http://t.co/Nh9eDRhOLi
— BuyingSolutionsGroup (@Buyinggroup1) November 23, 2013
Your Black Friday Shopping Survival Guide
So, you’re willing to go outside and brave the Zombie Apocalypse in search of supplies Black Friday shopping crowds and risk being trampled by a stampede of angry shoppers on a mission to get the newest Xbox 50% off. No problem – as long as you’re prepared. There are a lot of articles telling you why you shouldn’t go shopping on Black Friday (such as this one). But, if you insist, we’re going to advise caution, as this event is no joke and should not be taken lightly. Read our guide if you want to emerge from the mall with great deals and a sense of accomplishment (or, at the very least, alive).
Plan Ahead/Organize Your Shopping List
We know it’s difficult to plan too far in advance, as some deals aren’t posted until the day before — or at all. Make a list of the things you need to buy, and try to stick to that list only. It is very easy to get carried away when you see items on sale that you want rather than need. Again, stick to your list! Then once you’ve finished it, you can browse for other deals. Save your energy for when it matters most: in the beginning of your quest. Extra tip: clip or print out all of the deals you found in case the store employee isn’t aware of a discount that was advertised.
Set a Budget
As we mentioned previously, it is very easy to get carried away on Black Friday. With so many dirt-cheap deals going on, it’s hard to resist temptation. You will be extremely surprised to see how much all those little things cost once you add them up. Be smart when you head out. Go for big-ticket items (like that certain kitchen appliance you really need) that have been reduced to a much lower price, rather than 20 shirts that cost $10.00 each. Setting a budget also makes it easier to throw down $200 in one transaction when you’ve planned and prepared yourself for it. That said, do your research. See how much it was retailed for originally, compare with other stores, see if it was on sale at any other time during the year, and see if the deal is really worth it. As this LA Times article points out, some Black Friday deals are very misleading and not, in fact, a bargain at all.
This is no family affair
Leave the kids at home. Sorry moms, but Black Friday is not fun or safe for kids. Unless you’re shopping at Ikea and can leave your kid in a ball pit for 4 hours (even that’s questionable), spare them the agony. There is too much commotion happening, and young kids cannot process the craziness and do not cope well in these situations. Plus, you never know what to expect from other shoppers. People push, shove, and get a mob mentality. Just watch this video and you’ll see why it’s a good idea to leave your child (or even your pregnant self) at home.
Pack your essentials
You will most likely spend a few hours shopping, so you need to come prepared in case your stomach starts rumbling halfway through the trip. You most likely won’t want to stop at the food court to have a meal (and even if the food court is open, be kind to your stomach and don’t have it struggling to digest a Big Mac). Pack a sandwich, fruit, and plenty of water to stay hydrated.
Bring a Friend
Having somebody with you on the Black Friday shopping trip can make the experience much more enjoyable (or at least tolerable). Be sure to make a plan in advance, so you don’t end up fighting with your friend over the last PS4 on the shelf. Compare your lists and see if there are any items that are the same, so you can hit up the same stores at the same time and buy what you need. Splitting up can make the process even more time-efficient. If you plan it accordingly, you can split up the list so that one person can head to the electronics section and pick up two of the same items, while the other can head to the appliance section and do the same. Afterward, it’s easy to split the items and the cost between the two once you’ve left the store. Also, bringing a friend ensures that you have back-up in case of a fight (Just kidding. Please don’t get into any fights!).
Remain Calm
If somebody took the last digital camera that was on sale, don’t try to pry it out of their hands. Black Friday shouldn’t be the reason for us to regress back to some caveman/primitive ways. It’s not the end of the world if you didn’t get that deal you expected, so try to be courteous to people around you, even if they’re not reciprocating. To get an idea of what you’re dealing with on Black Friday, we recommend reading this list of the most brutal Black Friday injuries and deaths ever recorded.
Set yourself up for failure
You might walk away empty-handed, and you should come to terms with that. With so many people rushing to get the deal, there just aren’t enough items to please everybody. Have realistic expectations and don’t become emotionally invested in certain items you plan on buying (you’d be surprised at how many people do). Accepting the possibility of failure makes it easier to actually cope with it.
All jokes aside, exercise caution when you go shopping on Black Friday, especially in stores like Target, Best Buy, Future Shop and Wal-Mart, where there might be massive store-wide savings that will attract lots of customers. If you see a potential mob or stampede about to happen, it’s just not worth it. Get out of line and leave. Your health and safety is more important than saving twenty bucks on a gaming console.
The Good, Bad & Ugly: What Your Coffee Is Really Doing To You
Coffee. Many of us drink it everyday, but did you know that it has some significant health benefits? Coffee has been known to reduce the risk of contracting Parkinson’s, Alzheimer’s, diabetes, cancer, strokes and many other diseases and ailments. In fact, women who drank at least 5 cups a day were 57% less likely to have estrogen receptor-negative cancers than those who drank less than a cup of joe a day. Men also benefit from ingesting coffee, being less likely to develop the lethal form of prostate cancer by drinking 6+ cups per day.
All this said, there are some negatives to consuming the energy-fuelled beverage; such as changes in sleep pattern, raised blood pressure, weight gain and loss of nutritional absorption. But it doesn’t stop there: many of the coffee bean crops are heavily dosed with pesticides.
With everything in life, it’s important to have balance. With a well rounded approach to consuming Canada’s favourite caffeinated drink, you too could reap some of the health benefits it has to offer.
Check out all these facts and more in the INFOGRAPHIC below courtesy of The Biz Navigator.
#WeeklyDisruptor: Ivan Mikulić, Director Of The Largest African Lipdub To Jessie J’s ‘Price Tag’
Each week at Embrace Disruption we introduce you to an influential person in the entrepreneurial, digital, blogger, arts, culture, film, or media world! Every Thursday, you can check back at EDPR to find out who we think is particularly amazing at ‘embracing disruption’ within their respective industries.
This week, we’d like to introduce you to Ivan, Director of the viral Youtube video, “Jessie J - Price Tag lipdub by 500 women in Uganda“ Ivan is the owner of an Amsterdam-based production company, 2FILM, and he is a freelance ad agency creative and director.
What’s your official job title, and where did you go to school?
I studied film directing at the Dutch Tv and Film Academy in Amsterdam. After that I worked several years in television, mostly on human interest shows. I now own a production company 2FILM, and I work as a freelance creative and director for ad agencies based in Amsterdam.
Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).
My best friend calls me the hornet. He thinks I like to sting people and situations but also in my work in order to provoke a reaction, to get people out of their comfort zones. He values this in me btw 
Why did you pursue what you’re doing now? What was the inspiration?
As a creative and filmmaker I like to create images that make you rethink what you believe in or which play with certain assumptions. In case of the lipdub I wanted to make a campaign video about African women where the stereotypes about Africans and development aid were questioned. When I worked in television for a show about development aid, I noticed most people in the West have to sustain this image of needful Africans, because it helps them feel good about themselves. I not only think that’s un fair towards people there, but I also believe that it’s nasty and naïve. It supports a development aid industry based in the west and completely ignores the need of people there. People do not want to be helped, they want a chance to help themselves.
What is the best part of your day-to-day?
I love living and working in Amsterdam. It’s such a beautiful city and cyclist-friendly. I love getting on to my bike every morning and biking over the little bridges and canals to a client or to a new edit. Other than living in Amsterdam what I like about my job is the power to tell stories. Whether it’s for an NGO or a commercial client, organizations nowadays need to tell REAL and AUTHENTIC stories. The times that a hot model was enough to sell a product are over. People just don’t buy that stuff anymore. They simply filter it out of their head. If you want to get your message across as a brand or an NGO, you must ask yourself : “Do I have a good story to tell?” I always try to ask myself, “The story I’m telling, would I believe it and share it with my friends?” If so, that’s what I do my best to make.
What’s the most challenging?
Most commercial clients still do not understand this because the people on top are guys who do not understand the internetz and how it talks to people. It takes a lot of time, patience and effort to explain.
If you took a look in the cliché crystal ball, what do you see for yourself?
I would never do that, knowing what comes is boring.
How do you embrace disruption in your work and personal life?
My starting point mostly is to take an archetypical image and ask myself what has absolutely not been done to this image. Mostly it produces in the beginning a lot of useless material but the process itself helps me to define that the sensibilities are on a certain subject and to use this when we create a concept.
In the case of the lipdub video, I noticed real genuine fun was never filmed in development aid commercials. It’s always either “help this poor woman feed her baby” or “support this little boy to make a great future for himself”, as if they were never having fun themselves, and that’s what I wanted to show. The lipdub also works on a different level I believe. It’s like a smack in the face. It’s like the women are saying: “Who do you think you are believing we can’t also have fun? Get real! We are the same. So if you want to help us, help us because of that basic human recognition and not because you think we are sad.” I noticed many younger viewers of the lipdub video reacted positively on this message.
What is the most memorable moment in your career?
Going back to the largest African lipdub video, my most memorable moment was the last day of shooting. We just filmed our last scene with over 500 women on a dirt road in the middle of nowhere. It was hot, the crew was exhausted, the women were hungry and cranky, and I just aged 4 years in 4 days. I thought, “My God, give me strength to finish this before I collapse,” Then the last take was filmed and instead of going home, the women gathered and started celebrating that the shoot went well. They suddenly did not have to go home to cook meals for their husbands or work on the field, they just started partying. The sun was going down, the camera woman Berta Banacloche ( http://bertabanacloche.com), producer Duko Hopman (microbanker.com), and I looked to each other and experienced such happiness. We knew we had something special on camera. See link: http://www.youtube.com/watch?v=bKWyC6zxFs0
Do you support any initiatives or charities? Tell us about it, and please provide links!
I definitely support the work of microbanker (www.microbanker.com). They help these women in Uganda with small loans to start up their own business. The idea is to empower women to take life into their own hands and to spend the earned money as they feel like without patronizing them.
Tell us what you see yourself doing at 65 years old.
With all the technological advances going on in the medicine there is a good chance I will make it past 100, so by the time I’m 65 I might decide it’s time to switch careers and become an astronaut.
Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?
Well if there is an app which makes you understand women better I would definitely downloaded it. After working with 500 women for 2 weeks in Uganda I realized I just don’t get them.
Top 10 PR Pro Tips Of The Week For Your Business: Nov 20, 2013
We hope you enjoy this week’s edition of “Top 10 PR Pro Tips.” If you have a good PR tip, share it with the world! Tweet your tip using the hashtag #PRTip, and you might see it posted here next week!
If you're not customizing your pitch, you're not going to see results. #commonsense #PRTips http://t.co/DhuQfgCFVS
— Cory Stewart (@coryjstewart) November 18, 2013
Press releases should read like news articles. Why? If needed, journalists can take it & make it an editorial piece (w/ few changes) #PRTip
— Spark PR Consulting (@SparkPRC) November 19, 2013
#PRTip: If you pitch journo on #Twitter make sure you're following him/her for DMs. #HTPR
— Lizz Harmon, CEO (@LizzHarmon) November 19, 2013
You should be able to deliver your core message(s) in 10-30 seconds, can you? #PRtip
— 10eMedia (@10eMedia) November 18, 2013
Content is king. All communication needs to be relevant to your target audience #PRTip
— BuyingSolutionsGroup (@Buyinggroup1) November 17, 2013
#PRTip: Write tight. Write and re-write until you eliminate all the extraneous words. #HTPR
— Lizz Harmon, CEO (@LizzHarmon) November 14, 2013
In Public Relations THERE ARE NO EXCUSES #rememberthat #PRTIP
— Midori Star Media (@MidoriStarMedia) November 13, 2013
Boost SEO by including hyperlinks in your press releases. #PR #tips #PRTip
— Forte Creative Media (@FCM_PR) November 18, 2013
Satisfied customers are the best PR #customerservice #PRTIP
— Christina Daves (@PRforAnyone) November 18, 2013
Don't neglect subject line in emails. If subject line is boring, it may never be opened. That will lead to lost possiblitites #PRTip
— Spark PR Consulting (@SparkPRC) November 15, 2013
The Embrace Disruption PR Holiday Gift Guide For Him, Her & A Little One
We know, we’re shocked too. It’s almost December! This means a few things: lots of food, crowded malls, family gatherings, holidays, and gift-giving. Some of those could be dreaded events that you’ll have to endure, but we’ll help you with the gift-giving part (sorry, no advice on dealing with in-laws for the holidays – you guys are on your own on that one!)
It seems the older we get, the harder it is to figure out what gift to get for our loved ones. To avoid stressing over what to buy and last-minute shopping trips to the mall (please, anything but the madness of malls in the month of December!) here’s our 2013 Holiday Gift Guide to make him, her or a little one you know happy this holiday season.
For Him
5. MacPro - $3,099 -$4,099CAD
If you want to really excite a loved-one who loves tech, buy him (or her – this one isn’t exclusive to just men) the MacPro. This beast of a machine (it really is a beast) boasts quad-core (or six-core for the pricier version) processor, 12 GB DDR3 ECC memory, Dual AMD FirePro D3000 graphics processor, four USB 3 ports, Dual Gigabit ethernet port, and a bunch more specs we’re drooling over. The design is gorgeous, as well. Set to be released in December, you might have to spend a night in front of Apple in order to pick one up in time for the holidays.
4. iPega Wireless Bluetooth Controller – $29USD
This awesome Bluetooth joypad for iPhone, iPad, iPod and Android devices is easy to remove and easy to use. Simply connect via bluetooth and play away! This is the perfect gift for the mobile gamer at a price that won’t break the bank.
3. Mophie Juicepack Powerstation - $79.95USD
Charge your electronics on the go with this compact 4,000 mAh device. It’s compatible with most USB-enabled devices, charges your device quicker with a 2.1 amp outlet, has four LED lights showing how much charge it has left, and it also comes equipped with built-in short-circuit, overcharge and temperature protection.
2. CTA Digital Pedestal Stand for iPad with Roll Holder - $44.99
This iPad stand is both hilarious and functional. Make his next trip to the toilet more amusing by giving him the CTA Digital iPad Pedestal Stand with attached toilet paper roll holder. At first we chuckled and thought it wouldn’t be a gift that anybody would use. But, alas, we’re human. It has a stable, heavyweight base and a 10″ bendable neck to position the screen in any direction or height. So, you don’t necessarily have to be sitting on a toilet. You can put on your favorite show while taking a relaxing bath. Available online only on Sears.ca.
1. Olloclip Quick-Connect Lens Solution for iPhone 5 – $69.95CAD
This lens clip for iPhone 5 (is also available for iPhone 4 and 4s) allows you to take macro, fish-eye and wide angle lens photos quickly and easily. It’s the perfect gift for the avid iPhone photographer and Instagram lover. The lens clip works well with most apps and also has a live-shooting mode function.
For Her
5. Wine Purse - $40USD
You know how sometimes you scramble to find a gift bag to put that bottle of wine in before a party? Usually it’s regifted, and sometimes you face the horror of realizing the person who gave it to you signed that card that’s attached on the bag. Well, this adorable bag has solved your problems. Its cylindrical shape holds any bottle of wine, and the bag is designed to look like an ultra stylish purse. It’s also practical, with metal feet at the bottom to prevent the bag from rolling around. The perk – it’s re-usable and very eco-friendly.
4. Triple Oxygen Instant Energizing Eye Mask - $65CAD
We all work long hours and most of the time those hours are spent in front of a computer screen. No matter what we do, no matter how many hours of sleep we get, we’re still sometimes cursed with the dreaded “eye-bags.” We found a product that actually gets the job done by releasing 3 different types of oxygen while it brightens, de-puffs and re-hydrates your undereyes. It’s a bit costly, since you only get four applications in a box. However, if you or someone you know has an event coming up and wants to look flawless, get them this gift. They’ll look flawless in every photo and they’ll love you for it! Available at all Sephora stores.
Side note: If this product is too rich for your blood, then go for Sephora’s “Instant Depuffing Eye Mask.” At $7, it’s much easier on the wallet and makes for a fab stocking-stuffer!
3. Luxe Cozy Robe – $116.65CAD
This luxurious, soft and durable robe is a gift that will definitely last. With the option to monogram her initials on the robe, you can make her truly feel special and like everyday is a day at the spa. It a soft brushed microfiber in a knit weave that is easy to wash and doesn’t wear.
2. MARC JACOBS Showstopper 7-piece Holiday Set – $107
If you know a girl who loves to be pampered and loves her beauty products, this is the perfect gift. The set includes a mini rollerball in Honey Eau du Parfum, Style Eye-Con No. 3 in The Star, Lust for Lacquer Lip Vinyl in Kiss This, Magic Marc’er Precision Pen, Lash Lifter Gel Mascara and mirror all in an adorable Showstopper makeup bag specially designed by Marc Jacobs.
1. The Petite Pizzeria – $129.95USD
This is the most adorable and versatile kitchen gift to give. Don’t worry, the person receiving this gift doesn’t have to be a master chef. This petite pizza maker can make frozen pizzas as well as homemade pizzas. It heats up to 315 degrees (celsius) in just minutes, and its lightweight and portable design make it easy to store when not in use (however, it’s stylish enough to keep on your kitchen counter as well). Keep in mind if you want to have it shipped to Canada, you must call 800-243-0852 to place your order, as there is no option to check-out online using an Canadian address.
For a Little One
5. Owl Keep You Warm Blanket – $17.99USD
A super warm, cuddly blanket is disguised by this adorable Owl. It’s folds out to 45×30 inches and is perfect to cover up your little one on a cold winter night. When not in use, it could be used as an adorable stuffed addition on your child’s bed.
4.Glow Crazy Doodle Dome – $29.99CAD
What kid doesn’t love to scribble all over the walls? That is, until they get in trouble for scribbling all over the walls (or furniture, or carpets..sorry mom and dad!) With this genius product, your little one can now scribble away inside the Doodle Dome. The drawings are glow-in-the-dark and eventually fade, which means you can reuse the fabric without washing it. It comes with a pen, travel bag, 4 stencils and instructional book.
3. Sno-Paints – $9.98-$18.98USD
Now you don’t have to beware of yellow snow! These environmentally-friendly tinted snow powder paints are perfect for having your little one have fun and get creative on snow days. Sno-paints are safe for pets, people and the environment, and they dissolve in warm water and melt along with the snow.
2.BarkBox - $20/monthUSD (6 mo. subscription)
Ok, for the ones who don’t have or don’t know any human littles ones we have the perfect alternative. If you or a friend have a dog, try this adorable new service that sends treats, toys and a variety of products for the pup. All you do is choose the size/weight of the dog and the subscription length (Choose from 1, 3 or 6 months) and they will send over fun new products every month that cater to their specific size. 10% of the proceeds go toward a rescue group, so you won’t feel bad about the purchase (not that you would!). You can subscribe to BarkBox for yourself, or give it to a friend as a gift.
1. Beario - $14.99CAD
Starlight Children’s Foundation Canada’s fifth limited edition bear was specially designed by Dylan, who suffers from spastic quadriplegic cerebral palsy, and his brother Connor. Beario was modelled after Dylan’s favourite video game character, Super Mario (hence the red star on it’s little foot). A portion of Beario’s sales go toward funding Starlight’s in and out-of-hospital programming to help families in need. Available at all Toys”R”Us and Babies”R”Us stores across Canada.
Google Like A Boss [INFOGRAPHIC]
Google is your friend (perhaps even your best friend). But like all good friendships, it’s important you get to know each other very very well. Google does it’s best to provide recommendations and suggestions where it can, but you should know how to communicate effectively to get the most out of your relationship. Ok, so this analogy could use some work, but in the meantime — check out how you can start to Google like a boss through this handy INFOGRAPHIC.
#WeeklyDisruptor: Tiffany Lui, Founder of LeftBanked
Each week at Embrace Disruption we introduce you to an influential person in the entrepreneurial, digital, blogger, arts, culture, film, or media world! Every Thursday, you can check back at EDPR to find out who we think is particularly amazing at ‘embracing disruption’ within their respective industries.
This week, we’d like to introduce you to Tiffany, an aspiring luxury travel and lifestyle PR pro and founder of LeftBanked, a luxury travel blog.
What’s your official job title, and where did you go to school?
I went to Ryerson University to study Fashion Communications, and I just graduated last year. I am currently a luxury lifestyle & travel blogger, and I also do freelance PR and marketing (mostly focused on the beauty industry at the moment).
Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).
My name is Tiffany. I am 23 years old, and I live in downtown Toronto. My interests include travel, luxury, fashion, and design. I hope to get a career in any of these industries and someday move to Paris, my favourite city in the world!
Why did you pursue what you’re doing now? What was the inspiration?
I have been a blogger for several years now (started in 2008). I began my personal blog when I moved out to live on my own, as a way to document my new life. My blog grew and eventually I started focusing more on it as a way to generate extra income and make contacts in the industry. After I graduated from studying Fashion, I still had no idea what I wanted to do. I took a couple PR internships (both agency and in-house), and realized I really enjoyed it. Now I do it freelance and hope to continue with it as a long-term career.
What is the best part of your day-to-day?
I love working for myself and setting my own hours. I also really enjoy the industries I’m in so it doesn’t feel like a job. Part of my (PR) job involves social media for a beauty company so I spend a lot of time researching makeup trends, products, articles, etc. On the blogging side, I love taking photographs, attending events and being able to work with brands that I love.
What’s the most challenging?
The most challenging is probably the travel blogging. I love it but at the end of each day on vacations, I need to dedicate a few hours to “work” – reviewing hotels/restaurants, resizing and editing photos, etc when I’d rather be out exploring the cities as much as I can.
If you took a look in the cliché crystal ball, what do you see for yourself?
I see myself travelling around the world, living in a new city every couple years or so before living permanently in Paris.
How do you embrace disruption in your work and personal life?
I embrace disruption by constantly telling myself that every challenge would be a lesson and setbacks/difficulties will pass with time. I just focus on my end goal and never give up until its achieved.
What is the most memorable moment in your career?
The most memorable moment so far was probably last year when I took a few weeks’ trip to Europe by myself. At that time I shifted my blog to more of a travel blog (I was able to make a lot of contacts in the industry and work with several travel brands when I was there), and realized I wanted to pursue blogging as a career as well.
Tell us what you see yourself doing at 65 years old.
I hope to be living in Paris by that time & possibly retired.
Top 10 PR Pro Tips Of The Week For Your Business: Nov 13, 2013
We hope you enjoy this week’s edition of “Top 10 PR Pro Tips.” We’re excited to share these great tweets/tips with you as they happen. The last one will definitely give you a chuckle.
#PRTip – When pitching the media be sure to delete any duplicates. You never want 10 messages going to the same person.
— DianaEnnen (@DianaEnnen) November 12, 2013
#PRTip: Interact w/ #media when you don't need them. Favorite their tweets. #sm #HTPR
— Lizz Harmon, CEO (@LizzHarmon) November 12, 2013
#PRTip If a journalist has given you coverage, thank them! They rarely get thanked so this will go a long way.
— Aneela Rose PR (@AneelaRosePR) November 12, 2013
Find the time to gain press, making it a priority to solicit media attention for the right reasons. http://t.co/LX6Hzv0mPf #PRTip #quotes
— Christina Daves (@PRforAnyone) November 11, 2013
#PRTip: Engage your industry influencers on a regular basis, not just when needed. #HTPR
— Lizz Harmon, CEO (@LizzHarmon) November 11, 2013
#PRTip Be quirky. Journalists like extremes – the best, the worst, the largest etc. Just be sure that you can back up your claims.
— Aneela Rose PR (@AneelaRosePR) November 11, 2013
#PRTip: Keeping tweets to 120 characters encourages retweets. #sm #twitter #HTPR
— Lizz Harmon, CEO (@LizzHarmon) November 9, 2013
Make sure you have a great headshot for PR #PRTIP
— Christina Daves (@PRforAnyone) November 8, 2013
Sponsorship of events and linking with professional associations are great ways to add credibility #PRTip
— BuyingSolutionsGroup (@Buyinggroup1) November 8, 2013
#PRtip. If you're going to cold call me about something I don't cover, make sure your dog isn't barking. the call will go slightly better.
— Shamus McGillicuddy (@ShamusTT) November 7, 2013
