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What Happened at Social Mix 2012: Part Deux

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For those of you who were following the earlier post: What Happened at Social Mix 2012, here’s the run down part two!   I’ll preface this  post by saying some of the following pictures are (a bit) blurry – sorry ’bout that, snapping photos while listening and tweeting proved to be challenging!

The first two speakers hit the stage after lunch!


Gini and Geoff spoke a lot about measurement and use of data to discover the true value of our digital efforts. It was amazing to see how many people were not aware of Google Analytics. Gini did a fantastic job stressing it’s importance, and rightfully so – Google Analytics is necessity online.

Next up, Tim Burrows from the Toronto Police. Tim really stole the show with great laughs, and candid conversation. It’s safe to say that Tim definitely improved all of the attendee’s perception of the Toronto Police force.

Scene stealer, Tim Burrows

Next came a quick briefing on The Remix Project – a fantastic initiative helping youth in Toronto to flourish in a variety of artistic positions while providing coaching and mentoring.

Finally, yet another scene stealer hit the stage to close out the conference – Film Friday’s Gary Vaynerchuk. Gary’s insights and outlooks on business and social media were so enlightening and refreshing.

He made one statement that I thought was incredibly bold, yet compelling:

Gary’s site has tons of videos and keynotes that are worth watching, check it out here. 

FInally, 2 of my favourite pics from the day:

Me and speaker/online buddy Amber Mac

Cool vintage taxi parked outside of The Fairmont Royal York during the conference.

Hope you enjoyed the brief rundown, and I’ll definitely recommend that you attend this conference next year. It was worth it’s weight in gold due to it’s fantastic speakers, content, and level of engagement.

All in all, a ton of fun – and just what the name Social Mix should entail.

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