Google analytics recently released the following videos in regards to carefully analyzing the user experience of your website. Although extreme at points, there are some really key concepts that online retailers need to acknowledge about their shopping experiences.
Looking at user data is becoming increasingly important when attempting to properly engage your audience. Effectively analyzing patterns, and correctly identifying when and where user experience can be improved is of upmost importance.
Take a moment to watch these videos. Not only are they revealing, but also extremely entertaining.