Fumble Friday: City Of Vaughan Tweets Snow Day Profanity
Once again, we’re all able to witness the fumbles of twitter management (as-they-happen)! Unfortunately for The City Of Vaughan, today they’ve become yet another cautionary tale. This morning, we were directed to a tweet from the City of Vaughan by one of our favourite ‘tweeple’, Elissa Freeman.
It looks as though the person managing The City Of Vaughan’s twitter account wasn’t so happy about a certain individual’s parking skills (Image via @_melissaashley).
Sadly, it doesn’t end there – it looks like the community manager showed signs of going rogue earlier last night:
The reaction on twitter seemed a bit mixed:
The @City_of_Vaughan Twitter just tells it like it is. Don't like it? Move to Markham where they have a safe twitter feed.
— Jon Sinden (@JonSinden) February 8, 2013
So the @City_of_Vaughan response is to delete all tweets and followers/followees #sigh… #smfail
— Stéphanie Montreuil (@Steph_Montreuil) February 8, 2013
City Of Vaughan, @city_of_vaughan is now trending in Canada http://t.co/lVOMreiu
— Trendsmap Canada (@TrendsmapCanada) February 8, 2013
The worst part of it all is that the city decided to delete their twitter account full stop. We hope that they decide to come back to social, address the situation – and admit to mistake. After all, this isn’t the first time something like this has happened.
Reality is, goof-ups and fumbles are inevitable in this space – and we all know that. Here’s hoping the person responsible for this doesn’t get terminated, because they’ve most certainly learned their lesson. City Of Vaughan, if you’re listening: get back on twitter and acknowledge your mistake, you’ll be surprised how forgiving we all are. Silence is never a good thing, come back to the conversation!
UPDATE
The City of Vaughan has re-activated their twitter to say the following:
The City of Vaughan apologizes for the inappropriate tweet that came earlier today from its corporate Twitter account.
— City of Vaughan (@City_of_Vaughan) February 8, 2013
The City will temporarily suspended the account & look into the cause of this tweet, including the possibility of the account being hacked.
— City of Vaughan (@City_of_Vaughan) February 8, 2013
The City has determined the inappropriate tweet from our account earlier today was from an unauthorized user.
— City of Vaughan (@City_of_Vaughan) February 8, 2013
We are implementing procedures to prevent such an event from occurring again in the future.
— City of Vaughan (@City_of_Vaughan) February 8, 2013
We have to say, this response is good – but should’ve happened soon after the incident, instead of 6 hours later. Reality is, all the news coverage that has generated today could have reflected a more professional conduct if the city was on their game. Ah well, lesson learned – the Internet will move on to something new tomorrow!
LOL wowzers…a goof up indeed! But they happen, no different than any other workplace. I think deleting their account entirely isn’t the way to go either, and they should just take a mature, respectful approach and admit it was a mistake and apologize for any inconvenience or offending anyone. I think that would actually make me giggle just a bit if I saw my city accidentally tweet something like that hehe