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Fumble Friday: City Of Vaughan Tweets Snow Day Profanity

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Once again, we’re all able to witness the fumbles of twitter management (as-they-happen)! Unfortunately for The City Of Vaughan, today they’ve become yet another cautionary tale. This morning, we were directed to a tweet from the City of Vaughan by one of our favourite ‘tweeple’, Elissa Freeman.

It looks as though the person managing The City Of Vaughan’s twitter account wasn’t so happy about a certain individual’s parking skills (Image via @_melissaashley).

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Sadly, it doesn’t end there – it looks like the community manager showed signs of going rogue earlier last night:

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The reaction on twitter seemed a bit mixed:

The worst part of it all is that the city decided to delete their twitter account full stop. We hope that they decide to come back to social, address the situation – and admit to mistake. After all, this isn’t the first time something like this has happened.

Reality is, goof-ups and fumbles are inevitable in this space – and we all know that. Here’s hoping the person responsible for this doesn’t get terminated, because they’ve most certainly learned their lesson. City Of Vaughan, if you’re listening: get back on twitter and acknowledge your mistake, you’ll be surprised how forgiving we all are. Silence is never a good thing, come back to the conversation!

UPDATE

The City of Vaughan has re-activated their twitter to say the following:

We have to say, this response is good – but should’ve happened soon after the incident, instead of 6 hours later. Reality is, all the news coverage that has generated today could have reflected a more professional conduct if the city was on their game. Ah well, lesson learned – the Internet will move on to something new tomorrow!

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    1 reply
    1. Brandi says:

      LOL wowzers…a goof up indeed! But they happen, no different than any other workplace. I think deleting their account entirely isn’t the way to go either, and they should just take a mature, respectful approach and admit it was a mistake and apologize for any inconvenience or offending anyone. I think that would actually make me giggle just a bit if I saw my city accidentally tweet something like that hehe :)

      Reply

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