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If The Grammys Were an Online Popularity Contest

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Last night marked the greatest night in music, The 2013 Grammy Awards. In recent years the Grammys have moved away from the traditional award show format of “let’s sit here and talk about how great the music is,” to “HERE, let’s SHOW you how amazing the people releasing music are;” more like the best concert you will ever attend – period.

In the age of social media and online communities, some of the other music award shows have changed their voting processes to include digital downloads and online popularity but The Grammy Awards remain a process where eventual winners are nominated and eventually determined by members of the Recording Academy, the music industry equivalent of SAG. Semantics aside, Activ8Social has created the winners list for the big awards of the night based on online presence and popularity.

Image via Msn


Best New Artist

  • Actual Winner: fun.
  • Social Media Winner: Frank Ocean

Song Of The Year:

  • Actual Winner: “We Are Young” – fun.
  • Social Media Winner: “Gangnam Style”

Record Of The Year:

  • Actual Winner: “Somebody That I Used To Know” – Goyte
  • Social Media Winner: On YouTube plays, Gotye; followers, TSwift

Album Of The Year:

  • Actual Winner: “Babel” – Mumford & Sons
  • Social Media Winner: Again, online following got this one ‘right’ too!


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    1. [...] the statistics behind one particular, central topic are. For example, we posted an infographic a couple months ago about the Grammys winners if awards were given out based on online/social media presence; there was [...]

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