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#WeeklyDisruptor: Julie, Founder Of

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Each week at Embrace Disruption we introduce you to an influential person in the digital, blogger, arts, culture, film, or media world! Every Thursday, you can check back at EDPR to find out who we think is particularly amazing at ‘embracing disruption’ within their respective industries.

This week, we’d like to introduce you to Julie, the woman behind popular lifestyle blog, SoberJulie!

SoberJulie Headshot 2013

What’s your official job title, and where did you go to school?

Author/Speaker…ok I’m really not into titles but I’d say someone who is connected to the online world and enjoys the unlimited possibilities available for sharing purpose.

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I am the mother of two girls and the wife of a very patient man. Also known as SoberJulie in social media circles you can imagine why people are referring to me as a straight-shooter. After facing my alcoholism and being involved in a car accident, I began writing at Sober Julie where I take the tired, unappetizing reputation about sobriety and turns it into a day at the circus. Jam-packed with ideas for delicious food, mocktail recipes, tips for sobriety, reviews & giveaways provides tons of ideas for leading a better (more creative, more enjoyable) life.

Why did you pursue what you’re doing now? What was the inspiration?

After a debilitating car accident I realized I wouldn’t be able to return to my past corporate career and began writing as more of a journal than what you see today.

What is the best part of your day-to-day?

The moments when I have correspondance with people or brands I wouldn’t have without social media. Watching the power of the internet spread positive purpose.

What’s the most challenging?

Saying no. The requests to promote charities or products come daily and it’s a fine balance between being a blog which people read for inspiration vs a review/giveaway blog.

If you took a look in the cliché crystal ball, what do you see for yourself?

White hair and continued learning. A life where I’m connected into each moment, determined to learn all that I is available.

How do you embrace disruption in your work and personal life?

With open arms! How mundane life would be without disruption, being “different” and embracing new opportunities fits me just fine.

What is the most memorable moment in your career?

There are many, from having articles published on major networks to a simple email from a stranger seeking help with alcoholism.

Do you support any initiatives or charities?

Ronald McDonald House Toronto is my charity of choice, I shaved my head to fundraise for them last year.

Tell us what you see yourself doing at 65 years old.

Writing while sitting on a dock near some beautiful water with my amazing husband.

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