Each week at Embrace Disruption we introduce you to an influential person in the digital, blogger, arts, culture, film, or media world! Every Thursday, you can check back at EDPR to find out who we think is particularly amazing at ‘embracing disruption’ within their respective industries.
This week, we’d like to introduce you to Anum, the fashionable and witty woman behind the Toronto style & beauty blog, SummerxSkin
What’s your official job title, and where did you go to school?
I studied print journalism at Sheridan College. After graduating I worked as a contract and freelance reporter, but eventually made the shift online. I am now a digital marketing & social media manager.
Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).
Community manager by day, style & beauty blogger at night and fun conversationalist in general! I love to meet and interact with people. I’m a tad obsessed with red pandas and have recently discovered that I enjoy cooking when I have the time.
Why did you pursue what you’re doing now? What was the inspiration?
I have a keen interest in a few things: clothes, makeup, digital media and writing. I get to experiment and indulge in all of these things through my job and as a blogger. I never thought I’d actually be recognized for my work, but it’s a fantastic feeling.
What is the best part of your day-to-day?
Most people hate waking up early, but I really enjoy it! I have a pretty set routine of being up and out the door by 7 a.m. This way I get to conquer everything on my to-do list before going home to relax and sleep.
What’s the most challenging?
Finding a balance between work and spending time with family and friends. Sometimes I feel bad about scheduling everything in my life, but it’s the only way to get things done and still be able to relax and enjoy the company of your loved ones.
If you took a look in the cliché crystal ball, what do you see for yourself?
I have an entrepreneurial spirit, so I hope to create something eventually on my own and perhaps doing it for a living. I’d also like to be a dedicated wife and mom one day. Not anytime soon though!
How do you embrace disruption in your work and personal life?
You have to distract yourself throughout the day in order to get back into focus. I tend to read, watch TV or a movie and sleep during my “down time”. It’s also good to get away from the computer and go to a coffee shop or restaurant.
What is the most memorable moment in your career?
There have been a lot of memorable moments but I have to say that it’s truly amazing being praised for my writing and content curation, whether it’s from a client or blog reader.
Tell us what you see yourself doing at 65 years old.
Still writing and over-accessorizing my outfits.
Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?
Oh man! I can narrow it down to 2; Twitter because I like to stay connected at all times and WhatsApp because I have all my close friends on it.