Runners to ‘Light up the Night’ in six Canadian cities during 2015’s Pure Protein Night Race™
Popular night race benefiting Starlight Children’s Foundation™ Canada comes to Calgary, Ottawa, Toronto, Montreal, Edmonton and Vancouver
TORONTO, ON (July 23, 2015) – Over the months of August and September 2015, 14,000 Canadians will gather in six cities across the country to participate in the Pure Protein Night Race™. The race, which will take place at local city parks in Calgary (August 8, 2015), Ottawa (August 15, 2015), Toronto (September 5, 2015), Montreal (September 11, 2015), Edmonton (September 19, 2015), and Vancouver (September 25, 2015), will see participants run or walk for a distance of 5-10K under the evening stars. This year, Pure Protein Night Race™ has chosen Starlight Children’s Foundation™ Canada as their charity beneficiary of choice, with a portion of the race proceeds being donated to brighten the lives of seriously ill children across Canada.
Ready, set, go!
Each Pure Protein Night Race™ will be an evening of celebration, jam-packed with activities for participants and supporters to enjoy throughout the event. Beginning with a preliminary warm up by the event hosts, participants will then be equipped with an Energizer® LED headlight and an opportunity to deck themselves out in the Brooks Glow Zone, which will supply a variety of glow-in-the-dark paint for runners to sport on their 5-10K journey. In addition, each course will be fitted with interactive themed music stations, where participants can rehydrate and boogie to their favourite songs from the disco and rock genres, along with requesting musical selections of their own.
Other activities throughout the evening include a Molson Canadian beer garden, Pure Protein photo booth and spin-to-win game, Starlight Children’s Foundation 50/50 draw and a selection of hearty food for both runners and supporters to refuel with after the race. Following the run, attendees will be treated to a light show accompanied by a local DJ’s musical stylings. The 2015 race is supported by a number of generous sponsors including Pure Protein, Molson Canadian 67, Brooks, Energizer and Running Room.
“The Pure Protein Night Race is Canada’s celebration of everything running,” says event organizer Ted Jarvis. “Part of the running experience is coming together to help others. We are so excited to have our runners experience the difference that Starlight Children’s Foundation can make in the lives of children. ”
Brightening the lives of ill children
As Pure Protein Night Race’s™ charity of choice, Starlight Children’s Foundation Canada will be present at each city race with a Starlight child ambassador, who will take the stage to share their story with the audience of participants. A portion of the proceeds raised from this year’s races will be donated to Starlight Canada to assist in brightening the lives of seriously ill children through a variety of in and out-of-hospital programs.
“We are thrilled to be chosen as this year’s charity beneficiary,” says Starlight Canada executive director Brian Bringolf. “Support from events like the Pure Protein Night Race™ play an important role in providing Starlight children with a chance to create much-needed positive memories away from their sometimes gruelling treatments and therapies.”
Official Dates, Locations and Times*
Calgary (August 8, 2015) – 9:35 p.m., North Glenmore Park
Ottawa (August 15, 2015) – 8:20 p.m., Mooney’s Bay Park (Terry Fox Field)
Toronto (September 5, 2015) – 7:40 p.m., Sunnybrook Park
Montreal (September 11, 2015) – 8:30 p.m., Old Port of Montreal
Edmonton (September 19, 2015) – 8:05 p.m., Sir Wilfrid Laurier Park
Vancouver (September 25, 2015) – 7:10 p.m., Stanley Park
*all times listed are in local time zone.
For more information and to register for this year’s Pure Protein Night Race™ in your city, please visit http://www.nightrace.ca.
For media accreditation, photos or to schedule an interview, please contact:
Cory Stewart | Embrace Disruption PR
P: 647.638.1586 | e: firstname.lastname@example.org
About Starlight Children’s Foundation Canada:
Starlight Children’s Foundation Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand and the United Kingdom and the United States, serving millions of children every year.
About the Running Room:
Running Room was founded in 1984 in one room of an old house shared with a hairdressing shop in Edmonton, Alberta. The success of Running Room is reliant on the fact that it doesn’t just sell shoes and equipment; it sells a commitment to active living. Today, this Canadian company is one of North America’s most recognized names in running and walking.
About Pure Protein:
Pure Protein is the active lifestyle brand that helps you achieve your personal best. We believe that individual commitment and shared celebration are the cornerstones of personal accomplishment, and are by your side to give you the daily drive and momentum to power your possibilities. Pure Protein offers a range of protein formulations to suit your individual needs, and help you achieve your goals, whatever they are. For more information, please visit www.facebook.com/PureProteinCanada
About Brooks Running Company:
Brooks Running Company designs and markets running-specific performance footwear, apparel, and accessories in more than 60 countries worldwide. Brooks’ mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther and faster. Brooks’ mission is supported by its Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow us on Twitter (@brooksrunningca) and Facebook (www.facebook.com/brooksrunningca).
About Energizer Holdings, Inc.:
Energizer Holdings, Inc. (ENR) is a consumer goods company operating globally in the broad categories of household and personal care products. We currently offer solutions in portable power, lighting, wet shave and personal grooming, skin care, feminine care and infant care.
About Molson Canadian 67:
Molson Canadian 67® is specially brewed to only 67 calories and 3% ABV per 341ml serving using only the best this land has to offer – Canadian water, barley, & no preservatives.
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