Adults vs. Teens: How We Use Social Media
It goes without saying that social media is here to stay, but… we said it anyway.
Some of the most compelling social media metrics lie in the patterns of user engagement, specifically the differentiating factors between adult and adolescent usage. In PR, we consistently refine our messaging in order to ensure that we hit the right targets as we share newsworthy information. Remember, there’s no sense in sharing information with a demographic that has no interest in receiving it.
With that in mind, check out the below infographic from Next Advisor outlining some of the ways adults differ from teens in the social world. Some interesting takeaways to consider the next time you tweet or post on behalf of yourself or your brand.
Top 10 #PRTips Of The Week: July 2nd, 2014
Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!
Read, study, get mentored, do whatever it takes to improve what you do personally & professionally. #PRTips
— Cyndy Hoenig (@CyndyHoenig) July 1, 2014
Don’t forget to LOVE UP the wonderful people who are ALREADY in your business world. #PRtips
— Melissa Cassera (@casseracomm) July 1, 2014
Social media creates kinship between companies and customers, and kinship equals purchase intent. #socialmedia #marketing #sm101
— Stephanie Greenall (@SDGreenall) July 2, 2014
Double-check your work and use spell check. It won’t hurt you to have a friend double-check as well. #PR101 pic.twitter.com/z2nMyJ5sPI
— NRPR Group (@NRPRGroup) July 1, 2014
#PR Tip: Just like a text after a good date, following up after a deskside meeting is as important as the meeting itself. #PRGirl #PR101
— Bec Macfie (@BecMacfie) June 30, 2014
A strong professional identity and presence will always help you stand out amongst fellow businesses. #PrettyLiving PR #PR101 #PRTips
— Pretty Living PR (@PrettyLivingPR) June 28, 2014
The power of the press builds a brand, enhances a reputation and drives traffic #PR101
— Bobby Taylor (@TheBTCompany) July 2, 2014
#MondayQuote #PRquote pic.twitter.com/BZgsdM1aIz
— Global Alliance PR (@Global_Alliance) June 30, 2014
Favorite rule in PR is always KISS: Keep it Simple and Short. #PR101
— Nancy Gutierrez (@NancyG_PR) June 30, 2014
#SocialSuccessTip: Work together as a team internally. Collaborate, hear all ideas and assign each person a task.
— Jason Houck (@MJasonHouck) July 2, 2014
10th Annual Strangers In The Night Gourmet Gala Raises over $700,000 for Starlight Children’s Foundation Quebec
Montreal, QC (June 25, 2014) – Over 4000 guests gathered under the stars at the Fairview Centre Parking Area in Montreal, QC on the evening of Saturday, June 14, 2014 for the 10th annual Strangers In The Night Gourmet Gala supporting Starlight Children’s Foundation Québec. The event, presented by Delmar International Inc. and honouring Broccolini Construction, was headlined by three time Grammy Award winning musical group, The Pointer Sisters. Other notable performers included Crystal Waters and a surprise appearance by JUNO nominated musician, Kristina Maria.
Highlights of the evening included 75 of Montreal’s top food vendors preparing a range of signature dishes for the massive crowd and a surprise announcement for Starlight Child Daniel, who was granted a trip to Disney World as part of Starlight Québec’s wish program.
Celebrity guests included Grammy award winning musical group The Pointer Sisters, 2013 JUNO nominee Kristina Maria, recording artist Crystal Waters, 19-2’s Benz Antoine, BT Montreal’s Catherine Verdon-Diamond, CHOM 97.7’s Jason Rockman, 92.5 The Beat’s Kim Sullivan and TB1, actors Kalinka Petrie, David Cloutier, Michael Murphy, and Sebastien Roberts along with many other notable Canadians.
“We are so thankful for all of the support we continue to receive from generous sponsors, donors and enthusiastic attendees at Strangers In The Night each year,” said event founder, Larry Day. “It is a great honour to participate in such a momentous evening, that in turn will support an important organization like Starlight Children’s Foundation Québec.”
Sponsors of the evening included Delmar International Inc., Desjardins, Air Canada Foundation, SAQ, 92.5 The Beat, The Gazette and CTV. In addition, Starlight Québec honoured sponsor Broccolini Construction for their long standing history of charitable giving to the Montreal community.
The money raised from Strangers In The Night 10 will go towards funding Starlight’s in and out-of-hospital programming, which includes Distraction Kits (essentials for unexpected hospital stays), hospital grants (funds for hospitals across the country to use on what kids need most), Fun Centres (portable stations equipped with a dvd player, Nintendo Wii, games and movies), Day Brighteners (tickets to sports games, concerts and more) and wish programs.
For more information, photos or to schedule an interview, please contact:
Cory Stewart | Embrace Disruption PR
P: 647.638.1586 | e: cory@embracedisruption.com
About Starlight Children’s Foundation Canada:
Starlight Children’s Foundation Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand and the United Kingdom and the United States, serving millions of children every year.
Website: http://www.starlightcanada.org/
Twitter: @StarlightCanada #Strangers10
Facebook: http://facebook.com/starlightcanada
Youtube: http://youtube.com/canadastarlight
About Delmar International Inc.
Delmar consists of roughly one thousand professionals working in 40 locations throughout North America & South America, Mexico and Asia. The DELMAR GROUP today provides a variety of supply chain related services including; Customs Brokerage, Freight Forwarding, ground services, warehousing and distribution, as well as consulting and cargo management technology solutions.
Website: http://www.delmarcargo.com/
Top 10 #PRTips Of The Week: June 25, 2014
Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!
“Be a good listener. Your ears will never get you in trouble.”-Frank Tyger http://t.co/ClwIweAEzY #QOTD #PRTips
— TilsonPR (@TilsonPR) June 25, 2014
Social media is an ingredient, not an entree! Think about all your tactics in your strategy. #pr101 #PRpro #prtips
— Stephanie Greenall (@SDGreenall) June 25, 2014
The importance of #socialmedia in #PR: don’t make a #journalist ASK you to #RT their story. Just share! #EPPS #PRTips
— Press Kitchen (@presskitcheners) June 25, 2014
#PRtip: Feedback and communication has to come from both ends, the client and the publicist! #PR101
— Allyn Lewis (@allyn_lewis) June 21, 2014
How powerful is word of mouth? #WordsOfWisdomWednesday pic.twitter.com/RCuMpo5T3N
— 5WPR / 5W PR (@5W_PR) June 25, 2014
The #PR industry is moving from placing importance on broadcasting to highly valuing monitoring & measurement. -Amanda M. Littlejohn #PRtips
— A Publicist Network (@ThePRDolls) June 23, 2014
“@PrettyPRGirl: “People do not buy goods and services. They buy relations, stories and magic.” #PRTips #Business http://t.co/0IZqYe1VU5”
— Pretty Living PR (@PrettyLivingPR) June 20, 2014
#PRTipOfTheDay – A #CrisisCommunications plan is only as good as leadership’s ability to listen to it, follow it. #PR
— Tim O’Brien (@OBrienPR) June 20, 2014
It starts with the meet & greet then the connection. The rest is up to YOU! #NETWORKtoSuccess #PRTips #GlitzPR pic.twitter.com/d2J9Re0hJq
— Candace Polk (@candacepolkPR) June 24, 2014
Be clear about the clients you want to attract, then develop the digital strategy to get them. #PRTips
— Fauzia Burke (@FauziaBurke) June 24, 2014
How Do You Define PR? [INFORGRAPHIC]
With the introduction of the internet, smart phones and social media, a lot has changed in the public relations industry. Instead of phoning we email, posting on social media allows for up to the minute news and thanks to smartphones, our work day doesn’t end when we leave the office. Today we’re sharing an infographic from PR Newswire that compiles some of the feedback on the question “PR is _____.” from #PRpros across the globe! Check
Top 10 #PRTips Of The Week: June 18, 2014
Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!
In interviews, your clients are only as prepared as YOU enable them to be. Know the journo,understand the environment & prep them. #prtips — SB Communications (@SBComms_ZA) June 17, 2014
PR Tip of the Day: Never leave home without it! Always keep your business card on hand for networking. #prtips pic.twitter.com/mqdvkwvNCo — Hastings & Pleadwell (@handp) June 17, 2014
To have a long career in #PR, pick projects based on your passion to promote them, and not by the money. #PRTip
— Fauzia Burke (@FauziaBurke) June 17, 2014
#PRTip – The subheading in your press releases is key real estate. Make sure you add one and also use it effectively.
— DianaEnnen (@DianaEnnen) June 17, 2014
#PRTip: Be clear about what you are saying; don’t say anything you would not want to be repeated out of context. — Lisa Elia (@LisaEliaTips) June 16, 2014
#PRTip: You work on the media’s schedule, not the other way around. Be patient. Be persistent and be prepared! #pr #publicist — Polished Publicity (@PolishedPub) June 11, 2014
Content is king. All communication needs to be relevant to your target audience #PRTip — BuyingSolutionsGroup (@Buyinggroup1) June 17, 2014
Make sure your heading makes the reader want to click! #PRTIP #MediaReady — Media Connections (@MediaConnects) June 14, 2014
Always respond to jouralist RIGHT AWAY. They are on deadlines. #PRTips — Marsha Friedman (@marshafriedman) June 17, 2014
Follow the leaders. They are leaders for a reason. #PRTips
— Pure PR (@PurePROKC) June 17, 2014
Client News: Pants Off Party Raises $80,000 For Prostate Cancer Canada
Toronto, ON (June 17, 2014) – Hundreds of pantless professionals gathered at The Hoxton last Thursday, June 12, 2014 to raise funds and awareness as part of the annual Pants Off For Prostate Cancer fundraiser, benefiting Prostate Cancer Canada. The evening, presented by Bayer Inc., enforced a mandatory “pant check” at the door and saw many participants clad in hockey-related attire to support this year’s theme, “Protect The 5-Hole”.
“Pants Off for Prostate Cancer helps us raise the profile of a disease affecting 1 in 7 Canadian men” said Rocco Rossi, President and C.E.O., Prostate Cancer Canada. “Greater awareness combined with action are critical because the survival rate for prostate cancer can be over 90% when detected early – that’s why men need to Protect the 5 Hole by getting tested.”
Celebrity guests in attendance included Olympians Kathleen Kauth and Jayna Hefford, JUNO nominated musician Melanie Durrant, TSN’s Gurdeep Ahluwalia, CP24’s Pooja Handa, Canadian Opera Company’s Charlotte Burrage, PROUD FM’s Chris Howson, television personality Mike Chalut and many other notable Canadians.
With over 325 attendees, the evening raised over $80,000 for Prostate Cancer Canada, making this year’s event one of the most successful Pants Off fundraisers to date.
For more information, photos or interview requests, please contact:
Cory Stewart, Embrace Disruption PR
p: 416.963.9857, e: cory@embracedisruption.com
Danielle Volpe, Embrace Disruption PR
p: 647.963.9857, e: danielle@embracedisruption.com
About Pants Off for Prostate Cancer:
Pants Off for Prostate Cancer is an edgy and innovative fundraising event that puts the focus on the below-the-belt nature of prostate cancer by enforcing a mandatory no pants policy at the door for its guests – a diverse mix of Toronto’s professional crowd. Since 2010, the annual event has drawn hundreds – all pants-less – in efforts to raise funds to benefit Prostate Cancer Canada, the nation’s leading charity funding prostate cancer research, support programs, and awareness.
Website: http://www.pantsoff.ca/toronto
Facebook: http://www.facebook.com/prostatecancercanada
Twitter: @ProstateCancerC
About Prostate Cancer Canada:
Prostate Cancer Canada raises funds for the development of programs related to awareness and public education, advocacy, support of those affected, and research into the prevention, detection, treatment, and cure of prostate cancer. For more information visit prostatecancer.ca
About Bayer Inc. Canada:
Bayer Inc. is a Canadian subsidiary of Bayer AG and the corporate headquarters for the Canadian operations. Founded in 1863, Bayer AG is an international research-based group with core businesses in healthcare, crop science and innovative materials committed to creating a better life for all through science.
In Canada, Bayer operates its healthcare business – Pharmaceuticals, Consumer Care, Diabetes Care, Animal Health and Radiology & Interventional – from its headquarters in Toronto, ON, and Bayer CropScience Inc. operates out of its head office in Calgary, AB. Together with its material science business, Bayer improves the quality of life for Canadians through products that fight disease, protect crops and animals, and provide high-performance materials for numerous daily life uses.
With more than 1,300 employees across the country, in 2013, Bayer had sales of $1.6 billion and invested $61 million in research and development in Canada. Globally, Bayer AG had sales of $40.2 billion and invested $3.2 billion in research and development. For more information about Bayer, please visit www.bayer.ca.
The Social Side of the World Cup [INFOGRAPHIC]
World Cup fever has taken over! With an event drawing in over 3.2 billion viewers, social media becomes a primary medium for fans around the world to interact with each other and their favourite teams. Today we share an infographic from Crowdtap that outlines the social side of the World Cup.
Top 10 #PRTips Of The Week: June 11, 2014
Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!
Crisis planning is an essential part of your business’ PR plan #prtips
— Vikki Carley (@VikkiCarley) June 10, 2014
Pay attention to the specific needs of individual journalists! #PRtips http://t.co/xBlmiYIkkT
— ADinfinitum (@ADinfinitumny) June 9, 2014
“Use creative language, while maintaining consistency with the person or company you are pitching to.” [ http://t.co/o97v8TjMM9 ] #prtips
— Allyn Lewis (@allyn_lewis) June 9, 2014
Public Relations is not a position it is a service. If you have a problem being in the background, this is not the industry for you! #prtips
— Block Media Co (@BlockMediaCo) June 9, 2014
Take up networking opportunities, and participate in seminars and conferences that relate to your field. #PR101 #prtips #pr #sbc
— SB Communications (@SBComms_ZA) June 9, 2014
Learn how to write. It sounds simple but #media are very straight to the point. #PRtips #publicrelations #mediarelations
— Paint By Numbers PR (@PaintByNumberPR) June 8, 2014
It’s all about turning people on: http://t.co/gPOKW21qOz #PRtips
— Melissa Cassera (@casseracomm) June 7, 2014
Be strategic & save time – Target local, national OR social media depending on where the message will resonate best #Demand14 #prtips
— Sarah Camille (@SarahCamille22) June 6, 2014
Always keep reading #PRtip pic.twitter.com/ck7tymOxNR
— smitten creative (@smittencreative) June 9, 2014
A picture paints a thousand words use good photography and video to help tell the story #PRTip
— BuyingSolutionsGroup (@Buyinggroup1) June 6, 2014
#PRTip: Your brand is your organization’s reputation. Make sure it is consistent, visible and accurate. #IndraPR #brandawareness
— MJ Pedone (@MJPedone) June 5, 2014
Keyboard Shortcuts For Mac Users [INFOGRAPHIC]
Growing up, your parents probably told you there are no shortcuts in life. Well, we’re here to tell you that in one particular case, your parents are wrong. Mac users around the globe are known for their extensive use of computer shortcuts throughout the workday. Have a look at the below INFOGRAPHIC (from Fision) to see how you can shave some time off your day-to-day with these handy keyboard shortcuts!
