Client News: Pants Off Party Raises $80,000 For Prostate Cancer Canada

Toronto, ON (June 17, 2014) – Hundreds of pantless professionals gathered at The Hoxton last Thursday, June 12, 2014 to raise funds and awareness as part of the annual Pants Off For Prostate Cancer fundraiser, benefiting Prostate Cancer Canada. The evening, presented by Bayer Inc., enforced a mandatory “pant check” at the door and saw many participants clad in hockey-related attire to support this year’s theme, “Protect The 5-Hole”.

“Pants Off for Prostate Cancer helps us raise the profile of a disease affecting 1 in 7 Canadian men” said Rocco Rossi, President and C.E.O., Prostate Cancer Canada. “Greater awareness combined with action are critical because the survival rate for prostate cancer can be over 90% when detected early – that’s why men need to Protect the 5 Hole by getting tested.”

Celebrity guests in attendance included Olympians Kathleen Kauth and Jayna Hefford, JUNO nominated musician Melanie Durrant, TSN’s Gurdeep Ahluwalia, CP24’s Pooja Handa, Canadian Opera Company’s Charlotte Burrage, PROUD FM’s Chris Howson, television personality Mike Chalut and many other notable Canadians.

With over 325 attendees, the evening raised over $80,000 for Prostate Cancer Canada, making this year’s event one of the most successful Pants Off fundraisers to date.

For more information, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR

p: 416.963.9857, e: cory@embracedisruption.com

Danielle Volpe, Embrace Disruption PR

p: 647.963.9857, e: danielle@embracedisruption.com

About Pants Off for Prostate Cancer:

Pants Off for Prostate Cancer is an edgy and innovative fundraising event that puts the focus on the below-the-belt nature of prostate cancer by enforcing a mandatory no pants policy at the door for its guests – a diverse mix of Toronto’s professional crowd. Since 2010, the annual event has drawn hundreds – all pants-less – in efforts to raise funds to benefit Prostate Cancer Canada, the nation’s leading charity funding prostate cancer research, support programs, and awareness.

Website: http://www.pantsoff.ca/toronto

Facebook: http://www.facebook.com/prostatecancercanada

Twitter: @ProstateCancerC

About Prostate Cancer Canada:

Prostate Cancer Canada raises funds for the development of programs related to awareness and public education, advocacy, support of those affected, and research into the prevention, detection, treatment, and cure of prostate cancer. For more information visit prostatecancer.ca

About Bayer Inc. Canada:

 Bayer Inc. is a Canadian subsidiary of Bayer AG and the corporate headquarters for the Canadian operations.  Founded in 1863, Bayer AG is an international research-based group with core businesses in healthcare, crop science and innovative materials committed to creating a better life for all through science.

In Canada, Bayer operates its healthcare business – Pharmaceuticals, Consumer Care, Diabetes Care, Animal Health and Radiology & Interventional – from its headquarters in Toronto, ON, and Bayer CropScience Inc. operates out of its head office in Calgary, AB. Together with its material science business, Bayer improves the quality of life for Canadians through products that fight disease, protect crops and animals, and provide high-performance materials for numerous daily life uses.

With more than 1,300 employees across the country, in 2013, Bayer had sales of $1.6 billion and invested $61 million in research and development in Canada. Globally, Bayer AG had sales of $40.2 billion and invested $3.2 billion in research and development. For more information about Bayer, please visit www.bayer.ca.

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