When considering a pitch subject line … write the pitch first. Let the idea take shape then work on a subject line. #prtips

— PRTraction (@PRTraction) June 1, 2017

Preparation for media interviews separates the pros from the amateurs. #PRTips #PR https://t.co/rJwvDJwjhx

— Marianne Schwab (@VIP_MediaCoach) June 1, 2017

#PRTip: Be consistent

If you want to build a trust in your brand, communicate with your target audiences on a regular basis

— KD Communications (@KD_Comms) June 14, 2017

The media is calling for an interview about a controversial issue. Consider a written statement rather than an interview. #PRTip

— Leonard & Finco (@thePRexperts) June 12, 2017

By knowing exactly who your customers are, you stand a better chance of connecting with them. #PRtip

— Alexis Chateau PR (@AlexisChateauPR) June 11, 2017

Stuck on what to write about your #startup or #SME company? Here’s our #PRTip pic.twitter.com/5Udjw7BbCp

— JournoLinkBiz (@JournoLinkBiz) June 11, 2017

Especially today, when people are served up more content than ever. #PRtips #tuesdaytips pic.twitter.com/JjlegGBFqF

— Lindsay Paulson (@RDOLindsay) June 13, 2017

Aside from the fact that Quora has its own blogging platform, it’s also a great way to find out what customers are talking about. #PRtips

— Alexis Chateau PR (@AlexisChateauPR) June 4, 2017

Media Interview MUST: Master your ahs, ums, & other verbal fossils or they will undermine your credibility as an expert on camera. #PRTips

— Marianne Schwab (@VIP_MediaCoach) June 1, 2017

Why outsource social media? Time, Knowledge and Reliability #PRtips

— Briscoe French PR (@BriscoeFrench) May 29, 2017

But what about those commercials? Are they effective for the brands who spend millions on top placements during the top-watched TV event of the year? We came across this detailed INFOGRAPHIC from USA TODAY that shares some of the ROI details from the 2014 game. Check it out below:

#PRTip 3 – Make sure you can say your message in ‘sound bites’ i.e 10” – 15” secs. That’s maybe all the time you’ll get.

— Shiloh PR (@shilohpr) January 17, 2017

#PRtip: pitching is an art, not a science. Make sure your pitch is customized to make it appealing to your individual contact’s interest.

— See.Spark.Go (@seesparkgo) January 17, 2017

Proofing a co-workers’ piece? Don’t just check it on your monitor. Print a copy & read for content, spelling & grammar. #PRTip

— Leonard & Finco (@thePRexperts) January 17, 2017

Keep an eye on the weather. Look for ways to pitch your company in connection with a local or regional story in the news. #PRTip

— Leonard & Finco (@thePRexperts) January 16, 2017

#PRTip: Have a social strategy

Plan your messaging, platforms to use and your activity in detail before you post anything #socialmedia

— KD Communications (@KD_Comms) January 13, 2017

Nothing Sells Itself. #PRTip pic.twitter.com/kZFTImambA

— @ModionCommunication (@ModionComms) January 12, 2017

Never forsake the power of third-party credibility. #PRtip #ThursdayThought #TheInnerViewAdvisors pic.twitter.com/xZ8WT9fVIv

— TheInnerViewAdvisors (@InViewAdvisors) January 12, 2017

Looking to become a better public speaker? Practice in front of family, friends or co-workers and get their feedback. #PRTip

— Leonard & Finco (@thePRexperts) January 11, 2017

#PRTip Mix up your publicity/marketing strategies. Update your press photo, create a video blog or promo or reach out to a new media outlet.

— Susanne Pinedo (@PinedoPR) January 11, 2017

#PRtip: When was the last time you reviewed your website content? Make sure it’s up to scratch & reflects your firm’s current position

— LexRex Comms (@LexRexComms) January 10, 2017

Red carpets are a staple at almost every notable function, even outside of Hollywood! The carpet provides photographers and press with the opportunity to interact with talent, while the talent has an opportunity to promote their projects and causes. A win-win! Hosting an upcoming event and need red carpet coordination or celebrity attendance? Shoot us an email to find out how we can help transform your red carpet experience!

Check out this fun infographic below featuring some of your favourite red carpet moments, courtesy of Carpet Right.

List who you’d like to reach this year & their potential influencers. Develop timetable & calendar of outreach. #PRTips

— Cyndy Hoenig (@CyndyHoenig) January 4, 2017

The reporter shot down your last pitch. Don’t be afraid to go back with another pitch, but be sure it’s strong and newsworthy. #PRTip — Leonard & Finco (@thePRexperts) January 4, 2017

#PRTip Not everybody is your target audience — 1207 Media (@1207media) January 4, 2017

#PRTip: Know your audience

Build your communications strategy around the needs of your audiences – know their issues & solve them

— KD Communications (@KD_Comms) January 2, 2017

Be honest, be quick and be true to your values. Don’t just tell half the story. #PRTip

— Jo Scard (@scardjo) January 1, 2017

When responding to negative messages online, it’s important to be transparent and contact the customer to sort the matter out. #PRTip — Fifty Acres (@fiftyacres) December 30, 2016

Infographic: How #Millennials and #BabyBoomers Consume User-Generated Content https://t.co/7pv869c6gq via @Adweek #prtips #marketingtips pic.twitter.com/7HduNofGMN — Jennifer Dunn (@jenndunn31) January 4, 2017

And January is the perfect time to start a calendar. #HappyNewYear #PRTips #TuesdayTips pic.twitter.com/Mf43SD412R

— Lindsay Paulson (@RDOLindsay) January 3, 2017

@Regrann from @moccastyles – #PRTips: ✨The best time to post on Instagram is from ✨12 p.m. to 1 p.m. ✨Monday to Friday.✨ pic.twitter.com/GkJvJ8cXWS

— Suede MGMT (@SuedeManagement) January 2, 2017

Keep pitches, VM’s short & to the point. #PRTips

— Cyndy Hoenig (@CyndyHoenig) January 2, 2017

Identify the most popular hashtags in your sector to routinely integrate them into your tweets #PRTips

— JournoLink (@JournoLink) June 1, 2016

Marketing to kids? Remember – children think they're 5 years older than they actually are. #PRTips

— Pure PR (@PurePROKC) May 31, 2016

The last thing people want to hear when they meet you is your life story or why your biz is the best. Relax. Ask about them. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 31, 2016

Intention is everything. #prtips #publicity #podcasts #podcasting #onlinebusiness #smm #smb #entrepreneurship #quote pic.twitter.com/8Qwuljrl1w

— Esther Kiss (@EstherKiss) May 31, 2016

Keep in mind that reporters are returning to even more email than usual–so maybe hold your pitch until a bit later in the week. #PRtips

— Michelle Garrett (@PRisUs) May 31, 2016

Work to understand what your journalists want, and how they want it. One size doesn't always fit all. #PRTips

— PRdog (@prdog) May 31, 2016

Media Relations is 98% prep & 2% execution. Make sure to research the media outlet first. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 30, 2016

#PRtip: Make the #customer the hero of your #story. pic.twitter.com/2HdPy0kGMn

— White Water PR (@whitewaterpr) June 1, 2016

When pitching a reporter on a topic they know REALLY well, STOP opening with, "Did you know … ?" Yes, yes, I DO KNOW that. #prtip

— Roxanne Hawn (@roxannehawn) May 26, 2016

Working in a newsroom it drove me mad when PRs didn't understand the phrase "I'm on deadline". Time your pitch accordingly #PRtip

— HSW Media (@Hswmedia) May 24, 2016

When you call someone in the media, your first 4 words should be "Are you on deadline?" #PRTips #PRRockStar

— Pure PR (@PurePROKC) May 24, 2016

Become known in your community, then expand. Attend regional, state, national events, especially in your area, 4/month. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 24, 2016

#PRTip Tuesday! The headline of your press release can make or break the engagement to its receiver. Be enticing! #1stImpressions #PRLife

— Janiece Noel (@JanieceNoelPR) May 24, 2016

Humor can often increase engagement on your social media posts. Don’t be afraid to be funny! #PRTip

— Leonard & Finco (@thePRexperts) May 23, 2016

#PRTip: Measure your digital #PR success by delving into analytics. pic.twitter.com/KmaUybXqvb

— Aneela Rose PR (@AneelaRosePR) May 22, 2016

#PRTip Do not underestimate the power of #Calendar listings. Some even offer you to upload pics & videos to ensure optimal viewership.

— Susanne Pinedo (@PinedoPR) May 22, 2016

#PRTip: "Encourage an open-door policy with customers to gain valuable feedback." #PRAgency

— GreenRoom (@GRNRMAgency) May 21, 2016

Unless you have a weekend event, or want to purposely bury a story – never pitch the press or send out a press release on a Friday. #PRTip

— Jo Scard (@scardjo) May 21, 2016

#PRTip: PR stands for public relations – like any relationship, you have to work hard at it for it to succeed

— Julia Kendrick (@JRKendrick) May 20, 2016

Stay in tune with what others in your industry are doing. Follow their social media sites to stay up to date. #PRTip

— Leonard & Finco (@thePRexperts) May 20, 2016

The following INFOGRAPHIC from quick sprout has some amazing tips to help you master the art of storytelling, check it out below.

Think strategic partnerships. Talk to local business owners. Explore cross promotions. #PRTips

— Pure PR (@PurePROKC) May 18, 2016

Networking: Don't be a bore. Don't do monologues & don't interrupt others. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 18, 2016

Never stop being curious. Curiosity may have killed the cat, but it made the PR pro. #PRTip

— Jo Scard (@scardjo) May 19, 2016

#prtip Write press releases from point of view of your target audience. Ask Qs about topic til you find an interesting angle.

— Ann Wright (@roughhouse01) May 18, 2016

You have to be where your audience lives. ~@iRadioCoach #PRTip

— Debbie Laskey MBA (@DebbieLaskeyMBA) May 18, 2016

#PRtip #worcestershirehour Had some good PR coverage? Don't forget to shout about it on your social media channels! pic.twitter.com/DNM3GCUUXK

— Nolan PR (@NolanPR) May 18, 2016

As all good PRs know, especially if you've been on the other side of the fence as a journalist… #PRtip pic.twitter.com/bHDK9daXe0

— RuthStivey (@RuthStivey) May 18, 2016

Keep media pitches SHORT. #PRTip (4-6 sentences are best.) pic.twitter.com/0R1cFLFej0

— 3 Peas Marketing (@3peasmarketing) May 17, 2016

Action plans require real action. The plan is just the first step in the process, don’t stop there. #PRTip

— Leonard & Finco (@thePRexperts) May 17, 2016

#PRTIP: Journalists like extremes – the best, the worst, the largest etc. pic.twitter.com/5esPddCJc3

— Aneela Rose PR (@AneelaRosePR) May 16, 2016

Don’t be afraid to pick up the phone and call if email doesn’t seem to be working. You’ll get what you need and more using the phone. #PRTip

— Leonard & Finco (@thePRexperts) May 11, 2016

#PRTip: Read the pubs and watch the shows you want to be in and on. pic.twitter.com/n4mUIgsm5K

— Amanda Vega (@AmandaVega) May 10, 2016

Don’t scoff at what seems like a reporter’s unreasonable deadline. If you don’t talk, she’ll find someone else. #PRTip

— Fifty Acres (@fiftyacres) May 10, 2016

#PRTip: Make sure you have a media schedule in place at the beginning of your campaign. pic.twitter.com/MY3vBQy8kN

— Aneela Rose PR (@AneelaRosePR) May 9, 2016

What’s done cannot be undone. Triple check your spelling and punctuation before you publish anything! #PRTip

— Jo Scard (@scardjo) May 9, 2016

You never know who you’ll meet & what role that person might later play in your life or career. #PRTips

— Pure PR Arizona (@PPRArizona) May 11, 2016

#PRTip: When are you pitching? Make sure you give the reporter plenty of lead time to meet their deadline.

— See.Spark.Go (@seesparkgo) May 6, 2016

Be the most honest person in town & business will beat a path to your door. #prtips

— Pure PR (@PurePROKC) May 11, 2016

Honor your process. You are the best salesperson you have. Know your work & don’t undersell yourself. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 11, 2016

Cultivate relationships with editors lower on the masthead, says @jules_afar #prtips

— I DO PR (@IDoWeddingPR) May 11, 2016

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Personal branding has become an integral part of the application process. No longer is it just your resume that is reviewed when applying for your dream job, employers take into consideration your entire online presence. With privacy virtually out the window, HR teams are usually able to gain access to your pictures, tweets, Facebook, LinkedIn and anything else posted online. All of this is considered when selecting candidates for an open position.

This infographic from Feldman Creative gives a breakdown on achieving the personal brand that will represent the best version of you!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Some things you should know:

• A high fever generally means you’re headed to flu-town.
• Wipe down that smart phone frequently — invest in some sanitizing wipes!
• Avoid touching your nose at all costs.
• Increasing fluid intake will help your body combat the virus faster.
• Colds can progress to pneumonia, bronchitis, an ear infection and sinusitis, so for goodness sake: take some time off work to recover. Yes, you too, PR peeps.

See more facts in the INFOGRAPHIC (from Health Watch Center) below:

While this campaign is a little unconventional for Tim Hortons, it definitely worked. Any PR or marketing professional knows that associating the campaign with the product is very important, and Tims pulled this off in a spectacular way.

Check out this campaign for yourself and tell us what you think!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Let’s count the four similarities together, shall we?

(Source)

1. Investigating Their Profile

When seeking out the perfect mate online, most tend to be pretty analytical of the copy and photos that appear in their prospective mate’s profile. In PR, we’re constantly seeking out media contacts (dare we say potential “media mates”?) who would find value in learning about our clients. PR pros perform extensive research to obtain background information on their “media mate”, understanding what types of beats they cover, past work, what they talk about on social media and any other relevant interests that might be publicly available. This information is vital in moving on to the next step — which brings us to…

(Source)

2. Sending The First Message

The first message is crucial in online dating — you don’t want to be one of those boring “hey” people, and “your cute” doesn’t really impress anyone (mainly because the misuse of “you’re” is a turn off, but also because ugh). Effort has to be put in to your first communication with a prospective “mate” — for example,  incorporating their interests as talking points in your first message. The same goes for reaching out to your “media mate”. The first message (read: pitch) should take into consideration all the profile investigation you’ve done, making sure that the person you’re writing to will not only appreciate you sharing client information, but also will know that you’ve done your research and genuinely have an interest in their work.

(Source)

3. Going On The First Date

Between the outfit, planning what you’re going to say and general nervousness, a first date can be a lot to handle. Not only that, but if this initial meeting doesn’t go well, your future with your potential “mate” could be lost forever (sorry, it’s true). On the PR side of things, after your pitch (first message) has secured interest from media, there’s a good chance you’ll be going on that first date — whether it be a phone conversation, in-studio or perhaps for a desk side appointment. This time is crucial in building a strong relationship. Making sure you have talking points,  relevant visuals for your contact’s use, and (yes) a put together appearance are important factors when heading on your first media date.

(Source)

4. The Follow Up

After a date goes well, it’s natural to want to send that follow up text, or (gasp!) call your potential mate. Perhaps you want to schedule your next date, or just want to say what a lovely time you had. The same procedure applies after you secure a placement for one of your clients in media. Sending a note of thanks and letting your contact know what you thought of the piece is an important part of continuing your relationship. Please and thank you can go a long way, but we’re sure your Mom and Dad taught you that years ago.

Can you think of any other ways online dating parallels working in PR? Share them in the comments below!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

This week’s story comes from a recent fundraising management school graduate working in PR.

(Source)

1. Keep it classy.
• Toronto summers can get pretty steamy, but that’s no excuse to show too much leg or too much cleavage.
• Even if your office is casual, make sure your toes aren’t exposed and your heels aren’t sky high. Client expectations can differ from those of your office.
• You always want to make a lasting impression, but don’t be known as the ‘perfume-bather’.

(Source)

2. Attention to detail.
• A manicure is a great way to appear ‘polished’ (pun intended!); but if you don’t have time, bare is better than chipped.
• Avoid that ‘just rolled out of bed’ look (even if it’s the case) show your locks some love: even a sleek bun will do!
• A tailor should your new best friend, there’s nothing worse than loose threads, rips or stains.

(Source)

3. Always be prepared.
• You never know what your day may entail, always be prepared for a last minute meeting by keeping sharp blazer at your desk.
• Make sure you’re always prepared with both flats and heels at your disposal.

4. Neutrals are your friend.
• Save the heavy eye shadow, fake eyelashes and sparkly blush for your night on the town with your friends. When it comes to makeup, natural is always best.
• Also, neutral doesn’t have to mean black and white. Colors can be fun, but keep it toned down. You’re not starring in a Broadway show!

(Source)

5. Let your personality shine! 
• Accessories are a great way to amplify any outfit. A statement necklace is a great way to take it to the next level.
• Demonstrate your attention to detail and pride in yourself through how you show up to work – it will leave a positive impression with coworkers and clients.

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Enjoy this week’s story from a recent PR school graduate who is climbing her way to the top of her field!

From the outside, PR work can seem like a pretty attractive alternative compared to some other occupations. After all, there’s parties, free food [and drink], celebrities, and hobnobbing with media, right?  Well… kind of, but not really. Today we’re de-bunking some of the myths that seem to follow PR and PR pros as they try to explain to non-industry people exactly what their job entails.

Myth #1: PR=Party

Sure, PR pros tend to be out a lot. Whether running a client event, taking a media member to dinner, or attending a launch — the profession does demand a lot of social activity. Here’s the deal: although these occasions are positioned as fun nights out for most (and don’t get us wrong, they can be) — these are actually seen as networking opportunities and a chance to strengthen and build our growing base of connections. While we may be out, we’re certainly not out in the same capacity as a university freshman.

Myth #2: It’s All Glamorous

A common misconception is that the work we do is very glamorous. Sure, we get to work with some kick-ass celebrities, head into VIP sections, take clients to media engagements and the likes, but it’s important to note again, this is our work. It’s our job to make it ‘look’ glamorous. We’re the ones hustling behind the scenes to make sure a photographer gets the shot, clients stay on message, media and talent are attended to and that everything stays on track. And that’s just events. Additionally we’re known to churn through multiple press releases in a day, monitor media for both trends and clients, keep on top of an overflowing inbox.. we could go on, but you likely get the point by now.

Myth #3: PR Pros Manipulate The Media

This is likely the biggest myth of them all. Sure, our job is to help our clients get placed in media (amongst many other duties), but this is not to be seen as manipulation of media. The media can not be controlled — just ask Rob Ford. Rather, PR should be seen as an effective way to communicate your stories to media.

Myth #4: PR Can Make Anything Go ‘Viral’

If we had a nickel. Sure, PR pros can help you identify share-worthy stories that should be placed into the public eye, but there is no ‘secret formula’ to going viral. There are a number of determining factors in online content going viral including timing, relevancy, quality, story and pure luck. Like we said, we can help — but there are no guarantees in the world of ‘viral’ content.

Myth #5: Contacts Are Everything

Of course, knowing a variety of influential people is important to PR, but it’s not everything. What is everything, you ask? Having a good story. A story that is timely, relevant and will be of interest to the public. The reality is, if your story isn’t newsworthy and can’t be shaped to become so, you’ll have a hard time getting it placed in media. Plain and simple.

Do you have any PR myths that you’d like to share? Leave them in the comments below!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

The mobile device industry has certainly come a long way in the past 40 years, and we largely have companies like Apple Inc., Nokia and RIM to thank for that. Smartphones and similar technologies have not only changed the way individuals operate on a daily basis, but they have also greatly impacted the world’s economy. The mobile and smartphone industry (projected to be worth $341.4 billion by 2015) has been a catalyst for the social media boom while redefining the word “globalization.”

As it’s such an influential market, we wanted to share a infographic from Protect Your Bubble  which outlines some of the impacts resulting from the influx of smartphones and mobile devices.

(Source)

Nash Grier is a 16 year-old Vine superstar. The North Carolina native is the most followed person on Vine with 8.7 million loyal fans. This past week, Grier received backlash about a video that was posted (and promptly taken down) back in April. The video, which was reposted by YouTube sensation Tyler Oakley, features a clip from a commercial for the HIV oral-swab test, OraQuick, followed by a homophobic slur from Grier himself. Oakley tweeted “Call me and people like me, ‘fag’ all you want, but spreading false information about deadly diseases is next level.” Oakley continued, “Promoting a false stereotype that HIV only affects gays to his millions of teen fans is extremely dangerous.”

(Source)

The teen, who has previously been criticized for sexist remarks, has since apologized via Twitter, claiming he was “young, ignorant, stupid and in a bad place.” when he posted the video 3 months ago.

Our takeaway: you can spend forever building your reputation, but remember, it takes exactly 6 seconds to ruin it.

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Some of the most compelling social media metrics lie in the patterns of user engagement, specifically the differentiating factors between adult and adolescent usage. In PR, we consistently refine our messaging in order to ensure that we hit the right targets as we share newsworthy information. Remember, there’s no sense in sharing information with a demographic that has no interest in receiving it.

With that in mind, check out the below infographic from Next Advisor outlining some of the ways adults differ from teens in the social world. Some interesting takeaways to consider the next time you tweet or post on behalf of yourself or your brand.

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Crisis planning is an essential part of your business’ PR plan #prtips

— Vikki Carley (@VikkiCarley) June 10, 2014

Pay attention to the specific needs of individual journalists! #PRtips http://t.co/xBlmiYIkkT

— ADinfinitum (@ADinfinitumny) June 9, 2014

“Use creative language, while maintaining consistency with the person or company you are pitching to.” [ http://t.co/o97v8TjMM9 ] #prtips

— Allyn Lewis (@allyn_lewis) June 9, 2014

Public Relations is not a position it is a service. If you have a problem being in the background, this is not the industry for you! #prtips

— Block Media Co (@BlockMediaCo) June 9, 2014

Take up networking opportunities, and participate in seminars and conferences that relate to your field. #PR101 #prtips #pr #sbc

— SB Communications (@SBComms_ZA) June 9, 2014

Learn how to write. It sounds simple but #media are very straight to the point. #PRtips #publicrelations #mediarelations

— Paint By Numbers PR (@PaintByNumberPR) June 8, 2014

It’s all about turning people on: http://t.co/gPOKW21qOz #PRtips

— Melissa Cassera (@casseracomm) June 7, 2014

Be strategic & save time – Target local, national OR social media depending on where the message will resonate best #Demand14 #prtips

— Sarah Camille (@SarahCamille22) June 6, 2014

Always keep reading #PRtip pic.twitter.com/ck7tymOxNR

— smitten creative (@smittencreative) June 9, 2014

‘A picture paints a thousand words’ use good photography and video to help tell the story #PRTip

— BuyingSolutionsGroup (@Buyinggroup1) June 6, 2014

#PRTip: Your brand is your organization’s reputation. Make sure it is consistent, visible and accurate. #IndraPR #brandawareness

— MJ Pedone (@MJPedone) June 5, 2014

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

“The key skill in any organization today is no longer marketing, but conversing.” – @jeffjarvis #PR #PR101 #PRtips #socialmedia

— Stephanie Greenall (@SDGreenall) June 3, 2014

Be the Tortoise, not the Hare. Take time to fully research journalists as tailored pitches get more media attention and coverage. #PRTips

— Aneela Rose PR (@AneelaRosePR) June 4, 2014

Always say thanks to a journalist for a story, mention, item etc. #PRTips

— Pure PR (@PurePROKC) June 4, 2014

Effectiveness > Efficiency Your efforts to complete an objective won’t mean much without measuring the results. #PRtips

— Anna E. Barrett (@anna_eliza_beth) June 4, 2014

Figure out exactly who you are writing your content for. Keep your audience in mind. #contentmarketing #contenttips http://t.co/ExYVF7uvHZ

— Springboard PR (@PRtips) June 3, 2014

 #PRTip: Always have strategy detailing a comprehensive #crisismanagement plan. http://t.co/gXxUhZ61My

— Montieth & Company (@MontiethPR) June 4, 2014

Everyone you pitch has name; if you have it, use it. If you don’t, find it. #PRtip

— shayna19 (@shayna19) June 2, 2014

27-9-3 rule: When it comes to the #media, you get 27 words, nine seconds and three key points. Keep it short, informative and sweet! #PRTip

— AirPR (@AirPR) May 30, 2014

#PRTip – Before you close for the week, write down your marketing plans for next week. Giving each day a specific task. It works!

— DianaEnnen (@DianaEnnen) May 30, 2014

#PRTip Sell the story behind the client NOT just the product, service or person…. http://t.co/YMOoWIFw9C

— GlitzPR & Marketing (@GlitzPR) May 30, 2014

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

-The Huffington Post

“Her brand of self-deprecating, brutally honest humour had the packed room howling.”

-Xtra Magazine

TORONTO, ON (May 13, 2014) – After a string of sold-out shows, Canada’s “queen of comedy”, Carla Collins, is returning to Toronto to perform four instalments of her gut-busting stand-up comedy act, “Selfie-Centred”. Collins will be performing at The Flying Beaver Pubaret (488 Parliament St.) on Saturday, May 24, 2014 (7:00 p.m. and 9:00 p.m. showtimes) and at Locale Restaurant and Bar (12981 Keele S. at King Rd.) on Saturday, May 31, 2014 (7:00 p.m. and 9:30 p.m. showtimes).

Currently in Toronto shooting Super Channel’s new comedic panel/variety show, “Too Much Information”, Collins is thrilled to be back in Canada. “I love coming home to perform in Toronto because the audiences are really smart, warm, hip and a tad drunk — and my fabulous Mom comes to every show. Besides, I need to be in Toronto to help find the missing Rob Ford. Instead of his picture being on a milk carton, it’s on bottles of Grey Goose.”

Widely known for her hit television series, “Carlawood”, Collins has been a long-time figure in the Canadian entertainment scene. In 2001, Carla’s first solo stand-up special, “The Wonder Bra Years”, aired on The Comedy Network, becoming one of the highest rated in the network’s Comedy Now series. Collins is also credited as being the first woman to anchor a major market morning radio show in Canada.

Carla has also become a staple in the Los Angeles stand-up community, performing shows in venues such as the Hollywood Improv and The Comedy Store. Although based in Los Angeles, Carla frequently returns to Canada to perform stand-up shows in Ottawa and Toronto, Ontario; Calgary, Alberta; Vancouver, British Columbia; St. John’s, Newfoundland; Montreal, Quebec; and St. John, New Brunswick.

To purchase tickets to Carla Collins’ upcoming shows, please visit: www.pubaret.ca or www.localekingcity.ca/. For more information on Carla Collins, please visit: http://www.carlacollins.com

About Carla Collins:

Carla Collins is an award-winning comedian, actress, television host and author of the best selling comedic self-help book Angels, Vampires and Douche Bags. Carla headlines comedy venues across the US and Canada and the Huffington Post calls her “hilarious, masterful and belly-achingly funny.” Collins is currently working on The Last Laugh, a sitcom she created loosely based on her life in LA performing stand-up comedy at funerals.

Twitter:     @Carla_Collins
Facebook:    http://on.fb.me/1rfi9Vn
YouTube:     http://bit.ly/1fgi5iE
Website:     www.carlacollins.com

For more information, photos or to request an interview, please contact:

Cory Stewart, Embrace Disruption PR

c: 647.638.1586, o: 416.963.9857, e: cory@embracedisruption.com

-or-

Danielle Volpe, Embrace Disruption PR

p: 416.963.9857, e: danielle@embracedisruption.com

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

If you send me a press release as a .pdf instead of a .doc, know that you are not one of my favorite people. #prtips

— R.L. Nave (@rlnave) April 29, 2014

Learn to write well. Short paras, short sentences & clear language. #PRTips

— Aneela Rose PR (@AneelaRosePR) April 29, 2014

Remember, successful #PR is not about what a journalist could do for you, but what you could do for them #PRtips

— Slack Communications (@SlackComms) April 29, 2014

Don’t forget to LOVE UP the wonderful people who are ALREADY in your business world. #PRtips

— Melissa Cassera (@casseracomm) April 27, 2014

Always pick up the check. People won’t remember what they had for lunch, but they’ll always remember who picked up the check. #PRTips

— Cyndy Hoenig (@CyndyHoenig) April 26, 2014

The optimum length for a sentence appears to be about 14 words. Write concise sentences with these tips! http://t.co/L6x5UNUewy #PRtips

— Brock Communications (@TeamBrockComm) April 25, 2014

Become comfortable in uncomfortable situations. #PRtips

— nicole (@Nicole_Kmiotek) April 25, 2014

If possible, compare your #PR progress against your competitors. Is there anything you could try and replicate/avoid? #prtips

— Slack Communications (@SlackComms) April 25, 2014

Coordination of effort takes much more energy to achieve than duplication of effort. But duplication takes much more energy to undo. #PRtips

— SwarnerGroup (@SwarnerGroup) April 24, 2014

#PRTip for Press Releases: Get to the point and fast! Don’t make it hard for the reader by hiding your message within the body copy.

— Whitefoot PR (@WhitefootPR) April 30, 2014

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Don’t exaggerate. Get your facts straight. If one of the claims you make is not true, the pitch quickly loses credibility. #PRtips #PRpitch

— Polongo PR (@PolongoPR) April 22, 2014

Review plans regularly, says @dawn_lou79. What’s going well & not so well? There’s no shame in changing tack to ensure great results #PRTips

— Tribe PR (@TribePR) April 22, 2014

Stay passionate and hardworking but don’t get too busy for the important things and people in your life. #prtip #life #workhard

— Rachel Laitala (@rachmariepr) April 18, 2014

BE PROACTIVE, NOT REACTIVE! Prepare for a crisis before it happens. Create a list of potential problems & develop a plan of action. #PRtips

— Sabrina – Blu Lotus (@BluLotusPR) April 14, 2014

The subject line of your email pitch should be less than eight words. Simplicity wins. #PRTips

— Aneela Rose PR (@AneelaRosePR) April 14, 2014

prtips The last thing ppl want to hear when they meet you is your life story or why your biz is the best. Relax. Ask about them. prtips

— LAKSH JINDAL JINDAL (@danuxrodh_regmi) April 22, 2014

Bloggers are going to be more likely to respond to your email if you take 30s to find & use their name #PRtip

— Sarah Worsham (@sazbean) April 21, 2014

#PRTip – The difference between persistence and chasing is timing.

— McCollins Media (@McCollinsMedia) April 21, 2014

Don’t always rely on email – sometimes you just need to get on the phone, it’s more immediate and can help you develop relationships #prtips

— Cerub PR (@CerubPR) April 22, 2014

There are no days off when it comes to public relations. Consistency is essential & key in the PR world. #prtip

— Samantha Jordan サマンサ (@_SJordan) April 21, 2014

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1. All employees involved in the social media component of the crisis communication plan must be trained to handle the technology (social media apps on smartphones, tablets, etc.) and manage messages relevant to the audience and situation.

2. Interaction between the organization and audience might be limited during a crisis because of the immediacy in posting messages, however, having an employee monitor comments posted by the public to gauge concerns is important.

3. If your business has nothing to do with the crisis at hand, be quiet. Is anyone really paying attention, anyway?

4. Consider taking a few days off from your normal editorial calendar. You want to be empathetic and stop promoting your product during a crisis.

5. Be alert and up to date on current news.

The power of Twitter was evident a year ago with many tweeting real-time, up-to-date information on the Boston Marathon Bombings and is active this week for the anniversary of the event. With the hashtag #BostonStrong which has been mentioned more than 2.3 million times since the event, the crisis has been overcome but is not forgotten.

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Twitter has proven to be a leader in real-time news generation with information being posted by professionals, organizations and individuals alike. It is important to remember that although technology has enabled us to act quickly on information sharing, we must still act with heart and compassion.

Carla is an award-winning comedian, writer and actress. Dubbed “The Queen of Comedy” by Flare Magazine, Carla Collins is sure to keep you roaring in your seat. This is a show you won’t want to miss!

Carla’s performance starts at 7 p.m. at 488 Parliament St, Toronto.

Tickets are $20 in advance at The Pubaret™ or at Brown paper tickets.  Alternatively, you may purchase tickets at the door for $25.

The Flying Beaver Pubaret offers dinner before, during, and after the show with priority seating.

An evening of laughs, eats and good times!

For dinner rezzos e-mail heather@pubaret.com or call 647.347.6567

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Morning aerobics to keep warm!

Brushing up on our Panda knowledge.

Our first panda look!

The panda seems to be just as interested as the kids!

Getting ready for Canada AM.

Starlight’s moment in the spotlight!

Big thank you to CTV’s Canada AM and Starlight Canada for making the morning so special.

Big thank you goes out to Canada AM, Starlight Children’s Foundation and Matt Dusk for making this morning happen!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

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The JUNO Awards celebrate major accomplishments in Canadian music. Canada has had an above average year when it comes to chart toppers, thanks to the help of artists like: Robin Thicke, Matt Dusk, Serena Ryder, Drake, Hedley and many others. Hosted by Classified, Johnny Reid and Serena Ryder, this star studded event promises to be a good one.  We will be watching and live tweeting throughout the evening along side one of our clients, musician Dee Bronte. Be sure to use the #EDPRJUNOS hashtag, to join the conversation. For your convenience we have also made a ballot sheet so you can participate in some friendly competition at home!

Click here to download the 2014 JUNOS ballot sheet.

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Spending 8 hours a day at work, sitting behind a desk can be a detriment to our health. Without even realizing it, our days pass b, and the only time we get up from our desk is for our 5 cups of coffee. Here at EDPR, we have pledged to go on a bit of a health kick (kale chips and all) s0, in the spirit of health, we are giving you some tips for short and easy exercises you can do in the office to improve your physical and mental health. These are our top 5 picks!

1. Leg Lifts

Sitting in your chair, slowly lift each leg and lower. Repeat multiple times. If you are looking for more of a challenge, lift your leg and hold straight for 5 seconds then, slowly lower back to the floor. These exercises will help increase leg circulation and strengthen your thigh muscle.

2. The Desk Push-up

Stand up and face your desk. With your hands shoulder width apart,  place them in front of you on the edge of your desk. Move your feet backwards until your weight is being supported by both your arms and feet (moving back about 1 meter should do the trick). Now, proceed to do a push-up much like you would on the floor; bending your elbows to 90 degrees and straightening them back out. Do as many as you feel comfortable with.

3. Squats

Ah, the classic squat. This is a simple exercise you can do at your desk that helps you tighten those glutes. Here is how it works: stand-up and move your chair out of the way. With your feet shoulder width apart, slowly bend into a sitting position and stand back up. Be sure to keep your back straight and don’t bend your knees past 90 degrees. For more of a challenge hold the seated position for an extra 5 seconds during every squat.

4. Go For a Walk

While on your lunch break, instead of spending 40 minutes reading your favourite book, go for a walk, either in the office or outside (walking down the street to McDonald’s does’t count). This will leave you refreshed for the afternoon workload.

5. A Stretch For The Typist 

For many of us, our day is consumed typing on a computer. To avoid any of those nasty typing injuries like carpal tunnel, take time everyday to stretch out those wrists. Stand at you desk with your arms straight down in front of you. Place the top of your hands on the desk , fingers facing towards you. Press down gently until you feel a small stretch. This will help relieve the tension you feel in your arms and wrists.

Check out this video for a quick 10 minute desk work out!
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With the rapid evolution of technology and social media, keeping  up with changing marketing and PR trends can be a full- time job. Lucky for us, there are some great conferences in Toronto that will  update us on the latests and greatest in the PR and marketing fields.  So, if you are looking to brush up on some of your skills, here are our top conference picks for 2014:

Social Media Marketing Conference | April 29, 2014

Social media evolves at such a quick pace it makes it very difficult for companies to keep up with changing platforms. The Social Media Marketing Conference, provides insight into the social media world and how companies are diversifying their interaction with audiences.

Digital Media Summit | May 7, 2014

If you are into social media or digital marketing, this is the conference for you. Focusing on the digital side of branding and marketing, the Digital Media Summit introduces ideas that are hugely relevant to today’s changing media environment. Featured speakers include: Umang Shah (Director, Social Strategy, Walmart), Mike Tippet (Hootsuite) and Creighton Burke (VP, Mobile Strategy, Live Nation)

The Art of Marketing | May 28, 2014

With guest speakers including: Malcolm Gladwell, Marc Ecko, Denise Lee Yohn, Matthew Dixon and Scott Stratten; this years conference is sure to be an educational one. Taking place at the Metro Toronto Convention Centre, this one-day event brings together some of the most renowned thought leaders in the marketing business.

Ideacity | June 18-20, 2014

This three-day Conference is ram packed full of thought provoking idea makers. Ideacity brings 50 of the most creative minds together to present to a highly engaged audience. Past speakers include: Jake Andraka (6-year-old cancer researcher), Carl Dietrich (inventor of a flying car) and Joseph Coughlin (Director of MIT’s AgeLab).

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Today, Toronto is celebrating 180 years of trailblazing originality. From first forming a government in 1834, Toronto has come a long way: developing into one of the most influential, multicultural and profitable cities in Canada. Today we celebrate the city we are proud to call home, by remembering what we love about T.O.

1. About half of Toronto’s population was born outside of Canada.

2. We are proud to have one of, if not the largest NHL hockey franchise.

3. There is tons to do and see; Toronto Island, CN Tower, Ripley’s Aquarium, Toronto Harbour Front etc.

4.  You can literally try any kind of food here you want.

5.  We are home to TIFF.

6. National Geographic ranks Toronto as one of the most civil cities in the world.

7. Toronto has some of the best theatre productions out there.

8. We have a strong LGBTQIA community (Toronto Pride Week attracts over 1 million attendees annually).

9. Toronto knows how to celebrate: Caribana, The CNE, Buskerfest, Jazz Festival.

10. Toronto consistently ranks near the top of most livable cities in North America.

Happy Birthday Toronto! We love you.

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

As PR professionals, hearing about a media crisis generates great deal of conversation in the office; heated debates of how we would help a client bounce back. Below you will find our solutions for the Biebs!

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1. Apologize and seek self-help

Bieber has obviously upset a lot of people as a result of his behavior. It is time to apologize and work on being a better role model. We think a short direct statement, no longer than five sentences, should be released indicating that he is sorry for his recent actions and he plans on seeking help. This would show a level of maturity and poise from the superstar that would help to quiet the critics.

2. Get out of the pubic eye

The public has seen a lot of Justin Bieber lately and very few of the reasons for this have been positive. We would advise the Biebs to try his best to disengage with the media for a while. Get off social media (it seems to only make matters worse), diminish public appearances  and  lay low for a while. Make the public aware of the time you are taking to better yourself.

3. Get the Help

Bieber’s career can be far from over, but in order to sustain himself he needs to get things together. Whether there are behavioral issues, drug issues or something else going on with the young pop star, his talent and showmanship is undeniable. It is one thing to say you are working to better yourself and it’s another to put the time and effort in. If Bieber does the work, great results can be achieved.

Known for his work with charities, going the extra mile for fans and winning the hearts of boys and girls worldwide, the majority of Justin Bieber’s career has been positive. We know Bieber can bounce back from his indiscretions if he plays his cards right. Bieber should seek whatever help and guidance needed to make good, positive decisions in his personal and professional life. 2014 has not seen the end of Biebs, we just hope he can turn it around soon!

Sure, the brands that do engage in this type of stunt do get a considerable amount of online impressions, but are they memorable enough to boost sales? Chances are, video concepts are remembered, but if not tied tightly to the brand messaging, the producer of the content is quickly forgotten.

Check out Kmart’s “Ship My Pants” video below.

Does this make you want to buy from Kmart? Will you remember that it was Kmart who made this video months from now, or could it easily be mistaken for Target, Walmart, or some other big box retailer? Let us know your thoughts in the comments below.

After years of doping allegations, Lance Armstrong finally made a public drug-use admission in 2012 and was stripped of his seven Tour de France victories. In January of 2013, Armstrong sat down with Oprah to admit to habitual drug use during his cycling career and  accepted his unfortunate fate. Armstrong’s career hit an all-time low; he was no longer allowed to compete, he resigned from his leadership role at  LIVESTRONG Foundation and was cast with a less than desirable public image. We put our heads together to brainstorm some solutions for Armstrong to revive his image — check them out below!

(Source: Lance Armstrong Facebook)

1. Patience is a Virtue 

Armstrong has been more ‘infamous’ than ‘famous’ in recent years. He was an iconic sports hero that fooled the world, and in return, the world retaliated with anger. We think it’s too soon for Armstrong to attempt any new endeavors. Now is the time to be crafting a perfect plan to redeem yourself and lay low in the public arena. This means avoiding flashy events and parties — now is not the time to be photographed.

2. Pay it Forward

From our research, there is no predominate resource for athletes (professional and non) to reach out and seek non-judgmental help when dealing with the pressures of doping. This is a wonderful opportunity for Armstrong to try and right his wrongs by helping active athletes. Aside from Armstrong being pinned as an untruthful competitor (however he’s certainly not the first), his story acknowledges the pressures that athletes face in their careers. The use of illegal substances is not something that should be taken lightly by sports officials or the public, but it IS an unfortunate part of sports. Armstrong would be a great resource in helping athletes deal with the pressures of performance in all aspects of the field.

3. Speaking Up

We think small speaking engagements would be a great way for Armstrong to slowly (and positively) begin his journey back into the public eye. High schools, colleges and universities would be the ideal platform for Armstrong to get his anti-drug message across.  Speaking to students about his mistakes and how succumbing to the pressures of drug and alcohol use can ruin your professional and personal life.

Armstrong has a lot of work to do in order to win back the support of the public, but we think redemption is an achievable goal. His plan must be well crafted (and his intentions sincere) in order to achieve any future success. We’ll be keeping an eye out for Armstrong in 2014 – he’s bound to have an interesting year!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

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Paula Deen had a quick fall from grace in 2013. The once lovable, southern-cooking mom admitted to using inexcusable racist language while on the stand during a court appearance. The fall out began almost immediately. She was dropped from her long-standing gig on the Food Channel and lost countless sponsorships. We’re not even going to touch the horrifying public apologies. Needless to say, our job as PR professionals is to find opportunities to assist with image rehabilitation.

Here are 5 action items we think Paula Deen and her team need to embrace in 2014:

1. Start from the Beginning 

Remember what made Paula Deen famous in the first place? In light of all of the recent controversy you might have forgotten. As a reminder, it was her over the top personality and home style recipes. Society needs to be reminded why we fell in love with this Southern belle when her face first graced the television screen. Ms. Deen has her hands in so many projects from cookware to restaurants to live events; maybe it is time to narrow the focus and regroup.

2. Focus on Giving Back

Associate with a charity that has some personal meaning. Paula’s charity, The Bag Lady Foundation is mentioned briefly on her website, but we’d advise her to find a charity that is external from her brand. Focusing on lending her name and time to an organization like the Heart & Stroke or the Diabetes Association (and not just announcing a monetary pledge as she did in 2012) would be a great starting point.

3. YouTube is your New Best Friend

We know Paula Deen isn’t going to be picked up by a network anytime soon, but luckily for her (with today’s technology), she can be a publisher of her own content. The YouTube Channel now functioning for Ms. Deen could use some brushing up. We would recommend a publishing schedule of 3 themed videos weekly, consisting of 5 minute recipes and tips — with Paula in the picture talking direct to camera. The tone should resemble that of the show America came to love back in Paula’s beginning days. Comments need to be monitored and attention to detail on this platform is crucial.

4. Contribute an External Weekly Online Column

Now, we are not talking an opinion-based column, but one focused on the core of Paula Deen: recipes. This column will allow the public to get used to seeing her name again in a non-invasive way. Her YouTube episodes should be embedded into the column, helping to generate reciprocal traffic and acquire subscribers to her channel.

5. Acknowledge Mistakes and Move On

The past is the past, and everyone does make mistakes. The severity of using such offensive language isn’t something the public should ignore, but everyone should be given the chance to correct their wrong doings. If the controversial topic is revisited during any of Paula’s upcoming media engagements (which it will be), she needs to clearly state that she is sorry for her mistakes and move on. No dancing around, no pointing the blame — just a clean-cut sincere apology, and on to the next topic.

The underlining factor here is deciphering whether or not the public is ready to embrace the thought of allowing Paula Deen back into the public eye. Only time will tell what fate lies ahead for Ms. Deen, but one thing is for sure: if she wants to come back, she’ll have to do the work — and rightfully so.

Stay tuned for next week’s Lance Armstrong tips!

From Beyonce to Vine, we certainly had a lot to say in 2013. As an ode to the year gone by, we wanted to share some of our top articles. Check out the top 10 below:

1. Just Ask Beyonce: Why Traditional Publicity Is On The Way Out 

2. How Mayor Rob Ford Could Have Saved Face During “Crack-Gate”

3. Our Top 10 Halloween Costume Predictions For 2013

4. 10 Steps To Eliminating That Pesky Writer’s Block

5. A Vine Love Story: Curtis Lepore and Jessi Smiles

6. How To Pick The Best PR Agency For Your Business

7. Making An Impact: How A Charity Or Non-Profit Can Benefit From Public Relations

8. The Benefits Of Hiring A Boutique PR Firm Or Agency

9. How Diverse Is Your PR Language? Check Out The Most Overused Words

10. 9 Quick Tips For Aspiring PR Pros

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We’d like to take a quick moment to wish everybody a Happy New Year and to thank all our clients, supporters, readers, and everybody who has helped us along the way during this amazing year. 2013 was great, and 2014 will be even better! Be sure to stay safe and take the TTC if you plan to have drinks (it’s free all night on New Year’s Eve). Let’s make 2014 even more disruptive!

Best Wishes,

The EDPR team

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It seems the days of hyping an artist’s record in the months prior to its release may be over. With the immense success of Beyonce’s latest surprise album, it’s clear that there may be a shift in the publicity strategies musicians employ when releasing new music. Beyonce ditched the traditional album-release PR strategy by not promoting at all beforehand. The entire Bey camp managed to keep the 14-track album (which also includes 17 videos filmed in various locations around the world) a complete secret. No leaks, no accidental footage, no sneak peeks, absolutely nothing.

Instead, the surprise self-titled album was released early last Friday morning at 12 a.m. without any warning. The rest was left to fans, who frantically went on a downloading spree — causing iTunes to temporarily shut down from the strain. Beyonce sold a record setting 450,000 digital copies of her album in just one day.

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The results could also be seen throughout social media networks. When the album went live on iTunes, Beyonce posted an Instagram stop-motion video of the visual album with a simple caption underneath reading “Surprise!” The Instagram post alone has garnered over 541,000 likes and over 40,000 comments over a 3-day span. Twitter saw an incredible spike in mentions, with a reported 1.2 million #Bey related tweets in just 12 hours. Smart publicity stunt or just plain smart?

As we’ve seen with a number of artists this year, from Miley Cyrus to Lady Gaga, most are turning toward digital methods of publicity –creating hype in order to promote their album. Miley’s controversial VMA performance lead to hundreds, if not thousands, of viral parody videos, GIFs, memes, blog posts, etc. Memes and GIFs aside, her twerk-filled performance at the VMAs also significantly increased her followers on Twitter, likes on Facebook and her name’s search volume on Google. Miley’s official YouTube account saw a 52% increase in popularity after the performance.

On October 8th, just 6 weeks after her infamous VMA performance, Miley Cyrus released her fourth studio album ‘Bangerz’.  In the first week of its release, Bangerz sold 270,000 copies. As of December 2013, Bangerz has sold 503,000 copies in the US. The numbers are good, but they come nowhere near Beyonce’s.

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Lady Gaga is notoriously known for creating a media stir – whether it’s her lyrics, fashion, or music videos. Gaga jumped on the digital bandwagon by releasing her ARTPOP app prior to the release of her ARTPOP album. Gaga paired with mobile developer Relative Wave to create the app, which is intended to engage her fans, allow them to communicate between one another, and provide updates in the world of Gaga. The menu has four options: ArtHaus, ARTPOP (a link that takes you to the iTunes store to download the album), Trakstar and GagaTV, which won’t be available until 2014 (a great ploy to keep users glued to the app and engaged in the Gaga world). Gaga’s ARTPOP was released on November 6th and sold 258,000 copies its first week. Not bad, right? But compared to Beyonce, it’s still weak.

Apart from the numbers, what distinguishes Beyonce’s album release sales between Lady Gaga’s, Katy Perry’s (who sold 268,000 in one week) and Miley Cyrus’ sales? The publicity strategy. In comparison to Gaga, Katy and Miley –all of whom employed classic publicity tactics – Beyonce clearly surpassed both numbers in less than a week with a unique approach.

You might immediately think: “What publicity plan? She did nothing!”

Now, now.. let’s not underestimate the amount of planning and strategy that went into this bold and creative move.

As much as we’d like to give credit to Beyonce, this endeavour is not a solo project. Beyonce definitely has a solid team of publicists and marketing experts who are managing her key messaging, publicity efforts and execution of this album launch. As much as it may not seem like an aggressive publicity campaign, make no mistake: it is. The difference? All external publicity is done post album release – and this is what separates her campaign from her competitors’ campaigns. We applaud Bey and her team for the innovative strategy.

Artists shouldn’t go out and copy Beyonce’s strategy and expect the same results, however. The copy-and-paste publicity strategy that the music industry embraces certainly needed a shake-up, but that doesn’t mean the disruption stops here.  A lot of time went into executing this strategy, and it’s certainly working in Beyonce’s favour. It has been hard to engage in any media consumption this past week without hearing Bey mentioned not to mention the album sales to date (Bey’s album has already sold 828,773 copies worldwide).

Nobody expected a stunt like this (nor did they expect the album to do well — see this article written the day her album was released) which is exactly what is needed for success. Keeping the public guessing and disrupting the norm continues to be the best and effective way to achieve your publicity goals.

With the mounting competition in all industries (not just entertainment), the copy-and-paste publicity and marketing strategies no longer make the cut. Disruptive innovation combined with clever strategy are the only true tactics for survival. Just ask Beyonce.

*READER DISCLAIMER: album figures may vary, as numbers are sourced from time of article writing.

Rob Ford in all his close-up glory
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In light of Rob Ford’s recent confession to smoking crack cocaine, we decided to write about how his train-wreck of a impromptu press conference could have been diverted from disastrous to passable. After a short discussion, we realized that he made the situation much worse simply by the way he presented it (click the link to watch the press conference). We can use Ford as an example for any communications crisis/disaster by explaining different ways that it can be dealt with. Preserving at least a shred of the company’s or person’s dignity in a PR disaster such as this one is key. Even when it seems impossible to do so, such as Mayor Rob Ford’s case, there are still ways to soften the blow (or crack).

Communications crises and disasters are inevitable at some point or another. It’s knowing how to deal with them accordingly and ‘saving face’ that makes a scandal less…well…scandalous. 

Step 1: Admitting the problem - Imagine how differently Mayor Rob Ford’s press conference would have gone if he had shifted focus from his crack-smoking video to him publicly admitting that he has an alcohol problem and that he will be seeking help. Temporarily leaving his position as Mayor while he is ‘recovering’ also would have helped greatly. By simply blaming it on a ‘drunken stupor,’ he gives absolutely zero gravity to the situation. Calling your ex and yelling at them is something that happens in a drunken stupor. A mayor of a city caught smoking crack on video is a problem. You will still be held accountable, of course – there’s no way you can get around that. But at least you have admitted your problem to the public and shown them that you are human with imperfections and mistakes.

Step 2: Owning up to the problem – It seems as if the mayor spent most the press conference bashing the reporters for asking the wrong questions and claiming that he did not lie to them at any point in the past. As if he’s trying to blame the reporters for his mistake, Mayor Rob Ford is trying to shift focus from him denying allegations to the fact that the reporters were at fault by not asking the right question. He admits to making mistakes, but it becomes overshadowed by his blaming the reporters. By owning up to his problems and being completely honest with the public on a more humbling level, he could have saved some respect (not much, but some). What else can be said when you tell people “I did this, and therefore I will be held accountable for my actions,” Sure, you’ll still be viewed negatively, but you’ll be saving some face.

Step 3: Lay low - If you’ve admitted your problem and owned up to your problem, then you’ve got a good chance to recover from the publicity mess. However, we recommend you lay low for a while and let the dust (insert another crack pun) settle before coming back out into the public eye. At this point, stepping down or temporarily leaving his position is Mayor Rob Ford’s only chance to survive this scandal.

This guy ^ is overly excited to be a guest-blogger
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Contributing to blogs is a great way to build your writing resume and get your work featured in front of a larger audience. Guest-blogging can also be a great opportunity to drive traffic to your own site while offering meaningful content to another blog at the same time. You can build your credibility, create great references, and build networks all while improving your writing skills. If you’re just getting started, here are a few tips to become a successful guest-blogger.

Research: When guest-blogging, you need to do your research in order to find the right blog to contribute to. You will write more meaningful articles when you are truly interested in and knowledgeable about a topic. Research topics that fit into  your niche or industry and figure out which blogs would be a good match for the content you will be writing. When you focus your content on a specific topic that you know, your chances of becoming a well-known guest-blogger in that targeted field are that much higher.

Write your best: When you’re contributing to someone else’s blog, you are writing for their established audience, brand and voice. Adhering to the blog’s particular writing style and voice can also help you to become a more fluid writer by being able to adapt writing styles that are different from your own. If your guest post on the blog is successful and gets many viewers, you have boosted both the blog’s popularity and your own popularity as a writer.

Read the guidelines: This is extremely important to do before you start writing. However, if you’re a procrastinator, then it’s especially important to read the guidelines before you send off your finished piece to the blog. Failing to follow certain guidelines of the blog could make you appear disrespectful in that you did not do your research and read the rules. Always be mindful of the rules established for guest-bloggers. One slip up could damage your reputation as a guest-blogger, which will make it difficult to get more opportunities in the future.

Read the blog: This seems like a total no-brainer, but it still needs to be noted that it’s important to read the blog to white you’re contributing. Do not contribute to blogs you found five minutes ago just to get publicity and your writing out there. Follow the blog for a few weeks (if they post often) or a few months (if they don’t post as often) to really get an idea of the style, tone and viewpoint of the blog. If you’re not interested in the blog, how can you contribute your writing to it if you wouldn’t read your own article? Seems silly, right? So read the blog!

Establish goals: Before you decide to contribute to a blog or become a guest-blogger, decide where you want the guest-blogging to take you. Do you want more viewers on your own blog? Do you want your writing to be made available to a larger audience? Do you want to establish yourself as inventive or as a leader in your industry? Decide what you hope to gain from guest-blogging and set out to achieve those goals by finding the right outlets/blogs.

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Whether you’re a business that’s just starting out or a well-established brand releasing a new product, having an active social media presence is vital for today’s market. Recognizing the importance of social media and having an executable social media plan is necessary in order to have a successful social media campaign/presence. Simply having an account that’s there but is idle most of the time is not enough. Here are seven ways your brand or product can effectively use Instagram.

Determine whether or not your type of business is visual: Instagram is all about visuals and telling a story through images. If you think your brand or product is not at all associated with images, keep brainstorming and get creative. We once saw a car wash company like every image that had the hashtag #haboob during one of Arizona’s severe dust storms last summer (by the way,  A haboob (Arabic: هَبوب‎ “blasting/drafting”) is a type of intense dust storm carried on an atmospheric gravity current. Haboobs occur regularly in arid regions throughout the world. Wikipedia). They also posted before and after pictures of dust-covered cars coming out squeaky clean after the wash. Although, sometimes you must come to terms with the fact that your business is not (or should not) be visual and that Instagram may not be the right outlet. For example, if you own a funeral home, it would be fairly inappropriate to have an Instagram account to promote your services.

#Hashtag: Using relevant hashtags in the caption of your photo helps to spread your message even further. It enables your product to become visible to a much larger audience beyond just your followers. We have to note that the keyword there is ‘relevant.’ Viewers/Followers will know you’re spamming them if you use too many hashtags and irrelevant hashtags. It would be in poor taste to post a photo of your restaurant’s new dish (yes, pun intended) using hashtags about a recent tragic event. Make sure they are targeted to your specific audience.

Photo Contests: Creating a photo contest on Instagram is the perfect way to engage your followers and potential customers. Make sure the prize is relevant and will entice your audience. Create a hashtag specific to your brand’s contest, for example #’X’companyPhotoContest, and remember to engage with your followers who entered the contest. A good way to do this is to post their image on your brand’s Instagram account and mention them in the caption. You can also comment on their photo thanking them for the entry and wishing them good luck. People love contests and they love to be rewarded – it’s important to show your customers you love them!

Follow me, Follow you: The title of this is fairly self-defining. When you get a follower, follow him/her back. Be cautious, however. Don’t bother following back the spam accounts that promise you thousands of followers within minutes. Similar to our previous post about effectively gaining followers on Twitter, you want quality followers who will be genuinely interested in your story and your product or brand.

Track image analytics: There are tools available for you to track likes, comments, followers, etc. on your Instagram account. Try BlitzMetrics or Curalate.

Be creative and fun: Instagram is a great tool for a business’ marketing campaign, but for the public, it’s a fun outlet used during downtime. If you appear too serious and dull, you won’t engage your followers. You can post fun photos of your employees at a company function (just make sure they’re sober and you have their consent, of course) or of a typical day in the office. This gives your business personality and makes the customers see that there’s real people and real life behind the scenes.

Sneak-peeks: If you’re designing a new product, take a short video or a photo associated with the product and post it as a teaser for your customers. If your Spring 2014 Fashion Line includes pieces that all incorporate a specific fabric, give your audience of hint of what’s to come by uploading a photo of that fabric.

Stay tuned for next Tuesday when we cover how to get the most out of Pinterest for your brand or business.

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“In Internet slang, a troll (/ˈtroʊl/, /ˈtrɒl/) is a person who sows discord on the internet by starting arguments or upsetting people, by posting inflammatory, extraneous, or off-topic messages in an online community…either accidentally or with the deliberate intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion.” (Wikipedia)

It’s inevitable: you will encounter an internet troll at least once in your life, especially if you are a frequent blogger, tweeter, vlogger, person of interest etc. There are people out there who lurk in the shadows behind their computer preying on individuals who voice an opinion or present an idea that is different from their own. Nothing you say or do will stop them from making nasty comments.

There are varying levels of internet trolls that you should know about. Some produce harmless, negative comments that might annoy you or anger you, while others threaten harm or even death. How do you differentiate between the trolls, and when should you react?

Aggressive troll: If you’ve ever scrolled down to the comments section on YouTube (it’s a guilty pleasure), you will find the worst of the worst when it comes to internet trolls. This type of troll is easier to spot. They use profanity, racial slurs, wish death upon the author of the content, bodily harm, harm to their family or employees, and other violent things. Don’t let this type of troll get to you. Trolls survive off of defensive, over-emotional responses, and they feed on those victims who respond that way. Don’t take it personally. Let’s use an example:

Anonymous writes, “This blog post sucks. I hope all your fingers get broken and you never get to write again because you clearly have no brain function to produce decent ideas. I also hope you get in a car accident that permanently disables you because this planet has no use for you,”

Ouch. Your heart is racing, you have never read such awful things being wished upon you, and you want to respond emotionally because you don’t deserve such a fate. Stop. Breathe. No matter how nasty the comment is, don’t take it personally. Chances are you have never met this person in your life and you never will. You have three options on how to deal with the comment: erase and forget about it, ignore it, or respond politely.

“Thanks for the feedback. What sort of topics would you like me/us to cover in the future?”

If the troll responds with more aggression, you can ignore it. If there is no constructive criticism, you will gain nothing from it. Remember that you are not posting content online in order to preserve or defend your sense of self. You’re posting content that represents your ideas, your opinions, your product, your creativity, etc. Not everyone will agree, and that is ok.

The troll trying to change the world: You will come across this troll by voicing your satisfaction with a certain product, company, political or religious stance. This troll will come out of nowhere and attempt to make you feel embarrassed about your personal opinion by stating facts that support the opposing view. They may or may not include any curse words or racial slurs. Respond in a passive, emotionless way. Thank them for their input, state your own facts if they’re questioning your brand or product, ask how it could be improved, and move on.

The fake profile troll: This troll will create an account on a social media site posing as a somebody else or somebody you might know. They will try to get a rise out of you by spreading rumors, sending vicious messages, threats, and posting inappropriate photos where they may tag you. This could be a difficult troll to ignore, but ignoring them is your best weapon of defense. Do not argue with them, and certainly do not threaten legal action as that can only worsen the situation. Block that person from your own account and continue to do so even if they keep making new profiles. Trolls eventually tire and go onto the next victim when the current one isn’t giving in. The only way you will win is by remaining calm and collected – or at least appearing so.

Sources:

http://www.prdaily.com/Main/Articles/How_to_deal_with_vile_nasty_comments_online_11553.aspx
http://en.wikipedia.org/wiki/Troll_(Internet)
http://www.webroot.com/us/en/home/resources/tips/pc-security/you-cant-win-an-argument-with-a-troll
http://www.business2community.com/blogging/how-to-handle-nasty-comments-on-your-business-blog-0570591

Google yourself: Carefully search through every result that comes up in each different tab (Web, Images, Video, etc) and target what you want to remove from the search. Sometimes a nasty comment you posted on a Youtube video will come back to haunt you as the first result on the video search. If your Google account is linked with your Youtube account, all you have to do is remove the comment. Otherwise, retrieve your login information, sign into that old account and remove the comment.

Facebook: If you don’t want your Facebook page to show up when you’re searched, it’s extremely easy to hide it without deactivating your account. Simply go into your privacy settings, and turn off the feature that asks “Do you want other search engines to link to your timeline?” If you want to be extra sure that it won’t show up, change your username that shows up on the address bar, which is oftentimes set by default as your first and last name.

Old Accounts: Don’t worry about your old Myspace account: they went ahead and did the work for you. With Myspace’s rebranding, all of the accounts that were under the “Classic” Myspace have been erased. Your angsty teenage blog posts are gone forever (which can definitely be a good thing). If you have any other accounts still showing up, try accessing that account by retrieving your login information. Once you’re in the account, you can delete it. If you can’t remember your login information and have no way of retrieving it, simply contact the webmaster or customer service on the site and talk to someone about getting the account deleted.

Bad publicity: If someone posts an unflattering picture of you or writes something that would damage your reputation, you can send them a polite e-mail asking to remove the content. Do not make any legal threats, as that could make the situation worse. If the person or site still refuses to remove the content you can contact Google’s content removal page and submit a request to have a specific search result be removed. Although the content is still there, it won’t show up on Google. The only issue with this, however, is that it could still be visible on other search engines. But if the content is truly awful or gives out your personal information, you’ll go the extra mile to get it removed.

Don’t use your name: For future reference, keep the blogs or accounts that you want private under an alias. If you comment on videos or blogs, make sure that’s anonymous as well. 5 years down the road you could regret that one angry comment about an article you disagreed with.

Sources:

http://www.wikihow.com/Ungoogle-Yourself

http://www.waysto.com/ways-to-ungoogle-yourself/

http://howto.wired.com/wiki/Un-Google_Yourself

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The dreaded writer’s block! This seemingly-harmless issue could cripple your blogging or writing career if not handled immediately. As a writer, can you picture anything worse than watching that blinking line with a mind as empty as the text box? The harder you try, the worse the writing sounds. Don’t worry, though! There’s still hope that you will produce quality content despite the temporary block. Having experienced it far too many times, we’ve decided to compile a list of 10 ways to get over writer’s block (maybe even for good!)

1. Get over that OCD – We know, we know. You need to start writing from the beginning and continue writing until you get to the end. It seems like the natural order of things. However, this can actually make your writer’s block even worse. By focusing too much on writing and producing results in a certain arrangement, you might overlook the most important thing about writing: the content. If you already have an end in mind, write the end first. If you already have the middle thought-out, then start there. The ideas will start flowing and before you know it you’ll have a whole, finished piece. Take it like a jigsaw puzzle. You would never think to put the pieces together row by row in a consecutive fashion. You put together pieces at random and they form the picture in the end.
2. Create a calendar – We’re going to refer you back to last week’s post about editorial calendars because it’s one of the most important things to have when running a blog. By having ideas that you wrote down in advance, you can just start writing without having to rack your brain thinking of a topic.
3. Writing prompts – Remember grade school when you were given a subject to write about every day? Start doing that again! Not only does this nurture your writing skills, but it can also be great content for future blog posts. Make a list of prompts for two weeks in advance (or a month if you’re feeling brave) and start writing. Just don’t make your prompts as easy as they were in grade school, like writing about your favourite colour. If you make your prompt topics interesting for yourself, you’ll want to write about it.
4. Forget the backspace key – Once again, don’t let your writer’s OCD kick in while you’re writing. If you are continually finding errors and pressing back space, you’ll become discouraged from writing about the topic – even if the topic is good. It’s all about creativity, not perfection. There’s always time to edit it later once you’re finished writing the bulk of it.
5. Walk around – Get up from that chair, walk to a convenience store, grab a soda, admire houses in your neighbourhood, and do whatever else gets your mind off of writing. Refresh your brain (or completely turn it off) and come back to the writing later. The writer’s block will only feel worse if you’ve been sitting in the same place for hours forcing yourself to write without taking a break.
6. Change of scenery – If you’re feeling extra frustrated with your writer’s block, move your desk (unless it’s really heavy – in which case we suggest you buy a lighter desk) to a place where you’d never move it (the bathroom could be fun). Try moving it in front of a window – or away from a window if you’re easily distracted. Or, if you’re not in the position to move your desk, simply find a place to write. Try a park, coffee shop, or a library. A simple change of scenery can do wonders.
7. Download browser extensions – Google Chrome offers a variety of free, downloadable extensions that allow you to block certain URLs that will distract you (like Facebook, Twitter, Reddit etc). There are some that make you simply click an enable or disable button, and there are more serious ones that make you type in a long and annoying code in order the disable the extension (making you less likely to disable it while you’re writing).
8. The Pomodoro Technique – Developed by Francesco Cirillo who was definitely suffering from intense writer’s block in the 1980s, The Pomodoro Technique breaks up your work in 25-minute intervals. Set up a timer anywhere for 25 minutes and see what you can do in that period of time. After the 25 minutes is up, take a 15-minute break and go back at it for another 25 minutes.
9. Just write – Write anything, even if it’s not at all related to your topic. Sometimes in the dead of winter you need to rev the engine a bit to heat up the car to get it running more smoothly (we don’t really know much about cars, but this sounds accurate). Maybe a better metaphor would be the importance of stretching before a workout to avoid cramping and soreness. Well, you get the idea.
10. Be nice - We’re our own worst critic, right? Well, it’s time to stop being so harsh on yourself and your writing. Many writers fall victim to over-criticizing their writing to the point of no return. You’re a writer because you can write well, and don’t let that voice inside your head tell you otherwise. Once you’re done writing it, don’t over-analyze it – just hit that publish button. Of course, its always good to proof-read your writing, but only for grammatical errors. Once you change the content of one sentence, you’ll go onto the next sentence, and it’ll end up being a domino effect of changes.

Sources:

http://www.lifehack.org/articles/communication/20-ways-to-kill-your-writers-block-forever.html

Posting quality content frequently and consistently is one of the biggest challenges of maintaining a good blog. Keeping an editorial calendar can greatly increase your blog’s chances for success by enabling you to plan and track your content strategically. Here are some tips to keep in mind in order to effectively manage and organize your editorial calendar.

1. Access to calendar: If you’re working with more than one person on a blog, have the editorial calendar uploaded on one central location, such as a Google Calendar or Drive. This enables other users that have access to the file to edit it and add new ideas at a moment’s notice. If it’s just you working on the blog, it’s still great to have a copy of the editorial calendar living online so it’s always readily available.
2. Sync to mobile calendar: If you aren’t checking your calendar frequently, you could be missing important information or deadlines that are coming up. If you sync the calendar to your phone, you can set alerts or reminders so you never miss a beat.
3. Deadlines: If you plan to publish a certain number of posts per week, an editorial calendar will help you keep publishing dates consistent. For example, if Tuesdays and Thursdays will be your main posting dates, put those two days down in your calendar as deadlines.  If necessary, make the deadlines red so they stand out. It’s easier to keep track of publishing your content when you see it highlighted in front of you on a calendar.
4. Content: This seems like a no-brainer, but if you don’t have ideas for future posts clearly written out, then it might become difficult to keep up with the main theme or idea of your blog. The content of your blog is the structure of your blog. If you have inconsistent content, your blog will be a random, jumbled mess of posts. Jot down notes for what you plan to write about at least a month in advance.
5. Purpose: Always keep a solid reminder as to why you’re writing about that particular subject and the audience for which you’re writing. For every post you plan on publishing, make a note for yourself below it that tells you the audience and purpose of that particular post. This helps you decide whether the content is suitable for the overall theme of your blog.
6. Keep notes when on-the-go: If you’re old school, carrying around a small notebook and a pen is great for those spontaneous bursts of inspiration. When you’re on the go and don’t have your computer near you, make sure to write it down in the notebook and later add it to your calendar. Alternatively, if you’ve synced your editorial calendar to your smart phone, you can input notes on the calendar right from your phone. Whichever way you do it, just make sure you always have an accessible place to write down those ideas! There’s nothing worse than getting a great idea and forgetting it five minutes later.
7. Social media: If you’re going to be promoting your blog on social media sites, be sure to include a separate category on your editorial calendar for tweets, status updates, etc. For example, you can include a light blue category as a reminder to post on Twitter that day, or a dark blue category to post on Facebook. Include what you’ll be posting so its available when you need it.
8. Images: Gather photos in advance for every blog post you plan on publishing. This eliminates having to search last-minute for the right photo to go along with the blog post, which can be stressful when the deadline is an hour away. Don’t forget to include any links to the original source of the photo, unless its your own.
9. Tags/SEO: This can easily be overlooked when planning content for a blog post. Make sure  you list all the tags or SEO keywords you plan to use, that way you can save time by having them available on the calendar and transferring them directly into your blog post.

Although we do admit that it’s a bit time consuming in the beginning, creating an editorial calendar will help keep you and your blog on track. Once you already have a calendar established, you will find it much easier to keep all of your content organized.

Sources:

http://properpropaganda.net/2013/08/13-tips-to-create-a-killer-editorial-calendar-for-your-company-blog/
http://blog.journalistics.com/2013/how-to-create-an-editorial-calendar/

Don’t be fooled by articles and advertisements that promise earning thousands of dollars a week by blogging. You might be tempted to dramatically quit your day job and start earning six-figures by blogging full-time from a St. Lucian beach, but the truth of the blogging business could not be further from this ill-conceived notion.  Check out these 8 tips that can help you work towards your dream of earning a solid income from blogging.

1. Set yourself up for failure

We put this at the top of the list not to discourage budding bloggers, but to prepare them for the reality of the business of blogging (note the distinction between that and the hobby of blogging). As of 2013, there are more than 239 million blogs combined on WordPress, Blogster, Tumblr, LiveJournal and Weebly (snitchim.com). This number excludes the blogs on Blogger, Posterous and Blogsome. There is a lot of competition out there, and only a handful of the 239 million are earning at least some profit. Simply having your blog online isn’t enough to generate revenue and a sustainable source of income. Treat it as you would a start-up business. You need to put effort into making it grow. It will either take-off or flop, and expecting riches quick is unrealistic.

2. Choose your niche wisely

We’ve visited countless cooking blogs, fashion blogs, beauty blogs, and the soccer-mom blogs who manage to squeeze in just enough time between diaper changes to blog about the experience. The truth is that many of those blogs will fail because the market for that topic is over saturated. If a broad topic such as fashion is your true passion, focus on a particular detail and grow from there. For example, instead of blogging about fashion, you can instead dedicate your entire blog to Denim. Once you delve deeper into this one particular subject, you have the potential to become a well-known (and respected) denim blogger.

3. Quality vs. quantity

If you go around commenting on every random blog you can find, telling them to visit your own blog, chances are you’re not going to get a good following. Don’t expect to gain hundreds of followers in a short period of time, either. Blogging takes time, but finding your target audience is more time-consuming than the writing process itself. Research blog topics that are similar to your own and take the time to read their posts. If you are genuinely interested in their work, make productive comments and follow them. By doing so, you have a higher chance of attracting a quality target audience who will also be genuinely interested in your posts. Remember to also spend a good amount of time looking in your back-end analytics, this will give you a realtime indication as to what content is meaningful to your readers.

4. Use social media (duh!)

Having an online presence is a key factor in having a successful blog. If you already have a solid following on your blog, start a Facebook and Twitter account (if haven’t already done so). If you already have a good following on Twitter and Facebook or other networks and are just starting a blog, use those networks to promote your blog. Be persistent and be patient. Tweet, re-tweet, and repeat. Follow the right people on Twitter, and be an active member of all your social network communities – it’s a great way for you and your future or existing fans to connect and spread the word.

5. The money-maker 

Although to some this may seem like selling out, if you’re looking to earn money off your blog, having advertisements is a good way to do so. If your blog has enough traffic, you can offer up space for Google Ads or other content providers on your site for a reasonable fee (just make sure it’s brand safe!). Also, have a look into affiliate links within both your posts, and in the form of ads.  And don’t forget: search engine optimization (SEO) is a great way to optimize your posts to be more search-engine friendly, and Google offers various tools you can use to help your blog with attracting more visitors (such as Google Trends and Analytics). It takes a lot of work, like any business. If you’re in it for the long haul, the work will eventually pay off.

6. Reach out to PR agencies 

Contact agencies that fit in with your particular blog topic. For example, if you have a travel blog, reach out to agencies that specialize in tourism, hotels, travel, etc. If you write them a good pitch, you can potentially receive free samples or one-night stays at hotels in exchange for publicity on your blog. Be forewarned, PR agencies worth their salt will want to know some of the analytics behind your blog, so know your unique monthly visits (not page views) along with your demographic!

7. Don’t forget the art of writing!

What it all comes down to is that blogging is about writing. You can’t expect to have a successful blog if it has no substance. Good writing takes practice, so don’t get discouraged if your thoughts aren’t being translated the same way via text. Keep writing and you will find your own distinctive writing voice.

8. Make an editorial calendar 

Aside from all of the above, your blog needs two main things in order to succeed: regularity and reliability. In order to stay organized and on top of your posts, make an editorial calendar for yourself. Write down ideas in advance and make clear, organized notes for when you plan to publish each post. It’s difficult to come up with a new subject on the spot every day or every other day. It’s much easier to think of a few different ideas and put them in a queue for publishing on your blog.

With all these in mind, happy blogging and good luck! If you do end up getting rich, don’t forget to take us out for a drink or two

Sources:

http://www.nydailynews.com/jobs/real-money-blogging-article-1.1396145

https://www.mint.com/blog/how-to/turn-your-hobby-into-a-money-making-career-0713/

http://snitchim.com/how-many-blogs-are-there/

This week, we’d like to introduce you to Daniel Desforges, lifestyle contributor for FASHIONIGHTS.com!

1. What’s your official job title, and where did you go to school?

I am the Lifestyle Contributor for FASHIONIGHTS.com which is one of Canada’s top 8 most influential Fashion & Lifestyle blogs as rated by Elle Canada.  I attended Carleton University in Ottawa, Ontario and graduated in 2007 with my Honours Degree in Mass Communication.

2. Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I try to not take life too seriously. I find joy in the simple things like food, wine, love and laughter. I like to think I can stay ahead of the trends in all those areas and enjoy exploring everything the great city of Toronto has to offer now that I have returned for good. Life is what you make it, and I try to make it the best I can each and every day.

3. Why did you pursue what you’re doing now? What was the inspiration?

Julio Reyes is the founder of FASHIONIGHTS and is one of the most successful people I have ever known. Originally he captured my heart when we became a couple, and shortly after he captured my attention as a contributor for all things food and lifestyle. You can say that my reason to write is the love I have for the topics which I cover including Daniel’s Dish, my new restaurant column. But my inspiration is and has always been my love for Julio and my admiration for him.

 4. What is the best part of your day-to-day?

I am so blessed to a part of a huge entity like FASHIONIGHTS and the best part of my day to day is the new faces and places I get to see as a part of the media. Some of the greatest friends I have are due largely in part to the events I attend on a daily basis and the people I get to interact with. I love my job! But I love the people more! It’s why I am inspired to write each and every post.

5. What’s the most challenging?

Dating the boss! Drawing the line between my relationship and my professional life with Julio can sometimes be challenging. Somehow we always manage to find the perfect balance between the two. I love working with him, but I don’t always love how harsh he can be when he edits my posts.

6. If you took a look in the cliché crystal ball, what do you see for yourself?

Five year plan? I am married, settled in New York (The Fashion Mecca of North America) with the man I love and the blog we have made into a global brand. But as long as I have love and I am inspired to keep writing, I will be happy no matter where we end up or what we end up doing.

 7. How do you embrace disruption in your work and personal life?

I do my best to maintain organization, but the fashion and food worlds are far from that! I’m constantly juggling my day and night, answering emails, tweeting, instagraming, facebooking and emailing some more. We are in high demand and that means chaos comes hand in hand.  But I excel under pressure and like to think I do it all with a smile on my face. I’d rather be busy then bored.

8. What is the most memorable moment in your career?

My very first event with Julio at the launch of Restaurant Buonanotte. That first flash of the camera in our face and hob knobbing with celebrities and the very best of the blogger world, I still remember thinking how glamorous my life had become. And I could just tell that my dreams were finally starting to come true.

9. Do you support any initiatives or charities?

I love supporting charity and believe that it is everyone’s duty to give back to causes that deserve attention. It is especially important when you are in the public eye and can use your influence over a large audience to do some good. Movember is my primary charity as I had a very serious prostate cancer scare and The Canadian Cancer Society. I always do what I can when I can for these charities.

10. Tell us what you see yourself doing at 65 years old. 

Sitting on a beach in Barcelona, Spain enjoying my retirement and the most beautiful city in the world.

11. Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

Instagram.  THAT is the app that I excel in and adore.  There is something so intriguing about the whole process and I love each and every one of my followers.  Plus I’ve been told I’m quite entertaining!  @DoTheDaniel, check it out!

Because you’ve already stumbled upon this post, we’re sure you know the value of integrating PR into your company’s strategy. So, we’ve put together a list of 6 things to consider when selecting a new PR agency or firm to assist your business.

CONSIDER YOUR OBJECTIVES

What are you looking to achieve with your PR efforts? What demographic are you looking to target? Are you looking for local, national or international coverage? Are you interested in short lead (blogs, websites, newspapers, television) or long lead (magazines, features) coverage? Are you looking for assistance in digital efforts (social media, blogging, microsites)? Will you want (or do you have) a spokesperson for your product/service? Do you want to plan any activations or events?

Good PR firms will be able to help guide you through these questions, but it’s important to consider these before reaching out. Having a good sense of your objectives will assist the PR firm in deciphering how they could help you achieve your goals. Remember: good PR firms will get you coverage, great PR firms will get you targeted coverage for the audiences that matter most to you. Be very wary of agencies that promise coverage – it’s often too good to be true, or not catered specifically to your needs.

CONSIDER YOUR BUDGET

Once you’ve laid out your PR goals, it’s helpful to plan out your budget based on those objectives. Although you won’t know exact pricing from firm to firm, it’s good to have an idea of what you’ll be comfortable spending. Typically PR firms will bill in one of two ways: a monthly retainer for a fixed duration of time (ex. three or six months) or pricing by project (for longer term). Be mindful that most PR does take time to strategize, write a release and pitch to reporters/producers – so don’t expect immediate coverage to roll in right after signing with the agency of your choice. Also be sure to decide whether you want to work with a large or smaller agency. Larger agencies will often have more people working on your account (and the price tag will reflect that), but also focus on several clients at one time. Smaller firms tend to have less overhead, with one or two key people focused on your account – sometimes making their services a little more budget friendly.

DO YOUR RESEARCH

You can do a Google search to find agencies in your area, but make sure that’s not your only tactic to find potential agencies. Remember that just because an agency comes up in the first few pages of searches doesn’t mean they’re the best, it sometimes just means that they are spending money on search engine optimization (SEO) and advertising. Ask around your circles to see who other people have worked with, and get recommendations. A PR firm above all else should have good word-of-mouth, right? Once you’ve got a list of potentials narrowed down, spend some time on their websites. Look through their client lists, see what their activity looks like on social media and check out if they’re taking the time to maintain a company voice through a blog/etc. Make sure to keep your eye out for competitors in client lists: a good PR agency will not sign competitors of their current clients. Doing this alone should narrow down your selection to just a few agencies.

MAKE CONTACT

Make an informal call, or shoot a quick email to your potential agencies. See how they respond (was it timely?) and get an idea of how they represent themselves through communication. Hiring a PR firm is comparable to hiring a new employee, you want to make sure that they’re the right fit for you and your company. Ask to see some previous work or case studies from the agency, so that you can get a better idea of their abilities. Some firms shy away from putting coverage on their websites due to copyright and infringement issues with publications and media, but can share everything when used for internal purposes.

ASK FOR A PITCH

Some companies like to put together a request for proposal (RFP) outlining the project details and requirements and issue it to the agencies they’re interested in. This practice isn’t mandatory, but can certainly help in keeping communications organized between you and your potential agencies/firms. Once the agency knows what you want to accomplish, they’ll put together a plan of action and present it to you. When you do meet with the agency, make sure you ask them exactly who will be working on your account – a good pitch from a seasoned professional is one thing, but you don’t want to be the victim of a bait and switch. Take a good look at the proposals issued and evaluate if they’re the product of hard work, or a simple cut and paste job. This is a good indicator of the work that’s to come from the agency.

MAKE YOUR SELECTION

By now you’re exhausted, but the hard part is over! You’ve picked the agency that you think will work best for you; congratulations! Now you can enjoy a fruitful (and fun) relationship with a firm that will take the time to understand your business and help catapult you to even greater success!

Thank you for taking the time to read this post, and do let us know how you make out on your hunt! As always, we’re available to chat if you have any questions about selecting an agency, or if you’d like to inquire about working together. Shoot us an email by clicking here, or call us at 416.963.9857

We’re sure you’ve had a chance to watch Ashton (aka Chris) Kutcher’s speech at the Teen Choice Awards earlier this week. Beyond it being a fantastic speech, it really demonstrated the power of positive and genuine PR. Ashton hit the event stage with purpose, and spoke of topics that truly resonated with his audience. His candid delivery, combined with a slight plug for his new film, Jobs, made promotion that much more palatable: because it had purpose and positivity. A PR win for both Ashton and his new film (which we WILL be seeing this weekend, perhaps thanks to this thoughtful appearance).

Today for Film Friday, Embrace Disruption PR founder Cory Stewart discusses the benefit of twitter chats and twitter parties. Find out why they are an excellent way to build your business/brand, and establish yourself as a thought leader!

For more information on twitter chats/parties, click here.

This week, we’d like to introduce you to our very own EDPR team member, Danica Forshner! Danica has been with us for the last few months, assisting with pitches, releases, blog posts, social media and more. As with all good things in life, Danica’s time with EDPR will soon come to an end as she moves on to the next chapter of what’s sure to be a very successful career. A valuable asset to any company, Danica is an extremely savvy and proactive individual – read on to learn more about this budding PR pro.

1. What’s your official job title, and where did you go to school?

I am an intern at Embrace Disruption PR! I went to Mount Allison University for a Bachelor of Arts in Psychology and I recently graduated from Centennial College’s Corporate Communications and Public Relations postgraduate certificate program.

2. Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I’m an adventure seeker who is passionate about life! You will not find me hiding in the back, I enjoy making others laugh and have a good time.  I am super organized when it comes to my day-to-day life, but when it comes to traveling the less plans the better!

3. Why did you pursue what you’re doing now? What was the inspiration?

I moved to South Korea after I graduated university because I wasn’t quite sure what to do and just wanted to travel. While I was away, like many expats, I was always trying to keep in touch with those back home. It was amazing that we had so many social media platforms at our disposable, like Facebook, Skype, Twitter, Flickr, Tumblr, etc., that made keeping in touch so easy! But what really caught my interest were how many different forms of social media and communication platforms that other expats and locals were using. In South Korea, there were so many different social media tools that Koreans weren’t really using North American/ Western World platforms. This is where my inspiration for pursuing communications surfaced. I realized the power of global communication and the accessibility of social media across cultures.

4. What is the best part of your day-to-day?

As an intern, your responsibilities are so varied. I was extremely lucky to have the opportunity to work with a boutique agency because I was given work that many interns would not have the chance to do. I would have to say that when I have the opportunity to write about social media, what’s new, what’s changing or how people are misusing it is the best part of my day!

5. What’s the most challenging?

Hmmm, building media lists! Since I am still new to the game, sometimes it’s hard to decide which outlets to keep on the list that will most likely run your story. Also, getting Cory’s coffee order right, he is very particular! (JK J)

6. If you took a look in the cliché crystal ball, what do you see for yourself?

Happiness. I want to be happy and intellectually fulfilled in my career and life.

 7. How do you embrace disruption in your work and personal life?

I thrive on chaos. I produce some of my greatest work when under pressure. Life is unpredictable and if you are always scheduling sometimes you miss out on the spontaneous moments that make great memories.

8. What is the most memorable moment in your career?

So far, it would have to be the first event I worked on with EDPR. It was the Starlight Gala and I had never managed media or a red carpet before. The whole experience was so exciting because I was able to look around and feel that I was where I was supposed to be. Considering I am just beginning, I hope there are many more to come!

9. Do you support any initiatives or charities?

As a team project last semester, we organized a fundraiser for Inside the Dream, which provides underprivileged youth in the GTA with formal wear for their prom and graduations.

 10. Tell us what you see yourself doing at 65 years old.

Hopefully retired and travelling the world!

11. Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

Instagram!

Best of wishes for you Danica, and know that you’re welcome back anytime to the family at EDPR!

• Gaining feedback on service, events and menu items.
• Promoting and showing off menu items.
• Sharing specials.
• Recruiting.
• Monitoring reputation.

To find out how PR agencies (like us) can help with your restaurant’s social media strategy and execution, please send us an email, we’d love to hear from you!

Check out the full list below, along with a handy guide on which social networks to use for each tactic

Earlier in the year, we wrote a blog post outlining how to better your restaurant’s publicity: you can find that piece by clicking here.

ARTPOP, Lady Gaga’s third studio album is set to be released on November 11, 2013. Are you as excited as we are?? Since her Born This Way album two years ago, she has been keeping a low profile. Not a lot has been said about her upcoming release, but there’s enough to get us Little Monsters on our toes anyway.

Perhaps the most anticipated part of the release is the mobile app that will accompany the album. Described as a ‘musical and visual engineering system that combines art, fashion and technology’, it will be an iPad, iPhone, and computer compatible application that includes exclusive updates, extra content, chats, games etc.

From a PR standpoint, an album app is a genius marketing strategy that is sure to reach the appropriate audience and generate buzz. It takes advantage of our generation’s addiction to social media and connectivity. The ARTPOP app promises greater interactivity between fans and Lady Gaga herself and people are drawn to that. We crave connection to our favourite artists and the sense of intimacy that comes with it.

The idea of an album app is nothing new. Icelandic songwriter-artist, Björk, was first to release her latest album, Biophilia, through a series of Apple apps. It was a collection of applications on the iPad that represented different songs on her album. More recently, Jay Z partnered with Samsung this summer for an early digital release of his Magna Carta… Holy Grail album. Fans were able to download the album before the official release date through the app but because of a server breakdown due to an overload of hits, the app never took off.

Though not entirely unique, ARTPOP will be the first of its kind to create such an immersive experience for fans. We are excited to see where this will lead to and how it will change the music scene in the near future. We can’t wait!

JOB DESCRIPTION:  

Embrace Disruption PR is seeking a disruptive and passionate intern to assist with a variety of clients in the lifestyle, non-profit, technology and talent sectors.

POSITION TYPE:  

Unpaid Internship (April 2014 – July 2014)

RESPONSIBILITIES:

• Contribute to and maintain company blog.
• Maintain and engage on company’s social networks.
• Assist with writing press releases, media advisories and pitches.
• Copywriting and proof reading materials.
• Screening phone calls and all other communications.
• Assist with mail outs, printing and assorted other client requirements.
• Creating and updating media contact lists.
• Daily monitoring, reporting and analysis for internal and external purposes.
• Assist with collecting and scanning client media pieces.
• Identifying unique marketing and communications opportunities for clients and firm.
• Schedule and maintain client publicity calendars where needed.
• Ongoing research activities for clients and firm.
• Coordination of speaking engagements, photo shoots, and appearances.
• Assisting firm with various duties as needed.

DESIRED SKILLS:

• Strong writing skills are an absolute MUST.
• Knowledge of social platforms like Hootsuite and Tweet Deck.
• Passion for reading and consuming content daily.
• Comfortable communicating in public, over phone, and through email.
• Able to talk to complete strangers comfortably (even though your parents told you not to).
• Able to work proactively, and speak up when you have new or creative ideas.
• Comfortable working within WordPress, or a very fast learner.
• Basic knowledge of Adobe Photoshop.
• It goes without saying, but we’ll say it anyway: you must be efficient in the full Microsoft Office suite of programs.
• Knowledge of Final Cut and Keynote a bonus!
• Previous experience using monitoring and reporting tools like MRP and Cision is an asset, but not required.
• Non-conventional thinker, with a passion for trying new things.
• Dog friendly (don’t worry, he’s tiny and hypoallergenic)

WHAT’S IN IT FOR YOU?

• We’re in a central location (Yonge & Bloor – right off the subway)
• You’ll develop stronger research and writing skills.
• You’ll be challenged to think creatively.
• We’ll coach you through social media – and help you develop an enviable skill set.
• You’ll assist with pretty amazing events and work with a fantastic list of clients and talent.
• You’ll gain a better understanding of the many facets of public relations.
• You’ll walk out knowing how to piece together a variety of materials for use within the industry!

ADDITIONAL INFO:

• Candidate should be available 3-4 days per week, totaling 20-25 hours a week.

HOW TO APPLY:

Send a sample of your writing and a resume to info@embracedisruption.com. We’re not fans of traditional cover letter format, so write us like a normal human being and tell us why you’re the right fit for Embrace Disruption PR. Please no phone calls – rest assured, we will read your online application.

When it comes to brand awareness and fundraising, charities and non-profits are faced with a daunting task these days. We’re seeing a shift in the demographic of donors, making it extremely important to target new audiences in order to expose them to organizations they may not be aware of.

In today’s congested world of advertising, it’s hard to make noise among a sea of ads and direct mail campaigns: geared to draw interest and new supporters. Younger generations aren’t taking the time to read through the extensive materials an organization puts together, and they’re certainly not consuming content in traditional ways. It’s important to embrace the disruption happening within this market, and one way to do so is with effective public relations.

PR is often considered an add-on to non-profit campaigns, as many organizations have not had a chance to see its true effectiveness. Having worked recently with organizations like The Starlight Children’s Foundation and Pants Off For Prostate Cancer (click to see image galleries of events EDPR assisted with), we at Embrace Disruption PR have a firm grasp on how to execute a strong non-profit PR campaign.

Here are a few of the PR tactics we use to build awareness for non-profits in order attract a new wave of donors and supporters:

Publicity

Perhaps the most traditional of tactics, publicity can help get your organization in top tier news outlets. Whether it’s to publicize an upcoming event, or shed light on a touching story – PR firms and agencies can assist in getting you on your market’s top television shows, newspapers and magazines. It’s important to note: publicity doesn’t end with securing stories in traditional outlets, it should be inclusive of blogs and other content sources. In today’s landscape, fewer and fewer people are consuming content in it’s physical format – they’re looking online. Think about your research habits – you’re more likely to examine topics that matter to you through online tactics like search engines, blogs/websites and social media, right? That brings us to our next approach.

Social Media

Building meaningful relationships with like-minded influencers and supporters online can prove to be invaluable. It’s probable that many of your supporters are already actively online, talking about your brand or cause. You should be part of the conversation too – always go where your audience is. PR firms can use their established relationships with influential people online, and also build new relevant relationships to help promote and publicize your organization in one of the world’s most digestible content formats. Remembering that the exposure rate for social networking can be endless, having a strong social strategy and presence can be detrimental to building your organization’s awareness.

Blog

If your organization (or PR firm) isn’t blogging regularly, they should be. What better way to control your messaging and communicate to audiences beyond your traditional reach. Showing up in search engines more prominently with quality content can make the difference between a new donation, ticket purchase or even volunteer (elements non-profits can’t ever have enough of).

Sponsorship & Partners

Oftentimes, PR agencies and firms represent or know a variety of businesses that are actively looking for ways to align themselves with charities or non-profits that are meaningful to their organization. Finding opportunities to create special benefits, in-kind donations, sponsorships, conferences, races, galas, and contesting are definitely within the realm of a PR firm’s abilities.

Ambassador Campaigns

Another fantastic addition to your public relations efforts includes securing notable individuals and celebrities to act as spokespeople for your non-profit organization. Most PR firms have strong relationships with talent and talent management, which allows them to identify perfect matches for your publicity engagements or public service announcements. PR pros will often find opportunities to place these spokespeople within media (both traditional and non), as well as in speaking engagements and at events.

With millions of impressions garnered through traditional and non-traditional PR tactics, we’ve managed to build out incredible campaigns for our non-profit clients. If you’d like to chat more about what we can do for your organization, please don’t hesitate to send us an email or call us at (416) 963.9857 – we are based out of Toronto and our reach is nationwide.

Inside PR

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Inside PR is hosted by three veterans from the PR world. Every week, they gather to discuss current issues in the field, address listener comments/questions and sometimes, interview other notable PR professionals.

The Hobson & Holtz Report

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Co-hosts, Shel Holtz and Neville Hobson go on air every week for The Hobson & Holtz Report. They provide professional reviews on all current news in online communications and public relations. Their line up also includes interviews with newsmakers and influencers of the field, along with book reviews and guest speakers.

Trafcom News Podcast

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Hosted by Donna Papacosta, you will hear everything you need to know on how to communicate better with your fellow coworkers and clients with the Trafcom News Podcast. The show provides in-depth discussions and interviews with important professionals in the field of business communications.

Six Pixels of Separation

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Listen to the Six Pixels of Separation podcast for all things marketing and social media. Presented from a digital marketing perspective, it will give you the basics of the all you need to know. Check out their ‘The Twist Image Blog‘ as well for more marketing and communications insights!

Marketing Over Coffee

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Recorded in a local coffee shop every week, Marketing Over Coffee is a 2o minute conversation between co-hosts John Wall and Christopher Penn. They cover topics in both classic and new marketing, as well as all kinds of tips and tricks for working in the field!

Young PR Pros

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Young PR Pros is the go-to podcast for all aspiring interns and young professionals. This is a great radio show to get advice on how to improve and advance your budding career!

This week, we’d like to introduce you to Alexis Rodriguez, founder of the famous PR pro blog, The PR Closet!

What’s your official job title, and where did you go to school?

Beauty publicist & Founder of ThePRCloset.com. I attended college at Pace University in Pleasantville, NY, and majored in Literature and Communications with a minor in Art History and Marketing.

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I am a New Yorker. I’m married and live in Manhattan with my husband, James, and our dog, Hendrix, the cutest black Cavapoo. I am a beauty publicist by day and blogger by night. I love writing, teaching, and baking (random, I know.) I love to travel, but hate to fly. I eat healthy, but have a raging sweet tooth and hate working out. I’d rather read a real book than a Kindle. My idea of a good time is a great dinner with friends or going out dancing. I volunteer my time with The Somaly Mam Foundation. I’m tenacious, passionate, honest to a fault, a true go-getter, and a believer in karma. I believe in quality over quantity, and I try to give more than I get.

Why did you pursue what you’re doing now? What was the inspiration?

I didn’t decide on a career in Public Relations actually. I just kind of found it organically. I started as an international business major in school and switched to Literature/Communications my sophomore year. Then I started taking internships, and the only ones I could ever find were in PR. I didn’t even know what PR was at the time. I landed one working with beauty brands and loved it, so I kept that internship for a while and eventually it turned into a full-time job. I mean, what girl wouldn’t love being surrounded by beauty products all day long? The rest was history…

What is the best part of your day‐to‐day?

Meeting new people. I love networking and learning about other people in my industry, but also welcome any time I get to expand my network beyond beauty and fashion. Meeting new people keeps me on my toes.

What’s the most challenging?

That you are only as good as your last placement. The client moves on very quickly and always wants to know what’s next, and sometimes it is hard to outdo yourself.

If you took a look in the cliché crystal ball, what do you see for yourself?

I am not sure I would look. I would like for it to remain a mystery. If I had to guess, it would be something related to teaching. I just have a feeling that is what my next phase in life will be.

How do you embrace disruption in your work and personal life?

I just keep calm and carry on. The nature of a publicist’s life is being disrupted. You have to just accept it and roll with it or find another job.

What is the most memorable moment in your career?

When Diane von Furstenberg personally called me on my cell phone at 8AM in August of 2003 to tell me she wanted to hire me. Definitely a career high.

Do you support any initiatives or charities? 

I do work with the Somaly Mam Foundation, a non-profit organization committed to ending human trafficking and to rescuing and empowering those who have been trafficked. Somaly Mam herself was a victim of sex trafficking, sold by her father into sex slavery at a young age. I met her years ago and she touched my heart in such a profound way. I now help raise money for and awareness of her foundation. www.somaly.org

Tell us what you see yourself doing at 65 years old.

I really don’t ever think that far ahead. I can barely keep up weekend to weekend! All I want at 65 is to look back at my life and have no regrets.

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

The Weather Channel!

Located a short walk south of the busy Bloor-Yonge intersection, Wish offered us a quiet getaway with a cozy and intimate atmosphere. The rustic white decor was refreshing to walk into from the constant buzz on the street. We were quickly greeted by friendly stuff and since the sun was out, we opted for a table on the patio. Here is a picture of where we were sitting:

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Needless to say, Wish does really well on the atmosphere and decor front.

Wish is currently participating in Toronto’s annual Summerlicious and so their lunch menu consisted of three courses for $15 plus taxes and gratuity. You can view their full Summerlicious menu here. Customers can also choose to order from their normal menu if they wish.

Appetizer

We loved this. The arancini was stuffed with cheese inside and the breadcrumbs on the outside added the perfect crunchy texture. The mushroom and side greens worked really well together as well. The portion was perfect as an appetizer.

Main Course

This pasta dish was really good as well. The sauce was a little on the sour side but only due to personal preference. The turkey was delicious and the ricotta was a good addition to the dish!

Dessert

The dessert looked so good when the waiter brought it over to our table, we forgot to take a picture before digging in! We ordered the Rockie Road Blondie, a chocolate brownie with nuts and creamy caramel drizzled on top. It was moist, chewy and heavenly. The generous portion was nothing to complain about either!

Overall, we thoroughly enjoyed our dining experience at Wish. It is run by friendly and attentive staff, it offers a nice rustic atmosphere and most importantly, it has good food. Try it for yourself! They are located at 3 Charles St. E. in Toronto.

Oh! We must also recommend their Blue Crab Cake with Tomatillo Salsa and Aioli. Get it – seriously.

We hope you enjoyed this mini-review. We will keep you posted on our next food adventures! Happy eating.

• Everyone wants multimedia – press releases with multimedia get 77% more responses compared to text-only formats. 
• Blogs with videos are linked to 3x more than text-only posts
• No one reads – 79% of people just scan web articles (you can include us in the 79%!)
• It’s estimated that people see 5000 marketing messages per day
• Every 60 seconds, 168 million emails are sent!

All these and more in the image below.