So you have a new project or product you need to promote. Which PR firm do you choose to help you out? The immediate thought is to go with a well-known (or larger) agency. If everyone knows about them, they have to be the best…. right? Not necessarily. Let’s look at 5 reasons why choosing a boutique PR firm may be your business’ best option.
1. Many Businesses Can’t Afford The Price Tag
A big name PR firm usually means a larger cost. The expensive figure attached to larger agencies is something that many businesses may not be able to afford. Instead, it’s sometimes best to look into hiring a smaller firm with a more affordable price tag. PR work is an important part of any business – and it shouldn’t be skipped over because of budget restrictions. There are a lot of options out there in a variety of price ranges; all you have to do is look.
2. Smaller Overhead
Since a boutique PR firm generally operates with a smaller staff, they are often operating with less overhead. The good news for you? This is a savings that they can pass onto potential clients. Why pay for someone else’s overhead, when the products and quality of services can be offered fraction of the price?
A small PR firm is usually compiled of a selection of publicist(s) that offer targeted services/categories they know they are best at. This business model is advantageous for companies who want to reach specific audiences and don’t have the expertise and/or time to do it on their own. Specialized publicists make it their duty to know all the tips and tricks to have their client’s projects reach the largest audiences possible.
4. Improved Treatment
When a small business with a limited budget approaches a large PR firm for a project, it is common for their needs to be delegated to a lower account executive. Just because a smaller organization cannot pay top dollar for PR work, doesn’t mean they should get thrown to the bottom of the pile. That’s why choosing a smaller PR firm is again in a start-up/small company’s favour.
5. Better, More Meaningful Relationships
In the same vein, working with a boutique PR firm delivers more meaningful relationships between the two parties. A boutique PR firm dedicates more time and talents to its clients because of its smaller scale. Having more time to deliver quality results to a client is a win/win for both sides of the business relationship.
This post was inspired by Harvey Farr’s post which can be found HERE.