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How Diverse Is Your PR Language? Check Out the Most Overused Words

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The team over at Shift Communications conducted a study looking at 5,000 press releases distributed in 2012. Shift created this lovely word map that outlines just how many times PR pros overuse certain words. Check it out below!

What do you think of this list? What are the TOP and BEST words to use in a release? Are any of these words staples in your communications?


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