Through all the innovation we see in social media, mobile and web, it’s easy to forget one of the most basic forms of digital marketing: EMAIL.
Yes, it’s the oldest tactic in the book, but it still works. Think about it: we are alerted by social streams regularly, view banner ads on both desktop and mobile – but we also receive and check email all day (and night) long.
Recently a colleague sent over this INFOGRAPHIC that explains just how effective email marketing still is. Check it out below: