#FilmFriday: Heineken “Drops” Two Handcuffed Guys In Philippines
Brand creativity reaches another level with this new addition to Heineken’s “Dropped” series. The concept? Pick up two random guys and plant them in the Philippines. It’s not clear what the rhyme or reason is for this impromptu “trip”, but it certainly caught our attention. Watch below:
What do you think, clever brand activation or just plain silly?
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