If you talk to any serious blogger, writer or content creator, they’re sure to tell you that it’s sometimes difficult to come up with articles and content that will be interesting and relevant to their readers.
There’s a lot of different tactics that writers can use to ensure they’re sharing subjects of value with their readers. The best insights will always come from your users – as a rule, make sure to check your stats daily, and see where the traffic is going when it lands on your site. See what readers are looking at most, and pay attention to the bounce rates. It’s simple really, identify the content that’s getting read and generate content that relates to the subject at hand.
ALWAYS ALWAYS ALWAYS
Consult Google Analytics (GA) when reviewing your content strategy. If you don’t know how to use GA, find someone who does – or email us to help! The value of knowing how to operate and read GA is exponential, especially in today’s market.
LOOK AT TRENDS
Learn to love using Google Trends on a regular basis. Finding out what people are searching for most at a global scale, or at a more local level will help you formulate writing that people are looking for. Remember, don’t just write about a topic for the sake of writing – take a topic, and relate it back to your focus.
Check out what’s trending in Ontario, Canada right now (courtesy of Google Trends)
Writing and creating original content is much harder than it looks. Be sure to keep testing your ideas out, and remember that those tests mean absolutely nothing without fully understanding the data and results behind them.