Why Consumers ‘GetGlue’d On Media Consumption

So you’re all ready to settle down on the couch with a bowl of potato chips. You’re dying to watch some prime time television, but soon realize there is so much on TV – you’re at a loss on what to watch. Never fear: just open up ‘GetGlue’ on your phone, tablet or laptop and take a peak at what your friends are indulging in! 

GetGlue is an entertainment-based social media tool that lets users ‘check-in’ to the shows, movies, music, books and sports they’re watching/listening to. In return, the user can earn virtual stickers to mark their check-ins. These stickers can include limited editions for premiere episodes or opening weekends, along with achievement stickers for using GetGlue often or checking into a particular show on a consistent basis. In the spirit of sharing, users can also connect their social media accounts and choose to share their GetGlue check-ins via Facebook, Twitter and/or Tumblr. The more media you check into, the better the recommendations GetGlue can give you when you’re in a bind. User information is compiled to provide expert recommendations on fellow user media consumption patterns.

Movies ‘cling’ to Top-of-Mind thanks to GetGlue

The nature of GetGlue lends itself very well to being used as a marketing tool for individual shows, as well as to networks and studios. Movie distributors have invited fans of upcoming releases to check-in to their movie before the release date to receive exclusive stickers or sneak-peeks. What a great way to create buzz for your movie, and garner organic virality on user’s social media feeds!  Television networks have a bit of a different tactic. I noticed when I checked into the show ‘White Collar’ last night,  there was a 15% merchandise discount being offered to those checking in.  Clever, no?

Currently GetGlue has a variety of partners including 20th Century Fox, The CW, AMC, ABC Family, Disney Theatrical, Discovery, ESPN, FOX, Food Network, Hachette, HBO, HGTV, MTV, MSNBC, Showtime, Penguin, PBS, WWE, Random House, Simon and Schuster, Syfy, Sony Pictures, Travel Channel, USA Network, Universal Pictures, and Warner Bros. theatrical.

Direct TV is also a GetGlue partner. They offer viewers the opportunity to check in to shows on their television screen; doesn’t get much simpler than that, increasing the chances that people will actually use GetGlue.

The GetGlue system of ‘checking in’ to a movie or television program is also a good way to gauge the size of an audience watching at any given time. Users can monitor comments related to their check-ins, in order to get a feel for what other viewers like or dislike about the show.

The ‘stickers’ are definitely the MVP that makes GetGlue unique. Gamification remains a strong incentive for consumers, the act of collecting appeals to the competitive aspect of human nature.

GetGlue is a great combination of entertainment and marketing activation  – a format they should definitely “stick” to. Get it?

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