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The Public Relations ‘RACE’ Formula

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Believe it or not, there’s a method to the madness of PR. Cutlip & Center’s Effective Public Relations text (aka. the bible) outlines that there are 4 main principles to putting together an effective PR campaign. That said, there are many arguments out there that refute PR process can be summed up into 4 simple steps, but they do acknowledge these as being good guidelines. Have a look at the image below, and get a basic understanding of what PR pros do when putting together effective campaigns.


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    1. […] to know answers, but how do we get them? We do our research! Why do we do research? To get answers! Embrace Disruption Public Relations states “The RACE formula provides an outline for any PR campaign or initiative in your expert […]

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