Last Friday, a video circulated of Will and Jaden Smith appearing on The Graham Norton Show, bringing back some nostalgic memories for us here at EDPR. Smith, along with the help of son Jaden, Alfonso Ribeiro (Carlton) and a DJ sang the infamous Fresh Prince of Bel Air theme song and ended with the even more famous Hustle dance.
Last year Smith, while promoting a different movie on The Graham Norton Show, pulled a similar stunt – causing a viral video of Smith singing the Fresh Prince of Bel Air to hit Youtube. However, this time around, Smith pleased the crowd even more by pulling ‘Carlton’ (Alfonso Ribeiro) on stage with him.
This is a great PR move for Smith’s new movie. There are over 100,000 views on YouTube in the first week it was posted. No doubt, countless more will see it before the movie finishes in theatres. Now this is how to make a viral video!