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#WeeklyDisruptor: Our Very Own Rising Star & Budding PR Pro, Danica Forshner

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Each week at Embrace Disruption we introduce you to an influential person in the digital, blogger, arts, culture, film, or media world! Every Thursday, you can check back at EDPR to find out who we think is particularly amazing at ‘embracing disruption’ within their respective industries.

This week, we’d like to introduce you to our very own EDPR team member, Danica Forshner! Danica has been with us for the last few months, assisting with pitches, releases, blog posts, social media and more. As with all good things in life, Danica’s time with EDPR will soon come to an end as she moves on to the next chapter of what’s sure to be a very successful career. A valuable asset to any company, Danica is an extremely savvy and proactive individual – read on to learn more about this budding PR pro.


1. What’s your official job title, and where did you go to school?

I am an intern at Embrace Disruption PR! I went to Mount Allison University for a Bachelor of Arts in Psychology and I recently graduated from Centennial College’s Corporate Communications and Public Relations postgraduate certificate program.

2. Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I’m an adventure seeker who is passionate about life! You will not find me hiding in the back, I enjoy making others laugh and have a good time.  I am super organized when it comes to my day-to-day life, but when it comes to traveling the less plans the better!

3. Why did you pursue what you’re doing now? What was the inspiration?

I moved to South Korea after I graduated university because I wasn’t quite sure what to do and just wanted to travel. While I was away, like many expats, I was always trying to keep in touch with those back home. It was amazing that we had so many social media platforms at our disposable, like Facebook, Skype, Twitter, Flickr, Tumblr, etc., that made keeping in touch so easy! But what really caught my interest were how many different forms of social media and communication platforms that other expats and locals were using. In South Korea, there were so many different social media tools that Koreans weren’t really using North American/ Western World platforms. This is where my inspiration for pursuing communications surfaced. I realized the power of global communication and the accessibility of social media across cultures.

4. What is the best part of your day-to-day?

As an intern, your responsibilities are so varied. I was extremely lucky to have the opportunity to work with a boutique agency because I was given work that many interns would not have the chance to do. I would have to say that when I have the opportunity to write about social media, what’s new, what’s changing or how people are misusing it is the best part of my day!

5. What’s the most challenging?

Hmmm, building media lists! Since I am still new to the game, sometimes it’s hard to decide which outlets to keep on the list that will most likely run your story. Also, getting Cory’s coffee order right, he is very particular! (JK J)

6. If you took a look in the cliché crystal ball, what do you see for yourself?

Happiness. I want to be happy and intellectually fulfilled in my career and life.

 7. How do you embrace disruption in your work and personal life?

I thrive on chaos. I produce some of my greatest work when under pressure. Life is unpredictable and if you are always scheduling sometimes you miss out on the spontaneous moments that make great memories.

8. What is the most memorable moment in your career?

So far, it would have to be the first event I worked on with EDPR. It was the Starlight Gala and I had never managed media or a red carpet before. The whole experience was so exciting because I was able to look around and feel that I was where I was supposed to be. Considering I am just beginning, I hope there are many more to come!

9. Do you support any initiatives or charities?

As a team project last semester, we organized a fundraiser for Inside the Dream, which provides underprivileged youth in the GTA with formal wear for their prom and graduations.

 10. Tell us what you see yourself doing at 65 years old.

Hopefully retired and travelling the world!

11. Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?


Best of wishes for you Danica, and know that you’re welcome back anytime to the family at EDPR!

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