Your best teacher is your last mistake. #PRTip

— chanda temple (@chandatemple) February 23, 2014

Only take on new clients you believe in. If you don’t believe in their story, you won’t be able to effectively tell it. #prtip #business

— Kris Ruby (@sparklingruby) February 22, 2014

#PRtip – The opening paragraph of your press release is key real estate as is the closing call to action one. Work til it rocks.

— DianaEnnen (@DianaEnnen) February 21, 2014

#PRTip: It’s all about relationships.

— See.Spark.Go (@seesparkgo) February 18, 2014

#Prtip Analytics are a key tool to optimization of your clients media engagement. Stay hip to new trends ! #pr #brand #mediarelations

— #PR #branding (@ToriKnowsPR) February 20, 2014

#PRTip – Plan a relationship-building programme with editors who don’t know you. Invite to lunch or events you’re holding, provide gd info.

— Aneela Rose PR (@AneelaRosePR) February 20, 2014

Always try to include a Call to Action at the end of a Press Release #PRTips pic.twitter.com/vEQtUCBpJb

— NYC PR Girl (@_fashionPRgirl) February 23, 2014

Only send journalists a follow up email if they seem like the ideal fit for your story #PRTip http://t.co/aWk5MiUL8n

— Sparkpr (@SparkPR) February 20, 2014

Although it can be a bit creepy at times, LinkedIn is an awesome resource! especially for creating media lists #PR #PRtip #pitching

— Mavis Baah (@_MavisB) February 19, 2014

The most important brand you can build is your own #PRtips #brandyourself

— Fiona (@FionaWatson_) February 24, 2014