Last Friday, Kanye West captured the attention of millions by projecting his new video “New Slaves” onto 66 buildings across the globe. Four buildings in Toronto were featured including the Royal Ontario Museum, The Bay and Marriot, TIFF Bell Lightbox and the Much Music studios.
After deleting his Twitter wall, West left a single tweet announcing his video premiere and a link to his official website. This is a great example of how one can effectively use social media as a PR tool when promoting an event, or in this case, a new album. West is rumored to drop his sixth studio album on June 18.