Step 1 of changing the perceptions of any business is finding out exactly what those perceptions are. #PRtip #Communications

— hopwood pr (@hopwoodpr) January 14, 2014

#PRTip: Silence may be golden & speech may be silver, but importance is recognizing when to be silent & when to speak.

— MJ Pedone (@MJPedone) January 14, 2014

We’re living in the NOW generation: Consumers expect #Twitter responses from brands within an hour! http://t.co/ncmb5ZTVg8 #PRTip #PR

— Forte Creative Media (@FCM_PR) January 13, 2014

#PRTIP Effective agency-client relationship is a product of partnership. As an extension of your team, collaborate to achieve best results.

— Aneela Rose PR (@AneelaRosePR) January 13, 2014

Be proactive. Network weekly. Plan to meet at least one new person a week. You'll see results. #prtips

— Cyndy Hoenig (@CyndyHoenig) January 14, 2014

#PRTip: When pitching TV, be specific in the subject line – and make it enticing!

— See.Spark.Go (@seesparkgo) January 8, 2014

#PRTip – Your databases are everything. Work to build quality databases & continually add sources that value UR content

— DianaEnnen (@DianaEnnen) January 8, 2014

60% of consumers feel more positive about a company after reading custom content on its site #PRTIP

— Christina Daves (@PRforAnyone) January 8, 2014

No matter how busy your schedule, make time to read the industry trade press and keep your PR IQ high. #PRTIPS

— Aneela Rose PR (@AneelaRosePR) January 14, 2014

Stay flexible and adapt your marketing plan to meet the needs of your target audience #PRtips

— Carrice Wong (@carrice_wong) January 14, 2014