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What Works In Rich Media Mobile Advertising?

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The people over at celtra put together this informative INFOGRAPHIC outlining what ‘makes’ a mobile advertisement. They analyzed 60 different campaigns, and here are some of their findings:

  • The expandable banner ad is the most popular format.
  • iOS is still in the lead, but Android is closing in quickly.
  • Video and direct response are the most popular, and widely used ad features.
  • Consider context when creating your ad, as each vertical has an additional standout feature.
  • Social media makes your ads MUCH more effective (obviously).
  • Users love to share branded content — we’re skeptical about this one…

See all these insights and more in the INFOGRAPHIC below:


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