Time is a limited commodity when running a business. When it comes to social media, this infographic (below) shows how to best budget a typical 40 hour work week to get the most out of your social media campaigns.
Clearly, the two biggest cogs in the social media machine are blogging and contingencies. Good blog content gets noticed and shared. It’s also one of the biggest drivers of traffic to your company’s site. When it comes to contingencies, this includes unscheduled posts (such as Oreo’s Superbowl ad) as well as damage control/emergencies. The more pre-planning you can do, the less overall impact these events will have on your company and strategies.
Finally, don’t forget about engagement. It’s always good to have fabulous content but you need to get out into the social media-verse and share it, discuss it, and build relationships with like minded individuals. The great thing about social media is that it makes our world smaller and more connected; you just have to commit yourself to building those relationships.
Check out the infographic below for more helpful tips to budget your time.