Social media has introduced the world to a new kind of fame. Online celebrities such as the cast of EpicMealTime, Cameron Dallas, and Brittany Furlan have captured the attention of millions of fans and some of the most renowned brands. While most social media stars try to avoid any kind of controversy, one young star recently found himself in trouble after a particular Vine video made its way back online.
Nash Grier is a 16 year-old Vine superstar. The North Carolina native is the most followed person on Vine with 8.7 million loyal fans. This past week, Grier received backlash about a video that was posted (and promptly taken down) back in April. The video, which was reposted by YouTube sensation Tyler Oakley, features a clip from a commercial for the HIV oral-swab test, OraQuick, followed by a homophobic slur from Grier himself. Oakley tweeted “Call me and people like me, ‘fag’ all you want, but spreading false information about deadly diseases is next level.” Oakley continued, “Promoting a false stereotype that HIV only affects gays to his millions of teen fans is extremely dangerous.”
Our takeaway: you can spend forever building your reputation, but remember, it takes exactly 6 seconds to ruin it.