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Screen Time: Media Consumption Habits of TIFF Audiences

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The Toronto International Film Festival (TIFF) has once again come to an end for 2014. Since its inception in 1976, the publicly attended festival has obtained international recognition and is now known for its ability to generate Oscar buzz around successful films. Some notable films that have held their premieres at TIFF include: 12 Years a Slave, American Beauty, 127 Hours, Slumdog Millionaire and The Wrestler.

This year’s festival followed the pattern of all previous; the city welcomed the films that will define 2014 and the celebrities that starred in them. Some of the flicks that have garnered the most amount of attention include: “Wild” starring Reese Witherspoon, “The Imitation Game” featuring Benedict Cumberbatch and Keira Knightly, and “The Theory of Things,” a biopic on the life of Steven Hawkings.

One unique thing about TIFF is the lack of panel judging and the non-competitive nature of the festival. Also, even though tickets are a hot commodity, they are made publicly available. So, who exactly are these people who seek out the best films and scurry across the city in hopes of getting a glimpse of their favourite celeb? This infographic from NAD Bank gives us a clue as to the profile of a typical TIFF attendee.


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