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Bouclair Stores Encourage Holiday Customers To Give Back with #OscarTheNutcracker

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Popular home retailer collaborates with Starlight Children’s FoundationTM Canada to help out families in need.

TORONTO, ON (December 1, 2015)– Just in time for the holidays, Bouclair, in partnership with Starlight Children’s Foundation Canada, has launched a brand new fundraising campaign in-stores, highlighting #OscarTheNutcracker, a chic $2.00 holiday decoration fit for any home. The campaign, which runs until December 22, 2015, allows Bouclair customers to purchase Oscar in-store for two dollars, with all proceeds going directly to Starlight Canada.

In addition to selling Oscar, Bouclair has also launched an online contest which encourages #OscarTheNutcracker owners to snap a photo of their purchase in a creative and original setting and share their photos on social media. After the campaign is complete, a committee will scour the Internet to identify the most stylish submission. Bouclair will then award the winning photographer a $1000 Bouclair giftcard.

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“Starlight is very grateful for the generosity of Bouclair and their customers,” said Starlight Canada’s Executive Director, Brian Bringolf. “The holidays can be a difficult time for families battling serious illness and we look forward to putting smiles on even more faces of Starlight children thanks to Bouclair’s support this season.”

Over the next month, Bouclair employees will act as Starlight Canada ambassadors, raising awareness in-store for the charity. Proceeds raised from #OscarTheNutcracker sales will be donated to Starlight Canada to assist in brightening the lives of seriously ill children through a variety of in and out-of-hospital programs.

“Bouclair is proud to partner with the Starlight Children’s Foundation this Holiday season,” says  Bouclair media coordinator Vickie Maxwell. “We hope that Oscar the nutcracker will find its way to many homes this year and that our Instagram contest will help the Foundation to continue doing great work throughout Canada. It’s the time of year to share and be thankful for what we have and we are happy to be part of a great wave of smiles for children all over.”

Customers are able to purchase their very own #OscarTheNutcracker by visiting their local Bouclair stores across the country.


For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart

Embrace Disruption PR

o: 416.963.9857 c: 647.638.1586


About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.


Twitter: @StarlightCanada



Periscope: @Starlight Canada


About Bouclair:

Bouclair Home is a Canadian lifestyle brand that offers affordable coordinated fashionable decor for every room in the home through its own 105 retail stores across Canada and online. Bouclair’s designers travel the world to discover the latest trends in order to offer the brand’s customers a stylish and modern decor in which all items are carefully coordinated to create a unique look. Every day, Bouclair’s team of more than 1,200 dedicated professionals aim to meet the needs of their fashion-forward customers home.


Vickie Maxwell


Media Coordinator

T: 514-426-0115 Ext. 224

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