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Toronto Grocery and Alcohol Delivery Startup Urbery Celebrates 175% Growth

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Company continues to grow basket size with convenient ordering options from major grocery stores, LCBO and pilot projects with Unilever and KCC

TORONTO, ON (July 20, 2016) - Urbery, a Toronto-based same-day delivery service for groceries, LCBO, Beer Store, over-the-counter pharmacy and household products, is celebrating tremendous product adoption in the Toronto area, with 175% growth over the past year. Since launching in 2015, the popular on-demand service has also been strategically developing pilot projects with companies like Unilever and KCC.

With more than one third of online shoppers expecting to buy their groceries online in 2016 (Morgan Stanley, 2016), Urbery continues to focus on bringing personalized service to the marketplace, offering customers the chance to order from many of their favourite grocery stores (Whole Foods, Loblaws and Sobeys), along with pharmacies (Shoppers Drug Mart and Rexall), and liquor stores (LCBO and Beer Store).


Beyond ordering from favourite stores, Urbery also offers the unique experience of real-time tracking and interaction with personal shoppers (Grocery Gurus) to ensure all products are hand picked and delivered the way the customer wants. Adding to the service’s perks is a 100% freshness guarantee, ensuring consumers always receive only the best products at their door.

“Urbery’s mission is to deliver personalized, effective and trust-worthy grocery and alcohol delivery to busy Torontonians. We want to help our customers save time, while avoiding lines, heavy lifting and going to multiple stores,” says Urbery founder Mudit Rawat. “Our detail oriented and professional Grocery Gurus work tirelessly to make sure your products get to your front door without compromising any quality.”

Another feature currently in development involves easy recipe checkout, empowering customers to consult partner recipes and order all elements with a click of a button.

Urbery is also excited to announce the addition of Stephen Tallevi to their board of advisors. Stephen was one of the founding members of Grocery Gateway, and ran operations for over 10 years. After Grocery Gateway, Stephen joined Walmart to help launch the grocery click-and-collect model and now holds a position as Assistant Vice President within the ecommerce division.

How it works

Customers can order from Urbery in just three easy steps: select products at or on the smart phone app, identify their desired delivery time slot and pay securely online. The service offers free delivery on orders over $65 and charges a $10 fee for alcohol delivery. Delivery can be completed same-day within two hours of order placement.

Customers can interact and track the location of their Grocery Guru and communicate any individual preferences they may have (e.g. ripeness of avocado) via text messages or by speaking directly with their Guru. After order arrival, buyers are able to rate their experience to ensure service satisfaction. In addition, all Gurus are subject to a comprehensive background check, in which Urbery exercises a zero tolerance policy.


For more information, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

o: 416.963.9857, c: 647.638.1586 e:


About Urbery

Urbery is a same-day grocery and alcohol delivery service available on mobile and web that enables customers to get groceries delivered from their favourite store to their doorstep in two hours. Urbery has over 10,000 grocery and alcohol products that customers can choose from or can create their own customized list. At the heart of Urbery’s operations are Grocery Gurus, a hand-picked group of personal grocery shoppers, who shop for each customer’s order and deliver it to their doorstep.


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Instagram: @urbery

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