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The joy of entering a new year comes complete with predictions from digital industry experts on what will shape the trends in coming months. Adobe/Econsultancy Quarterly recently released an INFOGRAPHIC with a few key insights for marketer and communications professionals. 2013 will be the year of content Content marketing remains top priority for both companies […]
The entire Internet is abuzz today with the second inauguration of U.S. President Barack Obama. Every one of my social media feeds is wall-to-wall Obama, from what everyone is wearing, to the performers and celebrities/politicians in attendance. The theme for the Inauguration (which also happens to fall on Martin Luther King Jr. Day) is “Faith […]
About a month ago I wrote a post about Nintendo harnessing the power of YouTube to create videos to promote the new WiiU console. In the article, I talked about how Nintendo had recruited a fleet of YouTube stars to create videos about the console. Not only did these YouTubers receive a WiiU for their […]
Believe it or not, there’s a method to the madness of PR. Cutlip & Center’s Effective Public Relations text (aka. the bible) outlines that there are 4 main principles to putting together an effective PR campaign. That said, there are many arguments out there that refute PR process can be summed up into 4 simple […]
Earlier today, Mark Zuckerberg and alum invited press to come “see what we’re building” at Facebook HQ. Unsurprisingly, a media circus surrounded just what was likely to be unveiled at the press conference earlier this afternoon. After addressing the fact that a Facebook phone was “not the right strategy” in an early interview from […]
