The joy of entering a new year comes complete with predictions from digital industry experts on what will shape the trends in coming months. Adobe/Econsultancy Quarterly recently released an INFOGRAPHIC with a few key insights for marketer and communications professionals.
2013 will be the year of content
Content marketing remains top priority for both companies and agencies alike, followed closely by conversion rate optimization. In fact, 52% of marketers say the ability to target and personalize content is fundamental to their online strategy.
Boldly, 84% of marketers say their work will be more measurable in 2013 – no doubt due to more emphasis put in the digital areas (and shrinking budgets).
Mobile remains a close focus
However, marketers say they need to understand more on how users research and purchase products. Have a look at the INFOGRAPHIC below for all these stats and more (points if you can correctly identify the number of spelling errors within Adobe’s image).