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Instagram may have made a critical mistake last month; with the proposed changes to their Terms of Service that stated the company would have free reign to sell users’ photos for advertising without consent or compensation. But as we all know, there’s always the latest and greatest next generation of apps looming in the shadows. […]
Any entrepreneur should naturally be a good salesperson. In fact, the owner of the business should be the BEST salesperson – because who knows their product or service better? The following is a quick video that outlines 5 steps to securing and closing the sales process. 1. Establish Interest / Qualify 2. Establish Credibility 3. […]
Admit it, you always feel a little guilty when you print out twenty copies of that 10-page contract or proposal. If you don’t, you should. Working in an office environment, you’ll find ample opportunities to indulge in North America’s favourite past time – wasting paper. Sure, emails have cut down a significant amount of unnecessary […]
Before we look forward to 2013, we wanted to take one last look at the highs and lows of PR from 2012. Have a look at some of the note-worthy learnings from the year gone by. This article was based on the article “Year In Review: PR Wins & Sins” from On The Fourth Floor. […]
Love it or hate it, Instagram has had a pretty phenomenal year. In 2012, Instagram grew to be THE app for all aspiring photographers out there or those who just wanted to share every second of their lives via photographs. What made Instagram stand out was the ability to filter photos, giving them a vintage, […]
