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Entries by Embrace Disruption PR

Film Friday: Apple’s Steve Jobs Tribute

A year ago today, Steve Jobs passed away. I can vividly remember sitting in my office at Torstar Digital when the news passed through like wildfire. At the time, I had an iPhone and knew that Steve had a hand in creating it – but I really didn’t have a full perspective on everything that […]

What To Consider When Planning Your Social Media Strategy

This post could easily turn into a novel’s worth of material, as there are many factors and tactics that can (and should) be employed when working in social. Here are 5 things that you need to consider either on your own, or with the help of a qualified PR firm. LISTEN Before you start anything […]

How To Pick A PR Firm

It can be a bit intimidating to seek out a firm to help you with your communication needs. Most firms specialize in select fields, so it’s important to do your research so you end up with the right service provider. Here’s 5 things to consider when seeking out your perfect match: BUDGET Cost can range […]

The 7 Characteristics Of A Truly Great Leader

From experience working in corporate, PR, hospitality, retail and entertainment industries – I’ve had the privilege to work with countless leaders.  Although some were fantastic and some lackluster, it was easy to pin point characteristics that make the great leaders stand out.   Here’s 7 traits any good leader should have: HUMILITY & HUMBLENESS If […]

Dan Edelman’s 10 Tips For PR Pros

There are many visionaries in the Public Relations, but few have managed to make as much of an impact as Dan Edelman. In 1952, Dan Edelman started a new kind of company – one that would redefine the role of public relations. He aimed to build a firm that delivered creativity and quality work. We […]

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