There are many visionaries in the Public Relations, but few have managed to make as much of an impact as Dan Edelman.
In 1952, Dan Edelman started a new kind of company – one that would redefine the role of public relations. He aimed to build a firm that delivered creativity and quality work. We began with a commitment to our clients and all stages of their growth. So we engaged with various companies – the Toni Company, Sara Lee, Brunswick Bowling, Paper Mate and ReaLemon – and helped them capture a market niche. Edelman introduced the concept of telling stories through the media to sell products and build the corporate brand. It was about public engagement.
Today, Edelman’s top 10 rules for PR pros was released through an INFOGRAPHIC. These 10 principles are the ultimate common denominators for anyone in the PR world – and this image is a fantastic visual representation of them all.