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Social Media Makes The Holiday Sale

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This INFOGRAPHIC made the rounds last holiday season, so we can only predict that these numbers have made an even more impressive jump over this season. Some of the interesting facts to take away:

- 66% of social users made purchases on Black Friday/Cyber Monday as a direct result of social interaction

- Recommendations of social users are 2 times as likely to lead to a holiday gift purchase

- 52% of users are willing to pay more for a brand they trust

- Brands are only responding to half of the posts they receive (jeesh!)

Read all this and more in the festive image below:

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