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Film Friday: Jennifer Aniston’s Sex Tape

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You read the title correctly. A little while back, the people at Smart Water hired ad agency (Zambezi) to put together the video below for promotion of their product. They conducted research to find out exactly what makes a video go viral, and found that having cute animals, dancing babies, and a beautiful woman (Jennifer Anniston) acting seductively just might do the trick. They combined all of these elements, with a clever (?) title – and boom – 10 million views. The key to the success of this video (in my opinion) is not just the cheap tricks, but the fact that the brand doesn’t take themselves too seriously. You can tell this production is pure fun – and a great example of cheeky viral advertising.


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