Top 10 #PRPro Tips Of The Week: Mar 12, 2014
Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!
#PRtip: if someone tweets you, tweet them back!
— Blair Kaplan (@BlairKaplanPR) March 8, 2014
Have e-mail alerts with any mention of your brand or industry #proactive #PRtip #manship4002
— Darby Isham (@darby_isham) March 10, 2014
Media relations tip of the day: think about role reversal – interview a journalist on your owned channels http://t.co/7oWMAczHEs #prtip
— Kevin Anselmo (@kevinanselmo) March 10, 2014
A person needs only to catch you in a lie once to lose confidence & trust in you forever. #prtips
— Pure PR (@PurePROKC) March 10, 2014
“Your most unhappy customers are your greatest source of #learning.” -Bill Gates #PRquotes #PRtips
— Seton Hall PRSSA (@TheHall_PRSSA) March 10, 2014
Whether in a crisis or not, you NEVER lie. #PRTips
— Nancy Gutierrez (@NancyG_PR) March 8, 2014
A tweet with too many hashtags is convoluted and doesn’t have a clear message #PRtips
— Carrice Wong (@carrice_wong) March 8, 2014
Ditch the ‘one-size-fits all pitch’ and adopt a fresh, personalized conversation http://t.co/miBUo4Yn4y via @SpinSucks #PRTips
— 919 Marketing (@919Marketing) March 7, 2014
Case studies offer a real-world example of the benefits of your company’s products or services, making them appealing to the press #PRTips
— Cerub PR (@CerubPR) March 7, 2014
Everything you do or say is PUBLIC RELATIONS #prtips pic.twitter.com/NCJg1tP6Kl
— NYC PR Girl (@_fashionPRgirl) March 7, 2014
Toronto’s PR and Marketing Conferences of 2014
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With the rapid evolution of technology and social media, keeping up with changing marketing and PR trends can be a full- time job. Lucky for us, there are some great conferences in Toronto that will update us on the latests and greatest in the PR and marketing fields. So, if you are looking to brush up on some of your skills, here are our top conference picks for 2014:
Social Media Marketing Conference | April 29, 2014
Social media evolves at such a quick pace it makes it very difficult for companies to keep up with changing platforms. The Social Media Marketing Conference, provides insight into the social media world and how companies are diversifying their interaction with audiences.
Digital Media Summit | May 7, 2014
If you are into social media or digital marketing, this is the conference for you. Focusing on the digital side of branding and marketing, the Digital Media Summit introduces ideas that are hugely relevant to today’s changing media environment. Featured speakers include: Umang Shah (Director, Social Strategy, Walmart), Mike Tippet (Hootsuite) and Creighton Burke (VP, Mobile Strategy, Live Nation)
The Art of Marketing | May 28, 2014
With guest speakers including: Malcolm Gladwell, Marc Ecko, Denise Lee Yohn, Matthew Dixon and Scott Stratten; this years conference is sure to be an educational one. Taking place at the Metro Toronto Convention Centre, this one-day event brings together some of the most renowned thought leaders in the marketing business.
Ideacity | June 18-20, 2014
This three-day Conference is ram packed full of thought provoking idea makers. Ideacity brings 50 of the most creative minds together to present to a highly engaged audience. Past speakers include: Jake Andraka (6-year-old cancer researcher), Carl Dietrich (inventor of a flying car) and Joseph Coughlin (Director of MIT’s AgeLab).
Find Out The Best Times To Post On Social Media [INFOGRAPHIC]
Ever wonder what the best time of the day is to post on social media? Well, courtesy of Social Media Today, we have the answer!
#FilmFriday: John Travolta’s Oscar Flub
We know that this is old in the world of viral videos and everyone is talking about it but, we can’t resist. This week the office was buzzing with Adele Dazeem jokes that has had us all in stitches. So, thank you Mr. Travolta for brightening our work week!
Editor’s note: There is something that can be learned from this video: practice your lines over and over!
10 Reasons We Love Toronto: Happy 180th Birthday!
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Today, Toronto is celebrating 180 years of trailblazing originality. From first forming a government in 1834, Toronto has come a long way: developing into one of the most influential, multicultural and profitable cities in Canada. Today we celebrate the city we are proud to call home, by remembering what we love about T.O.
1. About half of Toronto’s population was born outside of Canada.
2. We are proud to have one of, if not the largest NHL hockey franchise.
3. There is tons to do and see; Toronto Island, CN Tower, Ripley’s Aquarium, Toronto Harbour Front etc.
4. You can literally try any kind of food here you want.
5. We are home to TIFF.
6. National Geographic ranks Toronto as one of the most civil cities in the world.
7. Toronto has some of the best theatre productions out there.
8. We have a strong LGBTQIA community (Toronto Pride Week attracts over 1 million attendees annually).
9. Toronto knows how to celebrate: Caribana, The CNE, Buskerfest, Jazz Festival.
10. Toronto consistently ranks near the top of most livable cities in North America.
Happy Birthday Toronto! We love you.
Top 10 #PRPro Tips Of The Week: Mar 5, 2014
Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!
1 pet peeve of journalists: People who call and pitch not knowing what they cover. Do your homework. #PRTips
— Cyndy Hoenig (@CyndyHoenig) March 1, 2014
.@Hizabeth‘s #PRtip for today: Twitter is not about quantity…don’t tweet to fulfill a weekly quota, tweet if you have something to say! #PR
— Tribe PR (@TribePR) March 3, 2014
#PRTip “While media is an important aspect to building your brand, it’s still the quality and relevance of the story that matters” @AirPR
— Ruby Media Group (@RubyMediaGroup) February 28, 2014
#PRTip: Facebook and news aggregators are moving toward a newspaper look and feel. Make sure you know how your visuals and posts show up!
— See.Spark.Go (@seesparkgo) February 28, 2014
Con tiempo RT @henrymvd @katjohn Reaching out to current/past clients is one of the best ways to find a sponsor! #Hispz14 #PRtip
— Silke (@mamlatinaphilly) February 28, 2014
#PRTIP: Building relationships with the media is one thing, but also the community is another! 
#LiebePR
— Tia Greene (@TiaGreene) March 3, 2014
In a news conference or media interview, always acknowledge & answer the question. #PRtip,
— PRSA Phoenix (@PRSAPhoenix) March 2, 2014
Are you launching a new product or service? You’re gonna need a Press Release! #PRTip http://t.co/3Ke32l9eTW
— Montage Now (@MontageNow) March 1, 2014
::.Your reputation precedes you, and in the PR industry your reputation is your currency. #prtip #reputation #publicrelations #prgirl
— Nelly (@NellyFab) February 27, 2014
#PRTip, You are what you publish, make sure everything you publish is relevant to your brand.
— Nicole Martin-Bender (@publicity_va) February 27, 2014
EDPR Reviews: The 86th Oscar Awards
One of our favourite times of the year has once again come and gone: Oscar Season. A night where the most talented, famous and beautiful gather in their designer wear to celebrate cinema. Hosting this years event was the glorious Ellen DeGenerous (also the host of 2007 Oscars). She gave a wonderful performance; walking the line between humorous insults and admiration, with ease and grace. Here at EDPR, the Oscars is a night for fashion hits and misses, winners and losers and the Brad Pitts and Meryl Streeps of the world. Below you will find our review of the star studded night.
Best Performances and Speeches:
Jared Leto
This man always amazes us and last night was no exception. Still relatively new to the amount of attention he is receiving for his performance in ‘Dallas Buyers Club,’ he walked up to accept his award with a calm, cool attitude. In Leto fashion, it was obvious that he took the time to craft a beautiful speech, using his time with a captive audience to thank his mother and inspire the dreamer in all of us.
Pink
Out of all the musical performances throughout the night we were most impressed with Pink’s rendition of ‘Over the Rainbow.’ Being one of, if not the most famous song from any motion picture, Pink had a lot to live up to. She surpassed all of our expectations with her incredible pipes. What we loved the most? It still sounded like Pink.
Surprising Wins:
Well, to be honest no surprises here; we knew that ‘Gravity’ was going to clean-up and whatever they didn’t win went to ’12 Years a Slave’ or ‘Dallas Buyers Club’. One thing that made us a little sad was that Leonardo DiCaprio once again, went home empty handed. He has been nominated 4 separate times and continues to be one of Hollywood’s most bankable actors. His performance in Wolf of Wall Street was reviewed as his best roll to date. What does the guy have to do? Maybe next time Leo, we are rooting for you. Click here for a list of last night’s winners.
Best Dressed:
Overall, we were rather underwhelmed by the fashion at this years event. Risks taken by celebs were minimal and many of the gowns seemed safe and predictable. We would even go as far to say the guys out shined the ladies. None the less, here are our fav best dressed men and women:
That concludes our review of the 2014 Oscar’s. Next year, let’s pump up the fashion and give DiCaprio some love!
What Music To Listen To On The Job [INFOGRAPHIC]
A fun INFOGRAPHIC to start off your week — find out exactly what type of music will make you most productive throughout your work week (brought to you by SONOS)!
CBC’s ‘Being Black in Canada’ Featuring Supermodel Stacey McKenzie
In case you missed it, here is supermodel Stacey McKenzie in CBC’s Black History Month special: ‘Being Black in Canada.’
Back in January, Stacey had the privilege of returning to the first school she attended upon arriving to Canada: Lawrence Heights Middle School. Stacey was able to spend time with the students speaking to them as part of her Walk This Way Workshops and film the important CBC special which reflected on her youth in Canada.
“This special hour-long program includes interviews with track legend Donovan Bailey, supermodel Stacey McKenzie, historian Afua Cooper, Africville leader Irvine Carvery, Black Daddies Club Founder Brandon Hay, artist Anne-Marie Woods, journalist Dwight Drummond, Hip Hop star Drake, singer Divine Brown, artist Camille Turner, Justice Hall and Justice Rawlins. ”
Special thanks to the students, staff and particularly Principal David deBelle for making this day happen!
Top 10 #PRPro Tips Of The Week: Feb 26, 2014
Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!
Your best teacher is your last mistake. #PRTip
— chanda temple (@chandatemple) February 23, 2014
Only take on new clients you believe in. If you don’t believe in their story, you won’t be able to effectively tell it. #prtip #business
— Kris Ruby (@sparklingruby) February 22, 2014
#PRtip – The opening paragraph of your press release is key real estate as is the closing call to action one. Work til it rocks.
— DianaEnnen (@DianaEnnen) February 21, 2014
#PRTip: It’s all about relationships.
— See.Spark.Go (@seesparkgo) February 18, 2014
#Prtip Analytics are a key tool to optimization of your clients media engagement. Stay hip to new trends ! #pr #brand #mediarelations
— #PR #branding (@ToriKnowsPR) February 20, 2014
#PRTip – Plan a relationship-building programme with editors who don’t know you. Invite to lunch or events you’re holding, provide gd info.
— Aneela Rose PR (@AneelaRosePR) February 20, 2014
Always try to include a Call to Action at the end of a Press Release #PRTips pic.twitter.com/vEQtUCBpJb
— NYC PR Girl (@_fashionPRgirl) February 23, 2014
Only send journalists a follow up email if they seem like the ideal fit for your story #PRTip http://t.co/aWk5MiUL8n
— Sparkpr (@SparkPR) February 20, 2014
Although it can be a bit creepy at times, LinkedIn is an awesome resource! especially for creating media lists #PR #PRtip #pitching
— Mavis Baah (@_MavisB) February 19, 2014
The most important brand you can build is your own #PRtips #brandyourself
— Fiona (@FionaWatson_) February 24, 2014
