How To Create An Editorial Calendar For Your Blog
Posting quality content frequently and consistently is one of the biggest challenges of maintaining a good blog. Keeping an editorial calendar can greatly increase your blog’s chances for success by enabling you to plan and track your content strategically. Here are some tips to keep in mind in order to effectively manage and organize your editorial calendar.
- Access to calendar: If you’re working with more than one person on a blog, have the editorial calendar uploaded on one central location, such as a Google Calendar or Drive. This enables other users that have access to the file to edit it and add new ideas at a moment’s notice. If it’s just you working on the blog, it’s still great to have a copy of the editorial calendar living online so it’s always readily available.
- Sync to mobile calendar: If you aren’t checking your calendar frequently, you could be missing important information or deadlines that are coming up. If you sync the calendar to your phone, you can set alerts or reminders so you never miss a beat.
- Deadlines: If you plan to publish a certain number of posts per week, an editorial calendar will help you keep publishing dates consistent. For example, if Tuesdays and Thursdays will be your main posting dates, put those two days down in your calendar as deadlines. If necessary, make the deadlines red so they stand out. It’s easier to keep track of publishing your content when you see it highlighted in front of you on a calendar.
- Content: This seems like a no-brainer, but if you don’t have ideas for future posts clearly written out, then it might become difficult to keep up with the main theme or idea of your blog. The content of your blog is the structure of your blog. If you have inconsistent content, your blog will be a random, jumbled mess of posts. Jot down notes for what you plan to write about at least a month in advance.
- Purpose: Always keep a solid reminder as to why you’re writing about that particular subject and the audience for which you’re writing. For every post you plan on publishing, make a note for yourself below it that tells you the audience and purpose of that particular post. This helps you decide whether the content is suitable for the overall theme of your blog.
- Keep notes when on-the-go: If you’re old school, carrying around a small notebook and a pen is great for those spontaneous bursts of inspiration. When you’re on the go and don’t have your computer near you, make sure to write it down in the notebook and later add it to your calendar. Alternatively, if you’ve synced your editorial calendar to your smart phone, you can input notes on the calendar right from your phone. Whichever way you do it, just make sure you always have an accessible place to write down those ideas! There’s nothing worse than getting a great idea and forgetting it five minutes later.
- Social media: If you’re going to be promoting your blog on social media sites, be sure to include a separate category on your editorial calendar for tweets, status updates, etc. For example, you can include a light blue category as a reminder to post on Twitter that day, or a dark blue category to post on Facebook. Include what you’ll be posting so its available when you need it.
- Images: Gather photos in advance for every blog post you plan on publishing. This eliminates having to search last-minute for the right photo to go along with the blog post, which can be stressful when the deadline is an hour away. Don’t forget to include any links to the original source of the photo, unless its your own.
- Tags/SEO: This can easily be overlooked when planning content for a blog post. Make sure you list all the tags or SEO keywords you plan to use, that way you can save time by having them available on the calendar and transferring them directly into your blog post.
Although we do admit that it’s a bit time consuming in the beginning, creating an editorial calendar will help keep you and your blog on track. Once you already have a calendar established, you will find it much easier to keep all of your content organized.
Sources:
http://properpropaganda.net/2013/08/13-tips-to-create-a-killer-editorial-calendar-for-your-company-blog/
http://blog.journalistics.com/2013/how-to-create-an-editorial-calendar/
11 Cheap (& Free) Things For Students To Do In Toronto
Attention students! We know how difficult it is to live off of OSAP or, if you’re lucky, a part-time job while you’re studying. Some of you might even find yourself at that inevitable stage of being “broke”, and we’re here to help! We’ve compiled a list of 11 cheap or free things to do (and eat, and drink) in the city.
(Source)
1. High Park: Grab some friends and head to this urban nature sanctuary. Have a picnic, go for a hike through the park’s multiple trails, enjoy the beautiful lakefront views and visit the zoo (it’s free!). The only thing you might spend money on is the TTC to get there and back. (1873 Bloor St. W.)
2. Thursdays & First Tuesday of every month @ Madison Avenue Pub: If you’re on a budget but love to go out (in Toronto, this can be a deadly combination), then hit up the Madison on a Tuesday. It’s a multi-level pub that was built out of three Victorian homes and houses a piano room, dance-floor, and four more pubs that suit your comfort level. They’re celebrating their 30th Anniversary by offering prices from their menu in 1983 on every first Tuesday of the month. You can enjoy bar rail drinks, burgers, pints, grilled cheese sandwiches and many more for only $3. If you can’t go on a first Tuesday of the month, they offer $3 drinks every Thursday. (14 Madison Ave.)
3. Half-priced Cinema Tuesdays: Next time you want to watch a movie without breaking the bank, go to the theatre on a Tuesday. They only charge 50% of the admission price, so you can get away with going to the movies for under $10. Unfortunately, they don’t offer 50% off the food (they’ll still charge you an arm and a leg for popcorn and drinks).
4. Kensington Market: One of our favourite neighbourhoods, Kensington Market is a great place to explore unique shops, art galleries, coffee shops and parks. It’s free to walk around, window shop and see the multi-colored homes and graffiti. (Btwn Bathurst St. and Spadina Ave., Dundas St. and College St.)
5. The Green Room: Located in a back alley by Bloor and Bathurst, the Green Room is a super-hip dive bar that is very easy on the wallet. Their appetizers are all in the $3-$5 range (with the exception of a few), and their entrees are in the $7 range. Every day of the week they have drink deals like Beer Bottle Tuesdays with imported bottles at $4.50. With those prices, you can eat out and have drinks without feeling guilty or overspending. (296 Brunswick Ave)
6. The Java House: Don’t shy away from this place when you see the mismatched wallpaper and furniture inside. What it lacks in décor, it makes up for in cheap drinks and cheap food. Their meals don’t go over ten bucks, and their pitchers aren’t over $14. Just don’t go there expecting the same service you would get at a high-end restaurant. Bonus: they have a great patio! (537 Queen St. W.)
7. The Distillery District: Home to many designer boutiques, cafes, restaurants and venues, exploring The Distillery District is a great and affordable way to spend an afternoon. For $19 (+Tax) you can get the 60 minute Historic Walking Tour and learn more about the history of the district, prohibition, alcohol production and more. If you don’t want to spend any money, you can walk around for free and check out the vintage buildings and boutiques in the district. (Btwn Parliament St. and Cherry St. & just south of Mill St.)
8. Wednesdays @ The AGO (Art Gallery of Ontario): Head to the gallery on a Wednesday between 6 and 8:30 and you won’t have to pay for admission. On any other day (the gallery is closed on Mondays, though), admission costs $19.50 for adults and $11 for students (with valid ID). And don’t worry; you don’t have to be an art fanatic to enjoy the gallery. The AGO offers various exhibitions and displays for everybody to enjoy! (317 Dundas St. W.)
9. Scarborough Bluffs/Bluffer’s Park:Don’t be afraid to venture outside the confines of Downtown Toronto. Scarborough Bluffs are an escarpment with climbable cliffs that rise 65 metres from the water and the park has trails, picnic areas and beaches. From the top of the cliff you can enjoy gorgeous views of Lake Ontario (and more on a clear day). (1 Brimley Rd. S.)
10. Canadian Broadcasting Centre Museum: Check out Canada’s history in broadcasting at the CBC Museum. Admission for the museum is free at all times, and their hours of operation are Monday-Friday 9am-5pm. (250 Front St. W.)
11. Polson Pier: To get the best views of downtown Toronto, go to Polson Pier (especially at night or on a clear day). If you have some extra cash, check out Polson Pier Go-Karts while you’re there. It costs $2.50 per lap, or $23 for 20 minutes (about 17 laps). They currently have a Manager’s Special. When you buy 20 minutes of Go-Karting between Monday-Friday you get an extra 10 minutes free! (190 Cherry St.)
16 Years In, Here’s Some Google Stats & Facts [INFOGRAPHIC]
It’s hard to believe that it has already been 16 years since Google registered their domain name (as of Sept 16, 2013). Not only has the tech giant changed the way we search and advertise, but they’ve also made some impressive acquisitions (YouTube) and created some innovative products (Gmail and Android). Although there have been some missteps (ahem… Google Wave), the company remains a dominant force in the digital world.
Some interesting stats:
- There were 12.8 BILLION Google searches in June 2013.
- Google owned 66 .7% of the US search market in June 2013.
- There are 10 million Google Drive users, and 425 million Gmail accounts.
- 343 million people actively use Google+ (surprising, no?).
- 6 billion hours of videos are watched each month on YouTube
- 100 hours of video is uploaded to YouTube each minute.
Check out the infographic below from wishpond.
#FilmFriday: Jimmy Kimmel Pulls A ‘Twerk’ On Us All
By now you may have already heard about this genius “prank on the world” from late night prince, Jimmy Kimmel. If not, we won’t spoil anything for you, but we have to admit: we were duped!
Watch as the funny unfolds in today’s #FilmFriday!
#WeeklyDisruptor: Founder Of Cashmere & Camo, Brandy Faris
Each week at Embrace Disruption we introduce you to an influential person in the digital, blogger, arts, culture, film, or media world! Every Thursday, you can check back at EDPR to find out who we think is particularly amazing at ‘embracing disruption’ within their respective industries.
This week, we’d like to introduce you to talented founder of Cashmere & Camo, Brandy Faris!
What’s your official job title, and where did you go to school?
Admittedly I lead a bit of a double life, on my corporate side I’m the Vice President and owner of Boann Ventures Corp, the company manages water & environmental issues for Oil & Gas Producers out of Calgary, AB. I’m also the Founder/ Owner of the blog Cashmere & Camo and the associated online store that is being unveiled soon! I attended the University of Alberta and graduated with a BSc in Environmental & Conservation Sciences.
Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).
On my blog, I describe myself as a bit of a conundrum with one foot in the concrete jungle while I’m at work and my heart set in the outdoors, hence the name, “Cashmere & Camo”… So I guess in a nutshell I’d describe myself as someone with an entrapreneual spirit and an adventurer’s heart. I love innovations and have a rebellious side to the word, “conventional”, so I always seem to be striving left of center.
Why did you pursue what you’re doing now? What was the inspiration?
By 2011 I had spent over 10 years in the oil & gas industry becoming somewhat of a technical specialist in my field. As fulfilling as my career had been up to that point, I still felt that there was a creative side to myself that wasn’t being challenged. So at the urging of my brother, I started a blog “Cashmere & Camo” Jan 1st as a New Year’s resolution. The goal was to document lifestyle pieces I found inspiring that fit both my city and country views on the world. And since then it’s been a fantastic experience and grown in ways I would have never imagined!
What is the best part of your day-to-day?
I love being my own boss and setting my own schedule. I’m an early riser I feel most creative in the mornings, which is when I do most of my writing. The diversity of being able to work with my love of fashion and still appease my “science geek” side makes me feel extremely fortunate on a day to day basis.
What’s the most challenging?
Leading a double life as I like to call it can have an extreme of challenges day to day. One minute I’m discussion new legislative changes with a client, the next I’m doing an interview for a style piece.
My corporate background and learned expectations of how to function in a business environment can be on opposite ends from working with creative functions. Realizing that expectations on deliverables and urgency is very different industry to industry and so teaching myself not to impose those expectations and structure on others has been one of my biggest challenges.
If you took a look in the cliché crystal ball, what do you see for yourself?
It took me a long time to realize the legitimacy of the blog past the point of being a fluffy indulgence I just did in my personal time. I mean I was really having fun, and was passionate about the topics I was writing about. Surely work has to feel way more serious than that? So I’ve had to break out of my own personal boundaries or perception of what a “career” should look like.
Something in me has wanted to push it in a direction I guess I’ve always secretly desired. I’m always wanted to own a store that’s authentic to my own interests. People are always asking if I sell the clothing that I feature on the blog, so I figured why not take it a step further and offer that shopping experience to the readers. My rule is that everything is handpicked and a mix of unique artisan with affordable items and if I wouldn’t wear it or use it, then it doesn’t fit within the C&C lifestyle.
I’m really excited for the next chapter with the blog and to continue to build a sense of community. With my environmental background, I want to continue to support vendors and provide education to issues such as outdoor conservation, sustainability and stewardship on certain issues. As much as our readers enjoy the lighthearted fashion and lifestyle posts, they are proving to have a refined appetite to articles on hunting ethics, sustainable travel, environmental conservation- you name it.
How do you embrace disruption in your work and personal life?
Disruption in life is a given, I’ve learned that whether it’s a mere speed bump or total detour to take a step back and recognize it’s part of life (although sometimes that can be hard to see), face it head on and realize that not one person is superman. Sometimes the best you can do is just face the tasks or the day in front of you and always try and have gratitude for what you currently have and what you are going through. Recognizing what I’m grateful for always seems to be the most calming and energizing exercise for me.
I also have the benefit of having a 1300 lb “therapist”, as I call her in the form of my horse, Nameoka. I completely believe in the benefit of animals helping people with stress relief and achieving wellness.
What is the most memorable moment in your career?
From my corporate side, the first time I was key note speaker for conference and my dad had decided he was going to buy me a new suit for the address. Shopping with him was a great memory and I don’t think we’ve ever been clothes shopping since, but I still have that suit.
From the blog, I had the chance to chat with Tom Mora who is head of Women’s Design at J.Crew. Sitting there chatting with him about the fall line and inspiration leading to it, I sat back and thought, “Wow this is more than I ever thought C&C would be”
Do you support any initiatives or charities?
I’m a big supporter of the Dress for Success Organization. They provide professional attire, support and career development tools to disadvantaged women.
http://www.dressforsuccess.org/
We also support various Canadian Cancer Foundations but one we want to do next year is the Ride to Conquer Cancer
http://www.conquercancer.ca/index.html
Tell us what you see yourself doing at 65 years old.
65! Wow, ok let me see….
I hope that by 65 I’ve had a chance to realize my professional and personal goals to some degree. To have the ability to share some adventures with my loved ones and be in the position where I have the time and ability to help out with causes that are near and dear to my heart. To my 65 year old self, Connie Reeves is my inspiration. If I could live up to a fraction of what she had done I’d been very happy.
Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?
Hand’s down Instagram! Although I don’t think my daily pics are overly inspiring, I love the photo diary concept and the fact I can keep up with friends and family who are scattered all over the globe. It makes me feel like I’m part of their day to day.
Here’s Why Apple, Sony & Amazon Will Help Cure Your End-Of-Summer Blues
We know the fall season is a total drag for two reasons: we’re facing winter, and we have to say goodbye to summer. As difficult as it is to part with warm weather, sunshine, t-shirts, drinks on the patio, trips to the cottage, tanning (we could go on forever), we’ve decided to embrace all that this fall season has to offer without being too nostalgic. We won’t be spending as much time outdoors, so here’s a list of up-and-coming gadgets to play with when you’re stuck in the confines of your office or home!
Apple iOS7 & iPhone 5S/5C: Earlier this year Apple announced iOS7, set to be released September 18th. Along with the operating software, they are releasing the new iPhone 5c and iPhone 5s. The 5c will be available in green, white, blue, red and yellow, and you can get the 16Gb for $99 USD or the 32Gb for $199 USD on contract. The 5s will be available in silver, champagne gold, and space grey colours. Along with more camera features, such as built-in filters and various shooting modes, there is a redesigned interface, a new home button, and a fingerprint sensor for touch ID.
Mini Jambox by Jawbone: Mini Jambox is a pocket-sized wireless stereo that works by pairing with your Bluetooth-enabled device. With its even sleeker and smaller design and nine bright colours to choose from, the Mini Jambox is a more travel-friendly alternative to the Big Jambox and the previous Small Jambox. You can also opt to use the slim auxiliary cord that comes with the package if you have a device that is not equipped with Bluetooth. It will be available in late September.
Sony Xperia Z Ultra: Sony has finally confirmed the release of the Xperia Z Ultra to the Canadian market, set to hit stores in October. It boasts a 6.4” screen while having a slimness of 6.5 mm. Not only is it ultra modern and thin, the device is also dust-resistant and waterproof (our favourite spec), so you won’t have to worry about ruining it in the rain or snow. With harsh weather just around the corner, you’ll need a durable device that can stand up to the challenge.
PlayStation 4: Video game buffs can expect the new PlayStation 4 to hit stores November 15th in both Canada and the US. Sony is claiming the PS4 to be the “most powerful gaming device ever conceived.” With the incredible specs of the PS4, we don’t disagree with Sony. It also has lighter security measures when it comes to sharing, trading or selling games, has facial recognition, and has a controller that tracks motion. So, if there are two players in a game and one switches to the left side, the console detects the movement and their half of the screen switches to left as well. Pretty impressive.
Kindle MatchBook: Launching in October, the Kindle MatchBook will allow you to purchase most print-edition books purchased through Amazon between 1995 and now for $2.99 or less. Although the leaves are changing colour, your mind should still be thinking green! And converting your paper books into e-books is environmentally friendly – it also makes organizing your library much easier!
Sources:
http://mobilesyrup.com/2013/09/09/sony-to-bring-the-xperia-z-ultra-to-canada-in-october/
http://www.intomobile.com/2013/09/09/new-bluetooth-speakers-block-jawbone-mini-jambox-jabra-solemate-and-solemate-mini/
http://www.nbcnews.com/technology/kindle-matchbook-lets-you-buy-e-book-versions-your-amazon-8C11063556
http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1001373341
http://www.techradar.com/news/gaming/consoles/ps4-release-date-news-and-features-937822
A Look At Global Mobile App Statistics [INFOGRAPHIC]
We’re app-fanatics, it’s true. With smart phones being the first thing we check in the morning, and the last thing we consult before bed, app popularity is hardly a surprising trend. In the INFOGRAPHIC below from graphs.net, we were introduced to some statistics that we thought you might find particularly interesting. Here’s the ones that stood out to us:
- Apple has had over 50 BILLION app downloads since it’s opening date of July 10, 2008 and has 850,000+ apps available.
- Google play is close behind with over 48 BILLION downloads since October 23, 2008 with 800,000+ apps available.
- Apple is ranked the #1 App Store (not so surprising), with Microsoft following close behind at #3 due to their ranking system.
- A staggering 33% of all apps developed are games, with others landing much lower on the scale: widget apps (8%), entertainment apps (7%) and social apps (5%).
- Facebook Messenger has 700 million users (this doesn’t include their regular app users).
- Skype is way behind with only 10 million users.
- Canalys.com predicts that app sales will rise from $7.3B in 2011 to $36.7B by 2015. Yes, the B means BILLION.
- Neilsen states that the most popular apps used are Facebook, Google Maps and The Weather Channel.
- The percentage of free downloads is predicted to rise from 90% in 2013 to 93% in 2016.
Have a look at the rest of the stats for yourself:
#FilmFriday: Android and KitKat Join Forces To Mock Apple
Now it’s no secret that we’re Apple fanatics over here at EDPR, but this brand collaboration video was just too good not to share. If you do one thing before your weekend, be sure to watch this entertaining video from the marketing geniuses over at Nestle and Google:
#WeeklyDisruptor, Our Very Own Fashionista & Budding PR Pro, Vivian Kwong
Each week at Embrace Disruption we introduce you to an influential person in the digital, blogger, arts, culture, film, or media world! Every Thursday, you can check back at EDPR to find out who we think is particularly amazing at ‘embracing disruption’ within their respective industries.
This week, we’d like to introduce you to our very own EDPR team member, Vivian Kwong! Vivian has been expertly assisting EDPR with a number of duties including contributing to our daily blog, mastering our Twitter presence and working on account management. Sadly, we’re sending Vivian off to McMaster for another year of school – but look forward to having her back for special events throughout the course of next year!
What’s your official job title, and where did you go to school?
I am a Junior Publicist intern at Embrace Disruption PR! I am currently still in school, about to go into my 4th year of undergrad at McMaster University. I am studying a double-degree in Multimedia and Psychology, Neuroscience & Behaviour.
Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter)
Lover of life, foodie, shopaholic, thrill seeker, perfectionist. I’m okay being labeled as any of those things! I am a true believer in living for the moment and experiencing all I can at least once. Life passes by too fast to do anything but.
Why did you pursue what you’re doing now? What was the inspiration?
I have come a long way in choosing a career path. I always had an interest in fashion, social media and public relations. It didn’t occur to me until recently that I can make a career out of it!
My inspiration comes from the things and the people I surround myself with. When I look at successful individuals, I like picturing myself in their shoes. When I’m in the city, I am always looking up at the big company names. Everything around me pushes me to work harder toward the life I want for myself. I think it is important to always have something to strive for.
What is the best part of your day-to-day?
My favourite part of my day-to-day is being faced with new challenges. I love going to work knowing I will be tasked with something different and will be learning something completely new. Another favourite is reaching out and connecting with all kinds of people through social media!
What’s the most challenging?
The most challenging is keeping on top of everything. A lot of the times, I will have multiple things to do at once, but this is also why I love doing what I do!
If you took a look in the cliché crystal ball, what do you see for yourself?
I see myself juggling a family and a successful career doing what I love. That and travelling lots, obviously.
How do you embrace disruption in your work and personal life?
I love change and I see constant disruption as a must. It’s a necessity, especially when it comes to work because it keeps things moving forward. I can get bored very easily so I’m always on the lookout for something new and inspiring!
What is the most memorable moment in your career?
I am still pretty new to this, but the most memorable moments come from seeing the immediate effects of my work. Whether someone liked a blog post I wrote or responded to my tweet, it’s these small thrills that get me excited about what I do
Do you support any initiatives or charities?
I am a big supporter of animal rights. Being responsible for another animal’s life is a privilege that is often disregarded and it’s not fair that animals have to suffer for our inhumanity. I would love to work with organizations like Mercy for Animals Canada and Animal Justice Canada in the future!
http://www.mercyforanimals.ca/
http://www.meetup.com/animaljustice/
Tell us what you see yourself doing at 65 years old.
I see myself well-travelled, surrounded by loved ones, and hopefully, able to look back on my life without regret. I will probably be laughing about something silly with my significant other at a local coffee shop, and just enjoying the small, invaluable moments.
Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?
INSTAGRAM. I can spend an abnormally long time choosing between two filters that look the same and get wildly excited when someone likes my photo. I am completely aware of this little obsession of mine.
9 Effective Ways Build Your Twitter Following
So, you’ve signed up for Twitter after hearing what it can do for you and/or your business. Now what?
One issue most Twitter newbies face is not having an audience – followers. You may have a great message, but what is the point of that message if it isn’t reaching the right audience? Here are some tips on how to get more followers, and, most importantly, how to keep those followers!
Get rid of your TrueTwit validation service
TrueTwit works by reducing possible spammers and bots from following you by sending out direct messages (DM) to all the people who request to follow you. Your potential follower then has to click on a link inside the automatically generated DM that takes them to a website where they type in a Captcha in order to follow you. It’s a headache and a complete turn-off for potential followers. If President Obama’s Twitter account doesn’t have TrueTwit validation service, there is no reason you should have one either.
Don’t set up automatic DMs
There is nothing more impersonal than receiving an automated message after following someone that goes something like this: “Thanks for the follow. Don’t forget to like our Facebook page, visit our website, listen to our music, buy our album, and worship the ground we walk on”. We know you didn’t personally send that message, and we’re slightly offended that you’re asking us to put in effort when you didn’t. Which brings us to the next tip:
Socialize
It’s called social media for a reason. If you get a new follower, send them a personalized tweet thanking them for following you. This encourages interaction, which is a key component for successful tweeting. Retweet (RT) tweets you find interesting, and thoughtfully respond to questions other tweeters ask. An involved tweeter is a happy and successful tweeter. Also, be sure to check out Twitter parties to find like minded people in your areas of interest!
Be interesting
Twitter is all about engaging people and exchanging news, links, articles and ideas. But in order to stand out, you need to be unique. Your followers don’t really care that you just went shopping. Be witty about it! Tell them about a great deal you got at a certain store or how you had to fight off a little old lady to nab that last adorable pair of $20 Steve Madden stilettos (hey, it could happen).
Follow people
Don’t expect to magically get thousands of followers overnight just by sending tweets. Getting followers takes time and patience. Follow those who you find interesting, whose topics you can relate to, and those who will ultimately help to boost your account’s popularity. If your followers enjoy your tweets, they will RT to their followers, and so on.
Reward your followers
This is especially important if you own a business. To really get your followers engaged, start a contest or provide them with unique value. Although giving away an iPad might be exciting, it’s more exciting to be given exclusive information for an upcoming pop-up sale, exclusive (valuable) coupon or a loyalty benefit. This also gives you the perfect opportunity to ask your followers to RT your tweets, and it promotes your name/brand. People love being rewarded, particularly if they’re already invested in (or love) your products.
Share your @username
Include it in your e-mail signature, in your LinkedIn profile, on your website, and on any other social media network that you use.
Update your bio
That ‘About Me’ section is more important than you think! It’s your potential follower’s first impression of you, so you want it to stand-out. Include a recent headshot of yourself, your company’s logo or something that pertains to what you will be tweeting about. Nobody likes that default egg picture.
Have fun!
Sometimes we forget that Twitter is also a means for entertainment and not just for work. If you explore the network, you will meet more people with similar interests. You will find the process to be very rewarding once you’ve settled in and become a regular Tweeter.
Sources:
http://www.twitip.com/7-ways-to-be-worth-following-on-twitter/
http://www.mediabistro.com/alltwitter/10-ways-to-build-a-large-quality-following-on-twitter_b12298
http://www.bitrebels.com/social/how-to-keep-your-twitter-followers/
