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The Importance Of Pinterest

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On Wednesday, I’m teaching a seminar on Pinterest for Torstar Digital’s University program. Because of this, I’ve revisited marketing tactics for the innovative, image based social pinboard, and I thought I’d share with you some key ways that you can use Pinterest effectively for your business, your brand, or even yourself!


“Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.” (source: About Pinterest)

A picture represents each unique pin. Popular subjects include recipes, memorable blog posts, craft projects and more. Once a post is pinned, others can see the pin and follow a link to the original source. The ideal scenario is that your pictures (ie. pins) will be re-pinned and shared by others!

First off, a quick video that shows some of the key info about this buzz-worthy network!




Isn’t it crazy that Pinterest generates more referral traffic than Google+, Youtube and LinkedIn combined?! Here’s a few first steps that you can take to get a piece of the Pinterest action:


Make Your Site Image-Friendly


Whether you’re blogging, or just enhancing your current website – make sure to have lots of images that are able to be re-pinned! Why? This will ultimately bring you more referral traffic (not to mention make your site a prettier place to visit) while people are looking through the infinite images on Pinterest. A big shout out to some of you readers who have already started pinning my images – THANK YOU!


Get The Browser Add-On


When using firefox, google chrome, or even explorer – you can download a simple add on that allows you to easily right click on images and share them on your pinterest boards, etc. Find more information on where to download these add-ons here.


Place Your Pins On Your Site!

This one seems like a no-brainer. I’m using pinterest for the business I market for (Shopcatch), and am in the process of building out Embrace Disruption’s pinterest page (stay tuned). There’s plenty of widgets out there that you can place on your sites/blogs/profiles that will help you drive up your follower number, and also your traffic numbers by displaying snapshots of photos you’ve recently pinned.



Get Your Comment Skills ON

Another really important piece to the Pinterest puzzle is engaging. As with any kind of relationship, it’s a give and take! Make sure to comment on others’ pins – and really do the job of listening and viewing other people’s content. This may take some time, but is a guaranteed way to get people ‘pinterested’ in you!


If you’ve still got questions – don’t fret! After my presentation on Wednesday, I’ll post the slides for you to look through for more info. Also, there’s some real crossover in terms of promotional strategy that you can employ from the Twitter Engagement post yesterday.

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