Client News: Toronto’s Professional Crowd Take Their Pants Off For A Good Cause
Pants Off for Prostate Cancer returns for a fourth consecutive year in support of Prostate Cancer Canada
TORONTO, ON (April 22, 2013) – On May 15, 2013, hundreds of pants-less professionals will gather for the fourth annual Pants Off for Prostate Cancer event benefiting Prostate Cancer Canada. Aptly named for the party’s pants-less dress code, guests check their pants at the door and party with bare legs to raise funds for this serious below-the-belt issue. This year’s event – Pants Off Fore! Golf & Country Club – will transform Toronto’s Berkeley Church into the most unique and exclusive clubhouse in the city.
Since its foundation in 2010, Pants Off for Prostate Cancer has raised over $200,000 to increase support for the fight against prostate cancer’s impact on the 1 in 7 Canadian men who will be diagnosed with the disease in their lifetime. Funds raised support prostate cancer research and awareness and contribute to services for those living with the disease.
“We were inspired by the opportunity to create something unique that would appeal to a younger and more adventurous group of urban professionals that may not be as attracted to traditional fundraising events,” said Peter Shippen, co-founder and co-chair of Pants Off for Prostate Cancer.
Prostate cancer is the most common cancer to affect Canadian men. 26,500 will be diagnosed with the disease this year alone. Prostate Cancer Canada encourages men over the age of 40, as part of their annual checkup, to initiate a conversation with their doctor about early detection of prostate cancer, which may include PSA testing and a Digital Rectal Exam.
“The notion of going “pants off” for one night was envisioned as a fun and playful way to draw attention to the below-the-belt nature of this very serious disease,” said Boris Novansky, co-founder and co-chair with Shippen.
Pants Off Fore! Golf & Country Club is generously supported by Presenting Media Sponsor tonight Newspaper; Lead Sponsors Bayer Inc., Redwood Asset Management, and Joe Boxer. Supporting Sponsors include Fasken Martineau and Georgeson; and Friends Beam Global, Cave Spring Cellars, Collins Barrow, CST Phoenix Advisors, Deloitte, Hogtown Brewers, Mill Street Brewery, and Renaissance Investments.
“We are delighted to be partnering with Pants Off on a creative event that draws attention and raises funds for a disease that impacts thousands of Canadians each year,” said John Cameron, Publisher, tonight Newspaper.
To purchase tickets for Pants Off Fore! on May 15 at the Berkeley Church at 8:00 p.m. or for more information, visit www.takeyourpantsoff.ca.
About Pants Off for Prostate Cancer:
Pants Off for Prostate Cancer is an edgy and innovative fundraising event that puts the focus on the below-the-belt nature of prostate cancer by enforcing a mandatory no pants policy at the door for its guests – a diverse mix of Toronto’s professional crowd. Since 2010, the annual event has drawn crowds of over 400 people – all pants-less – in efforts to raise funds to benefit Prostate Cancer Canada, the nation’s leading charity funding prostate cancer research, support programs, and awareness.
Website: http://www.takeyourpantsoff.ca
Facebook: http://www.facebook.com/PantsOffForProstateCancer
Twitter: @PantsoffToronto
About Prostate Cancer Canada:
Prostate Cancer Canada raises funds for the development of programs related to awareness and public education, advocacy, support of those affected, and research into the prevention, detection, treatment, and cure of prostate cancer. For more information visit prostatecancer.ca
About tonight:
tonight is Toronto’s free evening commuter newspaper. Published Tuesday and Thursday evenings, tonight offers the latest news and entertainment for transit commuters on their way home. tonight is available through an extensive downtown distribution network of handlers (Newsies), boxes, PATH billboards, outside most TTC stations and as an iPad and Android app.
To schedule an interview or for more information, please contact:
Cory Stewart
Embrace Disruption PR
647.638.1586
-or-
Rebecca von Goetz
Vice-President, Marketing & Communications
Prostate Cancer Canada
416.441.2131 ext. 258
rebecca.vongoetz@prostatecancer.ca
So glad to have Embrace Disruption PR represent us for Pants Off Fore! Golf & CountryClub.