It seems we’re all obsessed with getting recommendations before going anywhere these days. We look at the business in question’s website, check out reviews, and even look on Facebook to see if any of our friends ‘like’ the place we’re checking out.
Reviews have become an important part of our culture – whether we like it or not. It’s almost funny how a complete stranger has the ability to change our perception of a business before we even experience it. Check out the INFOGRAPHIC below, it details some of the surprising (and not so surprising) facts about online reviews.
Have you ever written a review about a local (or large scale) business? What kind of factors do you look for when reading and trusting an online review? Share in the comments.